Summary: Measuring SEO Value of Publishers & Links on #SEOchat

Moderator: @JohnBertino

I don’t condone evaluating publishers on a single SEO metric but if you had to, what would it be? PR? DA? Relevance? Traffic?

@KevinWaugh   Force me to one metric, it would be traffic, the most direct to conversions.

@traHanSolo   It’s definitely best to consider all & not discount a whole field. There’s value to be had in many channels. In all honesty, I’m not sure I can just pick one. I don’t ever evaluate based on just one metric. Just 1 won’t tell full story.
@CaitlinBoroden   I agree. I first try and get a feel for the whole without looking into any one metric – a gut feeling and then metrics. I’ll use the cliche gun-to-the-head euphemism….. Had to pick one.
@traHanSolo   I might just end up dead ;) Ok, ok…traffic. w/ analytics you can get a whole lot of info from traffic data

@semdave   I would say relevance is first and foremost.

@crbawden   I’d say CPA, but that feels like cheating since it’s derived from two other metrics.

@tannerpetroff   That’s tough, but I’d have to say “the eyeball test” and check for quality/relevance.
@JohnBertino   Another vote for “eyeball test” / “gut feel” as first and foremost. quality indicator – Interesting.

@JohnBertino   QUICK POLL: Which software do you trust the most for link valuation? Moz? ahref? Majestic? LinkResearchTools? other? – why?
@traHanSolo   I trust @Moz. Comes from overall trust in them as a company w/ being on top of data/trends.
@BruceClayInc   For link research, Majestic and Ahref are reliable (in addition to Bing/Google WT).
@crbawden   Good question, I’m testing Moz, SEMrush and SpyFu all right now, but cognitiveSEO used to be my choice.

@JohnBertino   Quick plug for @backlinko – gr8 post on establishing site trust.

SEOs often snicker when Alexa Rank is mentioned. But if AR measures traffic, and traffic correlates authority, where does that leave AR?

@JohnBertino   I’m always surprised by how many SEOs scoff at PR and yet there is a whole school out there that still swears by it.

@annathegreat3   I think PR is misunderstood. SEOs see Google smacking PR and they see it as not as valuable.

@joshmccormack   PR as in spamming “press releases” is not valuable. Beyond that it’s very valuable.

@tannerpetroff   Isn’t AR based only on traffic with the Alexa toolbar installed? Or is that just from days past?

@awg   I think that’s what AR did–not sure on current practice. I just look at it as lukewarm data that’s skewed.

@semdave   I don’t ever look at AR. should I?
@awg   You could, but it’s an older service that no one really uses anymore. Well, at least we don’t.

Per January video by Cutts, FB/Twit signal are not part of algo. What is ur stance on impact of content engagement on link val?

@crbawden   Social mentions of URL are still counted short term I believe? just not likes/follows, so engagement’s still important.

@BruceClayInc   Engagement on FB/Twitter may correlate with, not impact, SERP rankings. Quality/relevance attracts all eyes (SEs and users).

@crbawden   Even if you consider FB/Twit as no follow links, it’s ultimately more awareness and (hopefully) targeted enteractions.
@KevinWaugh   I would almost consider it lead gen. You get the traffic and hope to convert them.

@tannerpetroff   While social might not be huge for ranking, it can still drive traffic, which is sort of the point. While social might not be huge for ranking, it can still drive traffic, which is sort of the point.

@traHanSolo   It may not impact seo for the time being, but social shares/links do help build brand awareness.

@semdave   Agree with everyone else. I don’t really care if FB/Twitter is part of Google’s algo. Still drives trafficand engagement.

@emcgillivray   If something’s truly hot on social, it’s typically breaking news & that’s going to show in SERPs.

In your opinion: How much impact do you think ‘author rank/authority’ has on the link value of NON-mktg-industry-related posts?

@JohnBertino   I’m a bit skeptical on big G’s ability to accurately measure auth-authority in verticals where author markup is rarely used.

@awg   Not much link juice wise, but I think the author’s name is something users get attached to. And then builds from there. The more users click on it and find it relevant, the more likely they are to share, etc and so forth.

@MatthewAYoung   I think Google has enough phds on the payroll to measure, I just don’t think Google values it highly, so minimal impact.

@KevinWaugh   I think authorship has great link and CTR influence. People may grow weary of nameless posts. (Same with paper editorials). Markup is a tool or means to an end. Getting the first jump on the comps makes the lead harder to overcome.

@CaitlinBoroden   Yes! RT Not much link juice wise, but I think the author’s name is something users get attached to. And then builds from there.

@crbawden   I question auth-authority measure when vertical like SEO touches all industries, I’m technically in software. I’d much rather look for relevancy as well, I just don’t have faith that search engines truly do that.

@raunakguha   Great content, natural link building, etc are all part of a holistic marketing process.

@JohnBertino   POLL: In terms of link equity, rank these factors in order of importance: TotalLinkRootDomain | PR | ContentRelevancy
@awg   I preface this with my role here (SEO Analyst): ContentRelevancy | TotalLinkRootDomain | PR
@CaitlinBoroden   My vote: ContentRelevancy, TotalLinkRootDomain, & PR
@MatthewAYoung   Conent > Total Links > PR
@crbawden   Unfortunately just as you listed them, relevant content won’t get seen without authoritative domain and links.

@JohnBertino   Google News sites are some of the most trusted on the internet. Any opinions on how to capture links from GN sites? For a site to be included in Google News, they have to undergo a rigorous manual review before getting in.
@MatthewAYoung   Post on G+ RE current event – posts will often times appear along side news stories in Google News, can increase awareness for site.

@JohnBertino   Very interested in what @Linkdex is doing, incorporating authorship and social influence into it’s platform. Has anyone used it? Similarly, I want to get back to discussion about preferred platform. Moz vs ahrefs vs Majestic vs other. What do you guys prefer?
@raunakguha   Have used Majestic. I simply love it. I believe a combination of @MajesticSEO and Market Samurai is really a killer.
@MatthewAYoung   Combination of Majestic and GWT.
@awg   We use Majestic and SEMrush.

@JohnBertino   Poll: How many of you strictly rely on link earning through content marketing vs link building?
@raunakguha   We do both.
@MatthewAYoung   Is there any form of link building that hasn’t been targeted by Google?
@JohnBertino   Sure, broken link building comes to mind @MatthewAYoung. @PointBlankSEO has some great information available on this.
@raunakguha   As long as the link building can be made to “seem natural” it will never be targeted.
@crbawden   We used to rely on just content but it’s not effective enough, I’m working on a strategy to change that now.


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