Summary: Google’s Not Provided Tips on #SEOchat with Marty Weintraub

Guest: Marty Weintraub with @aimclear. Marty wrote a post on #WTF Factor: #SEO Analytics Survival In The Age Of Vanishing Keywords we’ll be discussing in detail. Marty is author of “Killer Facebook Ads” (http://t.co/4fnNsAag) & CEO of @aimClear, an online search & social marketing agency.

Check out @aimclear ‘s blog: http://t.co/CYGpmKmd – great stuff in there. Marty speaks regularly at conferences like MediaPost Search Insider Summit & OMS, Pubcon, SMX, and many others. Marty writes for industry publications such as SearchEngineWatch, SearchEngineLand, SearchEngineRoundTable, and the aimClear Blog.

Is (not provided) about privacy, Adwords, or something else?

There’s no actual privacy argument for masking this organic KW data, though. You can buy it just fine using AdWords, get your check book out everybody. If you want to test your organic funnels, and truly understand the KWs, then you now have to buy AdWords for empirical testing. AdWords PPC passes KW data just fine. So what gives? Does Google hate SEOs?

To our minds, some missing KWs there to be had – with a little ingenuity – BUT organic conversion @ the KW lvl is tricky. Killer hacks are there, ex: mashing conversions @ pg lvl w/ good semantic insight from GA & Webmaster tools.

@ashbuckles: Is there an industry you’ve found that doesn’t recover keywords well? Or just occasionally run across them?
@aimclear: Have not found a correlation at the vertical level, to what sites can recover data.
@JadedTLC: I’d argue technology sites <- sites with high google plus adopters.
@beyondcontent: I do mostly big brand fashion SEO and most clients now have (not provided) in Top 5 organic KWs which is concerning.

No reason to panic. The sky has not fallen with KWs not provided. Some sites can recover 10% – 30% of missing KW data, if you know where to look. SOME sites. Using webmaster tools, Excel, Google Analytics, and some serious elbow grease. AND, there are so many other metrics, that are meaningful, other than granular KWs.

First, we have not always had KWs, Remeber AOL?

I have a question #SEOChat, Do you think this matters? Do you hate Google for it? What metrics do you use now, THEN I’ll share my hack.

@scotttdodge: I certainly think it matters, and it’s a bit frustrating. I tend to make an educated guess based on landing page.

@Josepf: It does matter as an annoyance, but not really because can smooth it out w/good baseline statistics.

@OptimizePrime: The best way I’ve found is to replace the np keywords with the actual pages they land on. product page vs home is helpful.

@iPullRank: [Not provided] doesn’t matter to me. I track my audience and performance of landing pages I know my target kws per page.
@aimclear: Agreed, but did you know you can recover KWs at the page level, using Webaster tools?

The technique is to work at the page level, in Webmaster tools, you can look at search KWs at either the site or page level. There is little to be gained at the site level.. So here is what you do.

  1. First, go to Google analytics. Pull KW data at the individual page level, put the list on a spreadsheet.
  2. THEN, in webmaster tools (WT) pull the keywords at the page level as well.
  3. Match the common words in WT with GA. You will see that WT, for the few words that it shows data for, OVERREPORTS common words sometimes http://t.co/rQEVWGHs . If you look at every page in your site, in both GA and WT, find the words that WT overreports, then you can often recover KWs.

Trouble is, this is all about the short tail. Google goes to great length to mask the long tail. They don’t give KW data for the long tail. HOWEVER there is another way to infer the long tail KWs that may be driving traffic. Yep, data not very tight, 34.6 inch yardstick better than NO yardstick at all, that’s for sure .

WT Does give some data, about average position, correlate average rank in WT to Click likelihood. The chart I uploaded shows the position of misc KWs that WT ONLY gives position data for http://t.co/v7r5kDNt . You can see that (obviously) higher ranking KWs in WT tend to click through. SOOOO….

If you chart the KWs at page level in WT that have high ranking, you can plot the certainty that they may be missing long tail.

