Summary: Google’s Not Provided Tips on #SEOchat with Marty Weintraub

Guest: Marty Weintraub with @aimclear. Marty wrote a post on #WTF Factor: #SEO Analytics Survival In The Age Of Vanishing Keywords we’ll be discussing in detail. Marty is author of “Killer Facebook Ads” (http://t.co/4fnNsAag) & CEO of @aimClear, an online search & social marketing agency.

Check out @aimclear ‘s blog: http://t.co/CYGpmKmd – great stuff in there. Marty speaks regularly at conferences like MediaPost Search Insider Summit & OMS, Pubcon, SMX, and many others. Marty writes for industry publications such as SearchEngineWatch, SearchEngineLand, SearchEngineRoundTable, and the aimClear Blog.

Is (not provided) about privacy, Adwords, or something else?

There’s no actual privacy argument for masking this organic KW data, though. You can buy it just fine using AdWords, get your check book out everybody. If you want to test your organic funnels, and truly understand the KWs, then you now have to buy AdWords for empirical testing. AdWords PPC passes KW data just fine. So what gives? Does Google hate SEOs?

To our minds, some missing KWs there to be had – with a little ingenuity – BUT organic conversion @ the KW lvl is tricky. Killer hacks are there, ex: mashing conversions @ pg lvl w/ good semantic insight from GA & Webmaster tools.

@ashbuckles: Is there an industry you’ve found that doesn’t recover keywords well? Or just occasionally run across them?
@aimclear: Have not found a correlation at the vertical level, to what sites can recover data.
@JadedTLC: I’d argue technology sites <- sites with high google plus adopters.
@beyondcontent: I do mostly big brand fashion SEO and most clients now have (not provided) in Top 5 organic KWs which is concerning.

No reason to panic. The sky has not fallen with KWs not provided. Some sites can recover 10% – 30% of missing KW data, if you know where to look. SOME sites. Using webmaster tools, Excel, Google Analytics, and some serious elbow grease. AND, there are so many other metrics, that are meaningful, other than granular KWs.

First, we have not always had KWs, Remeber AOL?

I have a question #SEOChat, Do you think this matters? Do you hate Google for it? What metrics do you use now, THEN I’ll share my hack.

@scotttdodge: I certainly think it matters, and it’s a bit frustrating. I tend to make an educated guess based on landing page.

@Josepf: It does matter as an annoyance, but not really because can smooth it out w/good baseline statistics.

@OptimizePrime: The best way I’ve found is to replace the np keywords with the actual pages they land on. product page vs home is helpful.

@iPullRank: [Not provided] doesn’t matter to me. I track my audience and performance of landing pages I know my target kws per page.
@aimclear: Agreed, but did you know you can recover KWs at the page level, using Webaster tools?

The technique is to work at the page level, in Webmaster tools, you can look at search KWs at either the site or page level. There is little to be gained at the site level.. So here is what you do.

  1. First, go to Google analytics. Pull KW data at the individual page level, put the list on a spreadsheet.
  2. THEN, in webmaster tools (WT) pull the keywords at the page level as well.
  3. Match the common words in WT with GA. You will see that WT, for the few words that it shows data for, OVERREPORTS common words sometimes http://t.co/rQEVWGHs . If you look at every page in your site, in both GA and WT, find the words that WT overreports, then you can often recover KWs.

Trouble is, this is all about the short tail. Google goes to great length to mask the long tail. They don’t give KW data for the long tail. HOWEVER there is another way to infer the long tail KWs that may be driving traffic. Yep, data not very tight, 34.6 inch yardstick better than NO yardstick at all, that’s for sure .

WT Does give some data, about average position, correlate average rank in WT to Click likelihood. The chart I uploaded shows the position of misc KWs that WT ONLY gives position data for http://t.co/v7r5kDNt . You can see that (obviously) higher ranking KWs in WT tend to click through. SOOOO….

If you chart the KWs at page level in WT that have high ranking, you can plot the certainty that they may be missing long tail.

Another thing – Google Analytics sees [Not PRovided] in Custom Segments. GA shows KW not provided in custom segments, check conversion on ALL the missing KWs :) LOL http://t.co/tEJH75dJ .

Now what?

The good news WHO CARES, there are so many other ways to track SEO Success. I do this only as mental fodder. Track sitewide CTR, and filtered by KW group concepts in Webaster Tools, capture the data each day, create trends over time.

