Summary: Link Audits with Tom Critchlow on #SEOchat

Guest: @tomcritchlow of Distilled: http://www.distilled.co.uk . We’ll be discussing Link Audits. @tomcritchlow is responsible for managing the Distilled team and writing killer blog posts. He is also a Distilled evangelist and speaks at various industry conferences. Tom makes Excel look easy and passed his GAIQ exam in 2010.

@tomcritchlow: I’m normally responsible for managing the @distilled SEO team but right now I’m in Seattle working with @seomoz for a few months. I’m also a fan of science and an all round data geek.

Why should you perform link audits and how often should you do them?

This entirely depends on the size of site and industry you’re in. Smaller/nicer industries can get away with less often. But it’s important for everyone to do at least one! @willcritchlow wrote a great post here: http://dis.tl/gc9nS0. The principal is that you should always do an audit before starting with with a new client. To be sure there are no surprises!

There’s a great intro to link audits here: http://www.click2rank.com/2010/11/29/5-questions-to-ask-when-doing-a-link-audit/. This is a little old but a good one from @vanessafox too: http://dis.tl/ibbDd9. I know some SEOs in super competitive industries who have people dedicated to auditing and monitoring their own site’s links.

@kmullett: Would this be company link audits, competitive link audits or both?
@tomcritchlow: We’re mainly talking company link audits rather than competitive link audits here I think.
@ashbuckles: My question was all link audits but it’s important to segment as well.

What are some of the obvious bad signs to look for when looking at your backlink portfolio?

Obvious things to watch for: too much anchor text, not enough diversity, obvious paid links or any kind of footprint. I think link diversity is super important. Directory links are good for example, but bad if you ONLY have directory links. So you need to balance the profile. If you work with a brand who only has brand anchor text, throw some keyword rich links in! For manipulative/negative/malicious links (e.g. from copmetitors) are harder to spot though. In that case you need to go deeper and start looking at the linking IP blocks, see if you can find low quality link farms etc. Largely I just see links being devalued rather than sites penalised. That said, as soon as it becomes public (e.g. jcpenny) you can get slapped pretty hard.

@kmullett: We do client + competitive audit. If you don’t do an audit you can’t show gain in reports. :)

@kenjansen: How much is too much anchor text?
@shuey03: I think it all depends on what’s normal for a particular industry or niche.
@kmullett: Too much duplicate anchor text which is especially common across multiple site footers.

@jasonmun: I use Open Site Explorer to check for link diversity. Great tool!

@ashbuckles: How much is too much anchor text links? Doesn’t that depend on the competition? I see some #1 ranked companies with 99% anchor text, for example.
@tomcritchlow: yeah @ashbuckles makes a great point. This is all relative, so you have to balance your link profile vs competitors.
@jasonmun: Open site explorer is a good tool If the top 10 links are anchor text links, you know you are in trouble.

@shuey03: Do you see manipulative/negative/malicious links often?
@tomcritchlow: Nope – I don’t see manipulative stuff too often (not that works anyway) but I have come across it and it’s nasty.

@shuey03: Any good tools to help find linking IP blocks?
@tomcritchlow: Best tool for analysing linking IP blocks is majestic: www.majesticseo.com

@beyondcontent: What about getting balance between link diversity and links Google would class as unrelated/not suitable? Grey area..
@tomcritchlow: When I say diversity i’m mainly talking link type (e.g. directory, blog). I don’t think Google looks much at thematically related links…. #controvesial!

@kmullett: Have you tried any of the http://ontolo.com/ tools?
@tomcritchlow: Yep. Folks @distilled use them.
@shuey03: @kmullett does @ontolo have any tools to help with link audits?
@kmullett: @shuey03 @ontolo yes, they have many.

@beyondcontent: Unrelated links came up in @econsultancy article this week, newspaper sites selling footer links, blatantly spammy. The case against article marketing by @econsultancy http://goo.gl/PxZaU

What does a ‘healthy’ link portfolio look like?

I think I largely answered this in Q2 actually – basically a good diverse mix of links. Not relying on any one type too much. Here’s a good post on analysing a link profile to spot unnaturalness: http://www.seomoz.org/blog/advanced-link-analysis-charts. I don’t know how effective article links will be after the panda update. My analysis here: http://dis.tl/hPcgt1. This is a gem from @justinrbriggs http://dis.tl/e9b48x.

