Phase One Link Building Strategies

link buildingStarting a link building campaign is actually easier than most website owners think. Most never try because it sounds too difficult or too time consuming. However, with some guidance, you can be well on your way to building site credibility and some amazing backlinks with very little effort.

1. Internal Links

One of the most overlooked aspects of link building is optimizing internal links for maximum SEO value. Strategically placing in content anchor text links from page to page on your website will not only help the link juice flow from page to page, but also help it rank better for the phrases you are targeting with the anchor text.

2. Link Reclamation

Have people been linking to pages on your site that don’t exist? Have they been linking to pages that have been taken offline? If so, there is some link juice coming in to your site that can be funneled (301 redirected) to other, more important pages of your site. This will ultimately help them rank better in the SERPs. You can use Google Webmaster Tools or Open Site Explorer to find these pages that are showing a 404 error and reclaim those links!

3. Company Name & URL Search Queries

Brand monitoring is not only important from a reputation management standpoint, but can also be used a a link acquisition strategy. Finding mentions of your URL or your company name and contacting those webmasters for a link is a great way to build links. If they are talking about your website (in a good way) and it is pretty recent, they are probably going to be willing to make a clickable link to your website. If you are super nice or offer something in return, you might even get them to use some highly targeted anchor text as well.

To monitor your brand and track these mentions, you can use services such as Andy Beal’s Trackur (my favorite brand monitoring software EVER) or Google Reader.

4. Authoritative Directories

One of the quickest ways to gain Google’s trust and build site wide credibility is by building links from authoritative directories like DMOZ, Yahoo! Directory, Best of the Web, and Business.com. Yes, DMOZ is nigh impossible to get into and the others cost some money each year, but links from those domains can take a website from zero to hero!

5. Local Directories

Doing a Google search for your state or city + directory will most likely yield some directories that you can quickly submit your website to. Searching for Utah Directory in Google has immediately given me http://www.UtahBee.com which is a local directory. These links are very relevant especially if your website services individuals in that area.

You see… in just a few short minutes of reading, you have five ways to get EASY links that will not only help you increase the credibility of your website, but help you start showing up higher in the SERPs.

Want more? Read Phase Two Link Building Strategies

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