Summary: Optimizing, Messaging & Measuring in a “no query” world on #SEOchat

Moderator: @bloomreachinc

Now that the dust has settled, has your perception of the impact of “not provided” changed in the last 2 weeks?

@Scripti_Ashley   I’m still just as okay with it as I was initially. It is kind of a pain, yes, but we got this!

@scripti_meg   No. It’s frustrating, I think Google is still in the wrong, but we’ve always relied on more than just keyword data.

@ConcerningChris   No. It’s been freeing to focus on content performance and not keywords.

@davidmalmborg   (not provided) has skewed data for me for more than a year now, so no real change now. Just confirmed it’s gone.

@shuey03   It sucks, but there’s no point in wasting time complaining about it. We just need to get back to work :)

@parallelpath   Perception remains the same, we’ve been not provided increase for roughly two years now.

@BruceClayInc   The key performance indicators of number of visitors, conversions, etc. are still the most imp. factors.

@RHoberg   No, I think most SEOs saw this coming. At @parallelpath we’ve been shifting our focus away from keywords for quite some time.

@MattNeSmith   Nope! We’ve been using other metrics for some time so moving away from KW data was not difficult.

Given “not provided” and hummingbird, how has your approach to content changed?

@shuey03   I don’t know that it has changed very much for our clients. we work extremely hard to understand target audience.
@VirginiaNussey   I agree, the first and most important step is knowing your audience.

@ConcerningChris   Shifted away from targeting specific keywords to keyword “topics”. Use Adwords to find/test high performing topics.
@bloomreachinc   Sounds like a good approach. What type of sites do you work with?
@ConcerningChris   Several in hosting/IT (B2B), ecommerce, franchise (B2B), and a few local.
@shuey03   We interview our clients current customers to really get a feel of who they are, what their needs are and how they use the internet to research solutions to their needs.
@ConcerningChris   Love that approach. Pushes your client to explain what need their product/solution solves.

@Scripti_Ashley   We developed our creative content first, and applied the SEO second. We stay in tune with audience socially, as well as watch industry trends. By keeping an ear to the ground, we can hear what people are looking for and the questions they are asking.

@BruceClayInc   Content should focus on usefulness and value to your target audience based on data available to you.

@bloomreachinc   We emphasize page level analytics of the content quality, volume and cohesion.

@lyena   Non-provided challenge is to change customer focus from keywords to landing pages. We focus more on usability.

@parallelpath   Focus on understanding what your consumers want, optimize to answer these questions instead of just individual keywords.

Will less query level data shift your (or your client’s) focus to paid, social, or other acquisition channels?

@BruceClayInc   KW data is available in GWT & AdWords, but draw up your specific personas w/ consumer research & demographic data.

@ConcerningChris   No because they understand how much of their media mix still comes from organic.
@BruceClayInc   Agreed. Turning data to wisdom is the tricky part, as Bruce might say. Proof is in the pudding, not the visibility into one piece of the puzzle.

@lyena   I do not see a big switch to paid or social. GWT still has enough data to follow and use trends.

@Scripti_Ashley   I’m going to have to go no on this one as well. There is still value in the data that we can obtain.

@RHoberg   No, analytics keyword data is not the end all, be all. There are many more tools that can be used to glean search trends.

@davidmalmborg   I think it’s easier to track ROI from those methods now. But with the traffic that organic drives, you can’t give up on it.

@OldhamJared   KW were only part of the equation. Results are what matter. Keep focus on traffic #s and conversions.

@BruceClayInc   We manage the holistic marketing presence of many of our clients, each important but amplified when combined

@MattNeSmith   It means we just have to focus on more channels rather than shifting focus completely. Organic site growth + social, paid, etc.

@parallelpath   No, organic still plays a huge role in our clients online efforts. We can leverage other tools and channels for data.

@bloomreachinc   Organic will continue to be a major source of traffic. We continue to leverage data from paid, social, others to receive indications of type of queries ppl using to get to content.

