Summary: Community Building & SEO on #SEOchat with @emcgillivray

How does your community manager work with you (the SEO)?

At @SEOmoz, we have a large community team but only 1 SEO @ruthburr. But all our community team members once were SEOs. Such a huge part of making sure we’re all working together.

A community manager focuses on building your followers/community no matter where they are (social media, onsite, etc).

@dan_patterson: Mine actually consults with me pretty regularly about things, especially architectural stuff. We also tend to get together whenever I’m doing any kind of social push so she can keep an eye on it as well. That definitely helps to have all community people be former SEOs. I’ve had to do a lot of internal education but it’s been well worth it, and they’ve all caught on *really* well.
@emcgillivray: That’s awesome to hear that they’ve caught onto SEO. Since we serve marketers, an SEO background is pretty essential.

@scott_dodge: It’s probably more common for in-house peeps, I’d assume
@dan_patterson: Agreed. IMO community management should almost always happen in-house. So in the agency situation, it would be the SEOs job just to make sure that the community peeps understand the basics.

How do you leverage your community for your SEO?

One of my favorite things at @SEOmoz is our user-generated blog YouMoz amazing content from our community http://mz.cm/UbKPgK.

Be authentic; show you care; listen, listen, listen; join the conversation; be generous; be fun; build relationships.

@dan_patterson: All depends on the channel your community is in. For social media channels they help with natural promotion, for an on-site community they help with content generation. Both have great value.

@Joel_BAYADA: The community is also a great temperature gauge for what content is in demand
@emcgillivray: I love using the community for this. As someone concerned w/ voice, I love seeing how community dialog changes.

@Clickside: Leverage the extended SM community as well as ur own. Blogs. Forums. Chosen correctly they can produce powerful links back.

@corey_northcutt: Promoting content for organic links, crowd-sourcing optimized content, gathering feedback, fostering relationships. http://t.co/9UTlTIV2.

@tannerpetroff: Let people know there’s a real person behind the organization who cares about them. People link to WHO they like.

@kenjansen: How do you handle different voices?
@emcgillivray: We have guidelines, but believe people should have their own voice. Though when responding as @SEOmoz, we are Roger. But pay no attention to the people behind the curtain :)
@kenjansen: If you’re going to leverage comm you need to allow various voices. Conveys an actual comm & could reach new grps.
@kappaluppa: I think if you’re going to leverage comm you need to allow various voices. Conveys an actual comm & could reach new grps.
@emcgillivray: We definitely encourage everyone on staff to interact with our community as themselves.
@KeriMorgret: People submit to YouMoz for publishing on our site, we review and offer suggestions if needed.

@KeriMorgret: We don’t write the posts, but we do often return first submissions with requests for more details. The goal is that you shouldn’t be able to tell who is helping Roger type. :) There’s an intensive training period @seomoz where you are locked in a room with Roger until you can channel him.

What tools do you use to manage and/or grow your community?

I’ve used a large variety of tools: manage filter, @followerwonk, hootsuite, google alerts, cotweet.

@Clickside: I usually use Hootsuite to manage/grow social communities. Sysomos as well for monitoring.

@corey_northcutt: HootSuite, Buffer, Sprout Social, CrowdBooster, FollowerWonk, BuzzStream, MailChimp, Google Analytics..long list.
@iGoByDoc: Don’t forget SocialBro!
@emcgillivray: Well, we’re hoping that slowly everyone becomes TAGFEE ;) http://mz.cm/LCBFfH
@emcgillivray: Excellent list! Can’t forget our Analytics.

@dan_patterson: I’ll throw out a plug for Trackur, I know that’s one that our peeps are checking out right now. I got to play around with Radian6 once back in my agency days. That’s one intense tool.

@FogelRivka: Tried & true: content is king. we’ll pair it with promotions for likes or conversation (much like this one, #seochat)

What does it take to be a great community manager?

@dominic_m: Authenticity, empathy and passion for the your industry.
@emcgillivray: Empathy is hugely important, especially when the job crosses into customer service.
@dominic_m: yep and if you can’t listen you can neither help nor produce great content

@kappaluppa: does it matter if aud knows you schedule posts? I know several who mention it often. What does it say to authenticity?
@dan_patterson: Personally I don’t think that would be a problem as long as it’s mixed with real interaction.
@emcgillivray: I’m a believer in the balance of scheduling out posts & posting them yourself as long as you’re authentic.
@iGoByDoc: Agree there, as long as you are available for response to the authentic automated posts
@kenjansen: The thing I don’t like about auto post is that you look…bad…when something big and unexpected is happening and flooding twitter.
@emcgillivray: IDK. I don’t feel the need to comment on all current events. Like Tues, no need to say anything about the US elections from the company account. Oh, yes, didn’t American Apparel give a discount for Hurricane Sandy #facepalm.
@Ravenjeremy: “There are three things I have learned never to discuss with people: religion, politics, and the Great Pumpkin”.

