January 13th, 2012 
Lyena Solomon Guest: @BrettASnyder
@BrettASnyder: is a converted PPC dude who works for @SEERInteractive as an SEO Consultant. you can read more about him here: http://bit.ly/xO3o1a .
What exactly is a lazy SEO?
Lazy SEO isnt actually being lazy (sry!) but using tools/processes to automate your SEO and let linking opps come to you. This way you can prioritize strategy development in those super competitive spaces & leverage tools to do the leg work for you. It’s all about problem solving. Find what works and find how to make it scale.
Ex. – Many people use G-Alerts for brand monitoring but its also a strong research tool once you’ve found a profitable query. Idea is that you want your manual process (ID the query) to pave the way and your automated process to carry that momentum forward.
@kmullett: Would that include 1-n posting tools/services, where one post actually replicates to many?
@BrettASnyder: Not really IMO, it’s more taking a manual process that you know works and taking the human element out of it.
@shuey03: Google alerts work great… I like to use @trackur as well.
@aknecht: Love @trackur as well.
@aknecht: Using Google alters is also a good lead generator. It’s amazing what people post that can relate to your business.
@BrettASnyder: For sure, the hard part is sifting through all the crap to find the real strong opportunities.
@ethanlyon: G-alerts to Twitter search queries can also be a great way to monitor brands / linking opps.
@BrettASnyder: Twitter is a great call, I’m big fan of lists/hashtags.
@ethanlyon: I love the idea of G-alerts for arch issues that you might not have realized. e.g. site:[insert site] viagra OR cialis.
What kind of systems and tools do you use to assist in the automated discovery process? & how do you use them
1st step has always got to be identify your problem and what you want to accomplish…then work backwards from the solution. Let’s pick competitive research, I love using Track Engine to monitor changes on a website…say a competitors News section. Once you know what they’re doing for press you can replicate/improve on that and push for linking opps before they get any traction.
You can use Excel to generate content blocks or Canned Responses in Gmail to auto-generate outreach msgs. Use Concatenate function to mash up content blocks and Substitute function to sub in variables. Excel content mashups for eComm product descriptions let you take attributes from your database and use them as the variables. Its all about finding tasks (ie content creation) that client says “thats great idea we just cant do it” & refusing to accept it.
For blogger outreach specifically, always find a way to leverage referral networks when possible. Especially when outreach strategy has been successful w/ particular person/group…take advantage of THEIR network for add’l links. PitchMe is a great blogger referral network too, especially for eComm clients that can offer reviews/giveaways.
@ethanlyon: For really solid queries, use ifttt.com to push to your mobile. Might blow up in your face though for high-vol RSS feeds. Warning about ifttt. Push it to your mobile all important alerts, but make sure it doesn’t blow up in your face. Happened to me 
Twitter links > delicious tags. Automatically tags the things the people you follow into delicous.
@BrettASnyder: Ifttt is awesome…think of it like creating an RSS feed of linking opps that constantly updates when new sites fit your criteria. I use it a lot for collecting competitor/client mentions on Twitter.
@kmullett: Example ifttt, slightly off topic, send all your tweets to gmail, then filter from inbox. Easy for clients backups.
@BrettASnyder: Or send all competitor Twitter mentions and filter the negative 1s RT.
@dohertyjf: Or push tweets with a certain hashtag to Google Reader. Boom, content ideas.
@kmullett: Working on an ifttt that ties into diigo’s publish to wordpress, drupal, etc. Bookmark to diigo, bam it’s a post.
@bryantdunivan: First step – Always check out the analytics, then do comparisons/KW research to determine the best attack for the content.
@kmullett: Don’t forget tools like samepoint, socialmention, topsy, twilert, tweetbeep, et al. Great for discovery.
@StephStMartin: People will do stuff for the smallest prizes. have contests,post a blog post & best comment wins a giftcard.
@BrettASnyder: And beyond that, export your commenters and run a smaller giveaway for just them!
@djchrisle: @seerinteractive also uses google docs / excel + import XML and custom functions to pull data ow.ly/8rOnn .
@kmullett: Amazed at how many SEOs I talk to that don’t use Google operators in KW research too. allintitle, allintext, etc
@BrettASnyder: G-queries should be used from everything from arch audits to KW research to Linkbuilding and beyond.
@StephStMartin: Don’t forget inurl, allinurl, and my fave, site:
@djchrisle: @ethanlyon and @brettasnyder – dudes are serious with exports in excel. XLS download: ow.ly/8rOvu .
@ethanlyon: ImportFeed() in Google Docs is extremely effective.
@RachaelGerson: Recently saw @BrettASnyder use Excel to automate content creation in insanely awesome ways. ow.ly/8rPgy .
@ethanlyon: Side note: @Ubersuggest is awesome for content ideas… query: how to [topic] .
@ashbuckles: It takes time but here’s some videos — bit.ly/x1snYu
@djchrisle: Go to Lynda.com spend the hours and MASTER (not learn) Excel. You can save DAYS of work. I’m not lying.
@RachaelGerson: Make sure you follow @lavoritano, @bigalittlea & @bonnieschwartz too. Ridiculous Excel skills.
@StephStMartin: Blogroll. They write a comment, you include them in your blogroll & have them share posts socially.
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