Summary: Fundamentals of Large Scale Linkbuilding on #SEOchat with Garrett French (@GarrettFrench)

Guest: Garrett French – @GarrettFrench

@GarrettFrench: is founder of Citation Labs (http://t.co/nC4lAjU9), a linkbuilding toolshop/prospecting agency. He writes articles for SEWatch (http://t.co/y2ypAC2a) and works to perfect his link prospecting tool (http://t.co/tIuEH3ES). If you want to learn a little more about the tool check out this review on http://t.co/uWRdzhLs http://t.co/90NWFZW9 .

What is the first step to get started with any link prospecting campaign?

Awesome question. So there are basically two first steps that have to happen at the same time. You conduct a linkable asset survey to see what you have that people will link or share http://t.co/fxzcFM73 . All while determining if there are enough publishers in the market to support the tactic in question.

That linkable asset survey I mentioned – it could be as simple as: “do you have time and expertise to write guest posts”. Or as complex as backlink analysis to see what’s gotten links on your site and finding more similar potential linkers. But don’t skip the “prospect pool depth analysis” to determine if there’s really enough ops to warrant a given tactic.

I’ve sold a tactic (guest posting) and then later found there weren’t enough ops in the space to support what I sold. Shifting gears is part of the game, but now I pre-prospect to ensure that there are enough ops to support a tactic. And I generally assume we’ll have low conversions. For BLB (Broken Link Building) about 1-3% and guest posting 8-15%.

With those conversion rates in mind I know whether we’ll need 100 prospects + outreach to fulfill a contract or 1000 and usally it’s a whole lot closer to 1000+ solid prospects a month :) It always depends on the market, the tactic and what we’re pitching.

@shuey03: How you handle a “low return” linkable assets inventory? What do you do when you request assets & the client says “that’s what I pay you for”?
@GarrettFrench: I’m fortunate that people come to me for LB only… so I can pitch tactics upfront and build prices in.

@victorpan: What are the expected conversion rates for some other tactics? You mentioned BLB and guest posts. Infographics?
@GarrettFrench: I outsource infographics – I can’t answer on conversions there.

@ashbuckles: You reach out to 1000 guest bloggers per month? Is that correct?
@GarrettFrench: Don’t outreach to 1000 bloggers for guest posting a month… 100 is usually enough for the scale of GPs I’m placing. 1000 a month is more for BLB.
@shuey03: I’m guessing you are able to do that volume (100 guest blogs) due to the amazing tools you build?
@GarrettFrench: I’ve maxed out at about 20 GPs a month nothing insane – BLB is the real prospect hog… but there are more prospects there. But I COULD place 100 GPs a month with my tools, yes. And BLB’s cousin, link equity salvage http://t.co/5R3EvD1q found 40k ref domains for client this way. To qualify it was an amazing publisher – great content and a site that’s probably 20 yrs old. BLB is NOT scalable for every client! at least, not the way I do it :)

@gemwebb: IS there a good resource on Broken Link Building?
@CaptainSpaceman: http://t.co/TT5HTh3i.

What are the core methods of link prospecting and what link building tactics do they support?

I believe there are 6 methods of link prospecting… (could be more/less depending how you slice).

  1. Query google at scale for link prospects – this is the most flexible method of building prospect list http://t.co/aAA2yTJE . Queries can support most tactics, but you often have to run 100s of queries, systematically (plug): http://t.co/CPfGJgCX . Here’s my best guide to link prospecting so far: http://t.co/sgzxwClT
  2. Find and scrape lists of blogs so long as you’re in large verticals with active curators http://t.co/C1d8ljoP . If lists exist in your space they are often lists of blogs, maybe local chapters of pro organizations with resource pages.
  3. Find dead pages that still have links and ask 4 link to your similar content (broken link building) http://t.co/pPirVruZ . You have to have high-grade content for this to work, and a vast library of existing content helps too.
  4. Competitive co-citation analysis – I find this approach inflexible because it doesn’t allow for scale or tactic shifts.
  5. Buy targeted email lists – this is one I heard from @debramastaler but have never tried. @debramastaler email is mentioned here: http://t.co/iakZaR4a .
  6. Lastly I read of folks scraping twitter. Makes sense, haven’t tried it though. Twitter for link building: http://t.co/WpnO3tKu http://t.co/TRiEJ0vB .
  7. I need a method for every client at any scale and queries have always provided that for me.

