With superb internet available, the social media component to mozcon was crazy! How did you follow along & could you keep up?
@noeticsound I sadly didn’t tune in at all. hoping to catch up this weekend on the news. Some colleagues were there, and i’m hoping that some good writeups emerge. maybe you’ve got the hot links.
@RiaFiscina I couldn’t keep up. I tried!
@alexpeerenboom Dedicated hashtag column in my Tweetdeck and I just followed along as best as I could.
@aaronmarth I kept my eye on the steady stream of conf tweets during. I’m planning on going thru all the decks, notes and blog posts now.
@Sonray .@hallstigerts took EPIC #MozCon 2014 notes. Also, @gzlatin has been hunting for comments for his blog post rumored to drop tomorrow. Aaron was one of the most epic tweeters at #mozcon, his stream is worth the review! @sitecrafting.
@alexpeerenboom All the decks are posted online.
One of the major takeaways I got was to TEST for yourself. How many of us are running regular tests? On what?
@KevinWaugh ”Testing is not needed, we know our customer” – An out of touch marketing person. #theystillexist #theywontdie. It’s an ego thing, most time it is HIPPOs in an org. If they might be wrong, they shut down the dialogue.
@Sonray Try, Experiment, Success, Teach…just made that up. Meant more along the lines of testing the theories we learn about to see how they apply/work for us.
@noeticsound Nowadays i’m working with ads. testing is constant: sites, creative, timing. i love running parallel campaigns test v control. With SEO in enterprise, controlled testing is really challenging. so much of the work is education and buy in. I really value testing, but it just so rarely happened in SEO. when it did, it wasn’t controlled. maybe i was the problem.
@Sonray What are you testing on Mobile? Speed? CTR? Conversions?
@lisabuyer Mobile experience in social media channels.
@GoGetterVette used to do buyer’s cycle, landing pages forms, but not actual Google or FB ads
@joshmccormack Part of our biz is QA testing. Test on dozens of OS/Browser/hardware combos (mobile too) and see many problems. Web dev, QA testing & strategy. Mainly post dev, real users trying out sites on everything possible.
Theme 1: Big agencies & PR firms are coming for us. Are you taking this seriously? What evidence do you see?
@lisabuyer Big agencies and PR firms need a crash course in #SEO and #Social because they tried to ignore change.
@Sonray Do you follow PR or Mad Ave marketing firms? Are you building out your skills to match theirs?
@noeticsound I guess i am a mad aver…not literally but at big global agency in NYC. don’t think the skills are so different though.
@GoGetterVette What skills are necessary? Meaning SEO/PR/marktg hybrid workers? I do follow some PR and marketing agencies?
@Sonray PR firms tend to have the relationships but SEO’s understand the value of links.
@KevinWaugh I’ll add my thoughts: code (HTML at least) metadata, copywriting, site architecture, analytics.
@GoGetterVette What I aim for. Jack of all trades,there’s a big demand for ppl who can see the big picture and execute well.
@JennineMiller Yes & no. Build skills you need & have time to work on but don’t offer things you’re not going to be able to keep up with. Worst experience was working for a PR firm that decided out of the blue to offer social media services. Those poor clients.
Theme 2: Using social to yoink competitor’s strategy – where is your favorite place to go to steal your competitor’s cheese?
@Sonray Examples included scraping competitors open twitter lists and finding similar communities via Open Graph.
@sydrenee5 I like using Facebook’s pages to follow feature, just to keep tabs and see what works that we could repurpose.
@Sonray Do you track via IFTTT or just follow in your regular feed? What things excite you. I use IFTTT and Evernote; makes my stalking stealth and on my terms.
@sydrenee5 Using the regular feed right now, still trying to set up my formulas for IFTT, and just seeing what works for them! We follow via facebook interests so you don’t have to like competitors pages, don’t want to give them the extra help.
@noeticsound Glad you brought this up. not using social per se, but derivation is often my first move. who’s good? what do they do?
@Sonray Competitive stalking could easily be it’s own.
@joshmccormack From my tenure on “Madison Avenue” big ad agencies are a facade with acct execs, designers and little else.
@lisabuyer @followerwonk is kind of cool for 007 investigatiions. You can compare followers.
@Sonray All My Tweets is great too!
Theme 3: Just do it. Goals, A/B testing & Content ideas – what or who inspires you to stay on your game & push your limits?
@sydrenee5 My boss ;D @lisabuyer
@JennineMiller My teammates and myself. We push our own limits and each other because we love getting things right. @thebuyergroup love!
@alexpeerenboom The community. This chat, live tweets from Mozcon, Hangouts. It’s great seeing ideas and info being shared.
Theme 4: Technical SEO vs. Content – Which is providing you a greater return?
@DerekOstler I have had huge success with Technical SEO with new clients. After the techincal stuff is done then we focus on content.
@JakubMovic Technical SEO is always number one. Especially with clients with smaller budget
Many speakers were discussing how they improve communication via reporting – is this a focus of yours? What steps do you take?
@DerekOstler Reporting is always good; however, reporting on the right things like traffic, sales, CRO, etc is what they really care about.
@Sonray And educating on why those metrics matter!
@KevinWaugh I try to tailor the report to the audience, senior people get cliff notes and pictures, peers get more detailed stuff.
@Etela In reporting but also overall communications; we need to ensure they understand how what we do ties into their biz goals.
@RiaFiscina Yes. I’ve developed quite a few new reports over the past year. The most important part is BE CLEAR.