@jasonmun: What are your thoughts on blog commenting and forum link? I personally dislike them.
@tomcritchlow: Blog commenting is filthy IMHO. That said, I know folks who do it and it’s still highly effective. Sad in 2011!
@shuey03: I believe blog commenting and forum linking is valuable as long as it is on industry related sites and you provide value.
@ashbuckles: I still believe blog commenting has a place, socially. But not spammy, quick, pointless comments.
@JoshuaTitsworth: When you comment to just get a link and not to add to the blog post it falsifies the community.
@ashbuckles: Correct. I only comment when I ‘really’ have something to say.

@shuey03: If you have enough diversity, do you still see plenty of value in spending time building directory and article links?
@tomcritchlow: yep – article and directory links are still effective as part of a healthy balanced diet, I mean link profile.

@ashbuckles: So if you say Google doesn’t care as much about themed links, what are more important factors? i.e. branded links, etc.
@tomcritchlow: I think Google doesn’t look at themed linking because it’s too hard/noisy as a signal. Sites get links from all sorts of sites. Strong/trusted/diverse links are more important than themed links.

@jasonmun: Can you give us an example of how we can leverage social media for links?
@shuey03: Infographics are a great way to build links socially – Great post from @seomoz on infographics here: http://bit.ly/fV6eHp.

@saffyre9: re: Themed linking – do you have any examples/data on that?
@tomcritchlow: Not really I’m afraid. Gut feel/experience.

@tomcritchlow: Hey, while we’re here can I give a shout out to the @distilled Link Building conference we’re running: http://dis.tl/hBoY5q :)

@kmullett: Check linkback speed to index by typing in exact match phrase in Google then select latest to find when it hits the index.

What are some steps you should take to correct a poor link portfolio?

Correcting a link profile comes in 3 forms really:

  1. You got a penalty. If you get a penalty you need to clean up. Take down ALL the links you can that are even borderline. Then file reconsideration.
  2. You are unbalanced. If it’s just that you have an unbalanced profile you can usually just use that to drive your link building strategy going forward.
  3. Malicious from competitor. If it’s malicious – I’d recommend reporting to Google asap. Google hates that kind of thing. You often can’t get the links down. A useful tip is to watch for link networks – so look for footprints and try and contact the person behind the network.

This is a great article about link building with low quality links: http://dis.tl/fDxuLQ.

@JoshuaTitsworth: Would you say updating links rather than implementing a 301 is a good idea?
@tomcritchlow: I’ve heard that using 301 redirects can dampen/remove link penalties but I’ve little personal experience with it. I think that’s why they might work for removing a link penalty. If link juice/effects are destroyed.
@kmullett: Well a 302 would at least make more sense wouldn’t it? Temp move.

@shuey03: Have you found that Google actually listens if you report malicious links?
@tomcritchlow: They listen but don’t respond.

@davesaunders: How do you “clean up” bad links?
@ashbuckles: Sometimes you can request removal of links, take down duplicate content, remove doorway pages, etc. Another option to kill bad links, albeit risky, is to 404 pages and move content to another URL.

@jasonmun: What are your thoughts on Google Bowling? Anyway to avoid this?
@tomcritchlow: It’s actually pretty hard to do if you have an established site. I have *ahem* friends who have tried and failed to google bowl competitors out of the index. Not impossible, but very hard.
@jasonmun: I reckon the amount of effort to bowl a site can be better used optimising your own site.
@kmullett: There are automated tools out there that exist to facilitate such crap via pligg, comment spam, etc.

What are the best (paid and free) tools for doing a link audit?

By far and away the best tool for link audits: http://www.opensiteexplorer.org/ I know I’m biased but it’s great. As previously mentioned though, majesticseo is great especially for lower quality links: http://www.majesticseo.com/. I also still use yahoo http://dis.tl/dMZ75a good to get as many link sources as you can. And of course GWT is a no-brainer.

Once you have collected link URLs, analysing them is a must for serious/enterprise audits: http://dis.tl/dHghsQ. Not really a tool, but here’s some great visualizations of link profiles: http://dis.tl/8ZkUOn. Let me say it again, @seomoz’s http://www.opensiteexplorer.org/ combined with excel is pretty much all you need. Speaking of excel – check this out from @MikeCP http://www.distilled.co.uk/excel-for-seo/.

@matt_storms: I have been using blekko and finding some interesting things.
@tomcritchlow: I must admit to not having used blekko too much yet.
@kmullett: It has some interesting results. They just blocked 1million domains! Blekko announcement. http://selnd.com/h0OKnE
@tomcritchlow: So blekko has pages like this: http://blekko.com/ws/distilled.co.uk+/links but is there a way to export/download them all?