Another thing – Google Analytics sees [Not PRovided] in Custom Segments. GA shows KW not provided in custom segments, check conversion on ALL the missing KWs :) LOL http://t.co/tEJH75dJ .

Now what?

The good news WHO CARES, there are so many other ways to track SEO Success. I do this only as mental fodder. Track sitewide CTR, and filtered by KW group concepts in Webaster Tools, capture the data each day, create trends over time.

Bing works well for KWs still. Bing’s volume isn’t as great, but Microsoft also isn’t masking organic KW data. That’s a plus! Also, at the end of the day, TOTAL organic performance often, and has always, mattered as much as granular, right?

Clients also understand bucketed organic conversions from new visitors. KW diversity, organic impression count & rising or falling FTR are valuable. Why? New Vs. returning visitors matter. Most clients understand when SEO efforts yield new visotors from organic KWs, even if we can’t see the KWs!

GASP, Unpersonalized Ranking Reports! SEOmoz & Raven ranking report tools are cool Check ‘em out. Unpersonalized ranking reports provide general glimpses of how pgs perform @ the KW level.

@JadedTLC: I agree. You look for trends and you still have 70-80% exposed keywords; you can assume similar experiences.

Another important point, know the difference between not provided and NOT SET. Not set seems to be all the shit that Google can’t keep track of.

@RicDragon: Curious – successful in NOT having to give serp reports to clients.
@aimclear: The same dumbass clients who wanted ranking reports, still want them, others follow our advice, let go

@dohertyjf: IMO the hardest thing about [not provided] is year over year metrics, for granular stuff. Big metrics are untouched. But for clients that we were reporting on unbranded kw’s as a metric, now that’s gone YOY. Oh well. Report on other metrics. Other KPIs, after all, are more important. Like profit from organic channels. Once expectations were reset, was able to shift reporting to overall organic traffic. Unbranded is a ballpark.

@ashbuckles: Ranking reports can be valuable at certain stages of the campaign but overall they’re inaccurate and distracting at best.
@aimclear: yep, we’re pretty much hosed in Google. Our advice, use the data you have, buck up, forget it and move along. That’s why KNP in GA segments are so important.
@RicDragon: Prob be cool if you could say out of X amount of searches on topic of “blue widgets” you ranked xx
@dohertyjf: As @RavenJon said “Rankings? Have I increased your traffic? Ok then!”

@JadedTLC: You can also still get profit numbers from organic (or traffic for content sites) and that alone grows, you show success.

@dculmone: Get a lot of requests for conversion metrics, but this differs so much from company to company and project to project.

@dohertyjf: IMO, np is harder for those of us trying to create useful content on sites that people are looking for already. So it hurts the quality of content. I have a client w/ 35% NP. That hurts. No longtail! Also, GWT can be a relative metric to use for SEO success. Cant break into brand/non, but overall it may work.

@beyondcontent: Which is what @seobook blogged about most recently. http://t.co/CB8a3u93 .
Webmaster Filters can also allow you to create “concept groups” of KWs to track.

@scotttdodge: I compiled @aimclear’s knowledge for y’all. Google doc here: http://t.co/nWfdSTID .

@ashbuckles: Hashtracking shows 510 tweets, 2MM impressions, 200+ followers within the past 24 hours: http://t.co/cus768fg .

Comments

  1. batuts says:

    Good way of describing, and fastidious paragraph to obtain data concerning my
    presentation topic, which i am going to deliver in academy.

  2. I have to tell you that it’s hard to find your articles in google, i found
    this one on 16 spot, you should build some quality backlinks in order to rank your site,
    i know how to help you, just search in google – k2 seo tips and tricks

Trackbacks

  1. elbox, interneta veikals, plītis, veļas mašīnas, monitori, portatīvie datori, televizori, led televizori, lcd televizori, plazmas, saldētavas, ledusskapji, mikroviļņu krāsnis, veikals, blenderi, mikseri, gludekļi, vīna skapji, mazais ledusskapis, maz…

    [...]Summary: Google’s Not Provided Tips on #SEOchat with Marty Weintraub | Search Marketing Weekly[...]…

  2. [...] #seochat notes on (not provided) – Great tips from Marty and others on dealing with (not provided) [...]