Bing works well for KWs still. Bing’s volume isn’t as great, but Microsoft also isn’t masking organic KW data. That’s a plus! Also, at the end of the day, TOTAL organic performance often, and has always, mattered as much as granular, right?

Clients also understand bucketed organic conversions from new visitors. KW diversity, organic impression count & rising or falling FTR are valuable. Why? New Vs. returning visitors matter. Most clients understand when SEO efforts yield new visotors from organic KWs, even if we can’t see the KWs!

GASP, Unpersonalized Ranking Reports! SEOmoz & Raven ranking report tools are cool Check ‘em out. Unpersonalized ranking reports provide general glimpses of how pgs perform @ the KW level.

@JadedTLC: I agree. You look for trends and you still have 70-80% exposed keywords; you can assume similar experiences.

Another important point, know the difference between not provided and NOT SET. Not set seems to be all the shit that Google can’t keep track of.

@RicDragon: Curious – successful in NOT having to give serp reports to clients.
@aimclear: The same dumbass clients who wanted ranking reports, still want them, others follow our advice, let go

@dohertyjf: IMO the hardest thing about [not provided] is year over year metrics, for granular stuff. Big metrics are untouched. But for clients that we were reporting on unbranded kw’s as a metric, now that’s gone YOY. Oh well. Report on other metrics. Other KPIs, after all, are more important. Like profit from organic channels. Once expectations were reset, was able to shift reporting to overall organic traffic. Unbranded is a ballpark.

@ashbuckles: Ranking reports can be valuable at certain stages of the campaign but overall they’re inaccurate and distracting at best.
@aimclear: yep, we’re pretty much hosed in Google. Our advice, use the data you have, buck up, forget it and move along. That’s why KNP in GA segments are so important.
@RicDragon: Prob be cool if you could say out of X amount of searches on topic of “blue widgets” you ranked xx
@dohertyjf: As @RavenJon said “Rankings? Have I increased your traffic? Ok then!”

@JadedTLC: You can also still get profit numbers from organic (or traffic for content sites) and that alone grows, you show success.

@dculmone: Get a lot of requests for conversion metrics, but this differs so much from company to company and project to project.

@dohertyjf: IMO, np is harder for those of us trying to create useful content on sites that people are looking for already. So it hurts the quality of content. I have a client w/ 35% NP. That hurts. No longtail! Also, GWT can be a relative metric to use for SEO success. Cant break into brand/non, but overall it may work.

@beyondcontent: Which is what @seobook blogged about most recently. http://t.co/CB8a3u93 .
Webmaster Filters can also allow you to create “concept groups” of KWs to track.

@scotttdodge: I compiled @aimclear’s knowledge for y’all. Google doc here: http://t.co/nWfdSTID .

@ashbuckles: Hashtracking shows 510 tweets, 2MM impressions, 200+ followers within the past 24 hours: http://t.co/cus768fg .

Comments

  1. Good way of describing, and fastidious paragraph to obtain data concerning my
    presentation topic, which i am going to deliver in academy.

  2. I have to tell you that it’s hard to find your articles in google, i found
    this one on 16 spot, you should build some quality backlinks in order to rank your site,
    i know how to help you, just search in google – k2 seo tips and tricks

Trackbacks

  1. elbox, interneta veikals, plītis, veļas mašīnas, monitori, portatīvie datori, televizori, led televizori, lcd televizori, plazmas, saldētavas, ledusskapji, mikroviļņu krāsnis, veikals, blenderi, mikseri, gludekļi, vīna skapji, mazais ledusskapis, maz…

    […]Summary: Google’s Not Provided Tips on #SEOchat with Marty Weintraub | Search Marketing Weekly[…]…

  2. […] #seochat notes on (not provided) – Great tips from Marty and others on dealing with (not provided) […]

  3. wikipedia reference

    Summary: Google’s Not Provided Tips on #SEOchat with Marty Weintraub – Search Marketing Weekly

  4. Vita says:

    Vita

    Summary: Google’s Not Provided Tips on #SEOchat with Marty Weintraub – Search Marketing Weekly

  5. Italian Modern Bedroom Furniture Uk

    Summary: Google’s Not Provided Tips on #SEOchat with Marty Weintraub – Search Marketing Weekly

  6. jeff.reseller.Tw

    Summary: Google’s Not Provided Tips on #SEOchat with Marty Weintraub – Search Marketing Weekly

