6 Major Takeaways from Pubcon Las Vegas

PubconIn case you missed it, last week was Pubcon Las Vegas. As always, it was full of great information and networking. I know that there are already several posts out there talking about main takeaways from the conference, but I figured it was still worth mentioning a few things that stood out in the sessions that I went to.

Separate Brand and Non-Brand Terms in PPC Campaigns

This idea was pointed out by Craig Danuloff from ClickEquations. Here’s the problem: branded terms perform a lot differently than non-branded terms. If you mix the two in the same ad group or campaign you won’t be able to really see what’s going on. For example, brand terms can make a group with non-brand terms look like it’s performing better than it would be if you separated them out.

So in order to better keep an eye on what’s working and what isn’t you need to separate the two. He also recommended doing a negative match for your brand terms on all of your non-branded groups and campaigns to really make sure that you can really make sure that you’re separating the two.

Before Increasing Spend, Improve Your Quality Score

This one isn’t revolutionary, but still a really good reminder. Brad Geddes from bg Theory talked about the importance of improving the quality score for your keywords. If you look at your quality score and it is in the 4-6 range you should spend more effort improving your quality score before you just increase your bid.

The problem is that if you just increase your bid you’re just going to spend more. But if you increase your quality score first you’re going to end up spending less for a better position. In order to increase your quality score you need to focus on your click through rate, relevance of the ad to the keywords, and relevance of the landing page to the keywords.


There was a lot of talk about the new search engine Blekko at Pubcon this year. For those of you that aren’t familiar with it, Blekko is a search engine that is working to be much more transparent about their ranking factors.

So what does this mean to the SEO community? Easy competitive intelligence. If you find that the listings in Blekko are closely related to Google then you can use their information to study your competitors and gain some valuable insights.

Michael Gray (graywolf) pointed out that you can even use Blekko to find out what sites are running the same Google Analytics or AdSense code. This can be a great way to see what other domains your competitors own.

Cluster Your Organic Listings

This takeaway is short, but still worth mentioning. Craig Paddock talked about working to get secondary listings to the first page so that you can have a very good chance of Google clustering your rankings together. For example, if you are ranked #3 and #16, but get your second listing to the first page Google will likely cluster them so you have #3 and #4.

Spend some time going through your rankings to find the keywords with two listings, then work on getting that secondary listing to the first page.

Make Your Data Sexy

Joanna Lord recently wrote a great 3-part series about being an analyst, and as part of it she talked about making the data sexy with charts and graphs. I’ve been doing this a lot the last couple of months, but Tom Critchlow drove the point home in his Pubcon presentation.

It’s not enough just to put the data in graphs, but the kinds of graphs you use are just as important. Tom recommends never using stacked graphs, and only use pie charts if there are 2-3 variables max. The problem a lot of us run into is that we try to cram too much data into one chart.

For segment trend lines, it’s better to just break them up into separate graphs so they can be represented on the correct scale for each one.

Why is this important? Because whether you work in-house or for clients you need to be able to communicate what’s going on. If you or the decision makers can’t understand the data you can’t make good actions on it.

New Tools Galore

One of the great things about Pubcon and other conferences is all of the extra tools that you hear about. I already mentioned Blekko, but here’s a list of a bunch of others that I’ll be experimenting with in the near future:

There were a lot of other really good things that were said at Pubcon that I’m not listing here. I’m sure you can get a good summary of them from a lot of the other summary posts out there.

If you were at Pubcon and had a major takeaway that I haven’t mentioned, please leave it in the comments below!


  1. Bookmarking to reference the sessions I missed. I was so bummed to not get to see Brad and reap from his insights. Glad you got that!

    Good takeaways, Dan!

  2. Karmit says:

    Dan, it was great reading this. un. i am not an english speaker, and it will be great if y will explain to me what did you mean in this ph.:
    (whats #3 of #16 – with any keyword?)

    Cluster Your Organic Listings
    This takeaway is short, but still worth mentioning. Craig Paddock talked about working to get secondary listings to the first page so that you can have a very good chance of Google clustering your rankings together. For example, if you are ranked #3 and #16, but get your second listing to the first page Google will likely cluster them so you have #3 and #4.

    Spend some time going through your rankings to find the keywords with two listings, then work on getting that secondary listing to the first page.

  3. Mavis says:

    Thanks for every other fantastic post. The place else could anyone get that type of info
    in such an ideal manner of writing? I have a presentation next week, and
    I am on the search for such info.

  4. Hi are using WordPress for your blog platform? I’m new to the blog world but I’m trying to get started and create
    my own. Do you require any html coding expertise to make your own blog?
    Any help would be really appreciated!


  1. SERPD says:

    6 Major Takeaways from Pubcon Las Vegas…

    In case you missed it, last week was Pubcon Las Vegas. As always, it was full of great information and networking. I know that there are already several posts out there talking about main takeaways fr……

  2. [...] live Twitter streams (now archived) from every sessionDana Lookadoo’s Cliff Notes VersionDan Patterson’s 6 Major TakeawaysJeff Schroeffel’s bullet-point list of advice to rememberAnd not to brag (too much), but at [...]

