Honestly one of my favorite sessions was the very first one from @paddymoogan. gave 35 link building tips. Naturally you’d have to go through them all to see what would work for your company. Here’s a good summary: http://bit.ly/Qjl93O . A few that I liked: look for a common byline from your competitors to see where they’re guest posting. A few that I liked: look for a common byline from your competitors to see where they’re guest posting.
Go to bloggers and ask what kind of content/IG they would want. Get their feedback along the way as you’re producing the content. More likely to get them to share it that way.
I also have to admit, this was the first time I’ve heard @aimclear present and actually got most of what he was talking about. It helps that I’ve been doing remarketing, display, FB etc. (BTW, his book is great).
@scott_dodge: *cough cough* Here’s 8 more tips on top of those 35: http://bit.ly/Miz1rG
@iamAdrianLazo: Fav tips from Paddy’s: Include embed code within embed code for your content. Search Amazon profiles for outreach targets.
@iamAdrianLazo: Presentation from @aimclear was pretty much examples from his post here: http://bit.ly/L8bfCm Also insane.
Oh, @mikeCP gave a good presentation about GA and attribution modeling. Not enough people are doing this is my guess. Here’s a spreadsheet he put together (with macros, PC only) that helps you figure it out: http://bit.ly/mozmodeling .
@dr_pete announced @mozcast (http://mozcast.com). An attempt to keep us notified of possible algo changes.
@aleyda gave some great info. I honestly need to go through that one again. PM FTW. Great tip for @aleyda (should be common sense, but we don’t do it well): document every change! Great for CYA 
@lookadoo gave a great preso about what you can do if your link previews don’t work right on FB, etc. Dana, do u have a link? Link: social sharing formula.
@richardbaxter gave some great tools for working with the Mozscape API: http://tools.seogadget.co.uk/use_api
@wilreynolds gave a great presentation about doing things that real companies do. IE actually do marketing, not just “SEO”. It’s good to see more SEOs actually thinking about ‘marketing’ and not just “how many links can I get.” Also shared a great idea of not hitting enter on Google and really using Suggest as a way to come up with content ideas.
@tannerpetroff: Heard some stuff about ‘scraping Quora for content ideas’ also. Ideas on how to scrape ‘at scale’?
@dan_patterson: I think it might have been Wil that talked about that… trying to remember. But yeah, look at what people are already looking for/asking about and build your content around that.
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