@lyena   It is not one channel closing the deal anymore. Multiple channels, multiple devices – need to incorporate all.
@parallelpath   Exactly, and cross channel communication will be key

What have you heard (or better yet, learned) from customers as you’ve discussed “not provided” in the last 2 weeks?

@OldhamJared   Great chance to force clients who are focused on KW into a better mindset without being the bad guy. Also a great time to re-explain the benefits of our holistic mk approach and implement tactics they were opposed to before. Add Yelp to the local list and then see some very angry clients.

@ConcerningChris   Nothing! Since Not Provided originally came about, keyword data has been discounted by our partners. So it hasn’t been worth it or relevant for us to report on it.
@scripti_meg   Had a few clients express their great displeasure with Google, actually. Learned there’s a growing Google grumble out there.

@BruceClayInc   Customers are interested in learning more abt what type of metrics we will track 2 gauge success of campaigns going forward.

What’s changed in your metrics or reporting? And perhaps more importantly, your recommendations?

@lyena   No more revenue or traffic per keyword reports. More conversion funnel, landing pages, user flow discussions.

@ConcerningChris   Our reporting focuses on explaining the why from the data. Then identifying opportunities for growth. For example, we’ll look for underperforming pages with search market trends on the rise that align with partner product focus.

@BruceClayInc   Focus on increasing traffic. Catalog the keyword data in GWT (download it). Monitor landing page traffic.

@OldhamJared   I love showing the outcomes of well placed high quality content. Traffic, referral visits, social shares etc

@bloomreachinc   Are your metrics or recommendations focused on the quality of content itself?
@ConcerningChris   More of a focus on relevance. Proper market. Growing market. Identified pain point.
@BruceClayInc   Watching landing page traffic related to ranking fluctuations shows what content is quality and working.

If the operative word for SEO in the past was “queries”, what is it going forward?

@ConcerningChris   Query will still exist because its how people search. But we’ll focus on markets. Markets are the universe of queries for a given topic.
@bloomreachinc   “markets”. We like that. They’re relevant to what the customer wants and organized in the way they think.

@OldhamJared   “Traffic” holistic marketing increases targeted traffic, which leads to growth and conversions.

@BruceClayInc   “Compelling.” At #SMX Advanced, @MattCutts instructed users, above all else, make something COMPELLING. http://bit.ly/1gtJUH7
@bloomreachinc   “Compelling” is a strong choice. It counts on intent matching content.
@BruceClayInc   Exactly @bloomreachinc. Tailor your content to benefit the user and you will match searcher intent.

@MattNeSmith   Customer. Rather than worry about KWs, figure out what the customer wants and cater to them, not search volume.

@lyena   Query is changing meaning. It is keywords typed in desktop browser, words spoken to Siri, Google Now – bc you might need it.

@RHoberg   I still think it all boils down to “queries.” As marketers we need to understand how users are searching for our products.

Comments

  1. BONUS TIP: If you want to keep thhe sqme layout throughout the presentation, make a title slide and
    a content slide, and jusxt duplicate the content slide until you
    can fit all yoyr information. To see a larger preview of any template createrd by Micosoft (see the firswt image above), click on the
    thumbnail in the center panel of the window and the larger view will be shown
    in tthe right panel. There is no necessiity of adding page numbers, headers and footers oon the slides,
    as they will be too small to read.

  2. No tenia conocimiento tu blog hasta ahora, y esta genial! ¿Hace mucho que existe?

    Lo leeré más con frecuencia, tiene un diseño muy agradable.

    |
    Me encanta tu blog, dan ganas de empezar a escribir .

    |
    Saludos!! Te importa que publique algunas fotos de
    tu blog en mi blog? No veo en la red imágenes que encajen para mi web y las tuyas son estupendas.
    Muchas gracias!
    |
    Este blog tiene el mismo diseño que tenía en el mío! Puedes por favor decirme cómo
    se llamaba? Lo quité y no he conseguido localizarlo… Muchas
    gracias.
    |
    Muchas gracias por compartirnos artículos como este!
    |
    Me divierte tu web. Guardo la Feed y así no dejarme nada en adelante.

    |
    Muy enriquecedora la información. Sigue así.
    |
    Me gusta esta web. Artículos como este son los que
    son más sinceros.

