Summary: Content seeding strategies for maximum exposure on #SEOchat

Moderator: @shuey03

When developing your content creation/promotion strategy, what are the different things you should take into consideration?

@shuey03   You need to address goals for each piece – what do you want it to do and what do you want the outcome to be? I believe that goals for each piece really help you hone in on the content and force you to produce something amazing! Especially when your boss or your client is holding you accountable for those goals.

@MattNeSmith   The channels available for distribution as well as the resources to develop that content.

@Scripti_Ashley   You have to consider both the goals, the audience, and the man power you have to make it successful.

@ConcerningChris   Opportunity. Without a defined opportunity, you risk spending time and money for an unknown impact.

@AJutah   The 1st thing you should as is what your goal(s) for the content are, and how you will measure the KPIs.

@parallelpath   Define what needs your audience has that you are looking to address when creating content, find the opportunities.

@BruceClayInc   What people are searching for; company voice; conversion goals; SEO factors.
@KristiKellogg   Creating something unique and compelling that users will want to read and search engines will be able to find.

@lisabuyer   Make sure a social sharing strategy is part of the content strategy Ex: Are plugins set up right.

@DanBischoff   First two things: define personas, then define their problems.

@larrykim   Over invest in story development. Is it remarkable and unexpected? Trending topic?
@lisabuyer   I agree but sometimes done is better than none, analysis paralysys can hurt marketers

@mattgratt   Goals. Goals, goals, goals. Then figure out audience, ideas, form, production, promotion. Then details.

@BrockbankJames   Firstly, the desired outcome from creating the content (link bait, brand awareness etc) and the target audience!

What are the different components necessary to create a solid piece of content that you can seed?

@shuey03   I think that ensuring that your content is evergreen is a huge component… you don’t want irrelevant content in a month. Other components that I work to include are input from third parties & thorough keyword research/placement.

@BrockbankJames   For me, it would always differ dependent on the type of content but social shares or links is always strong!

@KevinWaugh   Stats, research, people love facts, especially when you can craft that into content.

@Scripti_Ashley   Quality, quality, quality… and time.

@lisabuyer   Make sure that you measure content #ROI and #RonR, too much time spent on a blog post might not be worth it.

@BruceClayInc   Solid content necessitates solid research, tone and understanding of what is your target audience is interested in.

@AJutah   For content to be effective, the place where it lives should be designed to convert (or facilitate conversions down the road).

@Scripti_Ashley   I always write the content first, and apply SEO second. I don’t want to hinder my creativity.
@lisabuyer   Me too!

@inflatemouse   It is important to balance topical and evergreen resource. Most people should lean toward topical to maintain relationships.

@KristiKellogg   Content you can seed is content that is fresh, new — it has a different angle than everything else already out there.
@DanBischoff   Difficult to have different angle. If you’ve done it, so has someone else. Make it niche to your audience.
@KristiKellogg   – there’s ALWAYS a new angle.

@parallelpath   Need a solid understanding of your audience, know what content they will react best to.

@DanBischoff   With so much junk out there, sometimes all you need is to be 1% better than crap: Better headline/image, more niche.

What are the best strategies to identify link/social targets and how do you persuade them to help promote your content?

@BrockbankJames   Quality, length (in most instances, I find longer pieces work better) and uniqueness…why rehash someone else’s content?
@DanBischoff   LOVE the longer pieces of content — even in social media posts .

@lisabuyer   Facebook custom targeting and promoted posts can amplify good content and increase reach.

@shuey03   You can use followerwonk to identify influencers and invite them to help you create the content. Then, they have a vested interest in the success of the content since it directly impacts their business as well. Advanced search queries can also help you identify thought leaders in different verticals. the trick is to get them to notice you.

@parallelpath   Identify your social influencers and what channels they use. Tailor content to be shared across those channels. Build a relationship with influencers you identify. Interact with them, share their content and they will share yours.

@RHoberg   Google Alerts. Not only do opportunities show up in your inbox, but you gain insight into who is talking about you.

