Summary: Link Audits with Tom Critchlow on #SEOchat

Guest: @tomcritchlow of Distilled: http://www.distilled.co.uk . We’ll be discussing Link Audits. @tomcritchlow is responsible for managing the Distilled team and writing killer blog posts. He is also a Distilled evangelist and speaks at various industry conferences. Tom makes Excel look easy and passed his GAIQ exam in 2010.

@tomcritchlow: I’m normally responsible for managing the @distilled SEO team but right now I’m in Seattle working with @seomoz for a few months. I’m also a fan of science and an all round data geek.

Why should you perform link audits and how often should you do them?

This entirely depends on the size of site and industry you’re in. Smaller/nicer industries can get away with less often. But it’s important for everyone to do at least one! @willcritchlow wrote a great post here: http://dis.tl/gc9nS0. The principal is that you should always do an audit before starting with with a new client. To be sure there are no surprises!

There’s a great intro to link audits here: http://www.click2rank.com/2010/11/29/5-questions-to-ask-when-doing-a-link-audit/. This is a little old but a good one from @vanessafox too: http://dis.tl/ibbDd9. I know some SEOs in super competitive industries who have people dedicated to auditing and monitoring their own site’s links.

@kmullett: Would this be company link audits, competitive link audits or both?
@tomcritchlow: We’re mainly talking company link audits rather than competitive link audits here I think.
@ashbuckles: My question was all link audits but it’s important to segment as well.

What are some of the obvious bad signs to look for when looking at your backlink portfolio?

Obvious things to watch for: too much anchor text, not enough diversity, obvious paid links or any kind of footprint. I think link diversity is super important. Directory links are good for example, but bad if you ONLY have directory links. So you need to balance the profile. If you work with a brand who only has brand anchor text, throw some keyword rich links in! For manipulative/negative/malicious links (e.g. from copmetitors) are harder to spot though. In that case you need to go deeper and start looking at the linking IP blocks, see if you can find low quality link farms etc. Largely I just see links being devalued rather than sites penalised. That said, as soon as it becomes public (e.g. jcpenny) you can get slapped pretty hard.

@kmullett: We do client + competitive audit. If you don’t do an audit you can’t show gain in reports. :)

@kenjansen: How much is too much anchor text?
@shuey03: I think it all depends on what’s normal for a particular industry or niche.
@kmullett: Too much duplicate anchor text which is especially common across multiple site footers.

@jasonmun: I use Open Site Explorer to check for link diversity. Great tool!

@ashbuckles: How much is too much anchor text links? Doesn’t that depend on the competition? I see some #1 ranked companies with 99% anchor text, for example.
@tomcritchlow: yeah @ashbuckles makes a great point. This is all relative, so you have to balance your link profile vs competitors.
@jasonmun: Open site explorer is a good tool If the top 10 links are anchor text links, you know you are in trouble.

@shuey03: Do you see manipulative/negative/malicious links often?
@tomcritchlow: Nope – I don’t see manipulative stuff too often (not that works anyway) but I have come across it and it’s nasty.

@shuey03: Any good tools to help find linking IP blocks?
@tomcritchlow: Best tool for analysing linking IP blocks is majestic: www.majesticseo.com

@beyondcontent: What about getting balance between link diversity and links Google would class as unrelated/not suitable? Grey area..
@tomcritchlow: When I say diversity i’m mainly talking link type (e.g. directory, blog). I don’t think Google looks much at thematically related links…. #controvesial!

@kmullett: Have you tried any of the http://ontolo.com/ tools?
@tomcritchlow: Yep. Folks @distilled use them.
@shuey03: @kmullett does @ontolo have any tools to help with link audits?
@kmullett: @shuey03 @ontolo yes, they have many.

@beyondcontent: Unrelated links came up in @econsultancy article this week, newspaper sites selling footer links, blatantly spammy. The case against article marketing by @econsultancy http://goo.gl/PxZaU

What does a ‘healthy’ link portfolio look like?

I think I largely answered this in Q2 actually – basically a good diverse mix of links. Not relying on any one type too much. Here’s a good post on analysing a link profile to spot unnaturalness: http://www.seomoz.org/blog/advanced-link-analysis-charts. I don’t know how effective article links will be after the panda update. My analysis here: http://dis.tl/hPcgt1. This is a gem from @justinrbriggs http://dis.tl/e9b48x.