    @MirandaM_EComm: I think @garrettfrench is being modest with “best link prospecting resource” recomm, his own book is killer! http://t.co/04lONTWt .

    How important is competitive research as part of your link prospecting?

    I rarely use direct competitors as a starting point for link prospecting. I will on occasion look for footprints of especially prolific guest posters though. Their name for example, or if they have a repeated phrase in the author bio. I have looked at a backlink profile to try and discover tactical approaches to adopt (aka steal). And that will certainly impact link prospecting directions and methods selected.

    For my purposes, more important than competitive research is just plain old market-language research. Namely, what terms are used in the market to describe the market and its segments. This makes a HUGE difference in the productivity of prospecting in Google.

    Use the tilde to quickly find productive language variations: [~KW]. Try [~horse] for example. sometimes [~horse -horse] can help as well.

    Careful attention to language usage is one of the fundamentals of productive, efficient link prospecting with queries.

    @scott_dodge:: The Link Prospector’s Guide to the Tilde – http://t.co/Tpr6FRf0 .

    @jonknep: What are you doing aside from switching GP names (maybe) to make it harder for peeps to snoop in on you?
    @GarrettFrench: I’m not currently doing a good job of hiding my GP tracks… it’s tough because I need persona “history” to get placements.

    How valuable are advanced search operators for link prospecting and what are some of your favorites?

    Advanced operators are very very very very very very very very very very very very very very very very valuable. Advanced operators enable prospectors to better segment that insanely massive index of Google’s. This segmentation via operators ultimately creates domain diversity among your prospects.

    Because G only cares about the top 3-10 results, going beyond is rarely productive for prospecting. This means you have to force segments up from the index to keep harvesting those awesome top 10-20 results. For example, compare the top results for [horses (https://t.co/sEgPHSfX)] and [intitle:horses (https://t.co/wRA2fUVW)]. Quite different domains in the top 10 and all are worth investigating if I were building a list of horse sites. Some overlap is not a bad thing – it can help show the sites that are strongest in the SERPs.

    Enough theory – I have several favorite advanced operators.

    • intitle: finds pages by conscientious and/or SEO-minded webmasters… it means KW MUST be in the title.
    • inurl: KW MUST be in the URL
    • site: I mostly use this for forcing results from specific TLDs eg: site:.ac.uk for British university sites.
    • ~(tilde): I only recently discovered this one and now eternally owe @wiep for suggesting I test http://t.co/Z0MlHRYv .
    • -(minus): I mostly use this one with tildes, but @rosshudgens wrote a boss article on its usage here: http://t.co/ZsYaueIK .

    @Abbott_Shea: what about the OR???
    @GarrettFrench: I don’t use it much – I like to run LOTS of queries instead of lump concepts/KWs together in 1 SERP. I’d love to read an article on how you use OR for link prospecting though!
    @OptimizePrime: I’m talkin consumer linguistics @OptimizePrime you’re saying you search: (myocardial infarction OR heart attack) right?
    @GarrettFrench: You will dig my http://t.co/CPfGJgCX then cause we have that built in.
    @garyjmag: I use OR alot, but separate makes sense, since ur judging site strength by presence/position across multiple SERPs.
    @GarrettFrench: I like to have narrow-as-possible SERPs… I honestly don’t know the OR well enough to opine. haven’t tested enough.
    @scott_dodge: Here’s my personal review of @GarrettFrench’s Link Prospecting tool – http://t.co/EGrcSsvb .

    @TheGonzoSEO: Oldie but I still use it. 21 Link Builders Share Advanced Link Building Queries http://t.co/P6VYCVBL by @garrettfrench

    You’ve written about the “Footprint” as it pertains to linkbuilding. What is the footprint & how does it affect link prospecting?

    Simply put, footprints are the key to getting targeted prospects at scale. I tried defining the footprint in this article here: http://t.co/sgzxwClT . You can read them defined well here as well: http://t.co/2YM2MmrF . The footprint is part of a link building query, usually appended to the research phrase.

