What % of organic search traffic is now mobile on your (or your client’s) site?
@matthewayoung Usually between 20-40%
@bruceclayinc Mobile traffic is up and climbing across the board for ALL our clients.
@trainingceo About 24% here (just checked) excluding table.
@dan_patterson we’re >20%
@crbawden A little under 10%, but growing as we move more content to responsive.
@bloomreachinc Interesting. That’s on the low side. What type of site/content is the site?
@crbawden Software, so we consider it very low, but as we build mobile experience mobile traffic noticeably increasing.
@kevinwaugh Same numbers here, ecommerce site with low organic ranking. Overall mobile is above 30%.
@callmelouzander Varies by client, but 10-40%. Whether tablet=mobile depends on how your site is served to users, I’d think.
@trainingceo For us, tablet is around 5% of total. Pretty minimal compared to mobile.
@bloomreachinc Mobile traffic is at 45-50% going up!
@kristikellogg Some of our ecommerce sites see as much as 50% coming from mobile.
Is your site responsive? Or do you have an “m.dot” site?
@trainingceo Responsive all the way!
@matthewayoung All sites are responsive and those that arent are moving that direction.
@dan_patterson Yes we are responsive.
@trainingceo Both Google and Bing made it clear long ago that m.dot sites aren’t the way to go.
@crbawden Responsive, we decided that our customers would benefit more from the same experience rather than just mobile focus.
@kevinwaugh Nope, not even a mobile version at this time. Development of one is a pipe dream.
@matthewayoung so true for a lot org
@lancemoore22 Is there a better way than responsive?
@matthewayoung Depends on the intent of the site – Dynamic serving may be better suited for ecommerce than RWD.
@callmelouzander Frankly, it depends. Some news sites are too big for responsive. But in general it’s great way to go.
@kristikellogg Most sites are going responsive. While that’s preferred configuration, the chief thing is UX. UX should determine the design.
@matthewayoung Mobile UX = Mobile SEO
@jessesem m.dot atm. We’re working on a 3 screen responsive though.
@lisabuyer Most responsive. @copyblogger has a cool new platform #Rainmaker that seems interesting for brands to make an easy switch.
For those who’ve gone responsive, was SEO a factor in that decision?
@dan_patterson SEO and also usability were a factor.
@crbawden That factor was second only to what we felt the customers were asking for
@trainingceo Usability and cool factor were probably more at the forefront, but SEO definitely a major consideration.
@bruceclayinc From an #seo perspective, responsive design offers much cleaner code.
@chelseabeaadams SEO & #UX. Google is serious about delivering optimal experience & it won’t rank sites w/ poor UX highly.
@matthewayoung They’ve already added mobile UX reporting to GWT.
@trainingceo Not to mention non-optimal sites won’t get as many long clicks which are also somewhere in that algorithm.
From a mobile experience perspective, has your company (or customer) focused on the mobile site? App? Or both?
@crbawden Both, we started putting out apps and that was partially what helped us justify responsive content on the site.
@trainingceo We’re still pretty young, so focused on the mobile web experience here
@matthewayoung Client sites are informational so responsive works for initial entries, but for repeat interaction, apps are recommended.
@trainingceo Before leaving the agency space, I saw more brands focused on mobile web as opposed to apps, but app discussions increasing. Whether website or app, must always give the customer a reason for using it.
@callmelouzander So far mostly mobile experience. Still a lot of growth to be done in App Store Optimization.
@bloomreachinc More so focused on a mobile site vs an app. Some of our bigger clients are vice versa!
@bruceclayinc Apps are great, but they have to make sense. You should only implement them if they’re going to be useful for your audience.
@matthewayoung Agree, why would you order from amazons mobile (dynamic serving) site? App is better suited for mobile experience.
@chelseabeaadams Fun Fact! Some things – like Kindle eBooks – you HAVE to order from Amazon mobile site; can’t DL them from the app. Amazon is actually a great case study of a biz that requires both a mobile site & an app. Not ideal UX, but IIWII.
@igalst The focus for the past 2 years was on apps (both app stores), now on a new revised m. site.