@jasonmun: What are your thoughts on blog commenting and forum link? I personally dislike them.
@tomcritchlow: Blog commenting is filthy IMHO. That said, I know folks who do it and it’s still highly effective. Sad in 2011!
@shuey03: I believe blog commenting and forum linking is valuable as long as it is on industry related sites and you provide value.
@ashbuckles: I still believe blog commenting has a place, socially. But not spammy, quick, pointless comments.
@JoshuaTitsworth: When you comment to just get a link and not to add to the blog post it falsifies the community.
@ashbuckles: Correct. I only comment when I ‘really’ have something to say.

@shuey03: If you have enough diversity, do you still see plenty of value in spending time building directory and article links?
@tomcritchlow: yep – article and directory links are still effective as part of a healthy balanced diet, I mean link profile.

@ashbuckles: So if you say Google doesn’t care as much about themed links, what are more important factors? i.e. branded links, etc.
@tomcritchlow: I think Google doesn’t look at themed linking because it’s too hard/noisy as a signal. Sites get links from all sorts of sites. Strong/trusted/diverse links are more important than themed links.

@jasonmun: Can you give us an example of how we can leverage social media for links?
@shuey03: Infographics are a great way to build links socially – Great post from @seomoz on infographics here: http://bit.ly/fV6eHp.

@saffyre9: re: Themed linking – do you have any examples/data on that?
@tomcritchlow: Not really I’m afraid. Gut feel/experience.

@tomcritchlow: Hey, while we’re here can I give a shout out to the @distilled Link Building conference we’re running: http://dis.tl/hBoY5q :)

@kmullett: Check linkback speed to index by typing in exact match phrase in Google then select latest to find when it hits the index.

What are some steps you should take to correct a poor link portfolio?

Correcting a link profile comes in 3 forms really:

  1. You got a penalty. If you get a penalty you need to clean up. Take down ALL the links you can that are even borderline. Then file reconsideration.
  2. You are unbalanced. If it’s just that you have an unbalanced profile you can usually just use that to drive your link building strategy going forward.
  3. Malicious from competitor. If it’s malicious – I’d recommend reporting to Google asap. Google hates that kind of thing. You often can’t get the links down. A useful tip is to watch for link networks – so look for footprints and try and contact the person behind the network.

This is a great article about link building with low quality links: http://dis.tl/fDxuLQ.

@JoshuaTitsworth: Would you say updating links rather than implementing a 301 is a good idea?
@tomcritchlow: I’ve heard that using 301 redirects can dampen/remove link penalties but I’ve little personal experience with it. I think that’s why they might work for removing a link penalty. If link juice/effects are destroyed.
@kmullett: Well a 302 would at least make more sense wouldn’t it? Temp move.

@shuey03: Have you found that Google actually listens if you report malicious links?
@tomcritchlow: They listen but don’t respond.

@davesaunders: How do you “clean up” bad links?
@ashbuckles: Sometimes you can request removal of links, take down duplicate content, remove doorway pages, etc. Another option to kill bad links, albeit risky, is to 404 pages and move content to another URL.

@jasonmun: What are your thoughts on Google Bowling? Anyway to avoid this?
@tomcritchlow: It’s actually pretty hard to do if you have an established site. I have *ahem* friends who have tried and failed to google bowl competitors out of the index. Not impossible, but very hard.
@jasonmun: I reckon the amount of effort to bowl a site can be better used optimising your own site.
@kmullett: There are automated tools out there that exist to facilitate such crap via pligg, comment spam, etc.

What are the best (paid and free) tools for doing a link audit?

By far and away the best tool for link audits: http://www.opensiteexplorer.org/ I know I’m biased but it’s great. As previously mentioned though, majesticseo is great especially for lower quality links: http://www.majesticseo.com/. I also still use yahoo http://dis.tl/dMZ75a good to get as many link sources as you can. And of course GWT is a no-brainer.

Once you have collected link URLs, analysing them is a must for serious/enterprise audits: http://dis.tl/dHghsQ. Not really a tool, but here’s some great visualizations of link profiles: http://dis.tl/8ZkUOn. Let me say it again, @seomoz’s http://www.opensiteexplorer.org/ combined with excel is pretty much all you need. Speaking of excel – check this out from @MikeCP http://www.distilled.co.uk/excel-for-seo/.

