In the world of internet marketing, the word “spam” gets thrown around quite a bit. Spam is an unfortunate reality of the world we live in today. But is guest blogging as a way to promote your website considered spammy?
Let’s look at guest blogging from another angle before we fully condemn it as just another part of the evil spam empire. Imagine that you walk into a steak house and order a t-bone cooked medium rare. If the steak is later presented to you well done, do you say to the manager, “Your stove doesn’t know how to cook a steak!”?
Of course you don’t. The stove is simply the tool that a cook used to prepare the steak. It’s the cook’s misuse of the stove that resulted in an overdone steak. Similarly, guest blogging in and of itself is neither spammy nor non-spammy. It is simply a tool. How that tool gets used is up to those who create the content.
The truth is that, while some bad eggs are filling up the blogosphere with spam, guest blogging can and is being used as a highly valuable tool to help professional organizations derive a great deal of value. But, with so much blog spam out there, how does one prevent their guest blog post from being marked as spam?
The short answer is, “Don’t write spam.” For the longer answer, consider what follows.
Create Professional Content
Spammers are lazy. Their goal is to create as much content as possible in the shortest amount of time. This often means poorly written posts (often spun) that provide little-to-no value which makes grammar nazis want to cut their own eyes out.
A professionally written, informative post that hasn’t been overdone (unlike the steak we mentioned earlier) is much more likely to be found useful to its readers and unlikely to be mistaken as spam.
A few ways to ensure your content remains professional and doesn’t risk crossing into the realm of spam are to:
- Avoid promoting your business or website and focus on providing great value to the reader.
- Have your content copy edited by someone else to ensure it is free of grammar errors and misspellings.
- Avoid beating the figurative dead horse — keep your content unique and original
Avoid Spammy Blogs
Blogs that accept just any old content are likely to be filled with over-spun articles containing subject matter that has been done to death. Professional chefs don’t serve their food out of fast food joints with good reason. Your professional content shouldn’t be caught dead alongside something put out by someone who sounds like they failed third-grade grammar.
We are often judged by the company we keep. Even if your blog post is professional, original, and highly useful to its readers, posting it on a blog full of spammy content could result in people — or worse, search engines — believing that you are one of “them.”
However, blogs that provide value to their readers will be appropriately judged by all — as will your guest blog post.