  7. dailyaddurl.com

    Summary: Google’s Not Provided Tips on #SEOchat with Marty Weintraub – Search Marketing Weekly

  8. mecra.org says:

    mecra.org

    Summary: Google’s Not Provided Tips on #SEOchat with Marty Weintraub – Search Marketing Weekly

  9. beartory.Net says:

    beartory.Net

    Summary: Google’s Not Provided Tips on #SEOchat with Marty Weintraub – Search Marketing Weekly

  10. Avedis says:

    Avedis

    Summary: Google’s Not Provided Tips on #SEOchat with Marty Weintraub – Search Marketing Weekly

  11. mobil total engine oil uk

    Summary: Google’s Not Provided Tips on #SEOchat with Marty Weintraub – Search Marketing Weekly

  12. apilimos.com says:

    apilimos.com

    Summary: Google’s Not Provided Tips on #SEOchat with Marty Weintraub – Search Marketing Weekly

Speak Your Mind

*

  • large pussy holes
  • kerry katona nude pussy
  • naked girls on tube
  • Sex girl on girl
  • poetry with pics
  • anal video black girl
  • fat chicks fucked hard xxx free
  • Xoxo leah nude videos
  • Sex with big girls
  • amateur teen crotch shots
  • young teen sex x hamster
  • dl highdef pics
  • foreign vids
  • sexy pics of blac teens
  • asians anal pictures
  • teen girls fucking
  • pictures that cause orgasm
  • do black guys like big butts
  • hot black girls nn
  • Lesbian sex cam
  • sexy women stripping girls hot
  • old pussy squirt tube
  • japanese old man girl inn
  • asian mums love and creampies
  • guy uses vibrator on pussy
  • long booty fuck videos
  • free black pictures
  • Video of having sex
  • young girl bikini models
  • highschool musical cell gabriel naked picture
  • teens sexy photos
  • teens fucking blackberry
  • mature swap pics
  • big pussy in action
  • teen early girls
  • hardcore schoolgirl movies
  • hardcore anal sex creampie
  • japanese schoolgirl brutal fuck
  • take it in the ass videos
  • Small girls nude pic
  • Teen fuck vedios
  • califormia incline black and white picture
  • ebony stars wiki
  • hot teen emo girls
  • play time movie cinemax erotic
  • asian kitana black lingerie
  • teen boy sex storys
  • asian download movie
  • terry and summer video
  • pictures of beautiful japanese girls
  • Mixed lesbian
  • amateur sex movie
  • swingers mature young
  • rose teen blonde
  • video free upload
  • suck compilation xxx
  • cops suck dicks
  • pettie blonde sex
  • shaved lesbian pussy
  • Teen of poland nude
  • pictures of young buing ballerinas
  • Tit wank video
  • gang bang covert videos uk
  • teen sex vids web
  • Ebony videos sex
  • free sex movies style
  • girls showing boobs
  • adult hardcore movie post
  • free tight pussy lips
  • naked finland girls
  • Teens bad ass
  • Sexy girl licking lollipop
  • ebony gang creampie movie
  • Mel b big tits
  • Poland sex movies
  • best way for anal sex
  • sexy young naked brunette teens
  • Fuck ass hole
  • anime xxx hardcore
  • tube videos hot lesbian sex kylie
  • free erotic stories
  • free sex videos shitting
  • wives who want black cock
  • creampie pussy cover up
  • pussy a go go
  • do girls shave their pussy
  • illegal teen sex videos
  • free xray oral sex pictures
  • girl gets tits squeezed hard
  • young erotic beauty
  • erotica mature video tasteful
  • ex girlfriend wife masturbating
  • Natural sex
  • black ass booty pussy
  • young wives who like sex
  • hot girls in shower pics
  • Geek girls nude
  • sexual positions for fat couples
  • nude pussy orgasm
  • my wife black fucked
  • Tiny pussy picture
  • island girl amateur allure
  • mature cocks pics
  • busty teen mature asian gy videos
  • milf mature farm pictures
  • Fucking big tit
  • Sexy light skinned black girls
  • Sex movies of india
  • tall skinny girls fingering
  • tube teens perky young
  • real girlls butt
  • Gallery hairy pussy
  • amatuer mature mom boy vids
  • power play on oral sex
  • big boobs strip xvideos
  • naked bath girlfriend
  • dirtiest nastiest free sex movies
  • Public sex on camera
  • scared young girl sex movies
  • Nude lanka girls
