Summary: Microdata and on #SEOchat with @RavenJon

Guest: @RavenJon. @ravenjon is one of the co-founders of @raventools and is currently the Director of Product Innovation. He is a veteran internet marketer & has worked with many startups and corporations, including Visa throughout his career.

@shuey03: Tell us something about you that not even your team at @raventools knows.

@RavenJon:: that’s a hard one. They most everything. I was hit by a car when I was in fourth grade. Bet they didn’t know that! There are a couple other things, but there’s no way I’m tweeting it :P

What is structured data and how does it relate to HTML?

Structured data are attributes added to HTML that make your content easier to understand for bots and search engines. Structured data can be used for defining relationships, like the infamous rel=”nofollow”. It can also be used for sets of data, like contact information, products or recipes. The key thing with structured data is that it doesn’t interfere with how the content is rendered in a browser.

The most common types of structured data for HTML are RDFa and Microformats…and now Microdata. More info on RDFa and Microformats . More info on microdata .

@JTDabbagian: Essentially organizing data into something the search engines can read easier. They like formulaic sites.

@aknecht: I think microdata will pick-up speed once web development tools & CMS’s integrate the feature to make life easy to the masses.

Is structured data an SEO game changer? Why or why not?

While I make fun of the term “game changer” all of the time ( this actually is one. Without structured data, search engines have to parse and attempt to comprehend data without any structure. While search engines are smart enough to understand most of the data they encounter, it’s still not great. Using structured data *ensures* that search engines comprehend the data on your pages.

If you create a product review using structured data, they absolutely know it’s a product and that it’s a review of the product. They can then take that data, and with certainty, enhance their search results. This can be easily seen with recipes that use structured data. Search for “beet salad” . You’ll get something that look similar to this (screenshot).

The review stars, ingredient sorting, etc… are all because the sites use structured data. That means that sites that don’t provide structured data for their “beet salad” recipes are at a disadvantage in the SERPs! If that’s not a game changer for SEO, then I don’t know what is!

@lyena: How can search engines trust the web developers not to try to black hat them?
@kmullett: That has been my fear since announced. It will happen. Gaming the schema.
@RavenJon: Search engines can use the same algo they use for all content. Structured data isn’t anything like META keywords. META keywords were worthless from day one. Google now has the power to analyze a site like never before.
@kmullett: I don’t believe it will be as easy as META keywords, but no doubt they will have to balance signal weight.

@jackson_lo: @RavenJon other than recipes/reviews, is there another good example of Good Data Structure being used?
@RavenJon: Yes! has been using microformats for a long time. this page uses it for events . Now do a search for U2 Concerts . This is coming from a microformat .
@kmullett: Name it. Events, venues, addresses, phone, lat/long, authors, titles, types of products, colors…etc

What’s the difference between microformats, RDFa, and microdata? Is one better than the other?

They are all very similar, but they use a different vocabulary for their attributes and values. RDFa is very similar to microdata, which is one of the reasons RDFa peeps are pissed about it . Microformats isn’t sufficient for all of the structured data needs, but it’s been the preferred schema for many designers.

RDFa, like microdata is a lot more robust and expandable. What’s unique about microdata is that it’s part of the living standard HTML (HTML5) and Google says they prefer it :) So for me, that makes microdata better!

All structured data uses HTML and the scripting language doesn’t matter. It’s the attributes and values that are different.

@dennyray: RDFa most comprehensive but difficult. Microdata = best because of support

@kmullett: Maybe it is easier for some to think of it like Facebooks OG (open graph) tags. They set titles, author, books, thumbnails, etc
@RavenJon: It is, but it’s still a bit different. It’s META vs. HTML attributes.

@saffyre9: Micro formats is good for getting your feet wet b/c of it’s CSS-like syntax

@AnnieCushing: And all of the major search engines support This isn’t going to be the canonical tag revisited, is it?
@RavenJon: I don’t think so. I see microdata as the evolution of RDFa and microformats, at least to search engines. They say they all support it, but as we’ll learn later, using it is a different story.
@kmullett: According to the site Microsoft, Google, and Yahoo are on board. Much like the deal.

How can someone non-technical get up and running quickly with microdata?