  3. wikipedia reference

    Summary: Google’s Not Provided Tips on #SEOchat with Marty Weintraub – Search Marketing Weekly

  4. Vita says:

    Vita

    Summary: Google’s Not Provided Tips on #SEOchat with Marty Weintraub – Search Marketing Weekly

  5. Italian Modern Bedroom Furniture Uk

    Summary: Google’s Not Provided Tips on #SEOchat with Marty Weintraub – Search Marketing Weekly

  6. jeff.reseller.Tw

    Summary: Google’s Not Provided Tips on #SEOchat with Marty Weintraub – Search Marketing Weekly

  7. dailyaddurl.com

    Summary: Google’s Not Provided Tips on #SEOchat with Marty Weintraub – Search Marketing Weekly

  8. mecra.org says:

    mecra.org

    Summary: Google’s Not Provided Tips on #SEOchat with Marty Weintraub – Search Marketing Weekly

  9. beartory.Net says:

    beartory.Net

    Summary: Google’s Not Provided Tips on #SEOchat with Marty Weintraub – Search Marketing Weekly

  10. Avedis says:

    Avedis

    Summary: Google’s Not Provided Tips on #SEOchat with Marty Weintraub – Search Marketing Weekly

  11. mobil total engine oil uk

    Summary: Google’s Not Provided Tips on #SEOchat with Marty Weintraub – Search Marketing Weekly

  12. apilimos.com says:

    apilimos.com

    Summary: Google’s Not Provided Tips on #SEOchat with Marty Weintraub – Search Marketing Weekly