@chelseabeaadams We focus on the mobile site b/c it makes more sense for our biz. For eCom, an app often makes a lot of sense. Many stats we’re seeing flying around these days are in ref to App traffic. IE: “mobile taffic passes PC”! That’s APP traffic.
@crbawden Since our mobile experience is new we’ve focused on overall mobile traffic + pages per visit to measure initial appeal. And carefully moving to which content has garnished the most mobile interaction.
@bloomreachinc Yes, those engagement metrics are key, especially when you consider mobile influence on desktop and in-store.
@kristikellogg Page Time! Mobile sites should load in ONE SECOND or your users will leave.
@callmelouzander Make sure you’ve got attribution figured out. Low conversion rate on mobile don’t always mean bad UX. Some users might research on mobile, purchase on desktop.
@trainingceo Making the transition easier (wishlist, saved cart, etc) is a key for that behavior.
@crbawden We see that quite frequently especially since we do a lot of B2B business.
@matthewayoung Maile Ohye has a great couple of vids on how to use GA to assess poor mobile UX. Large tap targets, objective driven (short) content, fast load times, no popups, etc.
@kevinwaugh This, CTAs should be the size of a thumb print. Many sites ignore this.
@bruceclayinc Google’s pagespeed insights tool helps you see how Google determines mobile UX. Pay attention to amount of visitors, conversions and bounce rate looking at segmented traffic.
@chelseabeaadams Conversion! If your mobile site has great UX w/ CTA buttons ATF, strong filtering, & easy forms you should see conversion wins. Another mobile win = site speed! Google wants your ATF content to load in UNDER ONE SECOND! If you’re making their 1s rec: #Win. Reference Doc. I don’t consider user testing a way to gauge analytical success; I consider user testing a means to increase conversion.
@bloomreachinc Possibly. But it can also give a human, narrative voice to the metrics. Powerful stuff when sharing internally
@kristikellogg The mobile user prefers short blocks of text, not lengthy missives. Keep it clean and to the point, and swipable.
@callmelouzander #rant I know it’s been said but please no PDFs on your mobile site! I’m talking to you, menus that automatically download!
@bloomreachinc Anyone using qualitative approaches, like @usertesting, to see what their visitors really think?
@crbawden Yep, both Qualtrix and UserZoom, helps a lot, but also not fully representative of population.
Rank in order of importance for mobile experience (most to least): Site search, navigation, recommendations, personalization.
@trainingceo Navigation, Site Search, Recommendations = Personalization in my opinion.
@chelseabeaadams I thought of “recommendations” as “local” — but, yes, it would still be personalized based on geo.
@crbawden Loaded question b/c they vary in importance at different stages of the visit, but I’d lean toward mobile navigation.
@kevinwaugh Navigation, personalization, search, recommendations. Navigation because people still do that.
@callmelouzander Navigation, Personalization, Search, Recommendation. If your nav makes sense then search shouldn’t be needed too often.
@chelseabeaadams Think of the REI app/mobile site. Just b/c their toggle menu works great doesn’t mean search is expendable. Users search when they’re ready to make a conversion. They know what they want already; do you have it? [search]. It’s just another one of those things “it all depends.” [On your biz; your goals; your format; etc.].
@callmelouzander I thought of Amazon too. Depends on business, size of site. For most sites, tho, nav is more important, imho.
@bruceclayinc Navigation, recommendations (esp. if targeting local), site search, personalization. It depends on your vertical. Check out our Mobile SEO Checklist, freshly published this week.
@bloomreachinc As a benchmark for importance of mobile search, we see 15% of mobile visitors use search but they are 45% of mobile revenue.
@chelseabeaadams User Testing can be an epiphanic experience that catalyzes change; Didn’t meant to imply it was expendable.
Who do you think does mobile experience well?
@chelseabeaadams REI — the mobile site and the app. I reference them several times in my recent mobile article.
@crbawden Onstar, because their mobile site is m.onstar.com so looks like monster. But mobile experience it aweful.
@kristikellogg Buzzfeed. Vogue. NYTimes. AirBnb. Paypal. Facebook