Infographic – The Stars of Search Marketing via SEO.com

This is a really cool graphic that we just published over at SEO.com. It’s got some interesting facts about the brightest stars of search marketing… Hope you enjoy!
History of Search Infographic

Internet Law & How It Affects Search Marketing with David Mink (@dmmink) #seochat

On Thursday, April 21, 2011 Search Marketing Weekly will be hosting an #seochat on Twitter. David Mink (@dmmink) will be our guest answering questions about Internet Law & How It Affects Search Marketing.

Details:

Starts at 7:00 pm Mountain Time
About 1 hour long
Use hashtag #seochat
Host: Greg Shuey

About David Mink

David Mink has been at the forefront of web development for years. David received his Bachelor’s degree from Brigham Young University in Marketing. He then went on to receive his Juris Doctorate at the University of Alabama.

David has personally provided Internet consulting services for over one thousand businesses in the past several years. He has also developed eCommerce training curriculum for a number of business learning companies.

David enjoys group trainings and has presented Internet Marketing and Internet Law seminars at several Universities and corporations across the USA. David is the Chief Legal Officer for Dream Systems Media, and is a licensed attorney in the state of Utah.

Google Website Optimizer – PPC Landing Page Testing Checklist

If you have not yet put Google’s Website Optimizer to work, you are leaving money on the table.  Website Optimizer allows you to test and track your landing pages to ensure you are getting the most out of your landing page design as well as your pay per click advertising campaign.

Website Optimizer allows you to test your landing page from the headline right down to the point of sale (POS), so you know exactly where the leaks are in the page to make the necessary improvements.  The nice part is that you can test everything from the same location and if you are not technically savvy the help section is very user friendly and easy to follow.   Once you are all set up you should use a landing page checklist to test the necessary elements of your landing page for optimum conversion science.

√ Test Your Page Headline

The headline of your landing page should contain keywords that you used in the PPC ad and should tell the visitor that they are on the right page.  If you are using pay per click advertising the headline of your landing page is part of your overall Google Quality Score.  The headline must follow through with what is promised in the ad the visitor clicked on to arrive on your page. You can also split test the same landing page with two different headlines to see which one produces the best results.

√ Test Landing Page Copy

The landing page copy delivers what was promised in the pay per click ad and the headline of the page.  To write effective copy you must know your target market and some of the reasons for their search.  The copy should clearly state the facts, benefits, and speak directly to your target audience.  If you have two pages of copy you can use two different landing pages to see which copy produces the best result.  This is also known as split testing copy.

√ Test Your Conversion Funnel

This technique is the method you use to funnel your visitors to the action you want them to take.  Your page should be designed in a way that naturally leads your visitor to take action.  If you fail to achieve this your visitors will leave at different points in your page.  Website Optimizer will tell you exactly where your visitors are leaving the page so you can determine how to make improvements.  If your visitors are not making it through your page they will never take the action you want them to take.

√ Test Your Forms

If the forms on your site where your visitor takes action are not working properly this could be costing you leads and even sales.  Website Optimizer will help you keep tabs on how well your forms are working and if it is necessary to modify them if they are an opt-in form.

As a general rule, test your landing pages consistently and frequently and remember to make only one change at a time so you can determine what is working and what is not.

Debra Leitl is the Mentor in Residence at eMentormarketing.com you can find her on twitter @MentorMarketing. Her specialty is interactive marketing with a focus on ecommerce and online marketing strategy. She has over 15 years of professional work experience in retail business management, strategic management consulting, and new business development.

Google’s Dynamic Keyword Insertion Exposed – PPC Tactic

Pay per click advertising is a great way to drive immediate traffic to your website while you are waiting for SEO efforts to kick in.  If you have already started a PPC advertising campaign and have become familiar with the process, there is a PPC tactic called Google Dynamic Keyword Insertion that you should be aware of.  If you are not familiar with Dynamic Keyword Insertion it is a part of Google AdWords that helps you to save time when creating multiple ads for a pay per click advertising campaign.

What Exactly is Dynamic Keyword Insertion or DKI?

If you run multiple AdWords campaigns Dynamic Keyword Insertion provides you with a way to insert keywords into ad headlines in an automated fashion without having to type them in by hand.  This can be a real time saver if you run more than one campaign or if your PPC campaign is huge.

Although Dynamic Keyword Insertion helps PPC experts manage campaigns easier, DKI can also be used to manage multiple campaigns when you have a small business.  Like anything that makes life easier there are also things that you must be aware of when using this tool for pay per click advertising.

AdWords Tips for Using Dynamic Keyword Insertion

The first thing to remember when using Dynamic Keyword Insertion is you must be original if you want your ad to receive click throughs.  Additionally, one of the aspects of a good headline is using the keywords and phrases your audience uses in their organic searches.  If you use the words your visitors use they will notice that the words are being used in your ad and click on it.