  3. Undeniably consider that which you stated. Your favourite justification appeared
    to be at the web the simplest factor to be mindful of.
    I say to you, I definitely get annoyed at the same
    time as other folks think about issues that they plainly don’t
    realize about. You controlled to hit the nail upon the top and also defined out the whole thing without
    having side-effects , folks could take a signal.
    Will likely be back to get more. Thank you

Speak Your Mind

*

  • bikini for teen
  • first time anal sex vannessa
  • free full length video database
  • Hot girl show
  • free galleries young latina girl creampies
  • Lesbian videos
  • young asian blow
  • woman with two boobs picture
  • sexy naked men masterbating
  • xxx cuckhold
  • asian teen sex fuck tube
  • mojo videos
  • utube asian sex
  • Vidioes of sex
  • night sex videos
  • ebony teena tricked
  • young teen petite piss
  • son see mommy pussy
  • bigest black ass
  • mommys hot pussy
  • Richard cheese vagina
  • erotic pussy galleries
  • free nude pics sex pussy xxx
  • water polo girls naked
  • condom latex sex wife movies
  • webcam topless free
  • fuck his girlfriend
  • Hot to get girls
  • black teen anal booty ass xxx
  • free fine ass galleries
  • home teen sex vids
  • filipinos girls giving oral sex
  • watch free celebrities sex video
  • teen girl thumb pics
  • wet asian pussy
  • training girls for sex
  • free videos for boys
  • anal sex with french girl
  • free amateur sex home videos
  • free sleeping pussy vids
  • pink pussy gallery
  • freaky lesbian chicks
  • Fre lesbian
  • pics of to heaps wife
  • girls getting knocked up
  • bent over spreading ass an pussy
  • big black cumshots
  • latin teen girls
  • naked girls in thier s
  • Effects of masturbation
  • homemade amateur spy
  • big wet breasts video
  • feet pictures
  • mature young lesbian amateurs
  • mallu movies sex videos
  • perfect boobs pussy gallery
  • having sex with girl
  • interracial xxx thumbs
  • white patches on throat pictures
  • naughty christmas naked girls
  • Tara reid nude pictures
  • teen home alone masterbating on webcam
  • free videos of alix lakehurst
  • Nonnude teen model links
  • amateur girl running
  • livejasmin blacknwhite naked
  • tanya harding sex pics
  • petite hardcore anal
  • girl bikini gallery pics photos
  • free amateur homemade tube videos
  • Hot thai girl
  • granny ass pictures
  • vip independent girls webcam
  • black tits and ass
  • pussy model galleries
  • pov sex girl on top riding
  • naked girls southfield
  • ebony star feet
  • young teen european
  • hot japanese girls camel toe
  • hardcore sex xlips
  • xxx fuck video sex
  • girls sucking dick vids
  • sister drunk tits pussy
  • girls who fuck thier s
  • hardcore nude teens
  • facial videos free
  • free ebony big tit pics
  • panty naked gallery
  • Girls sex with girls
  • Hot girls message
  • tranny shemale teens
  • best ex girlfriend
  • free interracial with out virus
  • lesbian nigger
  • homemade movies utube old young
  • chav girls fuck one guy
  • big sexy tits pictures
  • aunt sarahs pussy
  • free asian kid
  • ass fuck movies hd bears
  • gallery japan
  • free wet mature pussy
  • free sex videos of devika
  • hardcore teen gangbang videos
  • Hot girl with no clothes
  • pussy galore smoke
  • naked sex vids free
  • billie piper videos topless
  • jessica naked
  • girl with inch tits naked
  • free movies teen dp blowjob cumshot
  • close up of white pussy fucking