Speak Your Mind


  • free family guy porn movies
  • tight girl takes it hard video
  • teen painful anal fuck
  • xxxx porn film
  • Dasha astafieva nude pics
  • girl you got that sex appeal
  • girls handjob porn
  • Naked girls poster
  • teen party planing
  • free shemale private webcams
  • fucking a girl free movie
  • free little girls gettin fucked videos
  • gray pussy pics
  • best interracial sex sites
  • xxx hardcore cartoons
  • divinity love anal porn
  • green door porn movie
  • teens like small dicks
  • japan shemale sex tubes
  • free erotic masterbation videos
  • porn expo pictures
  • real teen girls free candid pics
  • amatuer ebony lesbians
  • naked pictures of my mom
  • christine hendricks sex gallery
  • xvideos softcore trimmed pussy
  • black pornstar book
  • young girls solo photos
  • girl feeling her own boobs
  • virgin asian teens
  • alida hardcore video links
  • asian teens shemale porn movies
  • sex positions for movie theaters
  • michelle thorne sex video
  • little tit fuck old young
  • little lupe facial videos
  • Black lesbian lickers
  • teen lesbian pussy lickers
  • Black lesbian movs
  • fuck desk black rough free
  • black ice flame butt fuck tube
  • shemale fuck free videos
  • free full porn videos torrent
  • pussy clit fuck
  • black wet girls
  • young girls pussy hair
  • asian schoolgirl nudes
  • free home sex movie japan
  • local couples wanting sex
  • wife slut suck
  • hot web cam wife videos
  • upskirt videos college girls
  • enorme sexe black
  • young teen babysitter sex free pics
  • her young virgin pussy dy
  • free video mature fat women
  • free old young first lesbian tube
  • Strapon lesbians movie
  • insane hardcore home videos
  • black lesbian pussy squirting
  • Lil kim nude pic
  • sex bloopers free galleries
  • very young looking girls having sex
  • brides strap husband lesbian ffm
  • teen girls spanked humiliated in public
  • amateur stockings nylons home video
  • naked pics of stephanie mcmahon
  • pussy no hair
  • free high def porn pictures
  • miley cyrus having sex naked
  • easy tech sexy girl
  • video mature black ebony porn
  • blonde girls tube
  • free porn young brunettes
  • sexy nakes teen massage
  • Acne in vagina
  • Black girl xxx
  • girls vaginas videos
  • prison sex anal
  • oral fixation sex
  • lesbian roommates porn
  • taboo erotic russian ukraininan girl
  • upskirt anal blacka
  • Nude south american girls
  • anai teen movies
  • watch full online movies granny sex
  • teen girl in short skirt
  • Colledge girls having sex
  • hipcomix pink pussy
  • thick dick suck
  • loose overused pussy
  • japanse young naked girls
  • Ass sex boobs
  • little girl being fuck by
  • Round big black ass
  • free topless beach pics
  • Young tits pics
  • hot tits pictures
  • society girls reality show
  • incredible butt vids
  • good lesbian sex porn
  • asian guy black girl
  • questions to ask girls for teens
  • skinny black girl fucked
  • creamy girls orgasm
  • met girls galleries
  • belinda video femjoy rose hardcore
  • skimpy bikini girls
  • Yong girl sex video
  • sex partys in maidstone
  • heavily pierced pussy
  • good halloween movie appropriate for teens
  • black chick fucking white dick creampie
  • miss black nebraska beauty pagent
  • kitty fresh porn babes
  • Hot girls riding dick
  • free movies girl net door
  • harry potter porn xxx
  • big tits on dicks
  • sex stories wife disrespect
  • video japan orgy
  • young loving girls nude
  • art sex couples photography
  • naked young babes posing
  • finger in ass for girls
  • hot mature women xxx
  • girl miniskirt gallery
  • good sex video
  • wet sex hot videos
  • mature solo sex
  • teen galleries anal free daily post
  • injecting breasts video
  • Clothed pretty girls
  • pictures of people naked at home
  • my little girl sucks dick
  • classic amateur movies
  • best black actors movies
  • sexy girl with tire
  • petite ebony tits
  • taylor hayes anal pics
  • amateur nude beach pictures
  • blatino skater lick big dick
  • interracial asian and black chicks
  • free gothic porn pics
  • young topless nude picks
  • ram my pussy
  • very very young teens strip naked
  • Sex with college girls
  • young mature couples free pictures
  • Lesbians girls pics
  • free asian girls kicking bare balls
  • sexy boots black red
  • pictures of tied up tits
  • monster tits video
  • screaming girls videos
  • free mexican naked wemen pics
  • sexy amatuer chubby teen bikini
  • top girl hair style pics
  • video sex thai milf
  • Elizabeth wong naked pics
  • furry girl videos
  • Lesbian ass spank
  • black teen swallow
  • free naked girls pix butts free
  • white girl fucks black dick
  • teen girls nonude
  • Girl with fake boobs
  • bridesmaids fuck sex
  • sexy slim babes
  • western sex videos