@matt_storms: I have been using blekko and finding some interesting things.
@tomcritchlow: I must admit to not having used blekko too much yet.
@kmullett: It has some interesting results. They just blocked 1million domains! Blekko announcement. http://selnd.com/h0OKnE
@tomcritchlow: So blekko has pages like this: http://blekko.com/ws/distilled.co.uk+/links but is there a way to export/download them all?

@ashbuckles: @kmullett What is it about Majestic SEO (it’s a great tool) that you’re partial to?
@kmullett: @ashbuckles good question. I just think it has greater depth and I like the output.

@kmullett: Do you use many Google operators manually? allintext:, allinanchor:, allintitle:, etc Low return volume though.
@tomcritchlow: Nope don’t use them much myself. Tends to return poor quality data.

@garyjmag: Other than OSE, what is your favorite part of the SEOmoz toolset?
@tomcritchlow: The webapp is awesome too plus new Q&A section.

@tomcritchlow: One final thing, you should all follow @distilled – we have some very exciting news announcing next week :)

Link Audits with Tom Critchlow (@tomcritchlow) #seochat

On Thursday, March 10, 2011 Search Marketing Weekly will be hosting an #seochat on Twitter. Tom Critchlow (@tomcritchlow) will be our guest answering questions about Link Audits.

Details:

Starts at 7:00 pm Mountain Time
About 1 hour long
Use hashtag #seochat
Host: Ash Buckles

Transcript

Questions Answered

Q1 – Why should you perform link audits and how often should you do them?
Q2 – What are some of the obvious bad signs to look for when looking at your backlink portfolio?‬
Q3 – What does a ‘healthy’ link portfolio look like?
Q4 – What are some steps you should take to correct a poor link portfolio?
Q5 – What are the best (paid and free) tools for doing a link audit?

About Tom Critchlow

tom critchlowTom is responsible for running the ever-growing SEO team which includes improving processes, giving training and general support to all SEO projects within Distilled. Sometimes he even manages to get his hands dirty and work hands-on with projects.

Tom is also a Distilled evangelist, speaking at conferences all over the world, blogging all over the world and generally wearing his Distilled hoodie at every opportunity. Interests relevant to working in SEO include a deep rooted passion for Excel, a perverse joy in link building and fascination with analytics. Tom passed his GAIQ exam in 2010, scoring 2% more than Will Critchlow (BOOM!).

In his spare time Tom is usually found studying for an MA with the Open University, training in Wing Chun with Austin Goh or learning to play the piano. Other interests include; poker, board games, books, music, cooking, chess and juggling.

