We already know the importance of socialmedia. Is there a social platform that is most important for SEO?
@SocialMichelleR Google+, Twitter, & LinkedIn all provide interesting search dividends. G+ is also more visible in logged-in searches for people already connected to you on G+.
@n1ckm1ller For multiple location businesses, I’ve found location specific Facebook business pages to perform well in the SERPs.
@AJutah For organic search, developing a strategy for Google+ is important. Great post by @stonetemple about why G+ is important for search.
@KristiKellogg It varies by brand/business/vertical. There’s no one-size-all solution that works for everyone. You have to experiment.
@n1ckm1ller No doubt about it. Facebook works well for us, but puting more emphasis in G+ to see what happens.
@BruceClayInc Like @KristiKellogg said, there’s no across-the-board solution; however, all brands should invest in G+ for ranking reasons.
@lancemoore22 It seems like Twitter is becoming more important now that it displays in Google serps.
@brooklynnholtz I’ve always heard that having Google+ account is a big deal for SEO. Google might be partial to their own platforms?
@SocialMichelleR G+ won’t directly affect ranking, but will get new content indexed quickly.
@MatthewAYoung To add to that, this calls to mind the whole purpose of social. It’s not to rank but to get visibility.
@lancemoore22 I’ve been told that it does affect ranking if you have an inactive location page.
@directom There’s a lot that goes into that! Industry, audience etc. With twitter & G+ posts to be indexed def worth looking into!
@MatthewAYoung If you look at any of the @Searchmetrics accounting of ranking factors, Google+ has the highest impact of all places.
@lancemoore22 Google+ is super important for local results.
@ebiziq Definitely leaning towards G+ since it makes sense that Google’s own platform would be given priority.
@creativecalif It really depends on your audience & goals. G+ is good for local SEO, but Pinterest might be good for retail. Less about technical SEO, and more about shareability.
@TheBuyerGroup Twitter is 1 of our faves especially since the news on Twitter in Google search now! Along w/ Google+!
Are there ways to boost your page authority using social media?
@SocialMichelleR I just posted an article to LinkedIn about Tweets in Mobile Search. I think Twitter is going to provide some interesting opportunities to build brand authority. In general, social validation will help boost brand authority. Just keep in mind that there is no #SEO silver bullet. Social is one of several cogs in the big digital marketing machine. And it’s no small cog either, understaff it or neglect it and the rest of your digital efforts will suffer along with social.
@n1ckm1ller I think Google My Business might be the most important thing to manage for local SEO.
@AJutah You can boost page authority thru authoritative links, & social media helps place content in front of authoritative bloggers! Keep in mind that having tons of followers on social media ≠ SEO. It’s about using social as leverage. authority.
@n1ckm1ller Getting content in front of key influencers is one of the best ways to leverage social and build authority IMO. Great point. And hopefully some of those followers share your content and get it to the right people.
@MatthewAYoung The Eeffect is indirect at best. Brands with well cultivated presence in general are going to have hi authority anyway. Let’s see how this Twitter situation plays out as well. I think that’s going to get interesting real quick.
@alexpeerenboom Having a strong, engaged audience (not necessarily size) can lead to more eyes on content & potential for more links.
@Head_Spit Engaged and hopefully well-connected. Social Media is a conduit for a larger networking and connectivity process.
@BerkleyBikes Get your sameAs schema in order for your social networks.
@directom You should be using social to share the content (must provide value to audience) and then increase page rank by natural linking.
@creativecalif If you use social to promote shares and eventually links and quotes, absolutely. However, there are a few social networks that can still earn you some followed links, if you work at it.
@Scottie907 The trick seems to be driving traffic and shares/links to a webpage, and your owned content.
@KristiKellogg Social is part of the #digitialmarketing triumvirate: #SEO, #PPC, #SMM. Invest in it. It’s integral to branding & buzz.
@markdhansen When my client has a post get popular on FB; appears they rank betr and get more organic trf. Seems short-lived. Couple days max.
How can a social media impact on #seo be measured?
@BruceClayInc Use analytics to see what social platforms are driving the most traffic and invest further in them. Work what’s already working.
@n1ckm1ller Agreed, but does that show the organic impact on traffic or more just social traffic growth? Hopefully both increase.
@HeroicSearch Google Analytics and GOALS!
@pjmckeown Utilizing your analytics solution. They map Social quite well (most do anyway).
