What does your day to day work look like?
@Casieg It varies between internal meetings, client meetings, and actual client work but no day is ever the same. #bestpart
@jgambacurta I agree, it’s rarely the same for me as well, though meetings are pretty infrequent for me (thankfully!).
@jgambacurta Day to day? Collaborating with content team, exploring intersection of SEO & PR, competitive analyses.
@BruceClayInc 3 days a week the SEO analyst team starts the day sharing internal learnings regarding new developments & client findings.
@CaitlinBoroden That sounds great! We typically start each Monday with a team scrum and cap it with a Friday sharejam.
@Casieg Us too! Monday morning all hands meeting FTW.
@AJutah #SEO day-to-day: 1. Read a blog post 2. Review day’s goals 3. Respond to email 4. Get workin’. The key to staying organized is using a project management system. There’s so much chaos that can often throw your day for a loop. I like to keep things simple, so @Trello works great for me. For collaboration, we just started using @TeamGlip.
@jgambacurta I agree. We’re a huge fan of @wrike here at @Postali!
@NusigmaLabs We love @insightlyapp and use it for all our Project Mgmt needs and yes @trello for notes.
@AJutah Trello is great for task management. You can create projects for each client to keep track of tasks.
@emily_C27 site opts, link-building, meetings, & constant email checking!
@directom My day to day kind of resembles a roller coaster… or maybe even a tornado! #seochat Best said, “no day is EVER the same!”
@theguycornernyc Updating website bios, blog posts and social media.
@chriswtam Catching up on industry news, check emails, analytics, team standup, then working on daily goals.
@AlanBleiweiss What does my day look like as an SEO? Chaos. Total and utter chaos. #ThisSEOLife.
@creativecalif Reading the latest SEO news, checking rankings, reviewing analytics, building relationships, and consuming far too much coffee.
@alexpeerenboom Coming from a web-dev firm, it’s a lot of on-site SEO work (keyword research, competitive analysis, meta data, analytics). But also a lot of research, following news, and groups like.
@kimberleeann Responding to emails/calls with clients take up most of my mornings and then I dive into Analytics, reporting.
@igalst Coffee, stats, emails, blogs, to do list, meeting, task1, 2, 3, checking out the web, meeting, task4, calls, walk, emails, home.
@whirledview Day to day: tons of emails and scrambling to hit deadlines. Never enough focus on my own business!
@jacquesbouchard Client work. A good metaphor would be the movie How To Train Your Dragon. Each has their own need – all are challenging.
How do you keep the lines of communication open between your team and clients? Any tips?
@Casieg Internally, we all sit next to each so that’s easy. For clients, we use Basecamp, email, and for some, gchat. And Google drive. Lots of shared docs.
@emily_C27 Lots of CCing
@chriswtam Daily 15m team standups for transparency.
@jacquesbouchard Daily standups can be very disruptive for productivity. How do you best mange your workflow with them?
@chriswtam We start our days off with them. The key is to keep them very short and tactical.
@jacquesbouchard Cool. It’s so easy to have those run over or become unproductive. I had some mediocre experiences with dailies.
@Casieg same. I didn’t love them when we did them at my old co but they were in morning so was over quickly.
@chriswtam Yeah, definitely needs strict moderation. It’s been working for us though.
@alexpeerenboom We use Basecamp primarily for project management and client communication. @SlackHQ has been a game changer though for internal team communication!
@AJutah Hand-deliver reports if you can, and reach out by phone often. Emails tend to get lost in the shuffle. Also, I recommend a good ol’ pad of paper and pen. Write out your day’s goals, and cross them off one by one.
@CaitlinBoroden Emails disappear just like socks in the wash I swear.
@whirledview Many of my clients have their own collaboration software, like Basecamp, JIRA, etc. You’ve got to be adaptable!
@mlscarzello Delegation and group messaging/email. Gdrive!!!
@cate We’re big fans of Slack to streamline internal communications.
@jgambacurta CC’ing and @SlackHQ help us with staying on top of all the latest client/team news.
@kimberleeann Our team uses @SlackHQ, I highly reccomend it!
@igalst With a daily stand up meeting, shared docs, open door policy
@AlanBleiweiss How do I keep info flowing btw clients & my team? By being an sole proprietor. No pesky team. Of course, having no team means nobody to catch my bad grammar. Like “An sole proprietor”.
@creativecalif Each of our team members keep open lines of communication with our clients, including email and phone calls. Each client has their own communication system. For one, we communicate through Slack. Internally, most of our communication is verbal/email-centric. And can’t forget about our famous whiteboard!
@Casieg Same here. We try to use BC but some use Teamwork, Box, Dropbox, ect.
@creativecalif Same! We’re surprised our Dropbox hasn’t runneth over yet. Luckily, we now have 2 tb at our disposal!