  • porn movies wacth online free
  • nude amateur home camcorder videos
  • young porn stars little caprice
  • free online tits videos
  • big boobs free online movies
  • video
  • buy japanese black pine
  • online black porn community
  • sexy couples holloween costumes
  • video
  • asian mailorder wife
  • sex virtual reality devices on sale
  • video
  • full length sex toy videos online
  • wife deepthroating online video
  • free online erotic videos
  • video
  • movies halloween sex costume
  • video
  • video
  • online amateur porn
  • monster porn movies and buy
  • watch free online movies softcore
  • teen sex videos online free
  • black girl online forums
  • teen girls pussy for sale
  • video
  • free ebony adult online movies wmv
  • longest free porn videos online
  • free online video cartoon porn
  • naked men pics online
  • pictures of girls costume
  • olsen sex video online
  • watch ebony porn free online
  • mature men circle jerk buy pics
  • free online porn movies large
  • old and young teen online video
  • college girls sexfor sale
  • video
  • video
  • border patrol find girls to fuck
  • japan sex movies online
  • black porn watch online
  • free hardcore sex videos online
  • free anal movies online
  • free online orgasmic porn videos
  • Girls having sex online
  • wives online free porn videos
  • sex buy horny women oral
  • girl fucked in holloween costume porn
  • video
  • little caprice videos anal
  • dreamgirls naked on campus
  • online porn megavideo
  • backstabbing bitch online porn video galleries
  • order a japanies wife
  • order sexy soccer babes calendar
  • porn site buy pictures
  • video
  • sexy costumes on young girlspics
  • young buys naked
  • video
  • video
  • video of online sex toys
  • ray j sex video free online
  • video
  • video
  • sex horror movies online
  • free online sexy fuck videos
  • video
  • share and watch porn movies online
  • free online homemade sex videos
  • video
  • free online amateur hardcore porn
  • couples seduce teens in costumes
  • topless pics of katie price jordon
  • video
  • video
  • ladyboy porn videos view online
  • erotic online videos for women
  • online live webcam girls
  • asian sex on megavideo online
  • picture of japan border
  • free black adult online movies wmv
  • kick ass video sales
  • free online hardcore sex illustrated stories
  • buy wholesale erotic comics porn magazines
  • punkrock girl naked online videos
  • anal sex prices in china
  • penis pussy costumes
  • free porn movies online sexy wife
  • online porn video on demand
  • video
  • natural breasts videos mgp
  • online asian porn
  • online black amateur porn community
  • cartoon porn free online videos
  • touch a girls boobs online
  • video
  • girl teen mobster costume
  • indian movie online naked
  • huge nipples farmgirls
  • video
  • video
  • costume party sex
  • anal vids mgp
  • young ethnic homebuyers
  • sexy virtual fuck buy
  • anima sex warrior the movie online
  • average couples having sex online
  • free porn videos of katie prices
  • great anal sex toys for cheap
  • petite long evening gowns for sale
  • video
  • free online young porn video
  • pictures of halloween costumes for couples
  • free porn online rincon girls
  • free public nudity videos online
  • online video sex live free
  • erotic free online videos
  • free online anal sex
  • online lesbian sex stories
  • lomg male orgasm video
  • la petite academy online payment
  • watch free online porn movie
  • amateur anal video for sale
  • asian porn watch online
  • sex movies for sale
  • cheap porn movies
  • online mature hollywood movies
  • video
  • halloween costumes whores naked pictures young
  • video
  • sex videos at no cost
  • costumes for teenage girls
  • free online hairy mature porno videos
  • movie black moon foresale
  • teens webcam online post
  • free amateur wives online posts
  • video
  • free online sex pictures
  • Asian teen mgp
  • sexy online girls
  • video
  • free erotic movies online
  • free sex anime videos online
  • amateur submitted sex video online
  • video
  • dance your ass off video buy
  • sex fuck buy women florida oral
  • video
  • video
  • college girls sexfor sale
  • free online hardcore pussy licking videos
  • free fuck team five videos online
  • video
  • video
  • free online screaming pain porn movies
  • video
  • video
  • lesbian sex porn online
  • video
  • ass parade free online videos
  • lesbian costume sex
  • anoushka hardcore videos online
  • video
  • Teen online video
  • video
  • time traveler wife free online movie
  • free online crying fat porn movies
  • free online porn videos trini
  • free online chicks having sex
  • costume porn pictures
  • free online teen amimal sex
  • amateur sex tapes online free
  • free online hardcore lesbian porn movies
  • free anal sex films online
  • video
  • free vintage porn videos online
  • see free xxx sex online free
  • video
  • juicyonline amateur vids
  • videosale blowjob and handjob
  • free online pictures of topless girls
  • online best blowjob by black
  • black homemade sex videos online
  • asian cheap webcam
  • rihanna online free porn videos
  • asian models in sexy costumes
  • video
  • anal sex prices
  • free online wildest blacks porn videos
  • online interracial porn stories
  • video
  • black online video sex sharing
  • free female orgasm video online
  • free malayalam sex movies online
  • online sex tv movies
  • video
  • video
  • video
  • online porn video sharing
  • video
  • free group public sex videos thumger
  • free online t teen pussy videos
  • online gystyle sex videos