  • amateur suck my wife
  • beautiful petite blondes
  • wife true story first black
  • teenie pussy teens lick
  • Bbw teen fuck
  • tube girl quick orgasm
  • ebony painful anal sex videos
  • nauto sex video
  • young teen boys in underwear
  • emo blowjob video
  • any videos of lesbians lickin ass
  • Sucking my boobs
  • Nude indian housewives
  • photo guide anal sex
  • teen shaved pussy and socks pics
  • Kayden kross anal pics
  • bikini clad ladies pics
  • boob amateur video
  • keri hilson ass pics
  • is bleeding after anal sex common
  • Nude cam sex
  • fuck like star
  • mature women molesting young men
  • slutload teen lesbians
  • candid teen gymnast pictures
  • private couples video
  • sexy blonde cowgirls
  • free mature grnny movie
  • mom and girl free pics
  • japanese big tit teens
  • scooby doo blowjob videos
  • blonde pussy pubic har
  • gallery heels and big boobs
  • bbw anal orgasm tube
  • Sierra black boobs
  • Jeri lee naked video
  • Lindsay lohan bouncing boobs
  • Real pictures of vaginas
  • anime lesbians teens
  • free mature asian women videos
  • free pictures of phat ass
  • farm girl vids
  • sex toys big tits
  • China girl sex movie
  • Pony fucking a girl
  • fisting pierced pussy
  • big pussy mom
  • free teen itlian pics
  • free of naked woman
  • wife pussy swollen
  • naked girls brazilian shaved
  • pictures of black asses
  • hooters girls nude videos
  • black bisque kewpie doll japan
  • sexy hot naked ayesha takia
  • girls with a dick
  • best hentie videos
  • latina ass sex pictures
  • free flash teen pussy
  • young black pussy galleries
  • black tits sexy
  • teenier babes in shower
  • asian naked teenage girls thumbs
  • wives big boobs
  • black white naked
  • miner with girlfriend and wife
  • kiss promise ebony teen
  • straight girl oral sex
  • free petite videos
  • hot sexy blonde milf
  • jack black wife pic
  • Girl video sexy
  • pictures of erotic sexual positions
  • my first time sex pictures
  • hot pussy massive dicks
  • safe positions anal sex
  • full video drunk sex free
  • love for fat ass pussys
  • latino ass photos videos
  • lesbian sex doll
  • lezbian video mature seduction young girls
  • girl pics free
  • teen ex girlfriend
  • teen japanese girls topless
  • blowjob before or after sex
  • Naked pics of girl
  • nasty black granny tube
  • amazing head blowjob black
  • sexy post op shemale video
  • milf big tits and wet pussy
  • pussy pussy yah yah
  • showering teenage girl
  • gallery anal brazil
  • free girl fucking machine videos
  • young fucking shaves pussy
  • husbands watching wives suck dick
  • mark davies rooney girlfriend threesome
  • i dig the black girls lyrics
  • big ass wife first black
  • anal intrusion two in the butt
  • squirting pussy movie
  • girls guide to st centuary sex
  • Sex with sleeping girl videos
  • britney spears nude video suck cock
  • granny interracial sex tube
  • free picturesof stars
  • amature fingering movies
  • free school boy video
  • hard blowjob galleries
  • wife sexual history
  • ipod sex video downloads
  • black shemale free
  • small dick handjob
  • cream pies videos
  • black and london boobs
  • belladonna takes black cock on ass
  • pussy lindsay lohan
  • free japanese sex films
  • erotic deviant fantasy videos
  • Summer cummings video
  • ame comi batgirl black and girl
  • white sluts suck black cock
  • anal hot sexy teen
  • japanese babes vouyer
  • ebony hoe cum gallery
  • pics of sex on the beaches
  • p o v sex videos
  • freeyoung teen ass
  • fuck the wife free videos
  • busty teen glasses clothed videos
  • cute naked girls lesbians
  • mature cougar suck movies
  • show real old pussy
  • sexy blonde free
  • naked teen girl movie gallery
  • tween asian
  • cum blonde dicks movies fuck gangbang
  • hairy blonde lesbian pussy
  • sissy teen crossdressing videos
  • movie download hardcore
  • girlfreinds a bitch
  • free mature whims vids
  • free sex how to movies
  • big butt black babes
  • nakes teen pussy