    Footprints are typically tactic-specific, so you need to know your tactic before prospecting with google. The research or category phrase could be something like [law]. If you’re looking for guest post prospects you could use a footprint like ["guest post"]. Putting the two together: [law "guest post"] = prospects (https://t.co/LBiDGyyU) .

    I mentioned careful attention to language usage earlier. That also pertains to WHERE language is used… and advanced operators can help with this. Eg: [law intitle:"guest post"] (https://t.co/C4Tw92xw).

    More recently been using footprints to find websites of local chapters of a national organization. All local chapters had org’s name in them. So we’d do: [*http://t.co/7T8YEfkd] and [orgsname*.org] and scrape down to 1000 using custom preset on http://t.co/CPfGJgCX .

    I sometimes use the term footprint and advanced operator interchangeably. But note that the advanced operator can’t do it’s incredible job without a great footprint.

Comments

  1. Alisa says:

    Great internet site with a bunch of beneficial content!
    I enjoy it!

  2. yahoo.com says:

    I like your website. Actually great content that discusses
    a lot of value with us. Many thanks for sharing those informations.
    All the most effective

  3. Hello! This posst couldn’t be wrktten any better! Reading through this post reminds me of my old
    room mate! He always kept talking about this. I will forward this post to him.
    Fairly certain he will have a good read.Thanks for sharing!

  4. We’re a bunch of volunteers and starting a new scheme in our community.

    Your site provided us with useful info to work
    on. You have performed a formidable process and our whole group will be thankful to you.

Trackbacks

  1. Arun says:

    Arun…

    Summary: Fundamentals of Large Scale Linkbuilding on #SEOchat with Garrett French (@GarrettFrench) | Search Marketing Weekly…

  2. [...] Fundamentals of Large Scale Link Prospecting on #SEOchat with Garrett French [...]

  3. [...] Fundamentals of Large Scale Link Building – Garrett French [...]

  4. [...] Summary: Fundamentals Of Large Scale Linkbuilding On #Seochat  Garrett French [...]

  5. [...] Fundamentals of Large Scale Link Prospecting on #SEOchat with Garrett French [...]

