Summary: Microdata and schema.org on #SEOchat with @RavenJon

Guest: @RavenJon. @ravenjon is one of the co-founders of @raventools and is currently the Director of Product Innovation. He is a veteran internet marketer & has worked with many startups and corporations, including Visa throughout his career.

@shuey03: Tell us something about you that not even your team at @raventools knows.

@RavenJon:: that’s a hard one. They most everything. I was hit by a car when I was in fourth grade. Bet they didn’t know that! There are a couple other things, but there’s no way I’m tweeting it :P

What is structured data and how does it relate to HTML?

Structured data are attributes added to HTML that make your content easier to understand for bots and search engines. Structured data can be used for defining relationships, like the infamous rel=”nofollow”. It can also be used for sets of data, like contact information, products or recipes. The key thing with structured data is that it doesn’t interfere with how the content is rendered in a browser.

The most common types of structured data for HTML are RDFa and Microformats…and now Microdata. More info on RDFa http://t.co/ou9PrCW and Microformats http://t.co/9q6pa2r . More info on microdata http://t.co/6ImTmSJ .

@JTDabbagian: Essentially organizing data into something the search engines can read easier. They like formulaic sites.

@aknecht: I think microdata will pick-up speed once web development tools & CMS’s integrate the feature to make life easy to the masses.

Is structured data an SEO game changer? Why or why not?

While I make fun of the term “game changer” all of the time (http://t.co/vFw4jZw) this actually is one. Without structured data, search engines have to parse and attempt to comprehend data without any structure. While search engines are smart enough to understand most of the data they encounter, it’s still not great. Using structured data *ensures* that search engines comprehend the data on your pages.

If you create a product review using structured data, they absolutely know it’s a product and that it’s a review of the product. They can then take that data, and with certainty, enhance their search results. This can be easily seen with recipes that use structured data. Search for “beet salad” http://t.co/tuk9bka . You’ll get something that look similar to this http://t.co/kg0vwGB (screenshot).

The review stars, ingredient sorting, etc… are all because the sites use structured data. That means that sites that don’t provide structured data for their “beet salad” recipes are at a disadvantage in the SERPs! If that’s not a game changer for SEO, then I don’t know what is!

@lyena: How can search engines trust the web developers not to try to black hat them?
@kmullett: That has been my fear since announced. It will happen. Gaming the schema.
@RavenJon: Search engines can use the same algo they use for all content. Structured data isn’t anything like META keywords. META keywords were worthless from day one. Google now has the power to analyze a site like never before.
@kmullett: I don’t believe it will be as easy as META keywords, but no doubt they will have to balance signal weight.

@jackson_lo: @RavenJon other than recipes/reviews, is there another good example of Good Data Structure being used?
@RavenJon: Yes! http://t.co/SDYzh2V has been using microformats for a long time. this page uses it for events http://t.co/FqXDQJy . Now do a search for U2 Concerts http://t.co/IlY2519 . This is coming from a microformat http://t.co/p0UZG4n .
@kmullett: Name it. Events, venues, addresses, phone, lat/long, authors, titles, types of products, colors…etc

What’s the difference between microformats, RDFa, and microdata? Is one better than the other?

They are all very similar, but they use a different vocabulary for their attributes and values. RDFa is very similar to microdata, which is one of the reasons RDFa peeps are pissed about it http://t.co/FqOqVp6 . Microformats isn’t sufficient for all of the structured data needs, but it’s been the preferred schema for many designers.

RDFa, like microdata is a lot more robust and expandable. What’s unique about microdata is that it’s part of the living standard HTML (HTML5) and Google says they prefer it :) So for me, that makes microdata better!

All structured data uses HTML and the scripting language doesn’t matter. It’s the attributes and values that are different.

@dennyray: RDFa most comprehensive but difficult. Microdata = best because of schema.org support

@kmullett: Maybe it is easier for some to think of it like Facebooks OG (open graph) tags. They set titles, author, books, thumbnails, etc
@RavenJon: It is, but it’s still a bit different. It’s META vs. HTML attributes.