  • sexy oral freud
  • handjob thunmbs xxx
  • free gallery bikini pics
  • videos of teens fucked by s
  • smacking wife pics
  • Lingerie big tit
  • neil young music video
  • sex on surfboard video
  • Hot naked chicks pictures
  • sex vids mpeg
  • girls ass dildoing
  • free young pre models pictures
  • japan liesban
  • little girl spanked pictures
  • sex withe mature moms
  • pretty young girl gallery
  • video downloads blondes sex
  • black beauty the adventures
  • hien spy cam teen girl shower
  • sexy fuck office
  • bikini teenager pic
  • mom suck my hard dick
  • young teen girl photos
  • sexy black lesbian booty fucked hard
  • my sexy moms ass
  • nude pictures of plump young ass
  • free shemale pantyhoses sex movies
  • sex movies curves
  • new girls only pics
  • anal amateur tube
  • amateur party or group
  • horny teen girl gallieries
  • young asain xxx
  • hot teen girl masturbating in sauna
  • hot yound pussy action
  • uncensored japanese teen pussy
  • free fuck videos movies
  • columbia girls teen
  • anal slut head fuck
  • black naked girls blowjob
  • watch girl teens tortured
  • free uniform sex galleries
  • houston fuck party
  • virgins sex vid
  • vert young arab girl movie
  • sexy elvira costume with boobs
  • shemale sucking own dick
  • names such as lesbian and babes
  • mature party videos
  • slutload mature teaches sex
  • tigers and girls
  • sexy young lips
  • fuckedup facial videos
  • xxx free black stories
  • hairy amateur teens
  • video of teens beating girl
  • extreme young teenage sex
  • teenage girls bedroom decor
  • amateur wives sluts
  • dream girl party favors
  • rubber glove blowjob video
  • sexy women blowjob pictures anal
  • free huge ass anal creampie
  • redhead teen fuck
  • naked pictures of tigers wife
  • bret micheals pam anderson sex video
  • Monica bellucci nude pussy
  • phat ass and pussy
  • blockbuster rent videos
  • fuck movies t home
  • online shopping for teenage girls
  • Anal sex symptoms
  • Fisting sex pics
  • sexy silk lingerie babes
  • mature amateur adult video
  • brunette young pussy intercourse
  • pics of shaved cunts
  • sexy legal anal teens
  • kate hudson sexy ass
  • sex video mature
  • young girl on torture rack
  • Broke back mountain sex scenes
  • bramuda triangle pussy shave
  • young brazilian teen facials
  • xxxn sex stories
  • trimmed pussy video gallery
  • housewives need sex only
  • wife never wants sex
  • blonde sucks huge black cock
  • girl giveing blowjob
  • teen arrested sexing sanger texas
  • teen babes fuck hard
  • shemale tube sex vedios
  • big mature tits hairy pussy
  • free female toying amateur
  • college girls on the toilet videos
  • ebony soft movies
  • asian girls in latex bondage pictures
  • sex movies beginning
  • Perfect boobs and ass
  • anal tube file
  • hot young naked blonde teens
  • black women long nipples
  • nerdy girls suck
  • wife first anal tube
  • sex stories without pictures
  • lesbian booty white girls
  • amatuer asian sex tube
  • teen schoolgirl stories sex
  • petite sophistie coupon code
  • fat old pussy fucking
  • Sex boobs tits
  • Big tit hoes
  • housewives naked together
  • naked free teen girls
  • celebrities when they were teen pictures
  • japanese exercise sex bike
  • asian inspired black chairs
  • pictures of katie kelley ass
  • shemale on girl sex
  • oldman fuck boy video
  • xxx lingerie mature
  • barely mature sex videos
  • Young lesbians pics
  • Best sex cam