Link Building With The Experts
Post Followup: Link Building With The Experts by @sugarrae.
With brands sitting in top spots for a majority of keyword phrases, what type of link building can you do to jump ahead?
@AlanBleiweiss: I always create brands from scratch. Model brand building mentality and it works. Before building links though, I create a network (open, transparent) of ‘brand’ related sites. I create a main site, a tech support site, cust. srvc site, members site, etc… all valid on their own. Every 1 of my “brand” site sister sites gets its own press releases, links, etc.
I don’t link to every one of the sister sites from the main site or the others. [I build] a clean, legitimate, value focused network. Most big brands do it. I only cross-link the sister sites where it makes valid reasonable sense. Sparingly. That alone provides your own “valid” inbound links. Create blogs for each sister site focused on that site’s tight focus. Promote the blogs. More links. I’ve seen less than 6 month old main sites jump to “brand recognized” SERP status with this method.
Every sister site, when isolated, has “full site, quality, relevance” strength to stand on its own. So yes, link building to each is also vital. Heavy lifting pays off though. Fast sometimes.
@dan_patterson: You do these sites on all separate domains, or sometimes subs?
@AlanBleiweiss: Both. I use separate brand named domains and subdomains according to big brand models.
@ashbuckles: There’s a time/place for subdomains and micro-sites. Personally, I like strengthening one domain first.
@leosaraceni: This seems like the old mini-sites approach. Please tell me I’m wrong?
@AlanBleiweiss: Its the same core concept. Except every site in the network is transpararent, and highest best practices. No bullshit content, no half-ass magic bullet techniques.
@dan_patterson I think it would depend a lot on the competitive landscape, etc. But a very interesting idea.
@ashbuckles: Act like a brand. Build your business, create partnerships, produce great products, strengthen your website thru marketing. Also: focus on long tail opportunities, social media outreach, and as @AlanBleiweiss said, press.
@shuey03: I think it will take much longer to gain those coveted spots on competitive keywords because you have to “build a brand” now.
PR and Guest Blogging
@shuey03: PRweb and PRNewswire can only take you so far, some might even consider it spam. What tactics are you using to penetrate the media? Anyone have success monitoring HARO on a regular basis?
@mattmcgee: I monitor HARO everyday for client opportunities. Only linkbuilding we do. I don’t even consider it linkbuilding. It’s brand-building. Authority-building. Also known as PR.
@shuey03: Any tactics you use to get their attention? – attention of the journalists… im sure they get inundated with requests. how do you make yours stand out?
@mattmcgee: I just monitor and send stuff to client. Client makes the contact. More authentic & immediate.
@dan_patterson: I’d agree that’s the best way to go. “I represent x company” isn’t as powerful as a direct email from the company.
@dan_patterson: HARO is great, but you have to keep in mind that you could go weeks without getting anything out of it. Same with the guest blogging email lists like BloggerLinkUp, etc. I’ve had some great contacts come from that, but not every day.
@shuey03: But when you do get one and get a link out of it… it is worth its weight in gold!
@bryanphelps: I got overwhelmed w/ HARO email. Not to mention it was filling up my email search results. I got good at defaulting to -haro.
How do you scale PR and guest blogging?
@ashbuckles: I think a quality press release/guest post can outweigh scale of links. Quality != quantity.
@shuey03: I use Buzzsteam to help scale guest blogging efforts… anyone have any other tools they use? If you want to get extremely efficient, learn how to tap into @GarrettFrench’s citation labs and upload the reports to buzzstream.