@saffyre9: Micro formats is good for getting your feet wet b/c of it’s CSS-like syntax

@AnnieCushing: And all of the major search engines support schema.org? This isn’t going to be the canonical tag revisited, is it?
@RavenJon: I don’t think so. I see microdata as the evolution of RDFa and microformats, at least to search engines. They say they all support it, but as we’ll learn later, using it is a different story.
@kmullett: According to the site Microsoft, Google, and Yahoo are on board. Much like the sitemaps.org deal.

How can someone non-technical get up and running quickly with schema.org microdata?

So the standard for microdata values…as far as search engines are concerned…is published at http://t.co/ye0Nc6X . For a typical SEO or Web Designer, initially trying to implement them can be confusing. It can be a lot to take in. Just check out this page: http://t.co/VsYTBLK . That’s why we launched http://t.co/uLZtvVQ last week. I found it confusing and wanted to make it easier to get started. People can use it to help them better understand and get started with microdata.

Another very important resource is Google’s Rich Snippet Testing Tool http://t.co/IEyNNZr . You can use Schema Creator and the Rich Snippet Testing Tool to make sure you’re coding everyting correctly.

Can you intermingle standards? They are on record stating that you shouldn’t use both on a page, because it might confuse their parser.

@lyena: Schema Creator http://t.co/uLZtvVQ is great when you are starting up a page. For existing pages – hand coding.

Are there any examples you know of where sites are implementing microdata and seeing success?

While I haven’t done an exhaustive search, I have yet to see a ranking result in the wild using it. The real opportunity here is for new sites and sites that aren’t already using structured data.

I’ve talked to several agencies and professionals that are implementing microdata now. Especially for ecommerce sites. If a site is already using RDFa or microformats, and it’s positively affecting their SERPs, they should probably wait. But if you aren’t using them at all right now, I strongly suggest adding them to your site(s).

I believe the search engines are committed to schema.org’s microdata and that it’s only a matter of time. If you’re a naysayer, and think it’s not a good idea to implement anything until there’s proof, then don’t. I don’t have any problem having a competitive advantage over old skool naysayers ;)

@lyena: I have an implementation question. Does it matter if you nest schema tags or not? Ex. Person has address. What’s better “City, ST” or embedded? Why?
@RavenJon: As long as it validates using http://t.co/IEyNNZr you can do whatever you want. Nesting and how much, I’m not sure. That’s why we built this http://t.co/vmaR5v8 to get started and then test from there. You’re helping Google comprehend the data. Seems fair that it would also give you an advantage. That data enables them to have richer results. I think the beet salad example speaks volumes to that.

@lookadoo: ROI? Is it worth effort to structure as much as possible? Too much of a good thing bad? Look like too much SEO?
@RavenJon: It’s not traditional SEO where you’re gaming. They simply want you to write better code. It’s win-win! I of course use “gaming” in the most upright and respectful way possible ;)

Trackbacks

  1. [...] #SEOchat: Thursdays at 7 p.m. MDT. Ash Buckles and Greg Shuey operate this chat where all things SEO are discussed. [...]

  2. [...] Summary: Microdata and schema.org on #SEOchat with @RavenJon Jon was the guest of honor at an #seochat on Twitter soon after schema.org was announced. In this chat summary, he proclaims schema a “game changer” (which we don’t do that often around here) and offers some good examples of schema.org early adopters. [...]