Speak Your Mind

*

  • free family guy porn movies
  • tight girl takes it hard video
  • teen painful anal fuck
  • xxxx porn film
  • Dasha astafieva nude pics
  • girl you got that sex appeal
  • girls handjob porn
  • Naked girls poster
  • teen party planing
  • free shemale private webcams
  • fucking a girl free movie
  • free little girls gettin fucked videos
  • gray pussy pics
  • best interracial sex sites
  • xxx hardcore cartoons
  • divinity love anal porn
  • green door porn movie
  • teens like small dicks
  • japan shemale sex tubes
  • free erotic masterbation videos
  • porn expo pictures
  • real teen girls free candid pics
  • amatuer ebony lesbians
  • naked pictures of my mom
  • christine hendricks sex gallery
  • xvideos softcore trimmed pussy
  • black pornstar book
  • young girls solo photos
  • girl feeling her own boobs
  • virgin asian teens
  • alida hardcore video links
  • asian teens shemale porn movies
  • sex positions for movie theaters
  • michelle thorne sex video
  • little tit fuck old young
  • little lupe facial videos
  • Black lesbian lickers
  • teen lesbian pussy lickers
  • Black lesbian movs
  • fuck desk black rough free
  • black ice flame butt fuck tube
  • shemale fuck free videos
  • free full porn videos torrent
  • pussy clit fuck
  • black wet girls
  • young girls pussy hair
  • asian schoolgirl nudes
  • free home sex movie japan
  • local couples wanting sex
  • wife slut suck
  • hot web cam wife videos
  • upskirt videos college girls
  • enorme sexe black
  • young teen babysitter sex free pics
  • her young virgin pussy dy
  • free video mature fat women
  • free old young first lesbian tube
  • Strapon lesbians movie
  • insane hardcore home videos
  • black lesbian pussy squirting
  • Lil kim nude pic
  • sex bloopers free galleries
  • very young looking girls having sex
  • brides strap husband lesbian ffm
  • teen girls spanked humiliated in public
  • amateur stockings nylons home video
  • naked pics of stephanie mcmahon
  • pussy no hair
  • free high def porn pictures
  • miley cyrus having sex naked
  • easy tech sexy girl
  • video mature black ebony porn
  • blonde girls tube
  • free porn young brunettes
  • sexy nakes teen massage
  • Acne in vagina
  • Black girl xxx
  • girls vaginas videos
  • prison sex anal
  • oral fixation sex
  • lesbian roommates porn
  • taboo erotic russian ukraininan girl
  • upskirt anal blacka
  • Nude south american girls
  • anai teen movies
  • watch full online movies granny sex
  • teen girl in short skirt
  • Colledge girls having sex
  • hipcomix pink pussy
  • thick dick suck
  • loose overused pussy
  • japanse young naked girls
  • Ass sex boobs
  • little girl being fuck by
  • Round big black ass
  • free topless beach pics
  • Young tits pics
  • hot tits pictures
  • society girls reality show
  • incredible butt vids
  • good lesbian sex porn
  • asian guy black girl
  • questions to ask girls for teens
  • skinny black girl fucked
  • creamy girls orgasm
  • met girls galleries
  • belinda video femjoy rose hardcore
  • skimpy bikini girls
  • Yong girl sex video
  • sex partys in maidstone
  • heavily pierced pussy
  • good halloween movie appropriate for teens
  • black chick fucking white dick creampie
  • miss black nebraska beauty pagent
  • kitty fresh porn babes
  • Hot girls riding dick
  • free movies girl net door
  • harry potter porn xxx
  • big tits on dicks
  • sex stories wife disrespect
  • video japan orgy
  • young loving girls nude
  • art sex couples photography
  • naked young babes posing
  • finger in ass for girls
  • hot mature women xxx
  • girl miniskirt gallery
  • good sex video
  • wet sex hot videos
  • mature solo sex
  • teen galleries anal free daily post
  • injecting breasts video
  • Clothed pretty girls
  • pictures of people naked at home
  • my little girl sucks dick
  • classic amateur movies
  • best black actors movies
  • sexy girl with tire
  • petite ebony tits
  • taylor hayes anal pics
  • amateur nude beach pictures
  • blatino skater lick big dick
  • interracial asian and black chicks
  • free gothic porn pics
  • young topless nude picks
  • ram my pussy
  • very very young teens strip naked
  • Sex with college girls
  • young mature couples free pictures
  • Lesbians girls pics
  • free asian girls kicking bare balls
  • sexy boots black red
  • pictures of tied up tits
  • monster tits video
  • screaming girls videos
  • free mexican naked wemen pics
  • sexy amatuer chubby teen bikini
  • top girl hair style pics
  • video sex thai milf
  • Elizabeth wong naked pics
  • furry girl videos
  • Lesbian ass spank
  • black teen swallow
  • free naked girls pix butts free
  • white girl fucks black dick
  • teen girls nonude
  • Girl with fake boobs
  • bridesmaids fuck sex
  • sexy slim babes
  • western sex videos
