How do you work your own, personal creativity into your #SEO process?
@OC2015 Personally, I try to visualize and get as much as possible down on paper. Much easier to recognize patterns if its drawn for me.
@Sonray most of my good ideas hit me while I’m cycling. exercise and being in the mountains grounds me & gives creativity.
@MatthewAYoung Form a narrative for SEO. People respond well to stories, especially if it can make them money
@jacquesbouchard Yes! I also use the power of metaphors. #seochat Like this, from a real client conversation.
@PeterThistle Mind mapping.
@jacquesbouchard Curiosity is my superpower. When I find new data, or a new way of looking at it, I creatively assimilate it into my work.
@Affil4you Honestly by working with clients and on topics that we have a passion about.
@iankeir1 For me it’s about looking for odd connections. Everything is connected in some way, so it’s looking for how that effects #seo
@BRAVOMedia1 Personally by being Inspired & Inspirit & a little classical music while working.
@_GreenRush_ It’s important to draw conclusions based on your own data. Don’t blindly trust SEO advice, regardless who it’s coming from.
@iankeir1 very true. SEO is constantly evolving, and those hard and fast rules become outdated fast.
@chrismaxson I find myself trying to include memes into decks or requests. It lightens the mood.
Deliverables! Do they have to be boring spreadsheets? How do you create visualizations for better understanding & enjoyment?
@BerkleyBikes I’ve been working on making deliverables shorter & more digestable whenever possible.
@chrismaxson No boring spreadsheets! Charts & images are good. For words, less is more. Concise & to the point. Sometimes lots of data and explanation are needed. That’s what the appendix is for.
@MatthewAYoung Deliverables should not be boring, period! SEO has a bad enough perception problem. Not to toot my own horn, but I’ve been using @adobe Slate to present recommendations to clients. Great visual format! Go to https://spark.adobe.com/ – gives peeps a way to easily create visual stories, images, video.
@jacquesbouchard After @IAsummit, I’ve been inspired to visualize my data in new ways.The perspectives there really planted some seeds. Along with that, I try to make my reports educational and pieces of advocacy. That means including a narrative.
@OC2015 Branding is big. we make sure that while the information is there, it also looks professional & branded to increase buy-in.
@BRAVOMedia1 Ha! Love this one.Showing the client they R #1 organic spot for their most important query in the SERP!
@Affil4you No you can make them fun and engaging for your team. Mind maps and webs are great. No you can make them fun and engaging for your team. Mind maps and webs are great.
@iankeir1 I’ve been trying to incorporate more graphs and charts to show data. Screenshots are also helpful.
@_GreenRush_ As long as you’re showing bottom line improvements (ROI), most clients wouldn’t care if you wrote it on a napkin in lipstick. The presentation isn’t as important as *what* you’re reporting. Vanity metrics, rankings & traffic are great – $$$ matters most.
@OC2015 What about increasing comprehension of where the ROI is coming from? #DataVisualization
@_GreenRush_ Totally! It’s important to highlight which specific tactics of your overall strategy are providing the most value
@emily_C27 I love the visuals, and clients appreciate them too. The more pie charts, the merrier!
How can #SEOs use #DesignThinking as a base for SEO strategy?
@Affil4you Honestly when design and content come together the sales flow is so much smoother.
@jacquesbouchard This is where the #uxdesign piece of SEO comes in: mobile compatibility, visitor retention, conversion optimization, etc. If you can’t create an engaging and visually relevant experience, it doesn’t matter how many visitors you bring in.
@chrismaxson If it gets to the root of the customer (give people what they want), that pretty much aligns with the intent of search engines.
@_GreenRush_ We’re really on the precipice of search engines being able to effectively rank websites based on user signals. As this tech evolves, the line between SEO and UX/design will become increasingly blurred.
@jacquesbouchard I think that’s been true for a year or two. Plus, good UX has always been connected to earning links.
@chrismaxson It seems like a good way to put yourself in the mindset of the customer, which is good for every channel.
How important is it for #SEOs to be creatively educated and to practice creativity? (I.e. design/ux/ui)
@_GreenRush_ For sure! Ultimately that’s what matters most to users, & therefore Google. Might as well put your site ahead of the curve. At a minimum, SEOs should have a solid understanding how UX/design and consumer psychology work.
@untypicalman and designers/creatives should now the bases of SEO and always keep updated on changes etc.
@chrismaxson More important than ever! SEO is so much more than technical, and works better when users get what they want.
@_GreenRush_ Absolutely! It’s tough to “fake” a good UX. At least for now lol – you know how that goes.
@iankeir1 Creativity is important for SEO’s because SEO isn’t just about the data, but also needs to have the visitor in mind.
@untypicalman Is your strategy easy to digest? Does it support a goal, tactics? Is it appealing? Does it match the brand voice? It is important to serve the info effectively but also offer the best experience. They should go together. I am also that voice in my team that always brings it up. I also do Lunch and Learn presentations about it.
@chrismaxson Even if you don’t believe engagement signals influence rankings, conversions still matter for the bottom line & creative helps.
@jacquesbouchard Creativity clearly benefits ANY SEO. But it’s also something that gives an SEO an edge, and we all have our share of “edges”.
@OC2015 Truth be told, I’m in #UX now, and not traditional #SEO. But I’m using skills from both every day to shape strategy.
@BRAVOMedia1 #SEO Creativity is intelligence having FUN!
Lets put this to practice then: Stuck on a keyword strategy; how do you move beyond the stereotypical ways of doing it?
@chrismaxson Not always easy, but crowd sourcing can help. Show people a picture of your product and ask what they would search for.
@OC2015 I map out pages im working on (how they flow), label the user intent, doodle around, draw out flows, BOOM new keywords.
@chrismaxson Look in social media for what people are talking about related to your product/service. What things are consistent? Market research might seem old school, but it can still work. Use technology to help: surveymonkey, reddit, forums, etc.
@_GreenRush_ Google autocomplete is great for KW insights and missed opportunities. Also, @Moz’s new keyword research tool is 100.
@untypicalman Weird but – I do Image Search, see the auto complete and the image tags.
@BRAVOMedia1 Just SEARCH it!
@iankeir1 I usually try Google Autocomplete, or I come back to the page/s and take another look to make sure I haven’t missed something. I also find it helpful to dig into search queries in GA. Helpful to see what people are already searching for on my site.
@CloudKettle Consider the problem or pain points your product solves – this will help you brainstorm what people could search to find you.
@untypicalman Also think outside the box – use descriptive words that define your product/term. Ex: “Freckles” -> “brown spots on arms”