Open Mic on #SEOchat 9/29/11

Due to some unfortunate circumstances, our previously scheduled SeoChat guest will not be able to join us.

So, because I don’t want to let anybody down, we’re going to have an Open Chat night. Bring your own topics and I’ll bring mine.

First on my list of topics tonight is Analytics Google or otherwise. Is $150,000.00 per year realistic even for enterprise solutions? Is up-to-the-minute analytics necessary or will daily updates suffice? Have you ever thought about hosting your own analytics package? You can with www.openwebanalytics.com. Think about it.

I’ll see you all at 6:00 PM Pacific, 9:00 PM Eastern. #seochat

Analytics Driven SEO with Hugo Guzman (@hugoguzman) #seochat

On Thursday, May 26, 2011 Search Marketing Weekly will be hosting an #seochat on Twitter. Hugo Guzman (@hugoguzman) will be our guest answering questions about Analytics Driven SEO.

Details:

Starts at 7:00 pm Mountain Time
About 1 hour long
Use hashtag #seochat
Host: Dan Patterson (@dan_patterson)

About Hugo Guzman

Hugo is marketing agency executive with nearly a decade of experience working with enterprise-level brands. He writes about the online marketing industry on his personal blog, www.hugoguzman.com and is also an avid guest poster that has been featured on sites like seobook.com and techipedia.com.

Annie Cushing on #seochat Discussing Analytics

On Thursday, February 17, 2011 Search Marketing Weekly will be hosting an #seochat on Twitter. Annie Cushing (@anniecushing) will be our guest answering questions about Analytics.

Details:

Starts at 7:00 pm Mountain Time
About 1 hour long
Use hashtag #seochat
Host: Greg Shuey
Transcript
Questions Answered:

  1. What are some common things people tend to overlook when it comes to analytics?
  2. If there was one thing you could change about Google Analytics, what would it be?
  3. What are the most important reports and how often should you look at them?
  4. What are the best resources for beginners to web analytics?
  5. What are the top 5 metrics in analytics for ecommerce sites?

About Annie Cushing

Annie is the Director of Analytics. She spends her days taking deep dives in data to identify trends, do forensic research, and carve out strategic blueprints to transform clients’ goals into reality.

Before joining BlueGlass Annie ran a boutique search and social company. That experience helped her to understand the different business objectives and pain points that often precipitate the need for SEO services.

She also received her certification in Web Analytics from Market Motive, where she learned the ways of the analytics ninjas. Her objective was to be able to leverage the tsunami of analytics data that is available to companies and distill it down to the truly actionable insights. Identify the troubling trends, latent opportunities, and winning campaigns, and you have your blueprint for success.

You Don’t Need No Stinkin’ SEO Analytical Reviews or Do You?

You are probably thinking, “Why do I need ongoing SEO analysis when I am using data driven web design?” On the other hand you may be thinking, “What the heck is data driven web design to begin with and how does it apply to SEO?” Okay, so first let us define what data driven web design is and then discuss why it is important to continue SEO analysis on an ongoing basis.

What is Data Driven Web Design?

Data driven web design is built in a CMS or content management system, and involves storing the entire content of a website in a database so you can plug it in to preset template files when a visitor accesses your web pages. Huh? In other words, a data driven website is much easier to manage than a conventionally designed website because the product information is automatically inserted into the pre-designed template when a visitor accesses a web page on your site.

A website that is designed through conventional methods contains HTML files. The HTML files contain the entire data for a web page including the design which must be pulled up every time a visitor accesses the page. This type of site is harder to manage because the developer must create a new page copy and then insert the new product information by hand with each update that you do. With a data driven site the information is automatically inserted into the template file.

SEO and Data Driven Web Design

Regardless of whether your website is data driven or you use conventional web design, the future of your business depends upon ongoing SEO analysis and implementation because:

1. Web and SEO Analytics is a crucial asset to the future success of your business. To reap the rewards of SEO you must monitor the progress of your SEO campaigns consistently so you have knowledge of where you need to make the necessary adjustments.

2. The keywords your target audience uses can change on a periodic basis. The keywords you chose during the implementation phase of your business may or may not be used by your target audience as your business progresses. What’s more is your target audience may be using terms in their searches that you did not think of during keyword research. You will not know this unless you continually do SEO analysis.

3. SEO is more than just achieving a viable position with the search engines. Even if you use data driven web design you cannot use unique methods for driving traffic to your website if there is no SEO analysis. After all, SEO is what is driving traffic to your website making it necessary for you to have knowledge of what is working and what isn’t.

