Google has mainstreamed Product Extension ads for online marketers as a hybrid of Google AdWords PPC and Google Product Search. By using PPC merchandising through Product Extension ads you can convert your customers into paying customers who return time and again for repeat business. How Product Extension Ads Work If you are unsure what product [...]
PPC
PPC Is Not Voodoo
February 3rd, 2011 
Neil Sorenson Pay per Click advertising is not voodoo. There isn’t a secret sauce that magically makes it work. What drives success in Pay per Click is a combination of knowledge and experience along with constant attention and optimization. At PurePPC.com we encounter many businesses that are running a PPC on their own or contracting with a [...]
Google Website Optimizer – PPC Landing Page Testing Checklist
February 1st, 2011 Debra Leitl If you have not yet put Google’s Website Optimizer to work, you are leaving money on the table. Website Optimizer allows you to test and track your landing pages to ensure you are getting the most out of your landing page design as well as your pay per click advertising campaign. Website Optimizer allows you [...]
Posted in PPC 
Tags: Conversion Optimization, Landing Page, PPC, search marketing, Testing 
1 Comment »Google’s Dynamic Keyword Insertion Exposed – PPC Tactic
December 21st, 2010 Debra Leitl Pay per click advertising is a great way to drive immediate traffic to your website while you are waiting for SEO efforts to kick in. If you have already started a PPC advertising campaign and have become familiar with the process, there is a PPC tactic called Google Dynamic Keyword Insertion that you should be [...]
