Summary: Authorship on #SEOchat with @ashbuckles

What is Google Authorship?

Google Authorship is the connection of your content to your G+ profile. You connect your content URLs in your G+ profile. More info:

I like how @marktraphagen described it in his post here:

Bing also brought Linked Pages in March It turned out to be an effort to show things about you than things you’ve provided. Curious if @DuaneForrester has any updates for us on Bing Authorship?

@RavenTools: brought us a huge list of resources on Google Authorship:
@Ravenjeremy: ANY of you have new resources, ping me. I just added 3 articles just yesterday.

@emilygbush: Google Authorship allows you to take credit for the content you produce in the easiest way possible

@tannerpetroff: I think AJ Kohn talks about this better than anyone else.

@Ravenjeremy: Google Authorship is connecting content to authors via the rel=author tag to their G+ profile. The SERP then reflects this info.

@dominic_m: A new markup for authors to tell Google where their content is so it’s ranked accordingly even when it’s in different places.

@ashbuckles: How many of you have fully established your Google Authorship? Or part way? Or 1/2 way?
@shuey03: I think I’ve got mine all set up properly. Been seeing my ugly mug showing up in the SERPs for my posts on @seocom as well as places I guest post.
@ashbuckles: I’m still behind with about 1/2 my content claimed. Some of which doesn’t really matter thus my procrastination. Occasionally, I take over @shuey03 profiles. It’s part of my scheme. (more like Google isn’t getting it right).
@Casieg: I am about 3/4 of the way set up I’d say. Very simple. No goof ups that I’ve seen. It did take a month or so for search results to reflect.
@pincock: Interesting that it took that long for serps to reflect.
@Casieg: I thought so too. Initial thoughts were lack of circles in G+ but didn’t change much by the time results started showing
@ashbuckles: Interesting because mine have been within 1-2 weeks
@GaryLHenderson: The entire @IMDigitalAgency has established and is utilizing Google Authorship. Our traffic is up 150%.
@HaleyBiel: Part way for me! I think @emilygbush is setting mine up a we speak. How many more will be by the end of this session ha
@KellyAment: Most of the way there for mine. It’s getting clients’ authorships set up that is much-more time-consuming, though.
@emilygbush: In our office, all copywriters are set up and we have set them up for blogging clients – makes the blogs look great

@Ravenjeremy: On wordpress, it’s SOO easy to accidentally apply authorship to PAGES instead of posts. When editing your Pages, Screen Options up top. Click Show Author. If you don’t want it, then choose “Hide From Search”.
@ashbuckles: Yep. Depending on the plugin/hardcode approach you can made a narrow/huge mistake.

What is Author Rank?

Author Rank is the trust/reputation of your account (strengthened by popularity of content, share reach, placement, etc.) Author Rank is the personalized version of brand strength and can work together with brands and topics to influence viewership.

@GaryLHenderson: Good piece here from @SEOMoz

@Ravenjeremy: Author rank is how you should think of the way that Google wants to turn authorship into a signal to combat SERP spam. Keep in mind that the Google Patent actually calls it “Agent Rank”, @billslawski hit on it here: IMO: I think of Authorship as: A. The markup on SERP(pic+links), and google correctly attributing your other posts to your profile.

Why is Google (and hopefully others) interested in tying authors to content?

Google, and eventually others, will become more interested in crediting people instead of content/URLs to avoid more web spam.

This goes way beyond spam tho. Established brands have been credible but there needs to be a modification to this approach. It’s easier to find automated data to prove/disprove people.

Rapidly emerging technologies, specialists in their craft, and new companies can provide a huge value to searchers. Establishing author rank can provide a much needed boost for their visibility of these non-branded entry-level people.

Authorship doesn’t come without problems though. With all things Google, we’re going to see trouble continue in the SERPs. The combination of brands, spam, authors, social, video, etc. is a very complicated approach to get right.

@shuey03: It’s an easy way to weed out the shit content out there

@tannerpetroff: Best way to eliminate article spinning, spam, and all of that garbage. Plus, people can build brands around authors. G loves brands

@emilygbush: Google wants users to take credit for everything they post (esp reviews, but that is a whole different topic)

@Ravenjeremy: If you connect content to the Author, then you can make spam much more difficult, and surface quality content.

@Casieg: Further personalization. You know and trust someone, you probably want to read their stuff over someone you don’t.
@ashbuckles: Sometimes. I’ve often said that results in a vacuum are not necessarily better. Close-minded approach. I want to know what “other” people think too.
@Casieg: I 100% agree. I don’t want to see results only from my connections but it seems like Google thinks I do.

@vivala_katy: So as a first time website designer, this will help both myself and the website I am making?
@ashbuckles: Yes. Rel=author increases clicks from Google and your reputation is established/increased as you create a following.

How is Google going to provide feedback on authorship and author rank?

When our rel=author shows up in the SERPs. That’s one form of feedback.

@dannysullivan: covered Google Authorship Analytics at:

Google Authorship Analytics will be great feedback on your posts but I smell the need for managing a group of writers already. Tying analytics, author, and WMT data would be nice. Distributing our data is causing more hassle than necessary.

@Ravenjeremy: You can see CTR, Clicks and Impressions in Google Webmaster Tools under Labs, Author Stats. There’s also buzz that G+ profiles themselves will show Google Authorship stats- (Not full release). You can also add markup to your Authors in Google Analytics – I THINk this is the right post:
@aknecht: Are those author stats for the specific GWT site or for all sites where your content is published?
@Ravenjeremy: They’re wherever your content exists, and not just your own site.

@Casieg: Saw an article earlier about Google launching authorship analytics within G+ profiles

What’s still missing in the author rank space?

For me, it’s the consideration that not all content should-have/needs an author. Of course, individual SERPs “should” handle.

Content types are limited by those publishing on platforms that don’t support Authorship.

@Ravenjeremy: The ability to do Co-authoring. Right now it JSUT picks up the first author. Ironically, There is a different author method of PDFS, in Google Scholar that attributes multiple authors. – Here’s the resource for that markup. Don’t forget that Google is adding Authorship signals to PDFs for NON-scholarly work too. Using the By Line.

@Ravenjeremy: Another thing that Authorship is missing: Use of rel=Publisher for brands that CAN’T/Shouldn’t use a single author

@ashbuckles: Be sure to check out active users on Google+ that are discussing authorship and author rank:

Speak Your Mind


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