@BruceClayInc   Share on all your social platforms STRATEGICALLY. When is your audience online? What are they sharing, use UTMs to gather data.

@ConcerningChris   Partners are also a great resources for distributing content.

@KristiKellogg   ABS – always be sharing. Share your content, and other useful content. Know your audience. ABA – always be available. ENGAGE.
@shuey03   That takes a ton of time… how have you streamlined some of it, if any?
@KristiKellogg   Time is worth it – sharing AMPLIFIES content. I wrote re: #Twitter (for the journalist) yesterday: http://bit.ly/1aAoTGb

@DanBischoff   Invite them on a podcast. They’ll do it almost every time. Then they’ll share that podcast (and more) with their audience. Level of entry is harder, but also it’s often easier for them to talk than write a blog post.

What social channels do you like to submit your content to and do you have any tricks (non-paid) to getting your content seen?

@AJutah   Google+ is MONEY when it comes to getting content seen. Blows Facebook out of the water every time for me. When you treat circles like silos, your content gets in front of the right influencers who will share it.

@parallelpath   G+ communities and Linkedin discussions have been great tools to distribute content.

@shuey03   We submit content to all relevant social channels. On twitter, we find relevant hashtags. On gogole+ and linkedin we find relevant groups/communities to submit to.

@ConcerningChris   Include quotes or mention influencers in your content. Increases likelihood that they will share your content. Ego bait. Also, getting influencers to contribute to a content piece will go a long way in the distribution phase.

@parallelpath   Monitoring trends on Twitter, find buzz words/hashtags around topics and tie your content to those.

@BrockbankJames   Whatever anyone says, you can’t beat manual social outreach! I always feel G+ gets the best pickup in terms of shares and plus ones, followed by Twitter! Sharing in G+ communities can work wonders! Ensuing you share numerous times on Twitter is vital too with it being so fast moving!

@BruceClayInc   Every audience is unique – determine where yours is and be there. BCI is active on #Twitter, #Facebook, #LinkedIn and #Google+

@KristiKellogg   #Hashtags are my greatest trick 4 getting content shared — w/out them, people you’re not connected with won’t discover it.

@lisabuyer   I would not call this a trick, more like a treat if you really participate – @triberr is one of my faves. It is a two way street, need <3.

What networks have you found paid promotion to be a viable option for seeding content & why?

@shuey03   We like to use facebook sponsored posts, stumble upon paid discover, and sponsored tweets to name a few. We’ve also been playing with @outbrain as well. Anyone have good luck spreading content through them?

@snakeynag   LinkedIn and Twitter have worked well for us. Facebook is less relevant for our audience.

