Summary: Online PR Strategies on #SEOchat

What things need to be fleshed out before you begin putting together your online pr strategy?

@shuey03: Well, I start by first determining what my message is going to be. I try to define what’s different about my company, what is my expertise, why am i better than my competitors, and what is my USP.

You should probably figure out if your strategy is to attract local or national coverage as well. Obviously reaching people at a national level will be harder than a local level & the strategy to reach them will be different.

I also like to build a nice list of all the places I want coverage. For example, I want newspaper coverage, to land in some trade journals, or get in with some high profile bloggers.

@WriterChanelle: The reason you’re conducting a campaign. The overall goal. The return you’re expecting.

@dan_patterson: I’ll just throw this out there, but you should make sure you’re only sharing actual news, something interesting, not just fluff.

@Bebabz: I think it’s also important to think about the things your company is already be doing. Are you green, do you donate? One good PR tactic is to host a blogger event. Give a group of bloggers a back doors tour of your factory, restaurant, store front etc. & show them how you operate.

@bloomreachinc: Who are you (your company)? Who are you trying to reach? And most important, what can you add of value?

@ResponseMine: After figuring out your message, decide your audience, then pick media outlets that cater to that target.

When putting together a news release, what should it include & how should it be written for maximum effectiveness?

@ashbuckles: I like to read releases that tell me about a company’s offering and/or changes. I read press releases to learn what companies are trying to tell me. It’s always different than a marketing guide, blog, etc.

@bloomreachinc: Focus on the tangible stories that illustrate what you do. Help the readers get their heads around it with examples.

@tannerpetroff: It should include real news about what you’re doing that is totally different. Don’t like reading ‘same ol’ all the time.
@Bebabz: I agree. Press Releases should also include a CTA with more info to drive traffic back to your site.

@shuey03: News releases shouldn’t be written like articles/blog posts. Are there any guides out there that lays out how to write a release?
@Bebabz: More on press release-
@OptimizePrime:: Here’s a good guide for PR ;)

@OptimizePrime: Include (and title it with) the main focus, be specific, be excited, and include what it means for customers AND the co.

@bloomreachinc: How heavily do you load your releases with links back to your site?
@shuey03: I think 2-3 links is probably sufficient. You should also make sure you link out to other relevant resources, not just your or your clients site.
@tannerpetroff: Depending on size of release. 2-3 seems like max. Sometimes we release PRs with just 1 link.
@ashbuckles: It’s always a good idea to see what’s acceptable in your industry too. Normally 1-2 links.

After you have your news story ready, where should you start when building media lists to perform outreach to?

@ashbuckles: Some press have their own list of journalists, the NYT There’s also community lists like: And Muck Rack. Anybody used this? Sometimes, we SEOs forget that we’re just building relationships. Just reach out, stand out, and bring value to journalists.

@Bebabz: Start with your industry. Then your location.

@shuey03: What do you do to find names and contact info?
@Bebabz: research!! What are the big publications in your industry? Certainly you can find an e-mail on the site, or cold call.

@tannerpetroff: Don’t forget to maintain relationships from previous HARO successes – Great press to be had there.

@shuey03: Has anyone ever used Bulldog Reporter? I’ve also heard that MEDIAtlas works well:

@bloomreachinc: Who you know or has covered you before. PR agencies can obviously be helpful. And of course… Twitter.

@shuey03: What kind of things should you know about those you are doing outreach to? What will help you win them over?
@tannerpetroff: Always helps to know what they typically publish and actually care about. Keep in mind who their audience is.
@shuey03: I think the obvious is, make sure you know what kind of things the reporter likes to write about.
@Bebabz: Pitch it to me sets you up with bloggers who review products- Journalists are always looking for stories to write about. How can you pitch your product/service in an interesting way?
@ashbuckles: Not sure it’s about knowing the journalists personally but more so providing information to help them hit deadline.
@stevebitter: Check their pub’s editorial calendar. Might be worth saving the story a month or 2.

What components should outreach emails include for maximum effectiveness?

