Summary: How are you growing as a marketer? on #SEOchat

Moderator: @emcgillivray

What are some new areas of online marketing you’re learning?

@ClairDogg   Read a handful of websites daily, monitor what others are doing & discuss the industry. Makes the mind go.

@DigitalSherpas   We just started to experience and use @Twitter Ads. Verdicts out so far!

@DigitalDionne   For me, that means thinking about concepts like personas and wider SEO strategy. I have no formal marketing training tho. Also identifying things I need to know more about that are challenging aka JavaScript, deeper analytics, etc.

@Sonray   Schema and Author Rank are my big two currently but I’m constantly looking for new areas to improve every aspect.
@emcgillivray   I’ve also been working on schema & author rank.

@anhnguy3n   I’m trying to learn about Growth Hacking. Love that it combines marketing, operations and tech.

@8keith   I need to look into Twitter Ads – know nothing about ‘em – look forward to hearing comments. I’d like to hear about twitter cards also
@crbawden   Learned about Twitter cards not long ago, they help a lot more than I ever would have though
@Sonray   all of the social schemas can move the needle depending on your desired outcome!

@heidiwillie   Getting more experienced at PPC

@crbawden   Twitter. I was never a big fan of The Twitter but I’ve found it really helps connect with industry experts and through leaders

@SEMXER   We are learning about user behavior. How they approach pages and navigate – to know more about their behavior.

@ClairDogg   More in-depth web/social analytics, get certified in Google AdWords & trying new SEO tactics for more page views.

@tricia_o   Getting down an dirty into the technical side of SEO. Coming from the marketing planning side, it can be a challenge.

@KevinWaugh   (because I read tweets wrong) Analytics, data anlysis (and languages that can do that), along with understanding strategy.

@KristiKellogg   I’m branching out into #GooglePlus – my focus has been soooooo into #Twitter that I’ve neglected G+, which is a rich platform.
@tricia_o   Have you been utilizing G+ as a networking platform or as a customer outreach platform?
@KristiKellogg   Networking and to promote articles for #SEO benefits.

@SNutt31   Really getting into PPC & paid search, conversion

@JennineMiller   Google+ and how to use it to promote content.

@erinebert   Not working in a silo. Collaborating with UX, content strategy, social team, for a more holistic approach.

@anhnguy3n   Planning to take courses this Summer to get more into the nitty gritty of analytics.

How do you brainstorm about your career growth direction?

@DigitalSherpas   Analyzing what works & tailoring our strategy in that direction. Plus, we keep an eye on our competitors ;)

@DigitalDionne   I try to think about the $ I want and what it will take to get there. Sorry. Former print journo here – no time to ignore $ lol. Once I identify my target position, I start researching the skills needed. Then I find a role model. Then I work.

@KevinWaugh   I find something I like to do and keep building on it. It started with web design, then moved to marketing/ecommerce/strategy

@Sonray   Being involved in the industry & being aware of who is moving where & doing what helps shape my long term goals

@ClairDogg   1. Experience 2. Current strengths & where I want to grow strengths 3. Where the industry is headed

@heidiwillie   I look at LinkedIn jobs to see what skills are in demand and learn those, even if I’m not looking to make a move atm

@emcgillivray   My team did a project where we listed everything we did, rank it (love, like, dislike) & then compared

@SEMXER   Trying to move into different industry sectors like mechanical and education to see how we can contribute as an #SEO.

@8keith   How do I grow? I’m tweeting the pros .. and asking advice – they actually answer – all of ‘em! I’ve always been amazed at how often SEO experts respond to requests for advice.

How do you plot your career path?

@DigitalSherpas   Tangible goals- weekly goals, monthly goals, yearly goals, etc!

@ClairDogg   Adapt to changes in the industry. When things change & impact where you plan to go, change course.

@crbawden   I typically set 6 month goals, enough time to get started, but short enough I can adjust since SEO changes so often

@heidiwillie   Just like any strategy. Set short, mid, long term goals; define tactics, execute, measure, evaluate.

@KevinWaugh   I make a drawing/flow chart, and post it somewhere in my personal space to keep me focused.

@emcgillivray   I like 6 months goals the best with some view on the long-term. My role’s changed a zillion times in my 8 yrs in marketing

@paulaspeak   Reading industry blogs and working w/ innovative marketers like

@KristiKellogg   Set immediate short-term goals AND have long-term vision that directs your choices. AND work hard & take EVERY opportunity.

@JennineMiller   Short, mid & long-term goals. I consider others who have made it to where I want to be & use their timeline for comparison. My goals are to start entry-level, use it as a learning experience, absorb knowledge, grow & move up!

@highlyrelevant   one or two attainable goals to measure progress and another BHAG to keep things interesting!