So the standard for microdata values…as far as search engines are concerned…is published at . For a typical SEO or Web Designer, initially trying to implement them can be confusing. It can be a lot to take in. Just check out this page: . That’s why we launched last week. I found it confusing and wanted to make it easier to get started. People can use it to help them better understand and get started with microdata.

Another very important resource is Google’s Rich Snippet Testing Tool . You can use Schema Creator and the Rich Snippet Testing Tool to make sure you’re coding everyting correctly.

Can you intermingle standards? They are on record stating that you shouldn’t use both on a page, because it might confuse their parser.

@lyena: Schema Creator is great when you are starting up a page. For existing pages – hand coding.

Are there any examples you know of where sites are implementing microdata and seeing success?

While I haven’t done an exhaustive search, I have yet to see a ranking result in the wild using it. The real opportunity here is for new sites and sites that aren’t already using structured data.

I’ve talked to several agencies and professionals that are implementing microdata now. Especially for ecommerce sites. If a site is already using RDFa or microformats, and it’s positively affecting their SERPs, they should probably wait. But if you aren’t using them at all right now, I strongly suggest adding them to your site(s).

I believe the search engines are committed to’s microdata and that it’s only a matter of time. If you’re a naysayer, and think it’s not a good idea to implement anything until there’s proof, then don’t. I don’t have any problem having a competitive advantage over old skool naysayers ;)

@lyena: I have an implementation question. Does it matter if you nest schema tags or not? Ex. Person has address. What’s better “City, ST” or embedded? Why?
@RavenJon: As long as it validates using you can do whatever you want. Nesting and how much, I’m not sure. That’s why we built this to get started and then test from there. You’re helping Google comprehend the data. Seems fair that it would also give you an advantage. That data enables them to have richer results. I think the beet salad example speaks volumes to that.

@lookadoo: ROI? Is it worth effort to structure as much as possible? Too much of a good thing bad? Look like too much SEO?
@RavenJon: It’s not traditional SEO where you’re gaming. They simply want you to write better code. It’s win-win! I of course use “gaming” in the most upright and respectful way possible ;)

Structured Data/Modern HTML with Jon Henshaw (@ravenjon) on #SEOchat

On Thursday, July 21, 2011 Search Marketing Weekly will be hosting an #seochat on Twitter. Jon Henshaw (@ravenjon) will be our guest answering questions about Structured Data/Modern HTML and its importance to SEO now and in the future .


Starts at 7:00 pm Mountain Time
About 1 hour long
Use hashtag #seochat
Host: Greg Shuey

About Jon Henshaw

Jon Henshaw is a veteran of the Internet Marketing and Web Design industry. He started his first company in 1996, and has had experience working with numerous startup companies and corporations, including Visa.

In 2007, Mr. Henshaw co-founded Raven Internet Marketing Tools. Raven provides a suite of tools that allows Internet marketers to research, manage, monitor, and report on all aspects of their campaigns. Raven has become an industry standard for agencies, in-house marketing departments, and Internet marketing professionals around the world.