In a nutshell, it is easier to use a data driven web design but this does not excuse you from using SEO analytics. SEO is a marketing tactic that is ongoing and never ending if you are going to generate the best results with your online business.

Debra Leitl is the Mentor in Residence at eMentormarketing.com you can find her on twitter@MentorMarketing. Her specialty is interactive marketing with a focus on ecommerce and online marketing strategy. She has over 15 years of professional work experience in retail business management, strategic management consulting, and new business development.

Workshop & Webinar: Cornucopia of Search

seo.com logo

Discover the secrets to maximizing Return on Investment at the Cornucopia of Search workshop. Our last workshops have been hits, but this one might even be better. This time, it’s all about ROI and making the most money for your marketing buck. If you can’t come in person, we’ll also be streaming it live online.

Topics include:

  • ROI of Search Marketing
  • Proving ROI Through Google Analytics
  • Getting an ROI Out of Social Media
  • Creating an Online ROI Secret Sauce

SEO Workshop: Cornucopia of Search
Date: Thursday, Nov. 18 2010
Time: 8:00 AM – 12:00 PM
Location: Noah’s in South Jordan
322 West 11000 South
South Jordan, UT 84095

The workshop will be a smorgasbord of how to leverage online strategies and tools to both deliver and prove a big ROI from search marketing. It will be especially useful for marketers trying to show their value to their boss or to their clients.

Plus, we’re providing breakfast at 8:00 AM.

Schedule:

8:00 – 8:30 AM

Breakfast and Networking

Come early. Get a good seat. Eat some food. Talk with folks.

8:30 – 9:15 AM

ROI of Search Marketing: Nelson James, President of SEO.com

Nelson is bringing the stats and showing what online campaigns bring in the most money, dollar for dollar. You’ll also see nationwide trends of how marketing is shifting from traditional strategies to digital marketing that is trackable, more targeted and more efficient.

9:15 – 10:00 AM

Proving ROI Through Google Analytics: Greg Shuey, Director of SEO

Nobody knows Google Analytics like Greg. He’ll show you how to track each click and each success and failure. . This is how you’ll be able to show your boss the fruits of your efforts. Analytics is like the compass that guides each campaign. Shuey will demystify Google analytics so you can use it immediately.

10:00 – 10:45 AM

Getting an ROI Out of Social Media: Vince Blackham, Director of Social Media

Social media is the buzz right now. Getting followers and engaging them is one thing. But, can it really make you money? Can it really bring more business? And if it can, can you see it? Can you get an ROI out of Social Media? The answer is yes. Vince will show you social media strategies that go beyond just creating a Facebook and Twitter account.

10:45 – 11:30 AM

Creating an Online ROI Secret Sauce: Scott Smoot, SEO Manager

Since Scott wants it secret, we can’t give this all away, yet. But, his secret sauce will help you know how to create your own unique combination of SEO, PPC, conversion, design and social media to increase overall ROI. Basically, search marketing is more than just one component, and Scott will show you how to create the right mixture for your business.

11:30 – 12:00 PM

Meet with a Search Expert

Meet with a Search Expert & Receive a Free Website Analysis.

To learn more, click here.

Ian Lurie on SEO & Analytics #seochat

On Thursday, November 4, 2010 Search Marketing Weekly will be hosting an #seochat on Twitter. Ian Lurie (@portentint) will be our guest answering questions about SEO & Analytics.

Details:

Starts at 7:00pm Mountain Time
About 1 hour long
Use hashtag #seochat
Host: Ash Buckles

Transcript

Questions Answered

1 – What are the key SEO metrics you can’t live without and why?
2 – When are web analytics not enough and where do you turn?
3 – What are the downsides to Google Analytics?
4 – Do you recommend running multiple analytics programs?
5 – When is a per visitor value not very helpful?

About Ian Lurie

Ian Lurie is Chief Marketing Curmudgeon and President at Portent, an internet marketing company he started in 1995. Portent is a full-service internet marketing company whose services include SEO, SEM and strategic consulting. He started practicing SEO in 1997 and has been addicted ever since.

Ian rants and raves, with a little teaching mixed in, on his internet marketing blog, Conversation Marketing. He recently co-published the Web Marketing for Dummies All In One Desk Reference. In it, he wrote the sections on SEO, blogging, social media and web analytics.

Ian has also written 2 ebooks: The Fat Free Guide to Google Analytics and the Unscary, Real World Guide to SEO Copywriting.

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