@ashbuckles: I think most people put more time into their release then their outreach message. Write it for action. Also, I think people expect one email to get through. On a cold contact, you need to send several emails with varied messages.

@shuey03: Even though it is cheesy, i think an email to a publisher with a “nice job” on your last piece goes a long way. You don’t want to half ass the “nice job” email or make it generic. Make sure you know what their last piece was about and really pat them on the back. Subject line is crucial! What should you include or exclude when crafting your subject? Older post, but still very relevant from @copyblogger: Email Subject Lines that Won’t be Ignored:

@stevebitter: Personalization. Writers want to feel the story is meant or THEM. Mention their previous work, connect the dots for them.

When submitting news releases, where do you like to go? Vocus? PRNewswire? Reuters? Any others? And why?

@Bebabz: PRN tries to up sell you for everything: social buttons, multi-media etc. I like Vocus for national out reach.

@tannerpetroff: Vocus is our go-to. Always worked, but never really tried much else. Could be something better out there and I’d have no idea.

@stevebitter: Been using PRN. I hear ppl really like @pitchengine.


  1. hello thete and thank you for your info – I’ve certainly picked up anything neew from right here.

    I did howefer expertise some technical issues using thios site, since I experienced too reload the web site lots of times previous tto I could get it to load
    correctly. I had been wondesring if your hosting is OK?
    Noot that I’m complaining, but slow loading instances times will often affect your placement in google
    andd can daqmage your high quality score if advertising and markeeting with Adwords.
    Anyway I am adding this RSS to my eemail andd can loiok out for a loot more of your respective exciting content.
    Make sure youu update this again very soon.

  2. Genuinely when someone doesn’t understand afterward its up to other users that they will help, sso here it occurs.


  1. [...] Summary: Online PR Strategies on #SEOchat – Search Marketing Weekly [...]

  2. [...] Summary: Online PR Strategies on #SEOchat – Search Marketing Weekly [...]

  3. […] Better Than Link Building: Authority Building With HARO – Small Business Search Marketing Summary: Online PR Strategies on #SEOchat – Search Marketing Weekly Competitive Link Building Competitor Backlink Analysis in Excel – SEER […]