@jacquesbouchard I found box and dropbox weren’t collaborative as GDrive when my job had it. I used ti for big storage only.
@jacquesbouchard Keeping everyone involved but keeping communication concise so people read it. Build personal connections with all contacts.
@ThinkSEM Obvs. intro of team to clientele, exchanging of emails/numbers is important.
@BruceClayInc Thanks for all the productivity & communication tool referrals chatters! Have to check these out. We’re a Basecamp+email group. Pro tip! Sync Basecamp @37signals to Google Calendar. You’ll see Basecamp to-dos & events in GCal!
@jacquesbouchard Basecamp can be powerful! I used to be a big fan of 5pm when I used it.
@directom We use client touch points -min. 4 on a monthly basis – 2 email & 2 calls to keep regular contact! Communication is key! We really rely on @RedboothHQ for task management and sharing common information in the notes section.
How often are you all going in and checking on GA, your tool of choice, PM systems? Daily? Weekly? Monthly?
@cate I depend on weekly scheduled check-ins. Otherwise I tend to get sucked down the rabbit hole of spending too much time on it.
@kimberleeann Definitely monthly, but if I have the time I will go through weekly and just check that everything is tracking correctly.
@Casieg So much time in GA. Definitely multiple times daily but that’s across multiple accounts. Varies per client.
@ChelseaLikeNY Keep an eye on them daily to make sure there aren’t problems or areas for action, but report weekly!
@whirledview Constantly checking all the things!
@CJLio You need to be checking GA and GWT daily IMO. Same with PM. Metrics are our biggest asset, needs to be daily.
@AlanBleiweiss How often do I check GA, other tools, etc.? Way too often. #ItsAnObsession Actually, I monitor dozens of client accounts. Maybe 1x/month or less #NoTimeForThat. I DO check most client accounts every time someone screams “Hey was there a Google update?”
@AJutah Check Analytics often, but don’t get hung up on traffic. Set action items for the week based on KPIs, not just metrics.
@jgambacurta I check GA 2-3x a week, and I check @Wrike + @todoist multiple times per day.
@chriswtam All things daily.
@ThinkSEM For PPC clients, checking GA daily; for SEO it’s weekly. Also GWT & other tools.
@igalst All tools including GA are split to 2, a daily quick check, and a weekly deeper report. A couple of things are checked monthly.
@AJutah Custom dashboards for Analytics are great for that. Do you have any favorites?
@CaitlinBoroden I’ve found some great ecommerce dashboards that save a ton of time
@igalst Absolutely. We customized a few, top content, changes in traffic channels etc etc.
@AJutah Check out these Analytics dashboards.
@creativecalif We check WMT, GA, rank reports, and backlinks daily. Better to identify problems quickly and address them immediately.
@directom GA daily for each client, focusing on the specific tasks and end goals. Measuring success and failures.
@jacquesbouchard Depends on the client – some almost daily, some every week or so. More monitoring after big changes on the site or in Google.
@HeatherMktg We check GA reports weekly, monthly and quarterly.
How do you keep up with all of the latest in our industry?
@kimberleeann Twitter, constantly checking twitter when I have down time to see quick updates of whats going on in the industry.
@Casieg I spend ~1 hour a day going through my feed reader. And of course the Twitters. We also have an internal email distribution list where we share news/articles with the team.
@AlanBleiweiss I keep up with industry changes by only working on client stuff 10 – 20 hours a week at most.
@BerkleyBikes #seochat of course!
@meg_furey We have a Weekly Download where we discuss new SEO tools and cool articles written by others in the industry!
@chriswtam @feedly is amazing for this. I also have my own @SlackHQ channel for all things SEO to keep the team updated.
@alexpeerenboom Same, plus channels for web design, web development.
@alexpeerenboom Feedly is a daily go-to ever since Google Reader shut down. I’ll read shorter, breaking-news type stuff right away, then save longer articles for later.
@cate Same here. I dig @Flipboard as well.
@ThinkSEM Need 2 set aside time every week (day?;) to read up on latest n’ greatest. Also push for the boss to send you to good conf.
@jgambacurta Agreed. Any conferences you’d recommend? I went to @smx Advanced last June, fantastic experience + learned a lot.
@jgambacurta SEO-related news on Feedly + Twitter. That’s all I have time for at the moment! Conferences can be great too.
@creativecalif We follow key sites, like @seroundtable, @sewatch, Google’s Webmaster Forums, and run our own experiments occasionally!
@whirledview Too hard for me to follow everything. I try focus on specific areas and people and know everything there is to know about them. And I follow @rustybrick and creatively use @IFTTT and @feedly.
@cate A good feed reader/industry news app is critical for catching useful articles. Twitter chats are also an awesome tool!
