Summary: Lessons Learned From The Holidays on #SEOchat with @bloomreachinc

What metrics are you reporting and when’s it expected?

@corey_northcutt: any + every # that can have a $ sign placed besides it. Monthly. Have also seen mobile+tablet continuing to rise, but nothing really major that.

@Ravenjeremy: Metrics: Organic Traffic, Referral Traffic, and Conversions – Of course for us the holidays are a slow time.

@bloomreachinc: Revenue (obviously). Our customers are also keen to know more about platforms (mobile) and touch points (social).

@FogelRivka: it’s paid search time for 2013 = PLA and display traffic, spend, clicks, conversions

@kenjansen: I look at my time on site, page views, and % of returning. Being a real estate guy, it lets me know how many folks are looking

@bryan_krause: If you have the data, YoY performance is a great way to track your efforts and compare to last year’s strategy
@A_Lex_G: how reliable can YoY stats be with seo and other tech changing so fast?
@kenjansen: Measure of the quality of content?
@Ravenjeremy: It’s so hard to Year over Year for keyword traffic when (Not Provided) has increased it’s presence so much..
@bloomreachinc: So true. Suggest a workaround or other metric (other than revenue)?

@kenjansen: I am looking at my filtered time on site and page views for hyper local real esate pages and related subdivisions

Were you focused on the mobile customer this past holiday season? If so, how? If not, why not?

@LogicalMediaGr: No, but as we move into 2013 we are making strides to incorporate & encourage mobile for our clients! It hasn’t impacted our efforts yet because it is still separate from our onsite SEO. Speaking of mobile, did you see this article on the kindle fire? The kindle gained a lot of ground on the iPad! http://t.co/n07quSAL

@bloomreachinc: Forrester found “mobile influence” is 13x mobile conversion.

@FogelRivka: use the GA multichannel funneling; it might give some visibility on mobile with other referrals

Did social deliver for you this holiday? Or has hype worn off?

@Texas_Marketing: Social gets to the point that it’s choked with all the adverts / messaging etc. It’s hard to stand out. Politics pretty much drowned out a lot of messaging. With Sandy Hook and the other happenings it got a lot of people riled up.

@LogicalMediaGr: Social worked well for us! I don’t think social will ever wear off, it’s too much of a conversation and engagement tool.
@Texas_Marketing: A break from the norm, but giving value rather than an advert seems to still work well.

@FogelRivka: Godsend. For straight conversions social’s relatively small but nothing beats community along the purchasing process. We’re also finding traction on email. i think in the end it comes down to community: creating loyal customers.

@bloomreachinc: Perhaps more importantly, how has the evolution of social (for better or worse) changed how you used it for SEO this holiday?
@corey_northcutt: 1.) G+ is now a must, 2.) social discount plugins work wonders.
@Ravenjeremy: @thinkgeek ‘s Social media team is the reason I chose them for my holiday shopping over others. Social = Loyalty
@Texas_Marketing: It’s loyalty, but you also must remain loyal to your customer base. It’s a relationship, not a farm. IMO

@bloomreachinc: “Dark Social” article http://ow.ly/gwbSm

When your boss asks what your key take-aways were from this holiday season, what will you say?

@Texas_Marketing: The “fall-out” … measuring market impact with social, ala “Apple returns” content we’ve seen today.

@LogicalMediaGr: Our ipad minis!

@tannerpetroff: I’ll say next year we need to get started on holiday projects earlier. But we all know that won’t happen.

@corey_northcutt: if “holiday season” counts yesterday, Google launched a new search engine that’s dependent on http://schema.org but I expect that most people knew to start using schema tags anyhow.

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