One of the biggest obstacles to overcome with article creation is the time it takes to produce the content. For every article that is written and prepared for submission, you either have to spend considerable time, or pay someone else to create it for you. Who says you are only limited to a few links per each piece of content that you create? I say repurpose it and get more links in less time.
So, let’s dive deeper into how this is done…
Turn Your Old Content Into Video
Despite popular belief, creating video and distributing it to all of the major video engines is a piece of cake! Using software like Windows Movie Maker and Jing, you can easily turn that old article into a video and not only get additional links back to your website, but often times drive loads of targeted traffic.
There are a few ways to create a video from your old content, but my favorite, is by taking what you said in an article and turning it into a Powerpoint. You can then take your Powerpoint, shoot a screen capture, and then upload to your favorite video site. If you want to do something a little different, you could even do a screen capture of you showing the home page of your blog or website while going over the content of your article.
Once you have your video file, you can send it to YouTube, MetaCafe, and Viddler. My favorite is definitely YouTube (despite the no follow links) because I can drive tons of traffic and usually rank well in the SERPs in less competitive niches. Uploading to Viddler (followed links) and other do follow video sites is a great way to get those juicy, credible links back to your site.
Turn Your Old Content Into Slideshows
As mentioned above, taking your old content and turning it into a Powerpoint presentation can be a great way to get additional links. In addition to turning those Powerpoint files into video, you can just upload them to sites like docstoc or slideshare and collect some additional backlinks to your website. These too are very credible links due to the credibility of the domain… and as those links age, they will become even more credible.
Turn Your Old Content Into PDF’s
Now that I have brought up docstoc in my last example, another great way to get links back to your website using your old content is by taking the actual article and turning it into a PDF. Before PDFing it, you should create hyperlinks within the document and then upload it to docstoc and other document type websites. When those PDFs get indexed, the links within them will also get crawled, indexed, and count toward your link count.
Turn Your Old Content Into Audio
Lastly, you can turn that old content into audio files and upload it to podcast directories. Using programs like Ivona text to speech, you can easily have your content turned into English audio with either a male or female output. When uploading to the podcast directories, you will be able to add links back to your website, thus giving you yet another way to get links from your old content.
Repurposing your content is smart and not a lot of online marketers are doing enough of it. I’m sure that these are just a few of the ways to repurpose your content to get some additional links without a ton of additional work on your part. Please share if you have other ways or other services that work well in making these processes easier.