Speak Your Mind

*

  • stairway to heaven piano download
  • vallavan songs download tamilmp3world
  • download mix song of student of the year
  • download runaways volume 1
  • download eureka saison 4 vf
  • download gratis fernando e sorocaba 2011
  • dreamworld download robin thicke
  • ice cube lethal injection download zip
  • chris brown you download
  • download im so hood
  • playstation 3 remote keyboard download
  • download knock knock 2
  • download mp3 peterpan usia 17
  • download squirrel windows 7
  • download john cena experience dvd
  • download 2012 nfl schedule excel
  • download room emma donoghue ebook free
  • pajama sam 1 download mac
  • download around my way lupe fiasco free
  • download trailers 3d 1080p
  • kamelot forever download mp3
  • download dc for mac
  • download driver hp nx6320
  • helper download internet explorer
  • download meesha madhavan songs mp3
  • smurf village download game
  • heroes 3 download kampanie
  • straight from the gut download preserver
  • download quicktime 7 pro for pc free
  • download movie maker effects and transitions
  • download mp3 free adelaide sky
  • download film serigala terakhir gratis
  • download kc and the sunshine band boogie shoes
  • download iu because i'm a girl
  • download mp3 super junior ss4
  • boys of cellblock q download
  • download filme madrugada muito louca dublado
  • download drivere hp pavilion zv5000
  • download lagu hujan kau ingatkan aku
  • download bleach epi 326
  • download game spc boss 3000
  • xena download dublado rmvb
  • download jojo fashion show 3 free
  • download html video mac
  • download teddy afro abebayehosh
  • download sukhmani sahib audio free
  • zk7000 fingerprint driver download
  • nvidia treiber download 9800 gtx
  • free download of chali chali from mr.perfect
  • kelly clarkson stronger download zaycev
  • download gunz god mode
  • download jiyein kyun of dum maaro dum
  • kuduro caliente 2012 download
  • mesajah kaA?dego dnia download
  • download adnan semp 2010 movie
  • download opera mini 7 ipa
  • truck games to download for pc
  • idgafos dillon francis download
  • download arcserve backup r16 sp1
  • i won't give up piano download
  • download warren haynes tales of ordinary madness
  • download was it worth it
  • download untuk kita renungkan ebiet g ade
  • launcher x pro apk download
  • firefox preloader download deutsch
  • download lista de jogos ds
  • download pinnacle video recorder
  • download five finger death punch the tragic truth
  • download misia senhora da noite
  • hp smartmedia download windows 7
  • download magic bullet looks 1.4 mac
  • gta sa zmodeler 2 download
  • download mp3 birds sound
  • download afl draw 2011
  • download tony totch wata bam bam
  • download bicycle by queen
  • freestyle dash download 2011
  • mundos extremos discovery channel download
  • cisco cna download software
  • download tvs msp 245 driver xp
  • download roadies 8 30th april
  • download de exterminio 1
  • principi di chimica download
  • free download okdo document converter
  • morgan canzone per natale download
  • download serial number norton 360
  • video download using url online
  • download leaving las vegas legendado
  • site com download de jogos gratis
  • download editor de texto joomla
  • download j rocks fallin in love
  • misterios do coraAžA?o spc download
  • download bob acri music
  • free download adda kannada movie songs
  • download lagu separuh nafas ini giselle
  • download miro media player free
  • download kannazhaga video song
  • download snaptu samsung champ
  • download of hangover 2
  • download driver pack 2012.iso
  • free download of asoka movie songs
  • download dragonu povesti de familie mp3
  • download salsa o filme quente
  • nouvelle vague full album download
  • download hp officejet j4680 printer driver
  • sick puppies maybe download free
  • download accuweather widget for android
  • download i like chopin techno remix
  • jungle disk download windows
  • one piece 466 download sub ita
  • sashti kavacham download mp3
  • download ie9 fA?r xp
  • aumentar taxa de download windows 7
  • ghost rider 2 goes wild download
  • download angela similea si ovidiu komornic
  • detik terakhir download mp3
  • download karate kid 5 dublado avi
  • 50 cent massacre album download zip
  • download songs of mero euta sathi chha
  • teracopy download windows vista
  • download vali vijelie as pleca mp3
  • download cinema 4d sky presets
  • download acdsee terbaru full version
  • download directx 9 0c kostenlos
  • vbox7 download to mp3
  • httpd download for ubuntu
  • download AĹe cha?? xanh
  • download nokia lumia updates
  • live essentials download xp
  • download nokia 7610 mobile games
  • download mp3 songs 3gp
  • rage of bahamut android download