@emcgillivray   I’m also really excited about my future doing this as @Moz is adopting a standard for moving employees up in their careers

@OldhamJared   I know where I want to be in 10 years so make yearly goals to reach it and monthly actionable to-do lists to meet yearly goals
@emcgillivray   That’s really impressive. Do you fear our industry changes to much for 10 yr goals? Do you adjust them as needed?
@OldhamJared   4 me 10yr goal is more of a lifestyle goal than “I want to be better at…” goal So industry does not change it.

@8keith   Long term goals are fine as long as expectations are managed and you’re always very flexible to change the goals – target is fluid! Ability to remain flexible – open to new ideas – my view. Study Study Study .. never rest!
@paulaspeak   Some long-term goals won’t change (engaging your audience, happy customers, ROI), though the methods will.

@davidmalmborg   for me it been about connections to the local business. See what their doing, hiring for and meeting people.

@anhnguy3n   I try to set consistent short-term goals where it’s easy to measure. Everyone loves checking things off a list.

@JayVig   I try to make all my long-term stuff just big rocks. overarching views. the near-term stuff has all the details.

@tricia_o   How comfortable do SEOs feel planning long-term in the ever-changing world of search?
@emcgillivray   The fast pace is definitely why I do 6 months, not year+ goals, on most things
@JennineMiller   quarterly goals may be even better! This industry moves so quickly! New positions are created constantly
@ClairDogg   What do you view as long-term? It’s an on going assessment. When changes occur, find out how it impacts you… change.
@crbawden   Valuable content should be #1 strategy and that doesn’t change much, technical adjustments are the difficult part.
@BruceClayInc   When it comes to #SEO, you have to plan to stay on your toes & be ready to adapt. That’s a winning long-term strategy.
@DigitalDionne   You can form high-level plans long term that won’t be irrelevant down the road. Ex: Goal=Scrooge McDuck-style money pit

Who helps you or inspires you to get unstuck in your career?

@JayVig   I get unstuck by watching all the people doing it wrong actually. Watching with great concern. I want businesses to do it better.

@DigitalSherpas   Pinterest inspiration boards exist for a reason people!

@heidiwillie   I get unstuck by reconnecting with mentors/role models, see what they’re up to. @dannysullivan is a great resource.

@JennineMiller   People who are happy! Mostly my mentors b/c of their guidance but if I see others are happy in their 9-5, it’s inspiring.

@DragonSearch   Surrounding yourself with agile, intelligent, positive people is how you can stay motivated and be inspired!
@paulaspeak   Well said! The Internet marketing community is especially willing to share knowledge, be learners themselves.
@ClairDogg   It’s an industry where we collaborate then compete.

@KristiKellogg   Who inspires me? @sherylsandberg, @gchahal, @mattcutts, @bruceclayinc – basically anyone who works hard, is smart & relentless.

@ClairDogg   Talking to others in the industry. It helps find perspective & maybe some assistance with next steps.

@andrea_tuttle   I get unstuck by talking to the people in my life who love their work, understanding their drivers helps me recognize mine.

@DigitalDionne   I’ve never met him, but I find @wilreynolds rather inspirational. There are so few brown faces in national SEO leadership
@emcgillivray   I <3 @wilreynolds. I’ve been lucky enough to work with him for 3 years of #MozCon & he’s totally inspiring

@emcgillivray   I love chatting with other industry people & asking them what excites them

@crbawden   My inspiration comes from the confused look on my friend’s faces when I explain canonicals, gaq.push, and numeric number codes

@anhnguy3n   Cheesy but whenever I’m in a rut, I listen to Steve Jobs’ Stanford commencement speech.

@SNutt31   people who are inspired and passionate about their work, and genuinely love and appreciate life! @EllisMate for example.

@DigitalDionne   Slightly off the path: As I tighten my HTML/JavaScript, I’m at a loss for a respectable certification. Suggestions?
@scottkrager   Start building a portfolio 10x more valuable to see what someone has actually built vs a certification. just my 2 cents
@KevinWaugh   This, show people things you built, maybe throw crazy code examples on @Github or something.
@emcgillivray   Definitely! I’ve heard great stories from @udemy @adainitiative related classes, and Code Academy
@paulaspeak   For SEO, Not sure about HTML

What are some of your favorite educational resources?

@DigitalSherpas    @Moz!

@Sonray   I listen to the chatter in the SEO echo chamber but also try to remove myself to get different perspectives

@heidiwillie   @marketingland @sengineland @sociable360 @EmMeCon @ipullrank @mashsocialmedia to name a few

@BruceClayInc   @SEJournal, @SEngineLand, @MattCutts‘ videos, any #GooglePlus posts or blogs from #Google.

@emcgillivray   I love reading posts from @distilled @justinrbriggs @justincutroni @AnnieCushing @AmberCadabra @halvorson & @jcolman

@JennineMiller   I follow the big guys on Twitter & try to learn from the info they share. Ex. @briansolis @jeffbullas @lisabuyer

@KevinWaugh   Podcasts, Webinars (Especially if you want to cover multiple disciplines.), along with @Inboundorg and @moz for the SEO side

@paulaspeak   I’m biased, but the @BruceClayInc blog & newsletter are serious educational IM resources. Example: #SMX liveblogs all this week. Google Hangouts on Air are amazing resources, especially @isoosi Tuesday Chats & anything by @stonetemple & @DavidAmerland.