  • little juice pussy
  • black girls buts
  • pictures of girls losing virginity
  • black modeling video
  • Worldsex group sex
  • hardcore teen fucking free movies
  • free young nude celebrities pics
  • Prison sex porn
  • slut fuck milf teen
  • mature sex pics videos
  • small tits puffy nipples shemale gallery
  • free older nude pics amateur
  • why do women want anal sex
  • naked girls teen tits
  • mature sexy videos online free
  • free amateur video swedish
  • Bikini hot boobs
  • black baby sitter porn tube
  • free fuck latin movies
  • brother wife fuck
  • blonde angy anal creampie video
  • chubby blonde porn tube
  • free teenboys naked
  • free porn feeds lesbians big tits
  • petite barely legal teens
  • blowjob and handjob galleries
  • girls in very small string bikini
  • sexy star trek chicks
  • download instructions manual for oral sex
  • glory hole red heads xxx pics
  • free mature aunts movies
  • anal sex porn downloads
  • illustrated asian sex stories
  • Sex hot photo
  • erotic sex position photo
  • blond sisters foursome video
  • Hot taiwan girl
  • anal hurts her screams video
  • old pussy and young boys
  • sexy lesbian videos tits pussy licking
  • skinny teen fuck free vids
  • girls rubbing their tits and pussy
  • cute brunette girl fingering
  • movies hairy mature gals
  • teentitans raven naked
  • licking a womens ass pictures
  • naked teens little
  • disney cartoon porn videosa
  • jetsons sex pictures
  • free porn innocent girls abused
  • free mature black women fucking porn
  • perfoming with a black porn actor
  • office pussy scan
  • lesbian pussy eaters
  • free pussy eating lesbo
  • videos of bollywood sex scenes
  • japanes free porn videos
  • small dick handjob from behnd
  • young little girls candy cute
  • fisting pussy insertion
  • wet pussy hair pics
  • hardcore babysitter porn
  • young anal sex pics
  • anime lesbiann porn
  • asian girls thongs
  • nude closeup gallery
  • indian pussy picts
  • eugenia diordiychuk naked video
  • bikini wrestling music videos
  • mirror girl pics
  • amateur swingers fuck black video
  • mature anal insertions
  • free facial xxx videos
  • gy having hardcore sex
  • tv porn bikini cave girls
  • petite bassett griffon hound
  • asian hairy pussy pictures
  • hardcore h d sex videos
  • Naked girls asian
  • naked girls pic shaved pussy
  • Teen hot bikini
  • free teen ebony lesbians
  • girls shagging in the streets porn
  • sex videos gran
  • fat abnormal pussy
  • juicy mature cumming videos
  • cocks attack her pussy
  • forbiden young sex
  • young teen erotic pictures
  • icepics young nude taboo
  • athletic girl fuck
  • girls gone wild lesbian dump
  • girls lingerie party
  • black on mature
  • Katherine heigl nude photos
  • cum o pussy
  • fine young teens
  • blacks on boobs
  • hot blond pornstar gallerys
  • breasts pussy cunt tits pictures
  • erotic crossdresser vids
  • Debbe dunning nude pictures
  • number oral sex year
  • black wax for facial hair removal
  • hot pussy spreading legs
  • julianne hough naked bikini pics
  • girlfriend loves blowjob
  • Euro hot lesbian
  • porn is an art galleries
  • amateur movies lesbian
  • milf sex with young
  • brazilian shemale free orgy videos
  • asian girl twin doll
  • blonde teen coed
  • lesbian seduce sex mature
  • cleavage and boobs pics
  • fettish anal huge tits cock
  • japanese glamour models
  • big tit amateur housewives
  • amature asian adult sex
  • Rani nude pics
  • young nudist and sex
  • free singls video sex
  • asian streaming videos
  • anal scene and porn
  • ass gy free pics ffm
  • mature girl shows chubby ass
  • busty bikini gallery
  • soulja boy new video soulja girl
  • free videos women having sex s
  • wet pussy licking videos
  • flashing breasts in car video
  • xxx mature small tits
  • mature women youn girl sites
  • cinemax porn spirder girl
  • girl wanking movies
  • interracial porn community
  • jamie lindemulder naughty america sex videos
  • woman having anal sex first stime
  • sharing wife picture
  • blonde gf revenge porn videos
  • azusa anual sex party
  • reality kings abbey nude movies
  • sex videos free preview
  • mylene class pussy
  • pure black honey porn
  • outdoor flashing video
  • nadine velazquez bikini pics
  • free pornstar videos full movies
  • light black girlsblack lightskinned
  • amateur lesbian sex photos
  • telecharger video sex gp
  • porn hub party
  • interracial gangbang x videos
  • horny sluty hardcore xxx videos
  • young college teen illegal sex videos
  • amatuer hairy pussy porn
  • blonde porn fetish
  • video model teen shut down
  • pics of naked santa
  • naked slag picture gallery
  • Lesbian anal sluts
  • mature anal sex free galleries
  • teen sex aict
  • teen girl pleasure
  • Sex lebanon movies