@ashbuckles: @kmullett What is it about Majestic SEO (it’s a great tool) that you’re partial to?
@kmullett: @ashbuckles good question. I just think it has greater depth and I like the output.

@kmullett: Do you use many Google operators manually? allintext:, allinanchor:, allintitle:, etc Low return volume though.
@tomcritchlow: Nope don’t use them much myself. Tends to return poor quality data.

@garyjmag: Other than OSE, what is your favorite part of the SEOmoz toolset?
@tomcritchlow: The webapp is awesome too plus new Q&A section.

@tomcritchlow: One final thing, you should all follow @distilled – we have some very exciting news announcing next week :)

Link Audits with Tom Critchlow (@tomcritchlow) #seochat

On Thursday, March 10, 2011 Search Marketing Weekly will be hosting an #seochat on Twitter. Tom Critchlow (@tomcritchlow) will be our guest answering questions about Link Audits.

Details:

Starts at 7:00 pm Mountain Time
About 1 hour long
Use hashtag #seochat
Host: Ash Buckles

Transcript

Questions Answered

Q1 – Why should you perform link audits and how often should you do them?
Q2 – What are some of the obvious bad signs to look for when looking at your backlink portfolio?‬
Q3 – What does a ‘healthy’ link portfolio look like?
Q4 – What are some steps you should take to correct a poor link portfolio?
Q5 – What are the best (paid and free) tools for doing a link audit?

About Tom Critchlow

tom critchlowTom is responsible for running the ever-growing SEO team which includes improving processes, giving training and general support to all SEO projects within Distilled. Sometimes he even manages to get his hands dirty and work hands-on with projects.

Tom is also a Distilled evangelist, speaking at conferences all over the world, blogging all over the world and generally wearing his Distilled hoodie at every opportunity. Interests relevant to working in SEO include a deep rooted passion for Excel, a perverse joy in link building and fascination with analytics. Tom passed his GAIQ exam in 2010, scoring 2% more than Will Critchlow (BOOM!).

In his spare time Tom is usually found studying for an MA with the Open University, training in Wing Chun with Austin Goh or learning to play the piano. Other interests include; poker, board games, books, music, cooking, chess and juggling.

