Google Website Optimizer – PPC Landing Page Testing Checklist

If you have not yet put Google’s Website Optimizer to work, you are leaving money on the table.  Website Optimizer allows you to test and track your landing pages to ensure you are getting the most out of your landing page design as well as your pay per click advertising campaign.

Website Optimizer allows you to test your landing page from the headline right down to the point of sale (POS), so you know exactly where the leaks are in the page to make the necessary improvements.  The nice part is that you can test everything from the same location and if you are not technically savvy the help section is very user friendly and easy to follow.   Once you are all set up you should use a landing page checklist to test the necessary elements of your landing page for optimum conversion science.

√ Test Your Page Headline

The headline of your landing page should contain keywords that you used in the PPC ad and should tell the visitor that they are on the right page.  If you are using pay per click advertising the headline of your landing page is part of your overall Google Quality Score.  The headline must follow through with what is promised in the ad the visitor clicked on to arrive on your page. You can also split test the same landing page with two different headlines to see which one produces the best results.

√ Test Landing Page Copy

The landing page copy delivers what was promised in the pay per click ad and the headline of the page.  To write effective copy you must know your target market and some of the reasons for their search.  The copy should clearly state the facts, benefits, and speak directly to your target audience.  If you have two pages of copy you can use two different landing pages to see which copy produces the best result.  This is also known as split testing copy.

√ Test Your Conversion Funnel

This technique is the method you use to funnel your visitors to the action you want them to take.  Your page should be designed in a way that naturally leads your visitor to take action.  If you fail to achieve this your visitors will leave at different points in your page.  Website Optimizer will tell you exactly where your visitors are leaving the page so you can determine how to make improvements.  If your visitors are not making it through your page they will never take the action you want them to take.

√ Test Your Forms

If the forms on your site where your visitor takes action are not working properly this could be costing you leads and even sales.  Website Optimizer will help you keep tabs on how well your forms are working and if it is necessary to modify them if they are an opt-in form.

As a general rule, test your landing pages consistently and frequently and remember to make only one change at a time so you can determine what is working and what is not.

Debra Leitl is the Mentor in Residence at eMentormarketing.com you can find her on twitter @MentorMarketing. Her specialty is interactive marketing with a focus on ecommerce and online marketing strategy. She has over 15 years of professional work experience in retail business management, strategic management consulting, and new business development.

SMX East – Register By Friday To Get The Early Bird Rate

If you are planning on attending SMX East in New York City this October, you need to register by this Friday, July 30th to get the early bird rate. For $1,195 you will receive three days of amazing content, make great connections, and come away with the latest search marketing weapons.

The multi track program includes advanced, intermediate, and beginner level sessions. Each session is focused on some aspect of search marketing, such as paid search, SEO, social media, local, mobile, and conversion optimization. This is not a conference you will want to miss.

For those who are waiting to fill out a speaking pitch form, I guess we will just have to wait awhile longer. Although their website says that their speaking pitch form will open up the week of July 19th, it still hasn’t shown up and there have been no updates as to when it will.

To fill out a speaking pitch form (when it becomes live) you can do so here.

To register for SMX East, you can do it here.