@Ravenjeremy: You need situational awareness to decide when respond or get backup, and a GOOD sense of humor. Or the video reply from bodyform http://t.co/gd8fnAVF.
@emcgillivray: Humor is so key. I love being able to send out funny cat photos to my community :)

What’s your favorite example of company going above & beyond for its community?

Women’s Inspiration Day by KOTEX where they reached out to random women on Pinterest is a favorite of mine http://bit.ly/UbO342.

I’m also a huge fan of @ladygaga’s community team & how she brings her fans together. Always cutting edge.

@Joel_BAYADA: american heart association does a nice job

@dominic_m: @37signals Extremely useful content + blazing fast and useful reaction
@emcgillivray: Yes, I love what @37signals, especially their bold moves w/ their product

@Ravenjeremy: I love the way that @thinkgeek interacts with their customers, has great content and caters to their interests.
@emcgillivray: Yes, @thinkgeek’s brilliant. I swear I open every single email from them being like “oooh”.
@KeriMorgret: I’ve met the main social person for @thinkgeek and she’s great (great speaker, too!)

@emilygbush: @onlineprnews always gets back to you quickly and has solved every problem i’ve had.

@KeriMorgret: @sproutsocial has also done a great job with community

@WebToDesigns: Does it have to be a company? could it not just be an individual?
@emcgillivray: There are definitely individuals building their communities, like writers, musicians, etc. Those are great too! :)
@FogelRivka: and isn’t it important here to give the company individual faces? so they kind of travel together
@emcgillivray: When we go to events, we’re definitely working as the public face of the company & our community. Oh, we always joke that we get 100 tweets before a single support ticket if something major goes down on our site :)
@FogelRivka: in realtime? even little things like purchase and delivery hiccups

What have you learned from your community?

I’ve learned a lot about empathy & love, even on those really bad days #seochat example http://bit.ly/UbO342.

@kenjansen: Write things people want to buy/read/consume versus guessing what SE wants

