Do you view technical SEO as more/less important going into 2014? Why/Where?
@CarrieHill More or equally as important as 2013. Tech SEO is the architecture – w/o a strong foundation, the whole structure fails! I also think #smallbusiness is left in the dust with local/tech SEO – too many poor designers/developers and not enough $ to fix it.
@ashbuckles Agreed. But it will always be the case for those who don’t invest (large or small).
@CarrieHill YES! As Technical SEO becomes more impt. & more intricate, fewer “professionals” will do it correctly – catch 22
@Scripti_Ashley I wouldn’t say that Technical SEO is going to be more or less important in 2014. Just adaptive as usual.
@ashbuckles Yeah, I just mean more dependence on quality site architecture (page speed, navigation, etc.
@ashbuckles Schema is growing with In-depth Articles — http://googlewebmastercentral.blogspot.com/2013/08/in-depth-articles-in-search-results.html
@CarrieHill part B – you’re right, @ashbuckles growth of #schema in adoption & options will make tech SEO more intricate and important.
@narenism Tech SEO is gonna be always important – it’s the foundation. A non-crawlable site with great content will fail.
@ashbuckles Local Carousel is about on-page optimizations and local accuracy. https://www.google.com/search?ie=UTF-8&q=blumenthal#q=mike+blumenthal+carousel. Local search use in increasing and geo-detection is evolving (especially with @Bing). Globalization of business & Internet usage requires multi-language sites (rel=alternate hreflang=es – https://support.google.com/webmasters/answer/189077?hl=en). Did you know that Hong Kong has the fastest Internet speeds in the world? http://www.bloomberg.com/slideshow/2013-07-23/top-20-where-to-find-the-world-s-fastest-internet.html#slide22 . What does most of Asia having the fastest Internet in the world mean for your business? Am I right?
@OldhamJared Mobile has added a new wrinkle to technical SEO and I will increase my focus on technical SEO.
@ShawnHooper More important. Linked Data (ex http://schema.org ) will play a bigger role in SEO in the coming year I predict. #LinkedData isn’t as about optimizing content like a lot of SEO, but about helping robots understand content. I think the fact that the W3C just made HTML5 + RDFa 1.1 an official recommendation speaks volumes to technical SEO.
@ashbuckles Excellent point. data is everything and always has been.
What’s the most recent problem you’ve faced with technical SEO?
@Scripti_Ashley Auto generated sitemaps that I don’t have control over
@ashbuckles That’s a real problem. Get a hold of your sitemaps. They’re a super strong signal.
@Scripti_Ashley I know. Unfortunately, it is happening on an eCommerce SaaS platform (that I don’t want to call out).
@ashbuckles I hear you on calling them out. But get them on the phone/twitter/etc. You can usually find a fix. Or move.
@ashbuckles I just found my WordPress theme hacked with a link injection. Not so nice. No indicators from WMT, WordPress, Hostmonter, etc. I’m solving all my WordPress hack notifications now with http://ChangeDetection.com – https://www.changedetection.com .
@ShawnHooper Ouch. Did you figure out how they got into your WordPress? My experience finds it is usually a poorly secured plugin.
@ashbuckles I didn’t get that far b/c #seochat was starting. Updated, changed passwords, cleaned the files, and back to work.
@narenism Duplicate content! A client had tons of duplicate pages generated automatically by their .net based CMS.
@ashbuckles .NET is a duplicate content machine. For real. But there are ways around it with understanding & training.
@ShawnHooper That problem isn’t on Search Engines. It’s on the particular CMS (which .NET CMS are you refering to) to fix their code.
@narenism Agreed, the problem is with the CMS (DotNetNuke). But IMO search engines could do a better job in handing dupe pages.
@ashbuckles Yeah, but why do they care? Right. They’re job is to crawl, mix, and display great results. It’s not their problem. Don’t get me wrong, it sucks. I face the same things. But we need to do better first.
@CarrieHill Fixing URL structure on websites that already exist. Using 301 redirects, which slows page speed. Fix 1 thing, break 1 thing!
@ashbuckles Redirects are great when done properly. On Windows that’s easier said than done though.
@thompsonpaul Are you finding a big page slowdown with 301s? They should only create a tiny delay unless there’s a bigger problem.
@CarrieHill We THINK it’s 301s – but we’re talking HUNDREDS Of them. trying categorical 301s instead of page to page 301s.
@thompsonpaul As long as the server’s properly configured and the 301s are in .htaccess, even 1000 or so shouldn’t even be noticeable. Use regexp to keep the quantity of redirect rules to a minimum always a oood idea.