  • nude black mature women movies
  • barnyard pussy porn
  • anal gape gallery
  • nude blonde pussy
  • mature amatures xxx free videos
  • free mature voyuer vids
  • nikki nova pussy spread
  • jasmine prettylilpanties pussy
  • free videos women fuck
  • brital pussy ponding
  • amateur movies be
  • black woman mature forum
  • pics of teens naked
  • young girls teen sex
  • musle girls anal strapon
  • erotic fairy picture
  • free tight pussy tube
  • girl and her video
  • teen orgasm squirting tube
  • nude girl anal massage video
  • old girls black cock
  • free amateur fucking video
  • shayla gillian hardcore xxx
  • teen girl sleep over foot
  • white girls love blackguys
  • hot naked girls fucking girls
  • naked creampie young teens
  • squirting orgasm movie gallerys
  • daytona winghouse bikini party
  • john wayne japan movie
  • Vince kiss my ass club
  • free boobs and pussy movies
  • seymore butts young buns
  • deep lesbian ass to mouth
  • wife wellbutrin sex
  • beauty teens photos
  • beautiful gals fuck videos
  • moms training teens suck
  • teen sex in film
  • chocolate pink pussy
  • disneys resses sex porn xxx
  • sweet young sexy
  • blonde hair black bush
  • little girls posing movie
  • complytly naked naked girls up close
  • anal fuck video spank
  • free tv and movies mature audiences
  • teen girls dancing banned video
  • worldly wife pics
  • Wet indian pussies
  • keira knightley naked pics
  • lesbian plump girls
  • little tits little pussy sex porn
  • Realistic vagina sex toys
  • muslim sex pictures
  • video nasty pussy
  • Young lesbain sex
  • asian girls nz
  • creams sex orgasm
  • tight young jean ass
  • free sex video cilps
  • young african girls fuck
  • black girl jelsoft enterprises ltd
  • mpeg fuck video
  • pics of meagan goods butt
  • model rough sex video
  • pussy fucking cuties
  • german pussy on slutload
  • wife fucked hard galleries
  • Petite white ass
  • Wet sex scenes
  • girls night out poker party
  • wife breeding black free pics
  • black japanese crystal glasses
  • teen library sex movie
  • Micky james nude pics
  • sexy chubby girl dancing
  • peachy formz young teen naked
  • my friends best girlfriend naked
  • free tacle sex video
  • tube girl mastubating to porn
  • erotic sex tales
  • wife pussy squirting
  • homade blowjob movies
  • Young model nude
  • young black teen sex movies
  • date young girls
  • free black hairypussy pic
  • tit nailing free porn videos
  • video hamster porn
  • housewife softcore pics
  • garter belt and a shaved pussy
  • world wives sluts mature
  • x amateur salope video
  • Sex couples movies
  • fat bblack porn
  • barefoot teen girls stories
  • porn xxx arab
  • chicago admiral theatre girls pics
  • plumber free thumb porn gallery
  • tiny teen morgan message fuck
  • Hot teens get fucked
  • black taboo sex scenes
  • real homemade amateur sex
  • blonde baby sitter sexpots
  • porn young girls
  • pussy pacifier funny
  • naked princess peach pics
  • filipina amateurs horny amateur girls
  • young teen shower spyt
  • Naked german teens
  • free asian street meat movies
  • brothers wife fucking video
  • erotic self pics
  • Porn round ass
  • movies for hot shemale fuck lesbian
  • xxx porn dvd downloads
  • love making couples pictures
  • Nude in public photos
  • sex stories about tits
  • vanessa hudgens boobs xxx
  • videos of girls makingout
  • sex japan free tit
  • free amateur hardcore videos
  • mexican babes blowjob pics
  • teen pink xxx
  • live amateur homemade videos
  • young teens showing tits
  • video naked calisthenics
  • young couples erotic
  • asian puberty videos
  • videos of girls changing their tampon
  • family guy naked pictures
  • how to eat pussy movies
  • pic vids hardcore
  • blonde sex lingerie
  • Eva green oral sex
  • rachel rae naked pics
  • sex friends wife
  • free amateur thumbnail pics
  • redhead girls free video
  • petite young puss
  • erotic story jogging girlfriend
  • teen xxx free
  • two men one woman video sex
  • asian massages her dick futanaria
  • free sex posted video sites
  • lesbian kisses ass
  • Naked blonde gallery
  • father teaches daughter about interracial sex
  • two dicks up the ass
  • nude sex group
  • amateur nude pics pattie
  • big tits compilation movies
  • young little mexican girls nude pics
  • free mature anal thumb archive
  • teenagers fuck on web cam
  • pictures of girls wearing windpants
  • chicken closeup pictures
  • Tits flashing video
  • xxx black medoly bliss oral sex
  • free ebony lesbian preview
  • young pussy nublie teen
  • wife owned by black man
  • xxx petite teen age
  • dicks on boobs
  • sexy ebony strip video
  • voyeur pussy fucking
  • free hardcore petite anal tubes
  • wife wants black cock for present
  • girl sex drawings
  • worldsex amateur videos
  • free picture tits
  • posted home sex pictures
  • free wife gang bang videos movies
  • young babe video streaming
  • blonde girl masturbating video
  • lady gaga showing off pussy
  • japanese phrases what the fuck
  • totally free hardcore granny porn
  • young girl naked fucked video slut
  • lesbian footsie babes
  • dallas stripper sex party
  • wife first time swinging party
  • pakistan hardcore sex
  • alternative girlfriend blowjob
  • streaming pics ebony
  • free sex lisbion movies
  • anal black on white
  • pussy toys squirt
  • hairy korean pussy
  • sexy and erotic mens lingerie
  • japanese big tits free uncensored
  • hottest hardcore sex pics
  • amandas boobs pics
  • bitch wife cheats with hung cock
  • Sexy girl naked photo
  • nice amature shaved pussy
  • free mature wet pussy thumbs
