Guest Blogging is Spammy? Let’s Get the Facts Straight

In the world of internet marketing, the word “spam” gets thrown around quite a bit. Spam is an unfortunate reality of the world we live in today. But is guest blogging as a way to promote your website considered spammy?

Let’s look at guest blogging from another angle before we fully condemn it as just another part of the evil spam empire. Imagine that you walk into a steak house and order a t-bone cooked medium rare. If the steak is later presented to you well done, do you say to the manager, “Your stove doesn’t know how to cook a steak!”?

Of course you don’t. The stove is simply the tool that a cook used to prepare the steak. It’s the cook’s misuse of the stove that resulted in an overdone steak. Similarly, guest blogging in and of itself is neither spammy nor non-spammy. It is simply a tool. How that tool gets used is up to those who create the content.

The truth is that, while some bad eggs are filling up the blogosphere with spam, guest blogging can and is being used as a highly valuable tool to help professional organizations derive a great deal of value. But, with so much blog spam out there, how does one prevent their guest blog post from being marked as spam?

The short answer is, “Don’t write spam.” For the longer answer, consider what follows.

Create Professional Content

Spammers are lazy. Their goal is to create as much content as possible in the shortest amount of time. This often means poorly written posts (often spun) that provide little-to-no value which makes grammar nazis want to cut their own eyes out.

A professionally written, informative post that hasn’t been overdone (unlike the steak we mentioned earlier) is much more likely to be found useful to its readers and unlikely to be mistaken as spam.

A few ways to ensure your content remains professional and doesn’t risk crossing into the realm of spam are to:

  • Avoid promoting your business or website and focus on providing great value to the reader.
  • Have your content copy edited by someone else to ensure it is free of grammar errors and misspellings.
  • Avoid beating the figurative dead horse — keep your content unique and original

Avoid Spammy Blogs

Blogs that accept just any old content are likely to be filled with over-spun articles containing subject matter that has been done to death. Professional chefs don’t serve their food out of fast food joints with good reason. Your professional content shouldn’t be caught dead alongside something put out by someone who sounds like they failed third-grade grammar.

We are often judged by the company we keep. Even if your blog post is professional, original, and highly useful to its readers, posting it on a blog full of spammy content could result in people — or worse, search engines — believing that you are one of “them.”

However, blogs that provide value to their readers will be appropriately judged by all — as will your guest blog post.

About the Author:
Kevin W. Phelps is a seasoned SEO professional that owns GuestBlogPoster.com. To view more about what he and his company are doing, check out: http://www.guestblogposter.com

Phase Two Link Building Strategies

Unlike phase one link building strategies, phase two requires just a little more effort on your part, but will be rewarded with higher rankings in the SERPs. Phase one helps you build a pretty solid foundation to your supplemental link building that you will do in phase two. How about we get started…

1. Article Marketing

The hardest part about article marketing is creating the content that you will post on the article websites. You should work hard to create high quality content around a certain keyword that you want to rank for. You can then take the content and post it on sites like EzineArticles, Go Articles, and Article Dashboard. It is advised that you do not post the exact same content on each of those sites, but quickly re-write the content and post unique copies of each article on their respective site. If you are feeling a little crazy, you could also invest in a good spinning software and mass produce semi-unique versions of an article and shoot it out to many different article websites.

One thing to keep in mind about article marketing is how to effectively use the author resource box to your advantage. First, you should always max out the number of links allowed. Most often it will be two links. I usually build those links to deep pages on my websites, but you can take one to the home page and one to a deep page if you wish. Always make sure to use some different variations of your keywords as your anchor text so your links look more natural to the engines.

2. Super Charged Article Marketing

I wasn’t really sure what to call the second method of link building since you aren’t actually building any links. Instead, you will be building RSS Feeds for your articles that you submitted during the article marketing process and submit those feeds to RSS Feed Directories. This will ensure that all of your efforts are indexed by Google and the other engines and you receive maximum value from your work. Use a service like Dapper to create the RSS Feed and then submit to directories like Feedage.

3. Guest Blogging

Blogging is a really hot topic right now and links from relevant blogs are full of link juice that will launch your website to top rankings in the engines. Using services like MyBlogGuest to find these opportunities make this method of link building a little easier, but you still have to create the content and strategically place the links in that content. You can also leverage the power of semi-automated blog networks, but these links are of lesser quality and should be used in conjunction with other link building tactics.

4. Submit Content To Social Blogging Sites

Guess what? More content needs to be created for this next link building tactic. Creating and submitting content to sites like HubPages, Squidoo, and other “authority sites” is a great way to get links and boost your website’s credibility. Because these sites are very credible in the eyes of the engines, they will not only help you rank better, but often times, rank themselves in less competitive niches allowing you to own more real estate in the SERPs allowing you to dominate the competition.

5. Forum Links

Many SEOs will tell you that forum links are garbage, but I beg to differ. Posting links on just any forum is a complete waste of time, but finding industry related forms and becoming part of the community… that is where the real value lies. Getting involved in conversations and answering questions around the niche you are targeting not only strengthens you as an authority, but you can add links in your author signature that point back to your website. Often times, these can be anchor text specific links and often times, they are do-follow links. Even if they are not do-follow links, you will still get traffic from those links and if you are TRULY and authority and provide real value on your website, you will attract links from those visitors websites, blogs, facebook pages, and twitter. All in all, you win… So don’t ignore forum links!

Well, that is phase two in a solid link building strategy. So go out and make things happen for your website!