Speak Your Mind


  • mind control movies erotic
  • black pornstar olivia
  • home amateur girls
  • Free hot sexy nude teens
  • young black and stacked
  • orgasm girl squirter videos
  • pinky pornstar videos
  • pussy hole closeup
  • Sex with hot aunties
  • many girls one boy sex
  • ass lap dance porn videos
  • porn picture of teens
  • big cock shemale sex picture galleries
  • mature classy pics
  • angel eyes tits indian black ebony
  • free young interracial sex
  • free female fingering orgasm video amateur
  • men sucking lactating woman breasts pictures
  • twistys teen video
  • Saltine the girl is hot
  • funny sexy pussy pps
  • Hot college pussy
  • anal ass mouth
  • cash for teen pussy
  • Constance marie nude pic
  • Burmese sexy girl
  • notorious movie sex scene
  • brooke skye facial video
  • japanese girl in vacuum bag
  • bakugan animated porn videos
  • my dick in your ass
  • free videos of girls playing porn
  • couples talk sex dvd
  • spanking sex gallerys
  • hairy coeds homemade wife sex video
  • free fuck movie video sleep fucking
  • emily horne and porn movies
  • girls bending over showing off ass
  • oral sex polls
  • mature sexy hung men
  • Girls like fuck
  • free porn vids tube
  • do girls like to say pussy
  • older lady showes pussy lips
  • sexy teen striping
  • quality porn vids
  • caramel pornstar ebony dailymotion
  • teacher anal porn picture archive
  • very very young naked girle
  • camel toe bikini sex
  • Hot lesbian teen
  • naked young teenie girls
  • kinky girls plays with boobs
  • teen ebony gymnast thumbnail gallery
  • anapola mushkadiz sex video
  • blonde pubic pics
  • free black butt videos
  • Super ass fuck
  • free first fuck teen porn
  • shemale tristin moore video
  • amateur sex ads
  • black xxxvideos raw gonzo
  • Indian boy nude
  • torrent kick ass movie
  • mother daughter threesome video
  • cute pics of girl hugging boy
  • inspirational video fuck it
  • closeup cumshots vids
  • free rough force sex movie
  • le petite rens clothes
  • free chinese porn pictures
  • free african interracial porn
  • free amatuer anal sex videos
  • lady ga ga naked pics
  • big girl has sex
  • mature american housewives pussy
  • movies about cheerleaders who like sex
  • stories of lesbian sex
  • porn mom fuck daughter watches
  • redtube teen hardcore
  • teen scene porn pics
  • pale blonde nude free pictures
  • amateur girls soles
  • wife blowjob and swallow vids
  • Blonde lesbians nude
  • Very little nude girl
  • young women forced sex videos
  • Nepali sex videos
  • dangerous beauty sex scenes
  • pictures of hot girls stripping
  • free italian porn gallery
  • the bt erotic movie downloads
  • make pictures naked
  • fuck anal fat girl
  • Sexy asian girl photos
  • hot babe shows off pussy
  • first time blowjob movies
  • anal butts videos
  • la petite famille preschool
  • tiffany fallon sex videos
  • mature women seduces young women
  • busty babes anal gangbang
  • Hairy teen pussy movie
  • Homemade teen movies
  • long ffm sex vids
  • pitch black movie sunglasses
  • Jesse jane sex movies
  • hand job cum on boobs pictures
  • Young cum covered teens
  • teen girl fucks cnfm teen boy
  • emilys bod naked pics
  • free teen video post upskirt
  • sexiest female nipples
  • hs musical girl naked
  • sexe hard mature
  • free wet masterbating pussy
  • naked couples sex videos
  • young japanise sex
  • anal orgasm versus vaginal
  • lesbian water hose in the ass
  • Black sex pay per view
  • free ebony granny pictures
  • amateur kissing flashing girls
  • free horny girl pics
  • Teen ass tit
  • Girl on girl orgies
  • Korean models naked
  • porn celeb videos
  • hentai suck dick
  • Beautiful pussy porn
  • Nude stripper videos
  • milf slavin sex movies
  • video hiphop chicks
  • make a realistic pussy
  • free naked young slut pictures
  • Nigeria girls porn
  • teenage boy nake naked legal
  • lichelle marie free porn videos
  • xxx black bitches hardcore porn
  • Big juicy boobs
  • amateur ffm video
  • sexy ebony bbw
  • Totally nude girls
  • Mofo sex videos
  • girls naked pissing
  • naked girls sexy shoes
  • Pics of hot college girls
  • free hardcore asian video porn
  • strong female orgasm videos
  • Student sex porn
  • death porn porn videos
  • pictures of america ferria tits
  • euro trash anal blonde
  • nude photograph of young girl
  • desi free sex video
  • free adult sex pictures twilight
  • girl with tight blouse video
  • sex robots on webcam
  • sexy chicks in bikinis
  • girls naked on trucks
  • big black teens
  • teen cybersex rooms
  • teen ebony movies
  • annuaire du sexe black