Speak Your Mind

*

  • young girls sucking each others tits
  • tight sexy girls nude free
  • Sex naked lesbians
  • pics of naked college girls
  • mother daughter fuck anal
  • canadian porn young
  • free nude pictures of pornstar raylene
  • free long porn tube movies
  • titty fuck cum shot porn
  • black gang bang tubes
  • girls are more mature boys
  • asian women porno stars
  • free video instant access girls
  • naked red head teenage girl fucking
  • hardcore double anal fetish
  • pussy forced wide
  • sequel to legally blonde movies
  • naked teen sex videos
  • free young sluts fucked movie
  • black anal mpegs
  • ebony gallery ass
  • good looking naked girls
  • Kareena nude video
  • mexican girl with huge tits
  • free homemade n sex movies
  • freeonline sex videos
  • girls of the playboy mansion porn
  • free vids girls cum
  • black chicks wanting dicks
  • top site young girl
  • sexy mature older women thumb pics
  • Helen hunt sex video
  • pussy having orgasms with sex toys
  • hot amateur straight guys gallery
  • Two girls getting naked
  • Hot girl high heels
  • wife as payment for debt fuck
  • black anal lickng trailers
  • Edison chen sex scandal pic
  • classic asian pornstars kristara barrington
  • free full length anal sex movies
  • hard core black women porn
  • tiny teens small tits movie
  • big brother rimas naked pictures
  • hot momyoung sex videos
  • hardcore teen sex with old man
  • Sexy teen fingering herself
  • porno streaming lesbian japan
  • free asian porn uncensored videos
  • free twin sister sex movies
  • free amateur movies blonde black
  • black sex kamrun
  • Young fucking girls
  • boys an girls haveing hot sex
  • hairy pussy does black
  • pussy bang videos
  • s little girl photos xxx
  • free videos of female asian virgins
  • college couples sex embeed video
  • sex toon galleries
  • girls naked fingering
  • squealing teen gets hardcore fucked
  • spy cam asian boy forces girlfriend
  • asian doctor examines patients pussy
  • petite business clothes
  • extreme reality young sex tubes
  • fuck vids teen
  • mature justine pics
  • real boobs vs fake boobs pics
  • free amateur older woman sex movies
  • sex parties free video
  • black bitch spanking
  • amateur innocent fucking porno
  • youngest pussy allowed
  • free online porn mature black dick
  • lesbian group orgasm
  • erica lauren mature pussy movies
  • my wont lick my dick
  • amateur moms galleries
  • Tiny ebony girls
  • Teen clit videos
  • girl on girl sex stories pictures
  • hardcore sex porn video free
  • birthday sex porn video
  • Nude fitness girl
  • hairy young latin teens
  • girls in underwear xxx
  • non nude voyeur bikini pics
  • black ass mistress
  • scandinavian pop star porn video
  • chinese ebony xxx pussy jizz
  • interracial redhead anal
  • young kid cumshots
  • free long milf sex videos
  • young teen models n
  • fart interracial video gallery
  • real ukrainian naked girls
  • ebony milf africa sexx
  • rough fuck a young virgin pussy
  • Husband and wife sex scene
  • beautiful blonde teen sex vids
  • Teen clothing during the civil war
  • african pussy free video
  • desparate houswives naked nude
  • lesbian tube babes jayden james anal
  • black chicks and white boys
  • big boobs on weather girls
  • japanese teen bikini models
  • hardcore lesbian orgy porn
  • hot black boobs in lingeria
  • photo gallery beauty
  • reality porn real sex updated dailly
  • fat black women fucking pornhub
  • art girl nude japan
  • mom with young sex videos
  • amateur black girls masturbating
  • ashley olsen pussy pics or nude
  • women pretty naked video
  • homemade pussy masturbation
  • Naked pics of angelina jolie
  • sexy karen leopard skin bikini
  • anal enema sex video
  • xxx pictures hardcore free
  • young asian sheboys
  • hottie wife for black cock
  • girl shower naked orgasm masturbate cum
  • teen shiny panty sex
  • pro wrestling sex video
  • celebrity naked pictures olsen twins
  • wives with neatly trimmed pussy
  • free pics of young girls naked