  • hot nude girls videos erotic sex
  • free lesbian porn tubesites
  • Freeteen groupsex hardcore
  • hot friend sex video
  • free amateur solo for boyfreind videos
  • free fat blonde pics
  • ass pics gallery
  • hot chicks sexy nude girls
  • movies of teen for orgasm
  • jock movie teen
  • wife girlfriend threesome
  • young orgasm video
  • xxx dressup sexy and fuck
  • Perfect sex video
  • free sexy desktop girl
  • other words for anal sex
  • nude shaved beach girls
  • forced sex video dvd
  • video sex amateur sex
  • raped little girls pics
  • asian thia young teen escorts
  • stolen voyager sex videos
  • wife orgy party
  • sexy erotic spanking pictures
  • first time anal hardcore
  • womens petite eyeglasses
  • topless swim suit movies
  • thai xxx fuck movies
  • brawlhall sex party
  • pussy pics from north georgia
  • skinny bitches ass galleries
  • shemale on shemale daily video
  • womans stretch tunic dress petite xl
  • fat mature lesbian galleries
  • lesbian horny orgasm
  • Hot mallu aunty nude
  • sexy psychobilly girls
  • non nude pics of teen girls
  • Young beautiful tits
  • free movies massive silicone tits
  • boob tube teen babes
  • Lesbian pic gallery
  • mature preggo anal
  • Mouth cum shots
  • sex japanes teen incoming
  • bang bros white girls sex
  • lebanon anal teen
  • xxx black mlf
  • daily upload free video amateur
  • xxx suck young boys
  • pregant slut young wives stories
  • king disliked black panther party ideas
  • anal compilation videos
  • redhead teen anal
  • unique sexy ebony girl
  • truth or dare fuck party
  • men caressing womens breasts videos
  • sex stories slut wife cuckold
  • sexy woman fucks young boy
  • milie cyrus naked pics
  • super hot black girls
  • Beutifull sexy girls
  • home star runner teen girl squad
  • Tight girls ass
  • girl with big boobs bra
  • black lesbian sex personals
  • busty video busty fuck free
  • blowjob video hot deepthroat
  • lesbians breasts licking
  • naked teen anime girls viedeos
  • video style project porn sex
  • free sexy egypt hardcore
  • youngest teenz perfect ass
  • older couples fucking young girls
  • swinger wife movie
  • free erotic ghost porn
  • teen lesbian girl blowjob two videos
  • vanessa lane oral sex with herself
  • sex fuck hardcore
  • free nude amature teen ass pics
  • free mexican mature sex videos
  • black pussy facials
  • Bbw sex movi
  • this girl can party tshirt
  • Nice ass show
  • huge ass xvideos
  • artistically trimmed pussy hair
  • sexy teenagers anal
  • College sexy teen
  • teen panty asian
  • lesbians oral anal
  • Black ass in skirt
  • Hot lesbians french kiss
  • girl sock fetish xxx
  • teen babysitter fuck slutload
  • big tits and black dicks
  • Nude teen model video
  • Naked pussy gallery
  • our fuck pics
  • hien shy wife video
  • hot young blonde pussy in chicago
  • youngs black girls videos
  • long femdom porn vids
  • Sex india girl
  • good licken pussy
  • Teacher sex fuck
  • snoop g porn pics
  • nasty naked porn
  • youge girl fuck tubes
  • raunchy mature video tube
  • free ultimate asian xxx videos
  • amateur girls party dare
  • Xxx big tits at work
  • free lesbian sex with big boobs
  • couple amateur photo video
  • teen girls cumming
  • relax wife pictures
  • african black nude models girls
  • Lesbians licking their boobs
  • spunk black shemale
  • sexy news babes pictures
  • amateur milf videos plus
  • girl nonude young
  • tiny teen takes dick
  • Hot teen workout
  • Fresh teens galleries
  • lesbains eating pussy videos
  • paris hilton sex tape full video
  • shemale dany pics
  • Hot pussy young
  • pictures of couples weings
  • susana spears softcore lesbian scene
  • Cum on boots video
  • womens romantic eroticism couples gallery
  • Hot nudes videos
  • Picture sex movies
  • lesbian sex posision
  • porn hairy pussy trailer
  • fat naked mexicans porn
  • xxx classic porn tube
  • mature black women tits
  • Indian sex girls photo
  • slumber party teen porn
  • naughty young tiny hardcore
  • amateur hardcore sex tubes
  • petite vall e
  • girls sex video
  • very young tinny pussy
  • giant butt plug video
  • my wife masturbating video
  • young girls hien sex
  • youtub free babysitter porn movies
  • horny str teenagers fuck
  • lesbians kissing threesome
  • Teens having sex for the first time
  • very young vigin pussy
  • asian breast sex
  • free sex movies of iranian girls
  • girls one guy hardcore
  • girl bounces boobs at car show
  • moms boob flashing videos
  • high girl fuck
  • hot black chick cap fuck
  • homemade threesome pics
  • vintage home video of wife creampie
  • eating her pussy under desk
  • teeny teen vids
  • girls getting nipples sucked pictures
  • hardcore shemale sex gallery
  • vacume pussy pumped pics
  • free threesome bondage porn
  • free pussy eating porn videos
  • sexy guy teens
  • petite zia star
  • hardcore women menstruating pornography
  • how to sell amateur porn
  • sexsy girl pictures
  • girl cries first time fuck
  • asian laday porn free video
  • Hot girl wearing thong
  • black beauty on black dick
  • brunette beauty pics
  • free teen hardcore gallerys
  • shaved black nudes
  • lauren phoenix grabbing ass video
  • strap on chicks videos
  • wet pussy vegina
  • vince vaughn movies couples
  • blonde star video
  • Emmanuelle sex movies
  • Lesbian teens gallery
  • rican gallery free teen
  • Hot love girls
  • sex party college free
  • shelbyville women showing thier pussy
  • my hot girl pics
  • digital bikini pictures
  • petite teen redheads
  • girl teens in bras
  • Naked couple having sex
  • girl next door naked by pool