  • free family guy porn movies
  • tight girl takes it hard video
  • teen painful anal fuck
  • xxxx porn film
  • Dasha astafieva nude pics
  • girl you got that sex appeal
  • girls handjob porn
  • Naked girls poster
  • teen party planing
  • free shemale private webcams
  • fucking a girl free movie
  • free little girls gettin fucked videos
  • gray pussy pics
  • best interracial sex sites
  • xxx hardcore cartoons
  • divinity love anal porn
  • green door porn movie
  • teens like small dicks
  • japan shemale sex tubes
  • free erotic masterbation videos
  • porn expo pictures
  • real teen girls free candid pics
  • amatuer ebony lesbians
  • naked pictures of my mom
  • christine hendricks sex gallery
  • xvideos softcore trimmed pussy
  • black pornstar book
  • young girls solo photos
  • girl feeling her own boobs
  • virgin asian teens
  • alida hardcore video links
  • asian teens shemale porn movies
  • sex positions for movie theaters
  • michelle thorne sex video
  • little tit fuck old young
  • little lupe facial videos
  • Black lesbian lickers
  • teen lesbian pussy lickers
  • Black lesbian movs
  • fuck desk black rough free
  • black ice flame butt fuck tube
  • shemale fuck free videos
  • free full porn videos torrent
  • pussy clit fuck
  • black wet girls
  • young girls pussy hair
  • asian schoolgirl nudes
  • free home sex movie japan
  • local couples wanting sex
  • wife slut suck
  • hot web cam wife videos
  • upskirt videos college girls
  • enorme sexe black
  • young teen babysitter sex free pics
  • her young virgin pussy dy
  • free video mature fat women
  • free old young first lesbian tube
  • Strapon lesbians movie
  • insane hardcore home videos
  • black lesbian pussy squirting
  • Lil kim nude pic
  • sex bloopers free galleries
  • very young looking girls having sex
  • brides strap husband lesbian ffm
  • teen girls spanked humiliated in public
  • amateur stockings nylons home video
  • naked pics of stephanie mcmahon
  • pussy no hair
  • free high def porn pictures
  • miley cyrus having sex naked
  • easy tech sexy girl
  • video mature black ebony porn
  • blonde girls tube
  • free porn young brunettes
  • sexy nakes teen massage
  • Acne in vagina
  • Black girl xxx
  • girls vaginas videos
  • prison sex anal
  • oral fixation sex
  • lesbian roommates porn
  • taboo erotic russian ukraininan girl
  • upskirt anal blacka
  • Nude south american girls
  • anai teen movies
  • watch full online movies granny sex
  • teen girl in short skirt
  • Colledge girls having sex
  • hipcomix pink pussy
  • thick dick suck
  • loose overused pussy
  • japanse young naked girls
  • Ass sex boobs
  • little girl being fuck by
  • Round big black ass
  • free topless beach pics
  • Young tits pics
  • hot tits pictures
  • society girls reality show
  • incredible butt vids
  • good lesbian sex porn
  • asian guy black girl
  • questions to ask girls for teens
  • skinny black girl fucked
  • creamy girls orgasm
  • met girls galleries
  • belinda video femjoy rose hardcore
  • skimpy bikini girls
  • Yong girl sex video
  • sex partys in maidstone
  • heavily pierced pussy
  • good halloween movie appropriate for teens
  • black chick fucking white dick creampie
  • miss black nebraska beauty pagent
  • kitty fresh porn babes
  • Hot girls riding dick
  • free movies girl net door
  • harry potter porn xxx
  • big tits on dicks
  • sex stories wife disrespect
  • video japan orgy
  • young loving girls nude
  • art sex couples photography
  • naked young babes posing
  • finger in ass for girls
  • hot mature women xxx
  • girl miniskirt gallery
  • good sex video
  • wet sex hot videos
  • mature solo sex
  • teen galleries anal free daily post
  • injecting breasts video
  • Clothed pretty girls
  • pictures of people naked at home
  • my little girl sucks dick
  • classic amateur movies
  • best black actors movies
  • sexy girl with tire
  • petite ebony tits
  • taylor hayes anal pics
  • amateur nude beach pictures
  • blatino skater lick big dick
  • interracial asian and black chicks
  • free gothic porn pics
  • young topless nude picks
  • ram my pussy
  • very very young teens strip naked
  • Sex with college girls
  • young mature couples free pictures
  • Lesbians girls pics
  • free asian girls kicking bare balls
  • sexy boots black red
  • pictures of tied up tits
  • monster tits video
  • screaming girls videos
  • free mexican naked wemen pics
  • sexy amatuer chubby teen bikini
  • top girl hair style pics
  • video sex thai milf
  • Elizabeth wong naked pics
  • furry girl videos
  • Lesbian ass spank
  • black teen swallow
  • free naked girls pix butts free
  • white girl fucks black dick
  • teen girls nonude
  • Girl with fake boobs
  • bridesmaids fuck sex
  • sexy slim babes
  • western sex videos