  • bikini for teen
  • first time anal sex vannessa
  • free full length video database
  • Hot girl show
  • free galleries young latina girl creampies
  • Lesbian videos
  • young asian blow
  • woman with two boobs picture
  • sexy naked men masterbating
  • xxx cuckhold
  • asian teen sex fuck tube
  • mojo videos
  • utube asian sex
  • Vidioes of sex
  • night sex videos
  • ebony teena tricked
  • young teen petite piss
  • son see mommy pussy
  • bigest black ass
  • mommys hot pussy
  • Richard cheese vagina
  • erotic pussy galleries
  • free nude pics sex pussy xxx
  • water polo girls naked
  • condom latex sex wife movies
  • webcam topless free
  • fuck his girlfriend
  • Hot to get girls
  • black teen anal booty ass xxx
  • free fine ass galleries
  • home teen sex vids
  • filipinos girls giving oral sex
  • watch free celebrities sex video
  • teen girl thumb pics
  • wet asian pussy
  • training girls for sex
  • free videos for boys
  • anal sex with french girl
  • free amateur sex home videos
  • free sleeping pussy vids
  • pink pussy gallery
  • freaky lesbian chicks
  • Fre lesbian
  • pics of to heaps wife
  • girls getting knocked up
  • bent over spreading ass an pussy
  • big black cumshots
  • latin teen girls
  • naked girls in thier s
  • Effects of masturbation
  • homemade amateur spy
  • big wet breasts video
  • feet pictures
  • mature young lesbian amateurs
  • mallu movies sex videos
  • perfect boobs pussy gallery
  • having sex with girl
  • interracial xxx thumbs
  • white patches on throat pictures
  • naughty christmas naked girls
  • Tara reid nude pictures
  • teen home alone masterbating on webcam
  • free videos of alix lakehurst
  • Nonnude teen model links
  • amateur girl running
  • livejasmin blacknwhite naked
  • tanya harding sex pics
  • petite hardcore anal
  • girl bikini gallery pics photos
  • free amateur homemade tube videos
  • Hot thai girl
  • granny ass pictures
  • vip independent girls webcam
  • black tits and ass
  • pussy model galleries
  • pov sex girl on top riding
  • naked girls southfield
  • ebony star feet
  • young teen european
  • hot japanese girls camel toe
  • hardcore sex xlips
  • xxx fuck video sex
  • girls sucking dick vids
  • sister drunk tits pussy
  • girls who fuck thier s
  • hardcore nude teens
  • facial videos free
  • free ebony big tit pics
  • panty naked gallery
  • Girls sex with girls
  • Hot girls message
  • tranny shemale teens
  • best ex girlfriend
  • free interracial with out virus
  • lesbian nigger
  • homemade movies utube old young
  • chav girls fuck one guy
  • big sexy tits pictures
  • aunt sarahs pussy
  • free asian kid
  • ass fuck movies hd bears
  • gallery japan
  • free wet mature pussy
  • free sex videos of devika
  • hardcore teen gangbang videos
  • Hot girl with no clothes
  • pussy galore smoke
  • naked sex vids free
  • billie piper videos topless
  • jessica naked
  • girl with inch tits naked
  • free movies teen dp blowjob cumshot
  • close up of white pussy fucking
  • sexy oral freud
  • handjob thunmbs xxx
  • free gallery bikini pics
  • videos of teens fucked by s
  • smacking wife pics
  • Lingerie big tit
  • neil young music video
  • sex on surfboard video
  • Hot naked chicks pictures
  • sex vids mpeg
  • girls ass dildoing
  • free young pre models pictures
  • japan liesban
  • little girl spanked pictures
  • sex withe mature moms
  • pretty young girl gallery
  • video downloads blondes sex
  • black beauty the adventures
  • hien spy cam teen girl shower
  • sexy fuck office
  • bikini teenager pic
  • mom suck my hard dick
  • young teen girl photos
  • sexy black lesbian booty fucked hard
  • my sexy moms ass
  • nude pictures of plump young ass
  • free shemale pantyhoses sex movies
  • sex movies curves
  • new girls only pics
  • anal amateur tube
  • amateur party or group
  • horny teen girl gallieries
  • young asain xxx
  • hot teen girl masturbating in sauna
  • hot yound pussy action
  • uncensored japanese teen pussy
  • free fuck videos movies
  • columbia girls teen
  • anal slut head fuck
  • black naked girls blowjob
  • watch girl teens tortured
  • free uniform sex galleries
  • houston fuck party
  • virgins sex vid
  • vert young arab girl movie
  • sexy elvira costume with boobs
  • shemale sucking own dick
  • names such as lesbian and babes
  • mature party videos
  • slutload mature teaches sex
  • tigers and girls
  • sexy young lips
  • fuckedup facial videos
  • xxx free black stories
  • hairy amateur teens
  • video of teens beating girl
  • extreme young teenage sex
  • teenage girls bedroom decor
  • amateur wives sluts
  • dream girl party favors
  • rubber glove blowjob video
  • sexy women blowjob pictures anal
  • free huge ass anal creampie
  • redhead teen fuck
  • naked pictures of tigers wife
  • bret micheals pam anderson sex video
  • Monica bellucci nude pussy
  • phat ass and pussy
  • blockbuster rent videos
  • fuck movies t home
  • online shopping for teenage girls
  • Anal sex symptoms
  • Fisting sex pics
  • sexy silk lingerie babes
  • mature amateur adult video
  • brunette young pussy intercourse
  • pics of shaved cunts
  • sexy legal anal teens
  • kate hudson sexy ass
  • sex video mature
  • young girl on torture rack
  • Broke back mountain sex scenes
  • bramuda triangle pussy shave
  • young brazilian teen facials
  • xxxn sex stories
  • trimmed pussy video gallery
  • housewives need sex only
  • wife never wants sex
  • blonde sucks huge black cock
  • girl giveing blowjob
  • teen arrested sexing sanger texas
  • teen babes fuck hard
  • shemale tube sex vedios
  • big mature tits hairy pussy
  • free female toying amateur
  • college girls on the toilet videos
  • ebony soft movies
  • asian girls in latex bondage pictures
  • sex movies beginning
  • Perfect boobs and ass
  • anal tube file
  • hot young naked blonde teens
  • black women long nipples
  • nerdy girls suck
  • wife first anal tube
  • sex stories without pictures
  • lesbian booty white girls
  • amatuer asian sex tube
  • teen schoolgirl stories sex
  • petite sophistie coupon code
  • fat old pussy fucking
  • Sex boobs tits
  • Big tit hoes
  • housewives naked together
  • naked free teen girls
  • celebrities when they were teen pictures
  • japanese exercise sex bike
  • asian inspired black chairs
  • pictures of katie kelley ass
  • shemale on girl sex
  • oldman fuck boy video
  • xxx lingerie mature
  • barely mature sex videos
  • Young lesbians pics
  • Best sex cam