  • download themes for nokia c5 03
  • forma 1 2007 game download
  • solomun wir werden sehen download
  • bukhari sharif free download in hindi
  • open office download za darmo pl
  • hp pavilion dv4000 drivers download free
  • download nada ringtone bbm
  • download counter strike 1.6 bots
  • download pcmav for windows 7
  • ff9 disk 4 download
  • gtalk download windows phone
  • download amibroker 5.5 with crack
  • parallels software download mac
  • download your grace is enough
  • download firmware 5.0.1 ipod touch 4g
  • download imran khan amplifier song
  • download maze lock nokia x7
  • ek niranjan songs download 123musiq
  • dello di ikaw ako download
  • angielski w piguAéce 3 download
  • linksys wireless n driver download
  • download subbed running man
  • a usurpadora novela download dublado
  • download windows 8 superbar
  • download virtual dj 11
  • download lagu peterpan mungkin nanti gratis
  • download mindless self indulgence frankenstein girls
  • download elements of gas dynamics
  • download friday is forever we the kings
  • usa flag download vector
  • download legenda fale com ela
  • free download mba hrm project
  • ich ich stark download kostenlos
  • download autotune t pain
  • download n gage emulator for n70
  • play download dress up games
  • download mr mcmahon theme song
  • download software photosmart c4100
  • download 3ds max 2011 keygen
  • download manual roteador wireless d link di 524
  • download nurarihyon no mago departure
  • download cd italo villar bendito seja
  • download lagu akhirnya yuni shara
  • download software for evdo
  • download broken city 2013
  • download boy like you free
  • download active key windows 7
  • download lagu rohani batak nang gumalunsang
  • pinger ex apk download
  • ghost x ship download
  • download petra sihombing with you i'll be
  • download mp3 lauren wood fallen
  • download java 32 bits minecraft
  • ivory 2 grand pianos download
  • chikni chameli 3gp download
  • free download of shania twain when you kiss me
  • ccp4 download for windows
  • download lista jogos ps2
  • download young dro instrumentals
  • download driver visioneer 4800
  • download swami nityananda video
  • and root htc hero download
  • der perfekte verfA?hrer download ebook
  • snake ii download nokia
  • download garry owen song
  • download jmz android dual boot for hd2
  • making ideas happen ebook download
  • instalar download en youtube
  • download racha movie hd
  • rumor butiran debu download youtube
  • kaichou wa maid sama download sub
  • download anthony hamilton back to love
  • download jogos jtag xbox 360
  • mims travis porter nikki download
  • download tweak windows vista
  • could not download patch definitions
  • download cd mpb voz e violao
  • download rune factory frontier wii iso
  • download texas holdem poker single player
  • download nfs most wanted apk
  • download gratis operaAžA?o valquiria dublado
  • hindi literature books download
  • download pagina fake de tibia
  • 3d max 2009 x64 download
  • ghosts for the kill download
  • download naruto episode 220
  • download aahatein of splitsvilla
  • lajjavathiye mp3 song download
  • 39 i pA?Aé odcinki download
  • ricky blaze rumors album download
  • download the warm up j cole mixtape free
  • halo blood line download
  • can i download and play 3ds roms
  • download thattathin marayath songs
  • k on 2 temporada download mp4
  • download hi5 password hack
  • animal instinct cranberries mp3 download free
  • download killer bean in twi
  • finally found you download mp3
  • mike tyson boxing download
  • download logmein os x
  • download sunday hindi movie songs
  • eagle eyes download movie
  • mobile youtube downloader download
  • phir suna gajendra download
  • ff type 0 download demo
  • jabi jodi dure dure download
  • download xperia 10 games
  • turnt up hodgy beats download
  • download hijjaz asmaul husna
  • gallop racer download psp
  • nanban songs download to pc
  • download flavour video by inyanya
  • uns dias ao vivo download dvd
  • download wifi software for laptop
  • download moto gp 8 pc full version
  • download tema blackberry aries
  • free download war games vollversion
  • sure thing falling download
  • internet download manager 4.01 keygen
  • download heartbeat series 8
  • xavier naidoo weihnachtskonzert 2010 download
  • download the diving bell and the butterfly book
  • mdac 2.8 download windows 2000
  • download nothing lasts forever by j cole
  • download bootloaders 3.9 4.6
  • s14 workshop manual download
  • download as mina sA?o zuada
  • dvd patati patata download blog
  • download excel functions with examples
  • download begging for mercy bullet for my valentine
  • download relax frankie goes hollywood