@MatthewAYoung A few different ways – referal traffic, engagement on posted pages.
@KristiKellogg Gooogle Ananlytics —-> Social Referral Report.
@AJutah Metrics to measure include >> • Organic search traffic • Referral traffic • Owned 1st page results
@pjmckeown Social can impact direct too. People may see/hear something then type direct later, as well as search for it.
@SocialMichelleR That’s the key IMHO, Social impacts search behavior.
@alexpeerenboom As others have said, looks to analytics: traffic from social sources, engagement, and conversions.
@directom We use GA to measure social efforts!
@SocialMichelleR Very focused testing with new content. Track rank over time against another new content piece not socialized.
@CaitlinBoroden I’ve seen nice boosts in organic branded keyword traffic. Great social = more visibility = more brand recognition & interest.
@n1ckm1ller I use GA to monitor for trends in the various traffic sources following significant social media activity. And goals.
@creativecalif It’s pretty tough to measure social impact on SEO. Rather, put your energy into measuring traffic, engagement, and conversions. Of course, measuring/tracking links gained is one way that you can determine the success of the social campaign for SEO.
@markdhansen We use Avg Postision in GA and correlate with number or shares per day. Sketchy, but btr than nothing.
What are your favorite tools or metrics for measuring social media success?
@pjmckeown Fav tool is customer interaction and feedback! Happy customers/influencers.
@n1ckm1ller Google Analytics as @KristiKellogg said w/ the social referral report. Also evaluate pre-established social KPI’s for your biz. After social gains momentum, time on site, repeat visitors, pages/visit are good metrics for social engagement.
@SocialMichelleR According to @marktraphagen the social impact on SEO is cumulative.
@AJutah Again, I go back to my trusty spreadsheet. Record KPIs over time.
@BruceClayInc Set up UTMs to make sure your social is doing what you want it to be doing. This isn’t just about traffic, but conversions.
@alexpeerenboom UTMs are great for tying together specific marketing campaigns across platforms.
@alexpeerenboom Start with the platforms themselves: Facebook Insight, Twitter Analytics, Pinterest Analytics.
@TheBuyerGroup Top fave tools for content: Scribe, SEOToolSet, GoogleTrends + UberSuggest.
@denverish Mashup data from GA and social platforms’ built-in tools in spreadsheet. I also like Sprout Social.
In Feb, Google struck another deal with Twitter. If all tweets become indexed, could that have a future impact on rankings?
@n1ckm1ller Without a doubt. The SERPs & rankings are a real estate battle & tweets will take up more space.
@pjmckeown Absolutely, trust factors, word of mouth factors, links, etc.
@emily_C27 Here’s a resource I found on this.
@MatthewAYoung Perhaps, but im skeptical on ranking impact. Google may be looking for better ways to track trending topics. If google buys twitter, then it really becomes interesting.
@n1ckm1ller It may not change rankings but I see a possibility of results getting pushed further down the page/below the fold.
@MatthewAYoung Assuming tweets show up in the results, which they havent yet.
@n1ckm1ller Very true. Still waiting.
@SocialMichelleR Depends on what you search for and if you’re using desktop or mobile. They are on mobile.
@SocialMichelleR A Tweet in search does not drive any traffic to anything other than a specific twitter account.
@ebiziq Absolutely. More of a brand’s content in SERPs is always beneficial.
@AJutah Site rankings? Maybe not, but Twitter posts will rank for terms, like G+ posts do now.
@BerkleyBikes The way Google currently presents tweets doesn’t seem to have much benefit for rankings.
@SocialMichelleR It rocks for branding, though. Brand association with topic. Build a habit that drive searches that are a cross between brand & keyword.
@directom It will have some effect as it’s going to take up room somewhere… and we know it’s not going to intrude on the ppc ads!
@CaitlinBoroden This is huge! From app listing to news listings and more. It takes forever to get to links sometimes.
@creativecalif For news and time-sensitive posts, sure. But I believe all links in Twitter are no follow, so not directly. Of course, Google won’t tell us if Twitter will affect rank, so we’ll just have to wait and find out.
@markdhansen Links to your content in lots of tweets might help lift the ranking of content and authority of domain. Just speculating.
@BerkleyBikes Combined with native platform metrics (Likes, Faves, Shares) it might be worth something in the future.
@SocialMichelleR Right now Photos get the best love in the Twitter carousel results.