  • little juice pussy
  • black girls buts
  • pictures of girls losing virginity
  • black modeling video
  • Worldsex group sex
  • hardcore teen fucking free movies
  • free young nude celebrities pics
  • Prison sex porn
  • slut fuck milf teen
  • mature sex pics videos
  • small tits puffy nipples shemale gallery
  • free older nude pics amateur
  • why do women want anal sex
  • naked girls teen tits
  • mature sexy videos online free
  • free amateur video swedish
  • Bikini hot boobs
  • black baby sitter porn tube
  • free fuck latin movies
  • brother wife fuck
  • blonde angy anal creampie video
  • chubby blonde porn tube
  • free teenboys naked
  • free porn feeds lesbians big tits
  • petite barely legal teens
  • blowjob and handjob galleries
  • girls in very small string bikini
  • sexy star trek chicks
  • download instructions manual for oral sex
  • glory hole red heads xxx pics
  • free mature aunts movies
  • anal sex porn downloads
  • illustrated asian sex stories
  • Sex hot photo
  • erotic sex position photo
  • blond sisters foursome video
  • Hot taiwan girl
  • anal hurts her screams video
  • old pussy and young boys
  • sexy lesbian videos tits pussy licking
  • skinny teen fuck free vids
  • girls rubbing their tits and pussy
  • cute brunette girl fingering
  • movies hairy mature gals
  • teentitans raven naked
  • licking a womens ass pictures
  • naked teens little
  • disney cartoon porn videosa
  • jetsons sex pictures
  • free porn innocent girls abused
  • free mature black women fucking porn
  • perfoming with a black porn actor
  • office pussy scan
  • lesbian pussy eaters
  • free pussy eating lesbo
  • videos of bollywood sex scenes
  • japanes free porn videos
  • small dick handjob from behnd
  • young little girls candy cute
  • fisting pussy insertion
  • wet pussy hair pics
  • hardcore babysitter porn
  • young anal sex pics
  • anime lesbiann porn
  • asian girls thongs
  • nude closeup gallery
  • indian pussy picts
  • eugenia diordiychuk naked video
  • bikini wrestling music videos
  • mirror girl pics
  • amateur swingers fuck black video
  • mature anal insertions
  • free facial xxx videos
  • gy having hardcore sex
  • tv porn bikini cave girls
  • petite bassett griffon hound
  • asian hairy pussy pictures
  • hardcore h d sex videos
  • Naked girls asian
  • naked girls pic shaved pussy
  • Teen hot bikini
  • free teen ebony lesbians
  • girls shagging in the streets porn
  • sex videos gran
  • fat abnormal pussy
  • juicy mature cumming videos
  • cocks attack her pussy
  • forbiden young sex
  • young teen erotic pictures
  • icepics young nude taboo
  • athletic girl fuck
  • girls gone wild lesbian dump
  • girls lingerie party
  • black on mature
  • Katherine heigl nude photos
  • cum o pussy
  • fine young teens
  • blacks on boobs
  • hot blond pornstar gallerys
  • breasts pussy cunt tits pictures
  • erotic crossdresser vids
  • Debbe dunning nude pictures
  • number oral sex year
  • black wax for facial hair removal
  • hot pussy spreading legs
  • julianne hough naked bikini pics
  • girlfriend loves blowjob
  • Euro hot lesbian
  • porn is an art galleries
  • amateur movies lesbian
  • milf sex with young
  • brazilian shemale free orgy videos
  • asian girl twin doll
  • blonde teen coed
  • lesbian seduce sex mature
  • cleavage and boobs pics
  • fettish anal huge tits cock
  • japanese glamour models
  • big tit amateur housewives
  • amature asian adult sex
  • Rani nude pics
  • young nudist and sex
  • free singls video sex
  • asian streaming videos
  • anal scene and porn
  • ass gy free pics ffm
  • mature girl shows chubby ass
  • busty bikini gallery
  • soulja boy new video soulja girl
  • free videos women having sex s
  • wet pussy licking videos
  • flashing breasts in car video
  • xxx mature small tits
  • mature women youn girl sites
  • cinemax porn spirder girl
  • girl wanking movies
  • interracial porn community
  • jamie lindemulder naughty america sex videos
  • woman having anal sex first stime
  • sharing wife picture
  • blonde gf revenge porn videos
  • azusa anual sex party
  • reality kings abbey nude movies
  • sex videos free preview
  • mylene class pussy
  • pure black honey porn
  • outdoor flashing video
  • nadine velazquez bikini pics
  • free pornstar videos full movies
  • light black girlsblack lightskinned
  • amateur lesbian sex photos
  • telecharger video sex gp
  • porn hub party
  • interracial gangbang x videos
  • horny sluty hardcore xxx videos
  • young college teen illegal sex videos
  • amatuer hairy pussy porn
  • blonde porn fetish
  • video model teen shut down
  • pics of naked santa
  • naked slag picture gallery
  • Lesbian anal sluts
  • mature anal sex free galleries
  • teen sex aict
  • teen girl pleasure
  • Sex lebanon movies