  • download calculus a first course
  • download driver colorvis 6 den hong ngoai
  • download apostila de guitarra gratis
  • westlife songs download mp3
  • download medium temporada 7
  • download novel perahu kertas 2
  • disk ejector download mac
  • download image converter plus free
  • microsoft fix it troubleshooter download
  • download driver main ecs a740gm m
  • fontana pre zuzanu 2 download
  • download notes password recovery
  • automatic 7 pretty in pink download
  • free download mp3 vierra 1 album
  • download abadi mt condensed light
  • download label shop 8
  • download cd salmo death usb
  • download dance flick legendado
  • download ringtone bb pro link
  • spybubble download for android
  • download hp 1400 series drivers
  • download acustico mtv gal costa
  • download run like hell for android
  • download software of downloading songs
  • virtual dj download baixaki
  • download scratch and sniff songs
  • download free tv player viet nam
  • ayrton senna filme download 2011
  • download svg viewer for xp
  • download subtitles taxi 4
  • download let dem guns blam waka flocka
  • download ebook brief history of time
  • innotab 2 download movies
  • wasapi download windows 7
  • perl development kit download
  • baixa download nero gratis
  • cs red dot crosshair download
  • lil wayne weezy f download
  • how to download snl videos
  • download cd nosso samba virou religiA?o
  • download youtube downloader 2011
  • download maestro by hans zimmer
  • maplesea 1.06 patch download
  • download apenas uma vez dublado
  • dru hill zip download
  • ted talks download mp3
  • dot net download 64 bit
  • quack attack donald duck download
  • download co tuong may tinh
  • free download of kako bii chicken
  • download game tower bloxx free
  • download a river flows in you yiruma mp3
  • k lite codec download vista
  • htc wildfire download location
  • download buku sejarah islam
  • cheat engine v.5.6 download free
  • download mp3 mumford and sons home
  • download 2pac & scarface smile
  • download song vichora ki bala ay
  • download wgm woojung ep 2 eng sub
  • efectos de circo download
  • free download of sp balasubrahmanyam telugu songs
  • download maps for dakota 10
  • download olympus master windows 7
  • 10.000 a.c download dublado dvdrip
  • download opera mini 5.2 rebirth
  • download angry birds for google chrome
  • download cd daniela mercury 1991
  • hl dt st dvdram gsa u10n firmware download
  • mac miller download jukebox
  • download sinhala songs to mobile
  • download lagu kangen rasti
  • hamachi 32 bits download
  • tibia auto 1.9.1 pl download
  • via vallen mp3 download
  • wolfenstein enemy territory download youtube
  • download imma zoe black dada
  • download winmount 32 bit
  • canon mf4010 series download
  • cd sete pecados nacional download
  • paula abdul straight up download
  • download oracle jdbc driver ubuntu
  • manuale dei mostri download 3.5
  • download do cd aleluia jamily
  • vf0050 creative driver download
  • download art of love jordin sparks
  • gpmc para windows 7 download
  • download greddy e manage support tool
  • download nokia 2700 usb cable driver
  • binks sake english dub download
  • beta download star wars
  • download ical from icloud
  • download foo fighter walk
  • download cristina perri distance
  • download lagu oplet tua
  • download koka kola video song
  • download lost mind of dr. brain
  • download applications lg kp500
  • download video hyun bin that man
  • download dhadkan full movie
  • gilberto e gilmar download 2012
  • inazuma eleven movie download in hindi
  • download megaman 9 xbox 360
  • high stake poker download
  • free download killer elite english subtitles
  • doo wop download mp3
  • saath nibhana saathiya video download
  • free download antenna web design studio
  • apdi pode dj mp3 download
  • download gurbani search engine
  • mojo download 2.6 mac
  • download bulgaru & capone vise
  • download sd gundam capsule fighter online english
  • screen reader free download windows 7
  • download chali 2na fish outta water
  • tdu 2 save game download
  • puro aAžo hd download
  • partition manager dos download
  • mastercam x4 tutorials download
  • download geht's noch roman flA?gel
  • download darthmod shogun 2
  • wusb54gc driver download for mac
  • download lil wyte doubt me now
  • speed hack internet download manager
  • download renascer praise a pesca
  • download ib recruitment admit card 2011
  • pc spill gratis download
  • download 5 trillion digits of pi
  • download mp3 kembali terjalin
  • prova ufba 2012 download
  • donkey kong 64 nds download
  • download the shockwave flash player
  • psych download legendado avi
  • tamil mobile movies free download 2012
  • download iso tool v 1.91
  • download cd chris boomer