Speak Your Mind

*

  • bikini for teen
  • first time anal sex vannessa
  • free full length video database
  • Hot girl show
  • free galleries young latina girl creampies
  • Lesbian videos
  • young asian blow
  • woman with two boobs picture
  • sexy naked men masterbating
  • xxx cuckhold
  • asian teen sex fuck tube
  • mojo videos
  • utube asian sex
  • Vidioes of sex
  • night sex videos
  • ebony teena tricked
  • young teen petite piss
  • son see mommy pussy
  • bigest black ass
  • mommys hot pussy
  • Richard cheese vagina
  • erotic pussy galleries
  • free nude pics sex pussy xxx
  • water polo girls naked
  • condom latex sex wife movies
  • webcam topless free
  • fuck his girlfriend
  • Hot to get girls
  • black teen anal booty ass xxx
  • free fine ass galleries
  • home teen sex vids
  • filipinos girls giving oral sex
  • watch free celebrities sex video
  • teen girl thumb pics
  • wet asian pussy
  • training girls for sex
  • free videos for boys
  • anal sex with french girl
  • free amateur sex home videos
  • free sleeping pussy vids
  • pink pussy gallery
  • freaky lesbian chicks
  • Fre lesbian
  • pics of to heaps wife
  • girls getting knocked up
  • bent over spreading ass an pussy
  • big black cumshots
  • latin teen girls
  • naked girls in thier s
  • Effects of masturbation
  • homemade amateur spy
  • big wet breasts video
  • feet pictures
  • mature young lesbian amateurs
  • mallu movies sex videos
  • perfect boobs pussy gallery
  • having sex with girl
  • interracial xxx thumbs
  • white patches on throat pictures
  • naughty christmas naked girls
  • Tara reid nude pictures
  • teen home alone masterbating on webcam
  • free videos of alix lakehurst
  • Nonnude teen model links
  • amateur girl running
  • livejasmin blacknwhite naked
  • tanya harding sex pics
  • petite hardcore anal
  • girl bikini gallery pics photos
  • free amateur homemade tube videos
  • Hot thai girl
  • granny ass pictures
  • vip independent girls webcam
  • black tits and ass
  • pussy model galleries
  • pov sex girl on top riding
  • naked girls southfield
  • ebony star feet
  • young teen european
  • hot japanese girls camel toe
  • hardcore sex xlips
  • xxx fuck video sex
  • girls sucking dick vids
  • sister drunk tits pussy
  • girls who fuck thier s
  • hardcore nude teens
  • facial videos free
  • free ebony big tit pics
  • panty naked gallery
  • Girls sex with girls
  • Hot girls message
  • tranny shemale teens
  • best ex girlfriend
  • free interracial with out virus
  • lesbian nigger
  • homemade movies utube old young
  • chav girls fuck one guy
  • big sexy tits pictures
  • aunt sarahs pussy
  • free asian kid
  • ass fuck movies hd bears
  • gallery japan
  • free wet mature pussy
  • free sex videos of devika
  • hardcore teen gangbang videos
  • Hot girl with no clothes
  • pussy galore smoke
  • naked sex vids free
  • billie piper videos topless
  • jessica naked
  • girl with inch tits naked
  • free movies teen dp blowjob cumshot
  • close up of white pussy fucking
  • sexy oral freud
  • handjob thunmbs xxx
  • free gallery bikini pics
  • videos of teens fucked by s
  • smacking wife pics
  • Lingerie big tit
  • neil young music video
  • sex on surfboard video
  • Hot naked chicks pictures
  • sex vids mpeg
  • girls ass dildoing
  • free young pre models pictures
  • japan liesban
  • little girl spanked pictures
  • sex withe mature moms
  • pretty young girl gallery
  • video downloads blondes sex
  • black beauty the adventures
  • hien spy cam teen girl shower
  • sexy fuck office
  • bikini teenager pic
  • mom suck my hard dick
  • young teen girl photos
  • sexy black lesbian booty fucked hard
  • my sexy moms ass
  • nude pictures of plump young ass
  • free shemale pantyhoses sex movies
  • sex movies curves
  • new girls only pics
  • anal amateur tube
  • amateur party or group
  • horny teen girl gallieries
  • young asain xxx
  • hot teen girl masturbating in sauna
  • hot yound pussy action
  • uncensored japanese teen pussy
  • free fuck videos movies
  • columbia girls teen
  • anal slut head fuck
  • black naked girls blowjob
  • watch girl teens tortured
  • free uniform sex galleries
  • houston fuck party
  • virgins sex vid
  • vert young arab girl movie
  • sexy elvira costume with boobs
  • shemale sucking own dick
  • names such as lesbian and babes
  • mature party videos
  • slutload mature teaches sex
  • tigers and girls
  • sexy young lips
  • fuckedup facial videos
  • xxx free black stories
  • hairy amateur teens
  • video of teens beating girl
  • extreme young teenage sex
  • teenage girls bedroom decor
  • amateur wives sluts
  • dream girl party favors
  • rubber glove blowjob video
  • sexy women blowjob pictures anal
  • free huge ass anal creampie
  • redhead teen fuck
  • naked pictures of tigers wife
  • bret micheals pam anderson sex video
  • Monica bellucci nude pussy
  • phat ass and pussy
  • blockbuster rent videos
  • fuck movies t home
  • online shopping for teenage girls
  • Anal sex symptoms
  • Fisting sex pics
  • sexy silk lingerie babes
  • mature amateur adult video
  • brunette young pussy intercourse
  • pics of shaved cunts
  • sexy legal anal teens
  • kate hudson sexy ass
  • sex video mature
  • young girl on torture rack
  • Broke back mountain sex scenes
  • bramuda triangle pussy shave
  • young brazilian teen facials
  • xxxn sex stories
  • trimmed pussy video gallery
  • housewives need sex only
  • wife never wants sex
  • blonde sucks huge black cock
  • girl giveing blowjob
  • teen arrested sexing sanger texas
  • teen babes fuck hard
  • shemale tube sex vedios
  • big mature tits hairy pussy
  • free female toying amateur
  • college girls on the toilet videos
  • ebony soft movies
  • asian girls in latex bondage pictures
  • sex movies beginning
  • Perfect boobs and ass
  • anal tube file
  • hot young naked blonde teens
  • black women long nipples
  • nerdy girls suck
  • wife first anal tube
  • sex stories without pictures
  • lesbian booty white girls
  • amatuer asian sex tube
  • teen schoolgirl stories sex
  • petite sophistie coupon code
  • fat old pussy fucking
  • Sex boobs tits
  • Big tit hoes
  • housewives naked together
  • naked free teen girls
  • celebrities when they were teen pictures
  • japanese exercise sex bike
  • asian inspired black chairs
  • pictures of katie kelley ass
  • shemale on girl sex
  • oldman fuck boy video
  • xxx lingerie mature
  • barely mature sex videos
  • Young lesbians pics
  • Best sex cam