Google Website Optimizer – PPC Landing Page Testing Checklist

If you have not yet put Google’s Website Optimizer to work, you are leaving money on the table.  Website Optimizer allows you to test and track your landing pages to ensure you are getting the most out of your landing page design as well as your pay per click advertising campaign.

Website Optimizer allows you to test your landing page from the headline right down to the point of sale (POS), so you know exactly where the leaks are in the page to make the necessary improvements.  The nice part is that you can test everything from the same location and if you are not technically savvy the help section is very user friendly and easy to follow.   Once you are all set up you should use a landing page checklist to test the necessary elements of your landing page for optimum conversion science.

√ Test Your Page Headline

The headline of your landing page should contain keywords that you used in the PPC ad and should tell the visitor that they are on the right page.  If you are using pay per click advertising the headline of your landing page is part of your overall Google Quality Score.  The headline must follow through with what is promised in the ad the visitor clicked on to arrive on your page. You can also split test the same landing page with two different headlines to see which one produces the best results.

√ Test Landing Page Copy

The landing page copy delivers what was promised in the pay per click ad and the headline of the page.  To write effective copy you must know your target market and some of the reasons for their search.  The copy should clearly state the facts, benefits, and speak directly to your target audience.  If you have two pages of copy you can use two different landing pages to see which copy produces the best result.  This is also known as split testing copy.

√ Test Your Conversion Funnel

This technique is the method you use to funnel your visitors to the action you want them to take.  Your page should be designed in a way that naturally leads your visitor to take action.  If you fail to achieve this your visitors will leave at different points in your page.  Website Optimizer will tell you exactly where your visitors are leaving the page so you can determine how to make improvements.  If your visitors are not making it through your page they will never take the action you want them to take.

√ Test Your Forms

If the forms on your site where your visitor takes action are not working properly this could be costing you leads and even sales.  Website Optimizer will help you keep tabs on how well your forms are working and if it is necessary to modify them if they are an opt-in form.

As a general rule, test your landing pages consistently and frequently and remember to make only one change at a time so you can determine what is working and what is not.

Debra Leitl is the Mentor in Residence at eMentormarketing.com you can find her on twitter @MentorMarketing. Her specialty is interactive marketing with a focus on ecommerce and online marketing strategy. She has over 15 years of professional work experience in retail business management, strategic management consulting, and new business development.

SMX East – Register By Friday To Get The Early Bird Rate

If you are planning on attending SMX East in New York City this October, you need to register by this Friday, July 30th to get the early bird rate. For $1,195 you will receive three days of amazing content, make great connections, and come away with the latest search marketing weapons.

The multi track program includes advanced, intermediate, and beginner level sessions. Each session is focused on some aspect of search marketing, such as paid search, SEO, social media, local, mobile, and conversion optimization. This is not a conference you will want to miss.

For those who are waiting to fill out a speaking pitch form, I guess we will just have to wait awhile longer. Although their website says that their speaking pitch form will open up the week of July 19th, it still hasn’t shown up and there have been no updates as to when it will.

To fill out a speaking pitch form (when it becomes live) you can do so here.

To register for SMX East, you can do it here.