Speak Your Mind

*

  • porn movies wacth online free
  • nude amateur home camcorder videos
  • young porn stars little caprice
  • free online tits videos
  • big boobs free online movies
  • video
  • buy japanese black pine
  • online black porn community
  • sexy couples holloween costumes
  • video
  • asian mailorder wife
  • sex virtual reality devices on sale
  • video
  • full length sex toy videos online
  • wife deepthroating online video
  • free online erotic videos
  • video
  • movies halloween sex costume
  • video
  • video
  • online amateur porn
  • monster porn movies and buy
  • watch free online movies softcore
  • teen sex videos online free
  • black girl online forums
  • teen girls pussy for sale
  • video
  • free ebony adult online movies wmv
  • longest free porn videos online
  • free online video cartoon porn
  • naked men pics online
  • pictures of girls costume
  • olsen sex video online
  • watch ebony porn free online
  • mature men circle jerk buy pics
  • free online porn movies large
  • old and young teen online video
  • college girls sexfor sale
  • video
  • video
  • border patrol find girls to fuck
  • japan sex movies online
  • black porn watch online
  • free hardcore sex videos online
  • free anal movies online
  • free online orgasmic porn videos
  • Girls having sex online
  • wives online free porn videos
  • sex buy horny women oral
  • girl fucked in holloween costume porn
  • video
  • little caprice videos anal
  • dreamgirls naked on campus
  • online porn megavideo
  • backstabbing bitch online porn video galleries
  • order a japanies wife
  • order sexy soccer babes calendar
  • porn site buy pictures
  • video
  • sexy costumes on young girlspics
  • young buys naked
  • video
  • video
  • video of online sex toys
  • ray j sex video free online
  • video
  • video
  • sex horror movies online
  • free online sexy fuck videos
  • video
  • share and watch porn movies online
  • free online homemade sex videos
  • video
  • free online amateur hardcore porn
  • couples seduce teens in costumes
  • topless pics of katie price jordon
  • video
  • video
  • ladyboy porn videos view online
  • erotic online videos for women
  • online live webcam girls
  • asian sex on megavideo online
  • picture of japan border
  • free black adult online movies wmv
  • kick ass video sales
  • free online hardcore sex illustrated stories
  • buy wholesale erotic comics porn magazines
  • punkrock girl naked online videos
  • anal sex prices in china
  • penis pussy costumes
  • free porn movies online sexy wife
  • online porn video on demand
  • video
  • natural breasts videos mgp
  • online asian porn
  • online black amateur porn community
  • cartoon porn free online videos
  • touch a girls boobs online
  • video
  • girl teen mobster costume
  • indian movie online naked
  • huge nipples farmgirls
  • video
  • video
  • costume party sex
  • anal vids mgp
  • young ethnic homebuyers
  • sexy virtual fuck buy
  • anima sex warrior the movie online
  • average couples having sex online
  • free porn videos of katie prices
  • great anal sex toys for cheap
  • petite long evening gowns for sale
  • video
  • free online young porn video
  • pictures of halloween costumes for couples
  • free porn online rincon girls
  • free public nudity videos online
  • online video sex live free
  • erotic free online videos
  • free online anal sex
  • online lesbian sex stories
  • lomg male orgasm video
  • la petite academy online payment
  • watch free online porn movie
  • amateur anal video for sale
  • asian porn watch online
  • sex movies for sale
  • cheap porn movies
  • online mature hollywood movies
  • video
  • halloween costumes whores naked pictures young
  • video
  • sex videos at no cost
  • costumes for teenage girls
  • free online hairy mature porno videos
  • movie black moon foresale
  • teens webcam online post
  • free amateur wives online posts
  • video
  • free online sex pictures
  • Asian teen mgp
  • sexy online girls
  • video
  • free erotic movies online
  • free sex anime videos online
  • amateur submitted sex video online
  • video
  • dance your ass off video buy
  • sex fuck buy women florida oral
  • video
  • video
  • college girls sexfor sale
  • free online hardcore pussy licking videos
  • free fuck team five videos online
  • video
  • video
  • free online screaming pain porn movies
  • video
  • video
  • lesbian sex porn online
  • video
  • ass parade free online videos
  • lesbian costume sex
  • anoushka hardcore videos online
  • video
  • Teen online video
  • video
  • time traveler wife free online movie
  • free online crying fat porn movies
  • free online porn videos trini
  • free online chicks having sex
  • costume porn pictures
  • free online teen amimal sex
  • amateur sex tapes online free
  • free online hardcore lesbian porn movies
  • free anal sex films online
  • video
  • free vintage porn videos online
  • see free xxx sex online free
  • video
  • juicyonline amateur vids
  • videosale blowjob and handjob
  • free online pictures of topless girls
  • online best blowjob by black
  • black homemade sex videos online
  • asian cheap webcam
  • rihanna online free porn videos
  • asian models in sexy costumes
  • video
  • anal sex prices
  • free online wildest blacks porn videos
  • online interracial porn stories
  • video
  • black online video sex sharing
  • free female orgasm video online
  • free malayalam sex movies online
  • online sex tv movies
  • video
  • video
  • video
  • online porn video sharing
  • video
  • free group public sex videos thumger
  • free online t teen pussy videos
