I don’t condone evaluating publishers on a single SEO metric but if you had to, what would it be? PR? DA? Relevance? Traffic?
@KevinWaugh Force me to one metric, it would be traffic, the most direct to conversions.
@traHanSolo It’s definitely best to consider all & not discount a whole field. There’s value to be had in many channels. In all honesty, I’m not sure I can just pick one. I don’t ever evaluate based on just one metric. Just 1 won’t tell full story.
@CaitlinBoroden I agree. I first try and get a feel for the whole without looking into any one metric – a gut feeling and then metrics. I’ll use the cliche gun-to-the-head euphemism….. Had to pick one.
@traHanSolo I might just end up dead 😉 Ok, ok…traffic. w/ analytics you can get a whole lot of info from traffic data
@semdave I would say relevance is first and foremost.
@crbawden I’d say CPA, but that feels like cheating since it’s derived from two other metrics.
@tannerpetroff That’s tough, but I’d have to say “the eyeball test” and check for quality/relevance.
@JohnBertino Another vote for “eyeball test” / “gut feel” as first and foremost. quality indicator – Interesting.
@JohnBertino QUICK POLL: Which software do you trust the most for link valuation? Moz? ahref? Majestic? LinkResearchTools? other? – why?
@traHanSolo I trust @Moz. Comes from overall trust in them as a company w/ being on top of data/trends.
@BruceClayInc For link research, Majestic and Ahref are reliable (in addition to Bing/Google WT).
@crbawden Good question, I’m testing Moz, SEMrush and SpyFu all right now, but cognitiveSEO used to be my choice.
@JohnBertino Quick plug for @backlinko – gr8 post on establishing site trust.
SEOs often snicker when Alexa Rank is mentioned. But if AR measures traffic, and traffic correlates authority, where does that leave AR?
@JohnBertino I’m always surprised by how many SEOs scoff at PR and yet there is a whole school out there that still swears by it.
@annathegreat3 I think PR is misunderstood. SEOs see Google smacking PR and they see it as not as valuable.
@joshmccormack PR as in spamming “press releases” is not valuable. Beyond that it’s very valuable.
@tannerpetroff Isn’t AR based only on traffic with the Alexa toolbar installed? Or is that just from days past?
@awg I think that’s what AR did–not sure on current practice. I just look at it as lukewarm data that’s skewed.
@semdave I don’t ever look at AR. should I?
@awg You could, but it’s an older service that no one really uses anymore. Well, at least we don’t.
Per January video by Cutts, FB/Twit signal are not part of algo. What is ur stance on impact of content engagement on link val?
@crbawden Social mentions of URL are still counted short term I believe? just not likes/follows, so engagement’s still important.
@BruceClayInc Engagement on FB/Twitter may correlate with, not impact, SERP rankings. Quality/relevance attracts all eyes (SEs and users).
@crbawden Even if you consider FB/Twit as no follow links, it’s ultimately more awareness and (hopefully) targeted enteractions.
@KevinWaugh I would almost consider it lead gen. You get the traffic and hope to convert them.
@tannerpetroff While social might not be huge for ranking, it can still drive traffic, which is sort of the point. While social might not be huge for ranking, it can still drive traffic, which is sort of the point.
@traHanSolo It may not impact seo for the time being, but social shares/links do help build brand awareness.
@semdave Agree with everyone else. I don’t really care if FB/Twitter is part of Google’s algo. Still drives trafficand engagement.
@emcgillivray If something’s truly hot on social, it’s typically breaking news & that’s going to show in SERPs.
In your opinion: How much impact do you think ‘author rank/authority’ has on the link value of NON-mktg-industry-related posts?
@JohnBertino I’m a bit skeptical on big G’s ability to accurately measure auth-authority in verticals where author markup is rarely used.
@awg Not much link juice wise, but I think the author’s name is something users get attached to. And then builds from there. The more users click on it and find it relevant, the more likely they are to share, etc and so forth.
@MatthewAYoung I think Google has enough phds on the payroll to measure, I just don’t think Google values it highly, so minimal impact.
@KevinWaugh I think authorship has great link and CTR influence. People may grow weary of nameless posts. (Same with paper editorials). Markup is a tool or means to an end. Getting the first jump on the comps makes the lead harder to overcome.
@CaitlinBoroden Yes! RT Not much link juice wise, but I think the author’s name is something users get attached to. And then builds from there.
@crbawden I question auth-authority measure when vertical like SEO touches all industries, I’m technically in software. I’d much rather look for relevancy as well, I just don’t have faith that search engines truly do that.
@raunakguha Great content, natural link building, etc are all part of a holistic marketing process.
@JohnBertino POLL: In terms of link equity, rank these factors in order of importance: TotalLinkRootDomain | PR | ContentRelevancy
@awg I preface this with my role here (SEO Analyst): ContentRelevancy | TotalLinkRootDomain | PR
@CaitlinBoroden My vote: ContentRelevancy, TotalLinkRootDomain, & PR
@MatthewAYoung Conent > Total Links > PR
@crbawden Unfortunately just as you listed them, relevant content won’t get seen without authoritative domain and links.
@JohnBertino Google News sites are some of the most trusted on the internet. Any opinions on how to capture links from GN sites? For a site to be included in Google News, they have to undergo a rigorous manual review before getting in.
@MatthewAYoung Post on G+ RE current event – posts will often times appear along side news stories in Google News, can increase awareness for site.
@JohnBertino Very interested in what @Linkdex is doing, incorporating authorship and social influence into it’s platform. Has anyone used it? Similarly, I want to get back to discussion about preferred platform. Moz vs ahrefs vs Majestic vs other. What do you guys prefer?
@raunakguha Have used Majestic. I simply love it. I believe a combination of @MajesticSEO and Market Samurai is really a killer.
@MatthewAYoung Combination of Majestic and GWT.
@awg We use Majestic and SEMrush.
@JohnBertino Poll: How many of you strictly rely on link earning through content marketing vs link building?
@raunakguha We do both.
@MatthewAYoung Is there any form of link building that hasn’t been targeted by Google?
@JohnBertino Sure, broken link building comes to mind @MatthewAYoung. @PointBlankSEO has some great information available on this.
@raunakguha As long as the link building can be made to “seem natural” it will never be targeted.
@crbawden We used to rely on just content but it’s not effective enough, I’m working on a strategy to change that now.