@SNutt31   @Moz of course, @jasonacidre , get most of my industry news from Twitter! learning from experience and has been best for me

@gregdixson   Moz has been SO valuable, plus Distilled & DistilledU. Industry blogs like Search Engine Watch, Hubspot. +SEO tweets

@crbawden has articles on growth strategy, has fast SERP updates @lisabuyer @findmyblogway

@anhnguy3n   @Moz is a great resource. I’m also on @udemy constantly. In fact, taking a Java course right now.

@emcgillivray   I also love conferences. I recently was so inspired at #CMXSummit & can’t wait, w/ total bias, for #MozCon. @seobythesea @stateofdigital @PointBlankSEO are all my read list too!

@JennineMiller   Webinars. The valuable ones, some are just trying to sell something. Sat in on great ones w/ @bootcampdigital & @simplymeasured

@JayVig   Anyone here use @LiveNinjaDotCom to find experts for help (or to be the expert)? @LiveNinjaDotCom does SO much more than just video.
@paulaspeak   No, haven’t heard of @LiveNinjaDotCom — but why not just use Google+ Hangouts for video?
@JayVig   LN does scheduling, payments, ratings/reviews, community indexing, webinars/events, etc.

@OldhamJared   While they do not publish as often as @moz I think everyone should read @stonetemple @avinash @buzzstream @neilpatel
@emcgillivray   One of @avinash’s posts made us change the entire way we looked at our social media analytics

How do you cut down on daily tasks for more strategy/high level fun without falling behind?

@KristiKellogg   Coffee?

@DanLeibson   I block of time on my calendar every morning for growth. It’s when I drink my coffee and wake up.

@DigitalSherpas   Optimizing social scheduling tools. You have to plan in advance to get ahead!

@KevinWaugh   I try to automate as much as possible, kiss mundane tasks goodbye . Also shoutout to @zapier since they can help here.

@heidiwillie   Time management is essential. Automate whatever you can without sacrificing quality control.

@ClairDogg   Morning workout is a must, along with a cup of coffee (tea in the pm if needed). Find time to refresh the mind. With close to excellent time management, anything can happen.

@BruceClayInc   Maximize efficiency by prioritizing tasks, overcommunicating, & recognizing when an initiative is not worth the time invested.

@emcgillivray   I usually start new projects on the weekend & then adjust my weekday schedule to fit in. Which I don’t think is healthy

@DigitalDionne   I just work as fast as humanly possible to get on to my development/sandbox time

@JennineMiller   I try to accomplish everything w/ coffee, scenery changes, etc. But I love interns if it is beneficial for both parties!

@anhnguy3n   Pizzas. Everyone works harder when there’s pizza.

@crbawden   I’ve used Trello and Insightly, but I always fall back on Outlook task list with deadlines, very unsophisticated but it works
@Sonray   We use a lot of Trello and Basecamp
@KevinWaugh   I will second @Trello great way to get high level view of tasks/projects.
@emcgillivray   We’ve been using Trello w/ mixed results. I’m terrible at remembering to add tasks to it
@JeremyRiveraSEO   We’re using Trello boards to manage our processes as a team – it’s working pretty well so far!

@JennineMiller   Outsourcing when necessary is always great too! Learned great tricks from the 4 hour work week by @tferriss

@gregdixson   I’m freelance so changing up the environment and working when energy is high

@andrea_tuttle   Try to prioritize using the Eisenhower method. #seochat

@andrea_tuttle   @Asana is also a great project management tool

How have you gone about getting more help?

@Sonray   This is a weakness for me; something I’m working hard at.
@SNutt31    Not in this situation, but I imagine its hard to give up control of things and trust in someone else to take over
@emcgillivray   I’m a believer that giving up stuff & building that trust is a huge part of career growth

@JayVig   Depends on the position. commission only sales to start.

@KevinWaugh   I printed everything that needed to be done and showed my boss, gave choice: increase salary 300% or bring on people.

@emcgillivray   I’ve put together docs to show the ROI of having another body on the team

@heidiwillie   If I have a teammate, I cross train as much as possible. Also looking to create intern program.

@JennineMiller   Interns, interns, interns! Paid if possible. You learn what they’re learning in school, they learn from a professional. Win-win. Everyone needs help. Self-proclaimed gurus may be great in some areas but lacking in others. Work w/ people who complete you!

@gregdixson   the way SEO has become more holistic connected w/ Social,Content, etc I’m feeling the need for strategic partners


  1. I’m currently looking for jobs online; apparently I could earn £40 a week being a online market researcher but there isn’t much of a job description. Thanks for sharing the useful information

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