What changes in our world are on your mind? Anything “hair on fire” level of concern or opportunity?
@MatthewAYoung Im loving the news about RankBrain. Machine learning FTW. Basically, it allows google to better deal with queries it has never before seen, which is about 15% of them. Oh, and it’s also the third most important part of the algorithm. Here’s a great article about how it affects entity search.
@CallMeLouzander Wonder if any of those new KWDs were never before seen in Google (aka RankBrain fodde)
@MatthewAYoung Possible. But I think it’s more of the unnamed, unconfirmed core algo updates.
@BruceClayInc Two Big changes come to mind: Machine learning algorithms & Predictive search: here.
@tannerpetroff Here’s a decent post I just found.
@CaitlinBoroden This is a good intro
@CallMeLouzander I’ve been thinking about Android M & private indexing.
@kotmseo An imminent corporate acquisition will wipe out all the work I’ve done for the current site — as we switch to a new domain.
What are you doing with http://schema.org?
@CaitlinBoroden JSON-LD all the way! Really looking forward to continued roll outs supporting the language.
@CallMeLouzander Finding other resources to make sense of it. That website is so confusing! @RavenTools has the excellent http://schema-creator.org/ .
@MatthewAYoung Using googles schema helper and testing tools. Theyve saved my life on a couple occasions.
@oc2015 Still trying to convince clients to let us use it (schema)
@kotmseo Implemented schema on homepage & discovered crawlability issues. Also testing on articles w/ little success so far. The trouble on our site is implementing schema automatically on all articles, for example, by changing CMS. Tough ask.
@CallMeLouzander Love this extensive guide to schema.
@EricLanderSEO Schema has been crucial for us in triggering enhanced SERPs, particularly around locations (“Place”) for a national client. Shout out to @sejournal for this piece. We built an initial local SEO application for content w/ that. Client and internal education has supported in business development and internal education for related teams (SEM, Analytics). Related – be careful of sites/services/apps trying to scrape your schema data, too. Seen that on the rise for financial sites.
@ammicallef Primarily recommend it for reviews and products. Rich snippets.
@ramirez_robert I love finding new schemas I didn’t know existed & utilizing them. Hotels? Check. Furniture Stores? Yup. Plumbers? Got that too.
How has Rich Answers changed your strategy? Are you changing content specifically for it?
@EricLanderSEO We’ve identified a LARGE amount of content to re/write based on ubersuggest and SERPs composition.
@CallMeLouzander Hard one. Sites that publish stats & make & on ads- if they write FOR Knowledge Graph, goodbye $$. Time for hard decisions!
@kotmseo Some of our FAQ pages appear as rich answers & drive major traffic. Convinced web team to prioritize them & add conversion.
@CaitlinBoroden Interested to hear peoples thoughts on this one. I admit I haven’t done a deep dive into strategy just yet.
@ammicallef While we want to capture traffic, we want it to be qualified. by optimizing for rich answers, it may be all info-based queries which makes it difficult..because not all info-based queries will be qualified and ready to convert.
@ramirez_robert Hopefully your content already answers RichAnswer questions naturally. Hard to get that result if you are not an authority.
@OC2015 Product based for the clients we do use it for. Best thing is we don’t have to change content
@ExpWriters More content that is better researched/in depth & answers the given topic/question, for our content clients and our own blog.
How has HTML 5 changed your strategy? Tactics?
@EricLanderSEO For content – pagination/sequential declaration has helped. We earn more SEO referrals to p.1 of content now as a result. We have also moved to some specific WordPress frameworks to make better use of page sections and content organization. Likely a coincidence, but we’re also seemingly a mobile-first organization now. I can’t credit HTML5 fully, but it’s helped. We’ve benefitted from doing so, but if you’re a competitor reading this? No. Not even a little.
@MatthewAYoung I have to admit, not much. The fundamentals are still there. Clients are moving towards it, but not quickly.
@CallMeLouzander I’m with @MatthewAYoung. Most clients just aren’t there yet. I had 1 client looking at http2 & html5 but that’s rare.
@ramirez_robert Semantic tags in html5 are interesting, but very hard to justify cost of revising templates with no evidence of return (yet).
@EricLanderSEO Both @MatthewAYoung & @ramirez_robert touch on a challenge: Migrating clients/content to full HTML5 w/o provable ROI.
@seanhecking Mobile-friendly HTML 5 was recommended, mobile-sorta-friendly was the result. Developer execution is key.
@EricLanderSEO Grunt. Minify it all, get it off page if possible – and make it as efficiently deliverable as possible. We’ve had a great 2015 by moving to FoundationPress and pushing all CSS and JS through grunt. Like… Really great.
@oc2015 Just have to ensure you’re not sacrificing site speed when you do
@MatthewAYoung Potentially? This is a done deal. But I agree with @EricLanderSEO – reduce it as much as you can. Speed is key.
@kotmseo We’re in the process of unblocking JS files in the robots.txt file. Can’t tell if they’re crawlable, if they’re being blocked.
@MatthewAYoung You can always fetch & render pages in GSC. That might give you some clues
@kotmseo Yeah, F&R doesn’t show our pop-up mega menu, but says some of our JS files are blocked. Fixing is a long process.
@MatthewAYoung Indeed it is. But your mobile rankings will thank you in the end.
@seanhecking Minified & Bootstrap for some good speed improvement.
What’s a current “trick” you think won’t last (to clarify, naming one is not an admission of using it)?
@seanhecking Buying niche domain names and parking a 2,000+ word article to rank. This can’t last.
@EricLanderSEO The resurgence of full-window takeover CTAs preventing content view through organic channels is making an ugly comeback.
@kotmseo I don’t think schema markup will last, if it’s not automated through CMS. Too complicated for most folks to implement.