@jacquesbouchard I browse ~16 SEO blogs in @TheOldReader daily, and I talk a lot. Share your knowledge, and others reciprocate.
@ChelleDear I read a lot of industry blogs, LI communities, & Google+ communities. I also take in a lot of slideshare content.
@directom Google Alerts are set for specific searches & I use blog subscriptions. Every morning begins with @seroundtable daily recaps!
Anyone want to share their go to sources for information?
@cate @Moz and @crestodina on @orbiteers always has great stuff.
@AlanBleiweiss Following great sources like @sengineland, @sejournal, @jenstar, etc. helps a lot in keeping up with industry. Lots of great sources. Others include @Moz @Rustybrick @Marketingland. @pjmckeown @HeroicSearch @sengineland @sejournal @jenstar I don’t care for @Inboundorg due to lack of balance “thumb down” option.
@Casieg @sengineland @moz @rustybrick @stonetemple … so many more…
@AJutah @inboundorg and @rustybrick for SEO news, and my trusty RSS feeds of my favorite sites. I look up to: @cmicontent, @backlinko, @sengineland, @jasonacidre, @bruceclayinc, @stonetemple.
@CJLio @Mike_Arnesen for schema. @ericward for links. @randfish for overall content strategy. @jacquesbouchard for ideas/problems!
@CaitlinBoroden @mlscarzello Constantly. Probably too often.
@tonyxrandall http://seo-theory.com , http://seobythesea.com , http://seroundtable.com . also there’s a cool app called Nuzzel. The big seo blogs are great if you want to read the same article spun 1000 different ways.
@creativecalif Our social media strategist is constantly finding industry articles via Twitter; pins them to a private pinboard to read later. For social media and online marketing news, we like @hootsuite @fastcompany @contently @mashable.
@BerkleyBikes @cate @Moz I too enjoy the @crestodina/@orbiteers blogs. I put together a few twitter lists of different industry resources for @DragonSearch. IIRC, they’re public.
@jacquesbouchard I’m fans of @JShehata @debramastaler @seosmarty and @Casieg. For blogs, @rustybrick and @Moz are my starting points.
@pjmckeown @HeroicSearch @AlanBleiweiss @sengineland @sejournal @jenstar Don’t forget @Inboundorg. Follow hashtags too. #AtomicChat #SocialChat, #SMX.
@ThinkSEM @moz, @sengineland, anything @neilpatel writes, @unbounce for conversion stuff, @semrush, lots more!
@meg_furey I spend a lot of time on Twitter checking out SEO thought leaders are reading and sharing with followers!
@CJLio Some other good sources: @billsebald @EricLanderSEO and @neilpatel.
@jgambacurta @Moz @randfish @sejournal @sewatch @searchinfluence are my go-to resources for latest SEO industry news.
@ChelleDear Recommend SEO by the sea, Blind Five year old, @dr_pete, @semrush, @seobook.
@BrettASnyder @nshivar puts together a solid roundup every week that I almost always find at least 1 solid resource.
@directom Shoutout to: @Linkdex @semrush @sengineland @rustybrick @googlewmc I could really just keep going on!
@whirledview Go-to information sources: @bill_slawski, @seoskeptic, @ajkohn, @adamsherk, so many others.
How do you network best – online, conferences, meet ups?
@emily_C27 I’ve always done best in person. Love to attend industry-related conferences and get that face to face.
@cate Definitely a combination. Without an in-person component to networking I find the connection isn’t as strong.
@jacquesbouchard My best networking contacts are current/former coworkers and people I worked with through guest blogs. Events, not as often.
@Casieg Conferences are my fave but Twitter definitely gives you the ability to “meet” people beforehand. I should clarify…conferences but specifically the post conference events, where alcohol is involved.
@jacquesbouchard How do you meet people at conferences? My connections are about 95% superficial from them.
@ThinkSEM Find out who the speakers are; Tweet that you’re excited to hear them speak; walk up & introduce w/handle
@Casieg I usually just go up to people and start talking to them. Esp if we’ve met online. Many have turned into real friends.
@jacquesbouchard I do all that! Usually, it takes me 3+ times before they have any idea who I am, lol. Almost everyone I know in my personal life I met from online. But professionally I’m not as savvy there.
@igalst I made a few very interesting connections and even friends at SMX, both Israel and New York.
@pjmckeown I’ve made my best contacts over dinner at conferences, then follow digitally.
@ThinkSEM Most of our networking is via Twitter (ahem, in chats BUT it’s always best to meet IRL. Conferences, local meet-ups, etc.
@jgambacurta I enjoy meet-ups and conferences for networking!
@CJLio All are great. Explain to your parents what you do and have them tell their friends. It’s honestly the best foot in door.
@ChelseaLikeNY Online! Twitter and LinkedIn specifically are great ways to find common ground, then reach out, smartly of course.
