You are probably thinking, “Why do I need ongoing SEO analysis when I am using data driven web design?” On the other hand you may be thinking, “What the heck is data driven web design to begin with and how does it apply to SEO?” Okay, so first let us define what data driven web design is and then discuss why it is important to continue SEO analysis on an ongoing basis.

What is Data Driven Web Design?

Data driven web design is built in a CMS or content management system, and involves storing the entire content of a website in a database so you can plug it in to preset template files when a visitor accesses your web pages. Huh? In other words, a data driven website is much easier to manage than a conventionally designed website because the product information is automatically inserted into the pre-designed template when a visitor accesses a web page on your site.

A website that is designed through conventional methods contains HTML files. The HTML files contain the entire data for a web page including the design which must be pulled up every time a visitor accesses the page. This type of site is harder to manage because the developer must create a new page copy and then insert the new product information by hand with each update that you do. With a data driven site the information is automatically inserted into the template file.

SEO and Data Driven Web Design

Regardless of whether your website is data driven or you use conventional web design, the future of your business depends upon ongoing SEO analysis and implementation because:

1. Web and SEO Analytics is a crucial asset to the future success of your business. To reap the rewards of SEO you must monitor the progress of your SEO campaigns consistently so you have knowledge of where you need to make the necessary adjustments.

2. The keywords your target audience uses can change on a periodic basis. The keywords you chose during the implementation phase of your business may or may not be used by your target audience as your business progresses. What’s more is your target audience may be using terms in their searches that you did not think of during keyword research. You will not know this unless you continually do SEO analysis.

3. SEO is more than just achieving a viable position with the search engines. Even if you use data driven web design you cannot use unique methods for driving traffic to your website if there is no SEO analysis. After all, SEO is what is driving traffic to your website making it necessary for you to have knowledge of what is working and what isn’t.

In a nutshell, it is easier to use a data driven web design but this does not excuse you from using SEO analytics. SEO is a marketing tactic that is ongoing and never ending if you are going to generate the best results with your online business.

Debra Leitl is the Mentor in Residence at eMentormarketing.com you can find her on twitter@MentorMarketing. Her specialty is interactive marketing with a focus on ecommerce and online marketing strategy. She has over 15 years of professional work experience in retail business management, strategic management consulting, and new business development.