  • bikini for teen
  • first time anal sex vannessa
  • free full length video database
  • Hot girl show
  • free galleries young latina girl creampies
  • Lesbian videos
  • young asian blow
  • woman with two boobs picture
  • sexy naked men masterbating
  • xxx cuckhold
  • asian teen sex fuck tube
  • mojo videos
  • utube asian sex
  • Vidioes of sex
  • night sex videos
  • ebony teena tricked
  • young teen petite piss
  • son see mommy pussy
  • bigest black ass
  • mommys hot pussy
  • Richard cheese vagina
  • erotic pussy galleries
  • free nude pics sex pussy xxx
  • water polo girls naked
  • condom latex sex wife movies
  • webcam topless free
  • fuck his girlfriend
  • Hot to get girls
  • black teen anal booty ass xxx
  • free fine ass galleries
  • home teen sex vids
  • filipinos girls giving oral sex
  • watch free celebrities sex video
  • teen girl thumb pics
  • wet asian pussy
  • training girls for sex
  • free videos for boys
  • anal sex with french girl
  • free amateur sex home videos
  • free sleeping pussy vids
  • pink pussy gallery
  • freaky lesbian chicks
  • Fre lesbian
  • pics of to heaps wife
  • girls getting knocked up
  • bent over spreading ass an pussy
  • big black cumshots
  • latin teen girls
  • naked girls in thier s
  • Effects of masturbation
  • homemade amateur spy
  • big wet breasts video
  • feet pictures
  • mature young lesbian amateurs
  • mallu movies sex videos
  • perfect boobs pussy gallery
  • having sex with girl
  • interracial xxx thumbs
  • white patches on throat pictures
  • naughty christmas naked girls
  • Tara reid nude pictures
  • teen home alone masterbating on webcam
  • free videos of alix lakehurst
  • Nonnude teen model links
  • amateur girl running
  • livejasmin blacknwhite naked
  • tanya harding sex pics
  • petite hardcore anal
  • girl bikini gallery pics photos
  • free amateur homemade tube videos
  • Hot thai girl
  • granny ass pictures
  • vip independent girls webcam
  • black tits and ass
  • pussy model galleries
  • pov sex girl on top riding
  • naked girls southfield
  • ebony star feet
  • young teen european
  • hot japanese girls camel toe
  • hardcore sex xlips
  • xxx fuck video sex
  • girls sucking dick vids
  • sister drunk tits pussy
  • girls who fuck thier s
  • hardcore nude teens
  • facial videos free
  • free ebony big tit pics
  • panty naked gallery
  • Girls sex with girls
  • Hot girls message
  • tranny shemale teens
  • best ex girlfriend
  • free interracial with out virus
  • lesbian nigger
  • homemade movies utube old young
  • chav girls fuck one guy
  • big sexy tits pictures
  • aunt sarahs pussy
  • free asian kid
  • ass fuck movies hd bears
  • gallery japan
  • free wet mature pussy
  • free sex videos of devika
  • hardcore teen gangbang videos
  • Hot girl with no clothes
  • pussy galore smoke
  • naked sex vids free
  • billie piper videos topless
  • jessica naked
  • girl with inch tits naked
  • free movies teen dp blowjob cumshot
  • close up of white pussy fucking
  • sexy oral freud
  • handjob thunmbs xxx
  • free gallery bikini pics
  • videos of teens fucked by s
  • smacking wife pics
  • Lingerie big tit
  • neil young music video
  • sex on surfboard video
  • Hot naked chicks pictures
  • sex vids mpeg
  • girls ass dildoing
  • free young pre models pictures
  • japan liesban
  • little girl spanked pictures
  • sex withe mature moms
  • pretty young girl gallery
  • video downloads blondes sex
  • black beauty the adventures
  • hien spy cam teen girl shower
  • sexy fuck office
  • bikini teenager pic
  • mom suck my hard dick
  • young teen girl photos
  • sexy black lesbian booty fucked hard
  • my sexy moms ass
  • nude pictures of plump young ass
  • free shemale pantyhoses sex movies
  • sex movies curves
  • new girls only pics
  • anal amateur tube
  • amateur party or group
  • horny teen girl gallieries
  • young asain xxx
  • hot teen girl masturbating in sauna
  • hot yound pussy action
  • uncensored japanese teen pussy
  • free fuck videos movies
  • columbia girls teen
  • anal slut head fuck
  • black naked girls blowjob
  • watch girl teens tortured
  • free uniform sex galleries
  • houston fuck party
  • virgins sex vid
  • vert young arab girl movie
  • sexy elvira costume with boobs
  • shemale sucking own dick
  • names such as lesbian and babes
  • mature party videos
  • slutload mature teaches sex
  • tigers and girls
  • sexy young lips
  • fuckedup facial videos
  • xxx free black stories
  • hairy amateur teens
  • video of teens beating girl
  • extreme young teenage sex
  • teenage girls bedroom decor
  • amateur wives sluts
  • dream girl party favors
  • rubber glove blowjob video
  • sexy women blowjob pictures anal
  • free huge ass anal creampie
  • redhead teen fuck
  • naked pictures of tigers wife
  • bret micheals pam anderson sex video
  • Monica bellucci nude pussy
  • phat ass and pussy
  • blockbuster rent videos
  • fuck movies t home
  • online shopping for teenage girls
  • Anal sex symptoms
  • Fisting sex pics
  • sexy silk lingerie babes
  • mature amateur adult video
  • brunette young pussy intercourse
  • pics of shaved cunts
  • sexy legal anal teens
  • kate hudson sexy ass
  • sex video mature
  • young girl on torture rack
  • Broke back mountain sex scenes
  • bramuda triangle pussy shave
  • young brazilian teen facials
  • xxxn sex stories
  • trimmed pussy video gallery
  • housewives need sex only
  • wife never wants sex
  • blonde sucks huge black cock
  • girl giveing blowjob
  • teen arrested sexing sanger texas
  • teen babes fuck hard
  • shemale tube sex vedios
  • big mature tits hairy pussy
  • free female toying amateur
  • college girls on the toilet videos
  • ebony soft movies
  • asian girls in latex bondage pictures
  • sex movies beginning
  • Perfect boobs and ass
  • anal tube file
  • hot young naked blonde teens
  • black women long nipples
  • nerdy girls suck
  • wife first anal tube
  • sex stories without pictures
  • lesbian booty white girls
  • amatuer asian sex tube
  • teen schoolgirl stories sex
  • petite sophistie coupon code
  • fat old pussy fucking
  • Sex boobs tits
  • Big tit hoes
  • housewives naked together
  • naked free teen girls
  • celebrities when they were teen pictures
  • japanese exercise sex bike
  • asian inspired black chairs
  • pictures of katie kelley ass
  • shemale on girl sex
  • oldman fuck boy video
  • xxx lingerie mature
  • barely mature sex videos
  • Young lesbians pics
  • Best sex cam