@BruceClayInc If tweets start showing up in SERPs then websites will have even more competition for space. So, in a word: yes. Even if you’re still ranking #4 for a term, if the SERP shows #1, #2, some tweets, then #3-10, suddenly #4 is below the fold.
@markdhansen I think its more real estate taken up by the big guys, Wikipedia, G+, now Twitter. Tougher for the little guy to rank.
@denverish If your brand reach on Twitter is extensive + your content widely shared by influencers, it could positively impact your SEO.
@markdhansen I might be the only dummy here, but what are “social media co-citation mentions”?
@emily_C27 Getting mentioned on a blog or site without a hyperlink, could that still affect brand signals?
@denverish yup. I’d expand that to say mention of brand without any live link to brand property, inc brand site.
@HeroicSearch Great article on the topic of “co-citation”.
Does social media content, showing up in the SERPs, have an affect on a page’s SEO?
@SocialMichelleR Easy answer: No, not directly. No one is an authority on everything, so even my validation for cooking content can’t carry the same weight as marketing content. That’s why Social does not directly affect ranking. I would suspect that VERIFIED account mentions are going to be more valuable. The trick is being sure that the mention belongs to an “official” account associated with a site.
@BerkleyBikes Google can evaluate a social profile’s influence and assign higher equity to links in those posts. Facebook, Twitter, & G+ all verify, G+ is the only one that is even slightly clear about it. Can’t even request verification from FB or Twitter.
@Head_Spit For sure. A verified account at 15K followers HAS to be worth more than a spam account at 250K.
@pjmckeown I think the positive/negative sentiment will effect it.
@KristiKellogg Get to know the SERP-osphere for your top terms. If those SERPs are full of Tweets, you’d better buy your social team more coffee!
@creativecalif It doesn’t effect it directly, though it may push down some pages in the SERPs.
@BerkleyBikes In the future, I suspect links in social posts will pass some equity, tied directly to post popularity.
@creativecalif Somewhat disagree. Social is too easily manipulated for Google to trust it as.
@BerkleyBikes Google is smart. They can evaluate the worth of a social post based on platform-speicifc metrics. Tool like Shared Count, together with Klout, could pass variable equity to links in social posts.
@denverish If your brand reach on Twitter is extensive + your content widely shared by influencers, it could positively impact your SEO. You may also be able to get links in the index faster, depending on how Google will incorporate tweets in SERPs.
@directom A Really great article on that topic by @Kissmetrics_
How realistic is it to get brand signals through social media co-citation mentions?
@denverish If we are talking Local, pretty easy (and essential).
@alexpeerenboom I think with any indexed content like G+ posts or tweets soon, there’s a chance for co-citation influence.
@n1ckm1ller Depending on the site sharing, I think it can certainly influence ranking, but ranking THAT site, not yours, for your brand
@MatthewAYoung I think it’s a realistic expectation to have, especially with G+.
@AJutah Google uses citations as signals, so indexed social posts may have an effect on signals to a website.
What do you predict for the future of social media, in terms of it becoming a more integral part of SEO?
@pjmckeown Just like real life, when you ask a friend about product x. You trust them. Same will be of social, Google will trust that.
@SocialMichelleR Truthfully it’s already a bigger part of digital marketing that it’s given credit for.
@MatthewAYoung Google will acquire Twitter and be able to deliver more relevant results faster based on what’s trending.
@BerkleyBikes I kinda said this before, but links in social posts will provide backlink equity.
@HeroicSearch We’re already moving into sites being their own publishing platforms (LI does this), more sites asking for your content. Your content, which you’ll provide because they already rank. …I got lost in my own train of thought. NVM.
@creativecalif No specific predictions. We’ll see what trends arise, but we do know that social is integral to growing brand and traffic. SEO isn’t the be-all-end-all to web traffic, and too many people forget that. It’s just one cog in the wheel. Social is another.
@cjmonteblanco I see @instagram still reigning for brand marketing. Ecommerce social media will definitely compete for business.
@SocialMichelleR Even when FB, Twitter, & Pinterest are rolling out “buy” buttons?
@pjmckeown Instagram/Snapchat is currently where the youngsters are, but that doesn’t mean they stay there.
@SocialMichelleR That’s why Facebook buys up that stuff.
@denverish I see Facebook making a bigger push to be seen as a search engine.
@TheBuyerGroup Couldn’t have said it better. Trending could be replaced with the News button on Google search.