  • online gystyle sex videos
  • watch full length erotic movies online
  • free online lesbians sex videos
  • video
  • average couples having sex online
  • video
  • video
  • free online holly madison porn videos
  • free porn movie watch online
  • petite womens polo shirts for sale
  • threesome online sex videos
  • video
  • streaming sex online porn amateur
  • katie price naked pics
  • free online hardcore anal sex
  • mature gaping anal pay buy join
  • free online hairy mature porno videos
  • free online anal stretching videos
  • video
  • softcore movies online
  • black porn free online
  • free online s with naked teens
  • world party tour girl mgp
  • free sex luve videos online
  • video
  • sex in cowgirl costume
  • fuck machine anal online
  • shemale anime online video free
  • first time lesbian free online porn
  • video
  • online porn videos
  • erotic literture and video online
  • video
  • watch erotic movies online for free
  • video
  • costume porn free pics
  • Sex porn video online
  • video
  • free trini porn videos online
  • video
  • sex videos for free online watching
  • watch the movie teen witch online
  • video
  • free online young litte sex videos
  • milla monroe online sex videos
  • free online streaming sex videos
  • kick ass hit girl costume
  • petite southwestern apparel online
  • online shemale lesbian porn videos
  • black porn watch online
  • video
  • free xxx porn movies wacth online
  • mallu softcore movies online
  • male on shemale free movie online
  • black sex movies online
  • online girlfriend naked
  • pictures of girls with eating disorders
  • teen online streams sex
  • buy wholesale erotic comics porn magazines
  • watch bondage video sex online free
  • girls gone wild movies online
  • video
  • video
  • free suicide girls online videos
  • video
  • online movies that dont suck
  • sexy peasant girl costumes
  • online little young sex
  • sex porn xxx group online free
  • free online femdom handjob videos
  • video
  • asian sex sale
  • sex scenes from young adam online
  • girls sucking dick at clubs online
  • hardcore sex free online
  • facial abuse free online videos
  • video girl ai online comics
  • cheap erotic dvd movies
  • video
  • video
  • couples sexy costumes
  • naked pictures for sale
  • free safe comic erotic sexy online
  • video
  • hollywood sex scenes movie online
  • free online hardcore teen porn
  • free online videos of porn stars
  • free colassic porn movies online
  • teen hot sexy online videos
  • couples having sex online live free
  • verry cheap teen girl clothes
  • lesbian mgp girls milfs
  • video
  • californias asian dreamgirls calendar
  • online dating sites adult young teens
  • free online blonde porn
  • free video little caprice cumshots
  • cost benefit analysis of young carers
  • video
  • video
  • petite clothing antique riding jacket sale
  • pornstar jamie lynn videos for sale
  • costa mesa hot chicks gallery
  • watch pirates movie porn online
  • best underground porn videos online
  • video
  • free online pink pussy
  • free online lesbian asians having sex
  • pics of my fuck buy
  • sexy babes in halloween costumes
  • costa mesa hot chicks gallery
  • max hardcore sale schoolgirls euro edition
  • black widow free online hentai video
  • online sex reality show playboy
  • video
  • free online young females videos
  • online video prurient porn
  • meet for free online sexy girls
  • sex and the city fuck buy
  • online fuck sex videos free
  • freeonline family porn movies
  • free online erotic massage video
  • free xxx hardcore videos online
  • girls and teen accessories wholesale
  • e beckinsale naked pics
  • online shopping for teenage girls
  • online photos sexy mature woman
  • casual sex western australia fuck buy
  • scary girl costume ideas for teens
  • Lesbian online videos
  • video
  • free online grandpa sex movies
  • video
  • video
  • video
  • best watching sex video online
  • free online adult xxx porn vidoes
  • Teen fuck online
  • video
  • free movies mgp sex fucking
  • stories short online romantic erotic sexy
  • harem girls video for sale
  • mature video sales
  • free online hardcore videos
  • imgsrc naked girl
  • sex boobs online
  • cheap sex videos for sale
  • buy asian movie dvds
  • sexy costumes beer girl xl
  • video
  • Watch sex and the city full movie online
  • japanese school girl uniform wholesale
  • free sex anime videos online
  • free online erotic massages pictures
  • free muslimgirls pussy
  • hardcore anime movies online
  • watch porno girl time online
  • ea out online free porn videos
  • video
  • girls gone wild online videos
  • free online shemale lesbian sex stories
  • free online prn movies for girls
  • video
  • hardcore brutal sex stories online
  • free online hardcore sex voluptuous women
  • teen online sex movies
  • watch porn videos for free online
  • tracy lords porn movies online
  • free online sexy fuck videos
  • video
  • free online mature sex tales
  • pussy world order
  • family sex movies online
  • young boy fuck buy
  • free henti porn online movies
  • video
  • online amateur spanking video
  • sexy beauty belle costume
  • video
  • free online group sex photos movies
  • border girl fire sexy dance
  • video
  • katie price pussy upskirt
  • naked pictures of mariska law order
  • video
  • free online porn galleries for teens
  • hardcore lesbian sex online
  • online full length porn movie
  • free online porn videos on
  • video
  • full length porn movies online free
  • kate beckinsale sexy bikini pics
  • watch amateur porn movies online
  • Watch hindi sex movies online
  • video