@AlanBleiweiss Networking is critical to this work. Establish real relationships (all the cliche’ methods are valid). I prefer to start engaging (Twitter, FB, G+ – whatever works for you) then get to conferences, meetups.
@AJutah I’ve been to conferences, meet-ups and seminars, but Twitter chats are still the best for networking/learning.
@ChelleDear Used to be twitter. I thought Google+ was dead until last week. I’ve found very active communities and met many experts there.
@kimberleeann Same! I had written Google+ off but the communities for certain industries seem to be alive and well.
@davidmalmborg Running and being a part of #SLCSEM has been a big deal for my networking.
Any tips for the conference newbie to many connections?
@Casieg Everyone has to start somewhere. The biggest thing is to not be intimidated and join the conversations happening. My first conference I connected with @AaronFriedman before & met up at show. Just one person can make you more comfortable. This industry is full of friendly folks.
@HeroicSearch Just have to go out and meet the people. Introduce yourself and begin a chat.
@cate Connect online to offline! Put your handle on your name tag & focus on turning Twitter friends into f2f connections.
@AJutah Get out of your hotel room and meet people! Personal interactions can be great learning opportunities.
@ThinkSEM Find out who’s going from community b4, meet up in person. Same w/speakers. Go to after-conference happy hour. Beer=friends.
@emily_C27 Conferences can be dull. Be attentive to those who seem to be engaged & interacting. Those are the peeps you want to talk to.
@CaitlinBoroden I have had great chats just sitting in my seat waiting for the speakers to start. Talk to your neighbors!
@creativecalif Live tweeting conferences w/ valuable quotes & takeaways helps start convo online, makes nice segue to in-person relationships. Sticking around afterward provides a great opp. to make connections w/ peers. Also, pose one-on-one questions to panelists, etc.
@jgambacurta Don’t feel like you have to meet everyone – have real conversations. I hate when people flighty/looking for the big guys.
@jacquesbouchard YES. And I’ve had very little correlation between how “big” the person and how useful the connection has been.
@CJLio If you recognize someone from a blog post, let that be the introduction. Comment on how you like their piece or had questions. Also look for others tweeting in the same session as you. You can collaborate/discuss on the session.
@jacquesbouchard Take notes on who you meet immediately. Help others whenever possible. Follow up with a thoughtful tweet/e-mail afterwards.
@igalst I found this post by @dr_pete.
@davidmalmborg Use twitter to meet people around the globe, and conferences to meet them in person.
@tonyxrandall Ditch your business card. replace it with getting peoples’ email and adding them to your contacts immediately, & vice versa.
How do you stay involved build relationships with some great fellow SEOs?
@chriswtam Grab coffee whenever possible.
@AJutah Twitter chats, for one! I’ve meet a lot of great SEOs each week who are clearly smarter.
@pjmckeown That’s the difficult part. Thank god for Twitter, FB and LI. #seochat I have twitter lists of ppl I meet and where.
@directom Has been the BEST way to meet my fellow SEO’s! blog comments, webinars, and hangouts are useful as well.
@igalst Social Media of course, but also emails, calls, and meet the person for beer when you’re in town!
@ChelleDear I’ve found that other SEOs like to group video chat. Google hangouts are a thing for them. And twitter chats to an extent. I’ve found a # of hangouts through the G+ communities. Webinars seem to be big on some sites w/ participation.
@ThinkSEM Social media makes it SUPER-easy to reach out, ask ?, comment, mention, stay on the radar, etc.
@AaronFriedman I actually started hosting hangouts 1:1 w/ ppl I connect with. I call it #chatsacrosstheworld. Actually once convinced @mattcutts to join me. We had a blast! I promised @mattcutts I wouldn’t talk about SEO. so we just… talked. It was fun!
@CJLio Don’t be afraid to jump in on a conversation, whether it be Twitter or blog comments. Add value to the conversation though.
@tonyxrandall Maintain connections and treat everyone like they matter regardless of any level of “influence” you want to pin on them.
@AJutah Which Twitter chats do you participate in?
@Casieg I personally am flighty on them but @Fassooo does #bufferchat #semruschat #seochat weekly on behalf of @KoMarketing
@jacquesbouchard @Fassooo @KoMarketing SEMRushchat is great. I wish I could make more time for it.
@creativecalif We help & connect with fellow SEOs within communities like @reddit. Enjoy working w/ other professionals to solve tough probs.
@jacquesbouchard I meet them on their terms & participate in a valuable way. Be where they’re active (Twitter, Facebook, LinkedIn, their blog).
@AlanBleiweiss I connect 1 on 1 digitally via Twitter and FB DMs and email, SMS text. For group connection, I jump into #SEOChat, #SocialChat and recently #boogiesocial and instigate trouble where I can.