  • young girls nude fingering
  • extreme porn blacks
  • sexy ass girls with big tits
  • busty teen ellen videos
  • african girl fuck
  • pornstar envy vids
  • the black nudist girls
  • cadence cross free porn movies
  • real average looking wives porn
  • Pics of naked hunks
  • granny asian anal
  • Eating out girls porn
  • pictures of japanese girls
  • xvideos pussy closeup
  • Basshunter girl naked
  • Amy lindsay sex scenes
  • black berries ebony king
  • vhs movies for sale mature amature
  • free chubby blond porn videos
  • young girls getting gang bang
  • mexican babes free pics
  • petite nude latin girl
  • asian booty movies
  • younger teens girls
  • naughty japanese girls
  • amateur couple home sex tape
  • sexy babes jackin guys
  • sexy teens in skirts
  • old lady porn movie galleries
  • xxx erect nipples
  • college amateur coed pics
  • john c holmes pornstar pictures
  • explicit how to perform anal sex
  • painful first time anal video cries
  • gemma massey sex video
  • black anal gangbang
  • fuck movies kim kardashian
  • Actress lesbian kiss
  • interaical porn fuck
  • big tit teen sex movie
  • amateur teen tricked into fucking
  • Indian with big boobs
  • Hijab girl sex
  • up the butt porn
  • boobs lesbians videos
  • free teen sex seduction videos
  • cheerleader lesbian porn
  • hugh dick porn
  • cute teen lesbians gangbang
  • old people porn video
  • dallas cowboy cheerleader naked video
  • vancouver ex girlfriend nude porn
  • sweet cute young girls nude
  • coed bikini models pictures
  • Mass efect sex scene
  • white wife breed by black men
  • school girl pantyhose asian
  • interracial sex in nc
  • porn babes blow job
  • dirty sex full video
  • family naked on a boat video
  • twisted metal black blacks movie
  • nude young girl anime
  • teen girls and boy video
  • old young suck
  • girl geets a huge anal dick
  • mature ladies suck young boys
  • erotic public pictures
  • amature anal sex movies
  • swingers party miami
  • petite red blouse
  • free selena gomez bikini pics
  • asian man and black woman
  • young naked girls ilegel
  • college drunk pussy fucking
  • fre amatuer sex pics
  • big black shaved pussy
  • porn movies with real sisters
  • anime gallery japan magna
  • sex asian video legal
  • naked women masturbating videos
  • ebony girls big booty pictures
  • young teen lesbeins
  • big black butts videos
  • very sexy mature women
  • erotic photography gallery
  • free naked guy gallery
  • mario and peach naked with sex
  • high school pussy shots
  • ct group sex
  • wife fuck party
  • Hot teen claire
  • mother fuck movies
  • pantyhose lick pussy free movie
  • coed pussy videos
  • young girl cummed in video
  • beefy naked guys hardcore sex
  • tight ass jeans sex
  • sexy breasts porn
  • hot sexy blowjob slutload
  • Lesbian first kiss
  • Harry pussy pics
  • china sex porn video
  • Sexy girls pictures in pakistan
  • stacy london bikini pics
  • teen extreme anal
  • girls orgasm pictures
  • girl taking dick hard
  • pussy tube porn tube
  • asian girls take huge cock
  • sweet ass pictures
  • teenage girls room
  • sex comics videos
  • homemade family sex movies
  • shaved nude men pics
  • shemale black movie
  • mature female sexy biceps
  • shemale sol video
  • lesbian blonde milf mpeg
  • naked hunting girls with guns
  • hot blonde amature sex
  • young teen like it big
  • Big natural tit teens
  • meaty pussy compilation
  • Beauty hot girls
  • lesbian porn little girls
  • asian girl with perfect tits
  • grandpa fuck teen woman
  • sexy ink girls
  • best movie sex scenes free
  • amateur black teen gang bang
  • fuck that little redheads ass videos
  • hardcore partying images
  • amuertur ebony sex on couch
  • video viril young man jerking off
  • free pictures of ebony girls fucking
  • asian schoolgirls torrent
  • fuck black teen
  • define sexy girls
  • teens on webcam videos
  • davidson beauty supply hickory nc
  • porn star stacey cash photo pics
  • Hot tub sex scenes
  • sex swingers in boardman oregon
  • amateur candy girls
  • teens smelly pussy
  • free big natural tits lesbians
  • dick to big to fuck
  • Fine ass video
  • rusian fuck movies
  • karen kane petite clothing
  • long sex videos licking pussy
  • sex life wife
  • big ass chubby girls
  • Girls showing off their ass
  • asian girls on
  • laure phoenix pornstar free picture gallery
  • blonde anal fuck
  • Naked filipino models
  • sexo con teens virgenes
  • wife cries painful sex video
  • amateur s girl
  • petite women posing naked
  • old young sex stories
  • dwarf oral sex
  • best way to finger a pussy
  • sexy babe young gallery nude