  • little juice pussy
  • black girls buts
  • pictures of girls losing virginity
  • black modeling video
  • Worldsex group sex
  • hardcore teen fucking free movies
  • free young nude celebrities pics
  • Prison sex porn
  • slut fuck milf teen
  • mature sex pics videos
  • small tits puffy nipples shemale gallery
  • free older nude pics amateur
  • why do women want anal sex
  • naked girls teen tits
  • mature sexy videos online free
  • free amateur video swedish
  • Bikini hot boobs
  • black baby sitter porn tube
  • free fuck latin movies
  • brother wife fuck
  • blonde angy anal creampie video
  • chubby blonde porn tube
  • free teenboys naked
  • free porn feeds lesbians big tits
  • petite barely legal teens
  • blowjob and handjob galleries
  • girls in very small string bikini
  • sexy star trek chicks
  • download instructions manual for oral sex
  • glory hole red heads xxx pics
  • free mature aunts movies
  • anal sex porn downloads
  • illustrated asian sex stories
  • Sex hot photo
  • erotic sex position photo
  • blond sisters foursome video
  • Hot taiwan girl
  • anal hurts her screams video
  • old pussy and young boys
  • sexy lesbian videos tits pussy licking
  • skinny teen fuck free vids
  • girls rubbing their tits and pussy
  • cute brunette girl fingering
  • movies hairy mature gals
  • teentitans raven naked
  • licking a womens ass pictures
  • naked teens little
  • disney cartoon porn videosa
  • jetsons sex pictures
  • free porn innocent girls abused
  • free mature black women fucking porn
  • perfoming with a black porn actor
  • office pussy scan
  • lesbian pussy eaters
  • free pussy eating lesbo
  • videos of bollywood sex scenes
  • japanes free porn videos
  • small dick handjob from behnd
  • young little girls candy cute
  • fisting pussy insertion
  • wet pussy hair pics
  • hardcore babysitter porn
  • young anal sex pics
  • anime lesbiann porn
  • asian girls thongs
  • nude closeup gallery
  • indian pussy picts
  • eugenia diordiychuk naked video
  • bikini wrestling music videos
  • mirror girl pics
  • amateur swingers fuck black video
  • mature anal insertions
  • free facial xxx videos
  • gy having hardcore sex
  • tv porn bikini cave girls
  • petite bassett griffon hound
  • asian hairy pussy pictures
  • hardcore h d sex videos
  • Naked girls asian
  • naked girls pic shaved pussy
  • Teen hot bikini
  • free teen ebony lesbians
  • girls shagging in the streets porn
  • sex videos gran
  • fat abnormal pussy
  • juicy mature cumming videos
  • cocks attack her pussy
  • forbiden young sex
  • young teen erotic pictures
  • icepics young nude taboo
  • athletic girl fuck
  • girls gone wild lesbian dump
  • girls lingerie party
  • black on mature
  • Katherine heigl nude photos
  • cum o pussy
  • fine young teens
  • blacks on boobs
  • hot blond pornstar gallerys
  • breasts pussy cunt tits pictures
  • erotic crossdresser vids
  • Debbe dunning nude pictures
  • number oral sex year
  • black wax for facial hair removal
  • hot pussy spreading legs
  • julianne hough naked bikini pics
  • girlfriend loves blowjob
  • Euro hot lesbian
  • porn is an art galleries
  • amateur movies lesbian
  • milf sex with young
  • brazilian shemale free orgy videos
  • asian girl twin doll
  • blonde teen coed
  • lesbian seduce sex mature
  • cleavage and boobs pics
  • fettish anal huge tits cock
  • japanese glamour models
  • big tit amateur housewives
  • amature asian adult sex
  • Rani nude pics
  • young nudist and sex
  • free singls video sex
  • asian streaming videos
  • anal scene and porn
  • ass gy free pics ffm
  • mature girl shows chubby ass
  • busty bikini gallery
  • soulja boy new video soulja girl
  • free videos women having sex s
  • wet pussy licking videos
  • flashing breasts in car video
  • xxx mature small tits
  • mature women youn girl sites
  • cinemax porn spirder girl
  • girl wanking movies
  • interracial porn community
  • jamie lindemulder naughty america sex videos
  • woman having anal sex first stime
  • sharing wife picture
  • blonde gf revenge porn videos
  • azusa anual sex party
  • reality kings abbey nude movies
  • sex videos free preview
  • mylene class pussy
  • pure black honey porn
  • outdoor flashing video
  • nadine velazquez bikini pics
  • free pornstar videos full movies
  • light black girlsblack lightskinned
  • amateur lesbian sex photos
  • telecharger video sex gp
  • porn hub party
  • interracial gangbang x videos
  • horny sluty hardcore xxx videos
  • young college teen illegal sex videos
  • amatuer hairy pussy porn
  • blonde porn fetish
  • video model teen shut down
  • pics of naked santa
  • naked slag picture gallery
  • Lesbian anal sluts
  • mature anal sex free galleries
  • teen sex aict
  • teen girl pleasure
  • Sex lebanon movies