@CarrieHill Well – the 301s are in htaccess – but we’re not 100% solid on the server being correct – we’re TOLD it is..but…..
@ShawnHooper Switching a site from one domain to another while attempting to not lose page rank. Focusing on getting inbound links updated to the new domain. Had hoped the GWT “moved domain” tool would lessen impact.
@ashbuckles Don’t worry about PageRank. Worry about your checklist. I think @moz published one recently. If not, find a checklist. I would move to new links and worry less about updating old links. How big of a hit did you take/how long? Sometimes that just temporary. Keep an eye on it for sure.
@ShawnHooper Fair enough. I’m using @moz paid service to track the site’s progress. Saw a definitely decrease in rank even with proper 301s.
@ashbuckles @Moz Sometimes that just temporary. Keep an eye on it for sure.
@ShawnHooper Domain switch was around same time as last panda update, so issue may be something other than domain switch.
@ashbuckles Exactly. That kind of drop is usually not a domain move with proper redirects in place.
@webalicious Code changes to the CMS on the roadmap that we need now and not in 6 months Duplicate page content in WP templates.
@ShawnHooper Yes! Duplicate content can be deadly. Important to 1) review content 2) make sure canonical references are in place.
@webalicious It was a title tags problem on pages that showed images
@OldhamJared Internatial site launch same language dif country. 2. Duplicate Ecom Mass. 3. Auto generated Site maps no control!.
@thompsonpaul Dupe content, especially caused by URL parameters. Thousands of pages indexed for few-hundred-page sites
@AndrewBaker72 Having to fix a new faceted navigation push by a DEV agency with canonicals… messy
What are you doing with mobile regarding technical SEO?
@ShawnHooper Switching from separate mobile sites to responsive design. Keeps focus on content, avoids duplication.
@CarrieHill Ideally responsive design – but mobile load speeds sometimes hinder this – working on responsive/Mobile URL hybrid idea.
@ashbuckles Change the way you cache and make data calls to speed up your mobile times. Cache images through CloudFlare (or similar), possibly change your mobile DNS, extract JS/CSS to external files.
@CarrieHill I sit on the fence about page speed, but if Google/WMT/analytics reports it, i feel like i need to fix it.
@ashbuckles Yeah, trust me, I’m with you. Page speed isn’t a number. It’s a user experience.
@thompsonpaul I consider page speed a conversion optimization factor, not really a ranking factor.
@webalicious I’ve tested some responsive WP designs however probably should be doing more related to technical seo /mobile.
@ashbuckles You mean you’ve looked at others’ WP designs to make you site mobile? Yeah, that’s not ideal?
@webalicious I agree mobile friendly sites is the way to go. Only added benefit of app (once downloaded) is ability to push alerts to phone.
@ashbuckles I really like responsive site designs. Moreso than mobile apps, personally. Faster, no search & download, and full info. For mobile, plan your information architecture (navigation, naming conventions, directory & url structures, data calls, etc.) Is page speed an issue? IDK but this was an interesting read on @moz http://moz.com/blog/how-website-speed-actually-impacts-search-ranking .
@OldhamJared You are spot on. In regards to mobile responsive design this is the biggest issue to face in technical SEO right now!
@ShawnHooper Biggest improvement to page speed I got was enabling server-side page compression.
@webalicious Curious. What do think a good page speed is?
@ashbuckles Eh. 2-4 seconds is awesome. Wouldn’t recommend over 6 seconds ever. It also depends on your audience, offering, geography, user device, etc.
@AndrewBaker72 Use this > http://getsq.re/17mjKli you’ll get an approx ranking, you want to be in the top 10%
@ShawnHooper Under 5 seconds (desktop connection). 3 ideally. Mobile can expect to be a little longer, but only due to connection
@AndrewBaker72 Yip… our ‘vanilla’ eComm templates are all responsive. Going to do some testing of Rel=alternate media as well.
Where do you learn more about technical SEO items?
@ShawnHooper Easy. @Moz – best educational content I’ve found. For linked data, rec http://schema.org .
@OldhamJared https://plus.google.com/u/0/communities/115406093786292678263 Awesome Technical SEO community.
@thompsonpaul For me, key is having many sources – vet them against each other. Nothing’s gospel ’til independently verified.
@ashbuckles I think this is a great point. I’ve never taken one example as a “way to SEO” but compiled it with my own experience.
@ShawnHooper The YouTube videos posted by @mattcutts are useful, but tend to be more on the content side than the technical.
@CarrieHill @Moz of course – and test, fail, test, fail, test, fail, #SUCCESS!