  • drunk blonde girl fucks good
  • nikki carlisle sex video
  • aiction to interracial pornography
  • Big boops amateur teen
  • wife caught masterbating video
  • orgasm face video no nudity
  • cum squirting black pussy
  • asian escort london video
  • free rough sex videos
  • hd porn pics free softcore
  • cum swallowing teen movies
  • clean vintage mature women masterbating pictures
  • young sexy brunettes fucking
  • tinymyspace girls video priview
  • free heather suck videos
  • movie assassin little girl teach
  • horny girls with young bodies
  • video of wild teen fucking
  • free movies hot girls porn
  • the best girls gone wild video
  • blonde girl next door sex
  • mature foot fetish pics
  • sex video about peeing
  • teen couples porn tube
  • asian fighting girls
  • Irish girls porn
  • youporn two guys fuck a girl
  • victoria paris pornstar free movies
  • Hot girls gagged
  • perfect shaved pussy
  • free young sluts pics
  • free movies self suck
  • facial movies free credit
  • sexy hot stories of young teens
  • asian girls fucking black girls
  • sweet innocence petite
  • girls sniffing pussy
  • Black ass sites
  • oral sex how tos
  • bbw gang bang video gallery
  • public amateur oral sex
  • asian massage porn on dvd
  • sexo anal amateur
  • anal latina porn
  • college girls casting couch xxx
  • couples bang teens
  • sexy chicks in pakistan
  • Ass teen mouth henessy
  • pictures to fuck with your head
  • guy forced to suck dick
  • perfect babes sex video
  • free sex vids ultra xxx
  • Hot girls pink
  • leila hashemzadeh porn gallery
  • krsytal from big brother naked pics
  • sexy pics naked
  • vintage interracial galleries
  • black men white wife stories
  • black pornstar farrah galleries
  • tight young sweet ass
  • tight pussy big booty porn
  • dp babes xxx
  • bikini milf gallery
  • porn stars sex free video
  • asian midget video porn
  • cnn oral sex study
  • nude young boys galleries
  • black dick white chick porn photos
  • ebony party blowjob
  • hot moms getting fucked porn videos
  • interracial anal milf
  • porntube sex boobs
  • amatuer teen girlfriend
  • xtube crossdresser sex videos
  • hd asian porn free
  • black dicks with white teens
  • amateur free porn rated x
  • teen anal orgasim
  • sex ed pussy
  • wasilla alaska pussy fucking women
  • sewed pussy photos
  • sexy big girl porn
  • l girls topless
  • free movies of young teenage sluts
  • wife swap anal black sex story
  • Big tits monster cocks
  • nude japanese tiny tits pics
  • sexy philippine girls on friendster
  • low tech ebony free movies
  • girls nacked with boobs showing
  • Sexy girls touching
  • crazydumper firts time anal movies movies
  • hot brazilian young girls
  • asian strapon movie
  • ass mom pics
  • hot naked ebony teens squirting
  • jerk cumshots movies galleries
  • a boy rubbing a girls boobs
  • wife seduces in lilttle black panties
  • free old men young girls
  • free milf porn tube galleries
  • chubby blonde teen nude
  • forced young girls videos
  • freee mature asian sex
  • sucking cock while fingering ass vids
  • big tit porn thumb pictures
  • free homemade amateur housewife porn videos
  • cherroke pornstar double anal
  • lewd mature pics
  • naked girls outside asian
  • erotic adult stories and pictures
  • big white teen girls
  • slutty wife creampie video
  • thick mature hindi women sex stories
  • little girls first anal
  • naked women in the movie colors
  • las vegas topless pool parties video
  • asian lesbian long tongue kiss
  • incredabls cartoon sex vids
  • free movies of teen cocksuckers
  • Twin sisters lesbian sex
  • young teens love blackas sex stories
  • women orgasm sex videos
  • free girl movie trailers
  • hot teen sex movies
  • big ass black pussy and tits
  • interracial amateur videos amateur interracial
  • free extremely hardcore sex on line
  • teenage girls teats
  • Sexy kajol boobs
  • asian school girl virgins deflowered
  • threesome homemade sex videos
  • clint black one boy one girl
  • nude girl butt closeup