  • watch full length erotic movies online
  • free online lesbians sex videos
  • video
  • average couples having sex online
  • video
  • video
  • free online holly madison porn videos
  • free porn movie watch online
  • petite womens polo shirts for sale
  • threesome online sex videos
  • video
  • streaming sex online porn amateur
  • katie price naked pics
  • free online hardcore anal sex
  • mature gaping anal pay buy join
  • free online hairy mature porno videos
  • free online anal stretching videos
  • video
  • softcore movies online
  • black porn free online
  • free online s with naked teens
  • world party tour girl mgp
  • free sex luve videos online
  • video
  • sex in cowgirl costume
  • fuck machine anal online
  • shemale anime online video free
  • first time lesbian free online porn
  • video
  • online porn videos
  • erotic literture and video online
  • video
  • watch erotic movies online for free
  • video
  • costume porn free pics
  • Sex porn video online
  • video
  • free trini porn videos online
  • video
  • sex videos for free online watching
  • watch the movie teen witch online
  • video
  • free online young litte sex videos
  • milla monroe online sex videos
  • free online streaming sex videos
  • kick ass hit girl costume
  • petite southwestern apparel online
  • online shemale lesbian porn videos
  • black porn watch online
  • video
  • free xxx porn movies wacth online
  • mallu softcore movies online
  • male on shemale free movie online
  • black sex movies online
  • online girlfriend naked
  • pictures of girls with eating disorders
  • teen online streams sex
  • buy wholesale erotic comics porn magazines
  • watch bondage video sex online free
  • girls gone wild movies online
  • video
  • video
  • free suicide girls online videos
  • video
  • online movies that dont suck
  • sexy peasant girl costumes
  • online little young sex
  • sex porn xxx group online free
  • free online femdom handjob videos
  • video
  • asian sex sale
  • sex scenes from young adam online
  • girls sucking dick at clubs online
  • hardcore sex free online
  • facial abuse free online videos
  • video girl ai online comics
  • cheap erotic dvd movies
  • video
  • video
  • couples sexy costumes
  • naked pictures for sale
  • free safe comic erotic sexy online
  • video
  • hollywood sex scenes movie online
  • free online hardcore teen porn
  • free online videos of porn stars
  • free colassic porn movies online
  • teen hot sexy online videos
  • couples having sex online live free
  • verry cheap teen girl clothes
  • lesbian mgp girls milfs
  • video
  • californias asian dreamgirls calendar
  • online dating sites adult young teens
  • free online blonde porn
  • free video little caprice cumshots
  • cost benefit analysis of young carers
  • video
  • video
  • petite clothing antique riding jacket sale
  • pornstar jamie lynn videos for sale
  • costa mesa hot chicks gallery
  • watch pirates movie porn online
  • best underground porn videos online
  • video
  • free online pink pussy
  • free online lesbian asians having sex
  • pics of my fuck buy
  • sexy babes in halloween costumes
  • costa mesa hot chicks gallery
  • max hardcore sale schoolgirls euro edition
  • black widow free online hentai video
  • online sex reality show playboy
  • video
  • free online young females videos
  • online video prurient porn
  • meet for free online sexy girls
  • sex and the city fuck buy
  • online fuck sex videos free
  • freeonline family porn movies
  • free online erotic massage video
  • free xxx hardcore videos online
  • girls and teen accessories wholesale
  • e beckinsale naked pics
  • online shopping for teenage girls
  • online photos sexy mature woman
  • casual sex western australia fuck buy
  • scary girl costume ideas for teens
  • Lesbian online videos
  • video
  • free online grandpa sex movies
  • video
  • video
  • video
  • best watching sex video online
  • free online adult xxx porn vidoes
  • Teen fuck online
  • video
  • free movies mgp sex fucking
  • stories short online romantic erotic sexy
  • harem girls video for sale
  • mature video sales
  • free online hardcore videos
  • imgsrc naked girl
  • sex boobs online
  • cheap sex videos for sale
  • buy asian movie dvds
  • sexy costumes beer girl xl
  • video
  • Watch sex and the city full movie online
  • japanese school girl uniform wholesale
  • free sex anime videos online
  • free online erotic massages pictures
  • free muslimgirls pussy
  • hardcore anime movies online
  • watch porno girl time online
  • ea out online free porn videos
  • video
  • girls gone wild online videos
  • free online shemale lesbian sex stories
  • free online prn movies for girls
  • video
  • hardcore brutal sex stories online
  • free online hardcore sex voluptuous women
  • teen online sex movies
  • watch porn videos for free online
  • tracy lords porn movies online
  • free online sexy fuck videos
  • video
  • free online mature sex tales
  • pussy world order
  • family sex movies online
  • young boy fuck buy
  • free henti porn online movies
  • video
  • online amateur spanking video
  • sexy beauty belle costume
  • video
  • free online group sex photos movies
  • border girl fire sexy dance
  • video
  • katie price pussy upskirt
  • naked pictures of mariska law order
  • video
  • free online porn galleries for teens
  • hardcore lesbian sex online
  • online full length porn movie
  • free online porn videos on
  • video
  • full length porn movies online free
  • kate beckinsale sexy bikini pics
  • watch amateur porn movies online
  • Watch hindi sex movies online
  • video