Phase Three Link Building Strategies

The phase three link building strategies are definitely the most time consuming and often times some of the hardest links to get during a link building campaign. Because these links are some of the hardest to get, they are some of the best links as well. Enough said… Lets get started!

1. Competitive Links

Competitive link building is what I consider to be link building that “level the playing field”. Competitive link building is when you analyze your ranking competitors backlink portfolios and going after their juiciest, strongest links. Using tools like Open Site Explorer and Raven Tools can really help assist you in the competitive link process and reduce the amount of time it takes to find these links and request them.

Competitive link building helps you in two ways. First, as stated above, it levels the playing field with your competitors and second, it helps associate you with those competitors when Googlebot and the other spiders visit those sites, sees your competitors links and also sees your links as well.

You can also take your competitive link building a step further by analyzing competitors that rank for lateral keywords. For instance, if you are trying to rank for the term divorce lawyers, you could also analyze the backlinks of those websites that rank or divorce attorneys. Because most people are lazy when it comes to link building, finding these opportunities and securing those links can put you light years ahead of those you are competing against in the SERPs.

2. Link Bait

Link bait can come in many forms, but lately, come in the form of Infographics. Sharing a lot of information about a particular topic (preferably about something that is being discussed a lot… like the BP Oil Spill) in a easy to read, easy to understand graphic attracts links like crazy. Probably the biggest hurdle with Infographics is finding someone skilled enough to build them for you and stick to a budget.

Another form of link bait are Top 10 Lists, or other “resource” type content that will help people answer questions or help people find a lot of reliable information in one place.

As with any form of link bait, you will always want to put this on your blog… yes, you should ALWAYS have a blog on your site, then drive the links to that particular blog post. You will then funnel that link juice that you attract to your money pages via in content, anchor text specific links.

3. Industry & Keyword Specific Links

Industry and keyword related links are good links to get because they solidify what your site represents. If I had the choice of getting a PR7 link on an unrelated website and a PR2 link on a very relevant website, I would always take the PR2 link all day, every day. Getting these links aren’t always hard to get, but it is time consuming digging them up. I use tools like SoloSEO to find good search queries that I can search on in Google, Yahoo, and in Bing to dig up these link opportunities. You can also use advanced search operators to help you find these links as well.

4. Local & Review (Citation) Links

A great way to get highly authoritative and very credible links is by setting up Google, Yahoo, and Bing Map listings. In these listings, you are given a link to your website and sometimes, those links drive traffic to your website, especially if you are targeting local traffic.

Where the true value comes in is when you get citations to supplement your map listings. A citation is any reference to your local business, including the business name, address, telephone number and other information about your website. There is a great article written by David Mihm that helps us understand why citations are a good idea to get for your business. You can read that so I don’t have to repeat it.

There are many places to get citations on the internet and some of the good ones to start out with are as follows:

  • Best of the Web Local
  • Insider Pages
  • Super Pages
  • City Search
  • Hot Frog
  • Yellow Pages
  • Local.com
  • Yelp
  • Match Point
  • Zoom Info

5. .edu & .gov

Many SEOs put a ton of value in .edu and .gov links and I’m not going to discredit their beliefs. While I do believe they are valuable, I wouldn’t say that not going after them is going to destroy your link building campaign and your overall success in ranking well in the SERPs. If you choose to go after them, I wouldn’t recommend spending a ton of time focusing on obtaining these links since you can put that time toward other link building that will yield better results. Just know that adding a few of these links to your link profile will help you diversify the types of links you have pointing back to your site and obviously help you rank better in the long run.

Now that we have gone through three phases of link building, you should have a better guide to helping you get your link building campaign started and put on cruise control. There are other methods of building links, some are better and some are worse. You should always remember that you should never rely on just one method of link building. You should ALWAYS build different types of links at different intervals to ensure that your link portfolio is bulletproof and can handle any algorithm changes so that your site doesn’t fall victim to those devastating Google filters and penalties.

Mobile SEO Is Just An Extension Of Local SEO

When most companies think about localized SEO, their first thoughts are turned to optimizing their map listings in the major search engines. The truth is optimizing and ranking well in the 7 and 10 pack map listings is not only great for local seo and driving traffic to websites, but great for mobile search and generating phone calls and driving foot traffic to your storefront.

When you really take a moment to think about it… most people these days  are opting for smart phones such as a Blackberry, an iPhone, or an Android phone to help keep them connected. In addition to staying connected, they are often times performing quick information searches while on the go. These searches are most often localized search queries to help them find quick information such as a phone number to a business or a good place to eat. If you don’t have your business set up in Google, Yahoo, and Bing maps, you might be losing many thousands of dollars of business that you might otherwise be attracting through mobile search.

For example, last weekend, I was in Park City, UT for my anniversary. When trying to find a place to get dinner, I did a quick search while driving around for Mexican restaurants in Park City, Utah.

After calling the first two restaurants and finding that they each had at least a thirty minute wait, Baja Cantina (the third result) had no wait at all… and boy was their food amazing! Had they not been 7 pack, they wouldn’t have gotten my business. Sad, but true!

Another way that people are using mobile search is by using their smart phones as a phone book. I mean, who uses the yellow pages anymore? It is often times faster to whip out your mobile and do a quick search for the local Home Depot than to go to the desk and pull out the phone book. Can you imagine what would happen if the local Home Depot didn’t have a map listing in one of the major engines? Chances are that the searcher would end up doing another quick search for the local Lowes instead of trying to navigate HomeDepot.com to find a number for their nearest location.

The truth is… mobile and localized SEO is getting too important to overlook anymore. These days, you have to be everywhere in search or risk losing loads of revenue to even the smallest competitors. It is advised that every business with a store front, regardless of if they have a website or not, should have their map listings set up and optimized properly. Doing so will help you be everywhere so when your potential customers come a knockin’ that they have the greatest chance of finding you and giving you their money.

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