What are some of the most difficult industries for link building that you’e worked in?
@stephbeadell Mine – clown costumes.
@sonray Casino parties, breast augmentation and mobile self storage!
@matthewayoung I had a difficult time getting into link acquisition in custom bedding. Just couldnt win with that one. Small mom and pop health insurance brokerages.
@paramaya DUI attorneys
@lancemoore22 Pediatric neuro surgery. It gives me a headache
@bruceclayinc Broadly speaking, e-commerce can be tough because it’s easy to look “spammy.”
@nateplaunt Spine surgery device manufacturers.
When you get one of these difficult assignments, where do you go for link building ideas?
@matthewayoung There’s a sweet spreadsheet i have with a risk-reward matrix of over 300 link building ideas. Dont know how I came by it… I like to also look to competitors in the space to see what sites of note are linking to them.
@lancemoore22 When you find those links do you or your client reach out “asking” for a link?
@matthewayoung I’ve emailed and called, as have my clients. It shouldnt be arbitrary though, give something to link to.
@sonray I try to get an email address from the client to offer legitimacy.
@davidprohq First stop, finding web mentions of my clients where they’re not linked and ask for a link back. I also search for “best [business - industry] in [city]” – Then do some outreach to get my client listed. Competitor link analysis as well. @moz tools to find web mentions as well as “business name” -site:businesssite – lot’s of citations though. That query is for a Google search by the way. I’m not big on directories, but I do make sure they’re listed in DMOZ.
@paramaya Depends on the directory. Some are critical.
@thinksem Hm. I could tell you that, but then I’d have to kill you. No, seriously. I’m kidding. FWIW, I think we need to be asking ourselves, should we still be doing “traditional” link building these days?
@paramaya Fnd out where competitor’s backlinks come from and find out where the target audience lives online.
@d50media A step below the obvious. Had experience with an article about divorce. Could have gone to counselors, but went to lawyers.
@lancemoore22 Their competitors, ‘Google’ niche sites, & find local forums and directories that make sense.
@bruceclayinc Start with content audit — are you creating things worth linking to? Do competition comparison & survey your client/customer.
@thinksem YES! “content worth linking to” <– extremely important, especially in the coming year, IMO.
@chelseabeaadams I like the content audit angle, @BruceClayInc. The heart L.B. needs to be writing about topics your niche wants to reference.
@sonray I go for a long bike ride and think through it. Note underused assets and draw on previous successes. I also dig through my contacts list and black box of luminaries to see who I know and who I need to know.
@directom Competitive research and link reclamation.
@kristikellogg First, understand the user’s intent w/ searches. Develop link magnets by finding out what’s missing or could be done better.
@d50media Don’t be afraid to get on the phone. Team member @StephStMartin wrote article on phone-based outreach.
Is content king in these cases? What do you do if there isn’t budget/resources for content?
@matthewayoung If there isnt $$ for content, there isnt $$ for SEO. Equal to content’s importance is the context for that content.
@thinksem If no $$ for content, we use the old content (assuming it exists) but sprinkle it w/”SEO”. Not ideal but better than nothing.
@d50media Absolutely. Strong content = good resources. And people will link to something they think is valuable for their audience. If you don’t have a budget, think socially. Connect with people & find opportunities for links/articles through social.
@directom We try to find a useful resource our clients offer, maybe a glossary or infographic we can get out there.
@paramaya Rework existing content into something new. Improve conversions. Improve technical… to name a few.
@bruceclayinc If there aren’t resources for content, make them. Resources/budget are integral to #SEO. Find a way.
@davidprohq Make a budget for it! Try to valuitize what is already on the site so I could do outreach sufficiently. Worthy noting – a lot of sites that rank high, aren’t content centric. It’s not the content but the value a website provides.
@kristikellogg If you REALLY can’t afford content, find a great writer & trade services. Or get an English-major intern. Get creative.
@chelseabeaadams You can’t acquire links to content if there isn’t content worth linking to; it’s pretty simple. I like the repurposing tips.
Sometimes bloggers/journos are hesitant to link to the site you’re promoting. How do you get them to overcome their objections?
@paramaya Bribe them with food?
@davidprohq Always has to be a win-win. The win for them is the value their giving their readers for the valuable business they mention. There should be somewhat of a relationship their first. Like @wilreynolds said in a presentation – stalk em’!
@chelseabeaadams Well – I think that all goes back to “how do we define content,” David. They don’t have to be *article* centric, but surely the page needs content (meat; value) worth linking to.
@davidprohq Definitely something there – there was an article I read of websites with no content ranking high – I’ll find it.
@stephbeadell In e-commerce, I find that having a content-only section of the site (like a blog) and pushing that really helps.
@sonray I never mention the link, it’s always about helping and serving a need. The link then becomes a fringe benefit. I want traffic & conversions, traffic or a citation <—- that's my gold ring with linkbuilding. I talk about it in PR terms. Most understand relationship building and working together.
@chelseabeaadams Pitch it as creating X that adds value to the community in order to extend reach & attract the right audience.
@d50media Give them a link first. Have them do a guest blog with links on your site. Tis the season: You give before you receive.
@matthewayoung As @garyvee would say, stop trying to close on the first try like a 19 yo guy. Build relationships, they matter.
What tools do you rely on most for these difficult link building tasks?
@ryaninnz Moz for analytics.
@sonray Twitter, IFTTT, hustle and patience; analysis and rebooting. Spreadsheets.
@matthewayoung Majestic, especially now that it categorizes links from different sites – good for niche research.
@paramaya OSE, ahrefs, majestic for competitive research and a lot of good old-fashioned searching.
@davidprohq My gmail account – Also finding people that share related articles by using @followerwonk and @BuzzSumo for shareable articles.
@bruceclayinc @MajesticSEO deserves a shout out, for sure.
@lancemoore22 Any advantages of using Majestic over OSE?
@bruceclayinc Majestic has more data — it will catch the most links.
@davidprohq OSE, @MajesticSEO, and @ahrefs – I use all of them. I have San Diego clients – landing a link on a major website featuring the best seafood restaurants in San Diego.
@sonray I create a lot of feeds and alerts; push a lot of things to Evernote. Depends on who I’m stalking and how.
@kristikellogg Find competitor’s referer domains in majesticSEO & perform “site:” searches w/ kywds to find related pages that are linking.
@chelseabeaadams Oh, and one last shameless plug. Learn more about link building in the new @BruceClayInc #SEO tutorial