What types of content are most ‘share-worthy’? (Gets shared/linked to most)
@emcgillivray Content that emotionally or logically resonates.
@sbenhart Content that is solving a problem or answering questions.
@tannerpetroff Interesting blogs, infograhpics, and videos. At Fit, we recently had an employee on a reality TV show and we’ve been playing off of that and making videos to go along with what’s happening on the show. Gotten us lots of shares and links.
@DanRichey I belive the content that gets shared most is content that people relate to or know relates to people they love. Also think that the other type of content that gets shared most is “How To’s” and “Top 10″ type lists.
@tannerpetroff People love lists, that’s for sure! I often find myself disappointed when I read a list with an exciting title. I think it’s always important for your content to deliver on the title.
@Jeff_Brew High quality content that informs and drives call to actions. Content should be expressed by images and video 2.
How do you create content that is ‘share-worthy’?
@DanRichey Goal: Sharable content: Research, research, research. Then add visuals and easy sharing buttons. Makes sure you address language barrier synonyms that address other languages for what people call things.
@BrockbankJames Using my guide I wrote recently: http://www.jamesbrockbank.co.uk/10-top-tips-for-creating-shareable-and-linkable-content/ But seriously…ensuring you write for your target audience, answer questions and solve problems!
@CountXero Do your homework to really answer your target audience’s questions.
@tannerpetroff Check what people are asking with sites like Quora and create visually/emotionally appealing content around that.
@shuey03 not only checking sites like quora, but flat out ask your customers or clients
@sbenhart Quora can be really helpful, I set up Google alerts for certain topics/industries as well so I know when new mentions come up. http://StackExchange.com is another good resource similar to Quora
@notjustSEO Content that is topical, based on other pieces that have gotten shares and links before. This article talks about taking a resource and making something better: http://t.co/QCHAJy1Yzk
@BrockbankJames You need to be sure to add value to anything already covered though!
@mattgratt Use SocialCrawlytics to benchmark your competitors and media sites in your industry. Always varies by vertical.
Once you’ve done your research, what tools help you create your best content?
@mattgratt Draft (https://draftin.com/ ) is a phenomenal writing tool – has version control, does some nice things with images.
@tannerpetroff Microsoft office, Most Adobe products, Visual.ly, & data mining tools like Think Insights from Google help me out a ton.
@BrockbankJames I find Piktochart great as well for infographic content!
@tannerpetroff You could also look into easel.ly for an additional infographic tool. I like that one’s interface a lot.
@scottcowley Favorite tools for content creation: Google, Jing, PowerPoint.
@reeceoneilll http://ubersuggest.org – can be a great discovery tool to really narrow the focus of the content & hit a niche before sharing
@tannerpetroff Also check out http://yoast.com/suggest/ – it’s not as pretty as Ubersuggest, but it’s helped me find a lot of ideas.
Do you only share specific types of content on each network? What do you share and where?
@tannerpetroff I share visual stuff on Pinterest & Instagram, everything on Twitter & FB, and videos wherever they make sense.
@cphillipsrodin I’d use YT instead of instagram for video bc of syndication and appearance in SERPs
@jetsettingjulie As B2B marketer for social co, reserve Twitter & Linkedin mostly for industry stuff, try to be more fun and visual on Facebook.
@cphillipsrodin I think its more about HOW you share content across networks based on the audience and medium.
How do you measure success of the content you share?
@BrockbankJames traffic, social shares and links generated!
@jetsettingjulie Pinterest (mostly blog content and infographics), answer and contribute to discussions in Quora & stackexchange. Google+ also. Obviously.
@tannerpetroff The obvious one – shares and links! Also love to track traffic & leads that have come directly or indirectly from the content.
@notjustSEO We rarely create content with primary aim of sharing it ourselves. For us it is about finding other awesome people to do it for us
@cphillipsrodin Unique visitors and signups. Shows that we’re sharing valuable content and targeting right audience
@SVUedu Success if our content shows up somewhere we didn’t share it.
How do you go about your outreach before a large content project drops?
@tannerpetroff I like to find influencers and reach out or try to establish a relationship with them before asking any favors.
@sbenhart You have to start a dialogue with people first so you’re not a stranger trying to pitch another article/infographic
@cphillipsrodin Love it. I try to team up with Social & PR bc they have those relationships and feel natural
@reeceoneilll Search twitter bios of company followers for “writer” “blog” etc..if already engaged w/ us they’re likely to share
@sbenhart It definitely helps to use a specific example I’ve found, “Your article on XYZ helped me…”
@jetsettingjulie I suggest using @getLittleBird. Amazing service for finding key blog and social influencers based on topic and keyword
@BrockbankJames Build up relationships as far in advance as possible and get yourself noticed!
@notjustSEO We use pre-existing relationships, as well as creating new relevant ones using tools like Link Prospector, Fresh Web Explorer, Followeronk, and SocialCrawlytics. Initial outreach is always via social (if possible), followed by email and contact forms. But social wins by far. No rocket science, just a lot of hard work. We’ve just started experimenting with video outreach. Good initial results.