  • group of teen girls suck dick
  • sport teens sex
  • and under young girls
  • make my girlfriends boobs bigger
  • little girls naked in bed
  • free black fuck vids
  • girls ladybug birthday party
  • legal young teen galleries
  • blonde lesbian strapon anal tube
  • toplist young nipples
  • grandmas with young girls
  • muscular women porn gallery
  • real teen anal penetration
  • sexy nurse fuck movie
  • free wife watch husband fuck daughter
  • Teen in bikinis
  • pussy stretching yoga
  • free pics of harsh anal
  • fuck my pussy dy free
  • free teen girls sex shows free
  • free blondes licking ebony lesbian pics
  • young intruders fuck stepmom slutload
  • teenage girl with big tits
  • nude hairy tits videos
  • anything goes blowjob videos
  • asian and blacks dvds xxx
  • free wife full length movies
  • erotic stories about fucking little girls
  • naked large girls
  • someone captures girls and fuck them
  • Young nude boy pictures
  • mature with big natural tits videos
  • erotic fucked my wife stories
  • free fuck my wife sex video
  • free pics hot nylon babes
  • curvy japanese babes
  • young teen tube sex
  • hot teens with big tits video
  • asian pornstar mia trang pussy fuck
  • pictures of nude girls beach volleyball
  • sexy mature mother in law
  • free pickup girls movies
  • free tight pussy dildo fuck
  • small girl huge penis free pictures
  • homemeade amateur lesbian videos
  • free femdom pussy
  • black white anime girl
  • free chelsea handler sex video
  • Warm sex orgy
  • free teen girls webcams
  • hardcore facial compliation videos
  • bbs young teen zgsm
  • pics female teens
  • Girls of the play boy mansion nude
  • black sexy stockings
  • eating lesbian pussy in bathroom
  • filipino bar girls fuck free
  • teen bikini candids
  • homemade porn long movies
  • porn drunk teen girl
  • Spice girl porn
  • best anal beads movies
  • interracial wife swap forum
  • sex videos mothersinlaw soninlaws
  • pictures of light skinned pussy
  • girls breasts are milked
  • suck dick party
  • xxx sexy blonde babes
  • girl lick tits
  • pics of eva mendes sexy ass
  • young girls getting pregnant
  • petite brunettes nude
  • adult xxx sex search engine free
  • asian teens tits
  • sexy babes fucking and sucking
  • naples florida bikini modeling pics
  • young looking teens getting fucked pics
  • girls sending pictures of their boobs
  • xxxx hardcore assfuck moms
  • hard slut fuck whore porn tv
  • nude ebony teens movies
  • free big mom ass vids
  • facesitting threesome video
  • free porn movies videos bi
  • tight teen pussy porn pics
  • teen asian girl fashon
  • softcore nude young
  • sexiest blonde teen sucks and fucks
  • teen amateurs home videos
  • free black bitches black bitch
  • model teen pussy fuck
  • shaved milfs videos
  • smokin butts porn movie
  • xxx hardcore fetish porn
  • mature pictures porn
  • xvideo fuck in bath
  • Sexy girls sluts
  • sexy anal latina boobs
  • Audrina has nude photos
  • micro bikini beach pics
  • longest blowjob in porn
  • georgia peach interracial anal videos
  • sex embarrassed pics galleries
  • sticking things in your pussy videos
  • tiny blonde takes huge black cock
  • sex on a swing vids
  • Couple having sex video
  • anal sex with my first cousin
  • lesbian sex kit
  • free sexy cute teen porn video
  • free hardcor young teen fucked movies
  • free mature bikini galleries
  • topless japanese teens
  • illigale kiie young girls porn
  • infections caused from anal sex
  • nude black girls having sex
  • Angelina jolie nude sex scenes
  • real amateur slut wives
  • german porn girls on stick shift
  • megarotic sex videos
  • asshole and pussy
  • eliot spitzer callgirl topless
  • nugget porn movies
  • sexy naked christmas
  • flashing gals gallery
  • pics of girl shitting
  • free ebony vids
  • free anglina jolie hardcore porn
  • poker girls fuck
  • indexed by apache gallery teen
  • Watch live nude girls
  • girls licking ass video galleries
  • Black girls threesome
  • lick clit my ex wife
  • hot teen hardcore fucked