  • Consider the Character Length: When using DKI there is a 25-character limit for writing headlines in Google AdWords.  If you have a keyword phrase that is right at the limit you can use a few of the keywords intermixed with an original headline.  You should use extra words that emphasize a benefit such as “reduced,” “fast,” or “easy”.
  • Be Descriptive: Make sure the headlines you write clearly describe what the reader can expect when they arrive on your page after clicking through the ad.  “Make Money Fast!” is not going to do the trick however, “Discount NFL Tickets” tells the reader a little more about what to expect.
  • Keep the Letter “F” in Mind: Visual tests of Internet surfers have shown that most people scan the page in the form of the letter “F” looking down the left side and then across to the right.  If the headline of your ad is unique it is highly likely it will capture the attention of your target market based on this pattern.

Finally, make a point of testing and tracking all of your pay per click advertising campaigns.  More often than not, changing something as simple as one word can change the course of your campaign and testing ensures that you get the most out of your PPC marketing dollars.

Debra Leitl is the Mentor in Residence at eMentormarketing.com you can find her on twitter @MentorMarketing. Her specialty is interactive marketing with a focus on ecommerce and online marketing strategy. She has over 15 years of professional work experience in retail business management, strategic management consulting, and new business development.

Workshop & Webinar: Cornucopia of Search

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Discover the secrets to maximizing Return on Investment at the Cornucopia of Search workshop. Our last workshops have been hits, but this one might even be better. This time, it’s all about ROI and making the most money for your marketing buck. If you can’t come in person, we’ll also be streaming it live online.

Topics include:

  • ROI of Search Marketing
  • Proving ROI Through Google Analytics
  • Getting an ROI Out of Social Media
  • Creating an Online ROI Secret Sauce

SEO Workshop: Cornucopia of Search
Date: Thursday, Nov. 18 2010
Time: 8:00 AM – 12:00 PM
Location: Noah’s in South Jordan
322 West 11000 South
South Jordan, UT 84095

The workshop will be a smorgasbord of how to leverage online strategies and tools to both deliver and prove a big ROI from search marketing. It will be especially useful for marketers trying to show their value to their boss or to their clients.

Plus, we’re providing breakfast at 8:00 AM.

Schedule:

8:00 – 8:30 AM

Breakfast and Networking

Come early. Get a good seat. Eat some food. Talk with folks.

8:30 – 9:15 AM

ROI of Search Marketing: Nelson James, President of SEO.com

Nelson is bringing the stats and showing what online campaigns bring in the most money, dollar for dollar. You’ll also see nationwide trends of how marketing is shifting from traditional strategies to digital marketing that is trackable, more targeted and more efficient.

9:15 – 10:00 AM

Proving ROI Through Google Analytics: Greg Shuey, Director of SEO

Nobody knows Google Analytics like Greg. He’ll show you how to track each click and each success and failure. . This is how you’ll be able to show your boss the fruits of your efforts. Analytics is like the compass that guides each campaign. Shuey will demystify Google analytics so you can use it immediately.

10:00 – 10:45 AM

Getting an ROI Out of Social Media: Vince Blackham, Director of Social Media

Social media is the buzz right now. Getting followers and engaging them is one thing. But, can it really make you money? Can it really bring more business? And if it can, can you see it? Can you get an ROI out of Social Media? The answer is yes. Vince will show you social media strategies that go beyond just creating a Facebook and Twitter account.

10:45 – 11:30 AM

Creating an Online ROI Secret Sauce: Scott Smoot, SEO Manager

Since Scott wants it secret, we can’t give this all away, yet. But, his secret sauce will help you know how to create your own unique combination of SEO, PPC, conversion, design and social media to increase overall ROI. Basically, search marketing is more than just one component, and Scott will show you how to create the right mixture for your business.

11:30 – 12:00 PM

Meet with a Search Expert

Meet with a Search Expert & Receive a Free Website Analysis.

To learn more, click here.

Facebook Questions Launches Today (Limited Release)

Today at 1pm PST Facebook’s long anticipated feature Facebook Questions went live to a small number of their users. This feature allows Facebook users to ask questions and get answers from anyone in the Facebook community, which is now 500 million strong.

When announced by Facebook in this blog post, they specifically highlighted the following features:

  • All questions are made public to the entire community, not just your friends
  • Questions can be tagged with keyword(s) to associate them with specific topics
  • Anyone can browse questions by topic

So the big question that most marketers have on their minds is how can you use Facebook Questions? Well, as noted above, this is only open to a small number of users right now. If you are selected by Facebook, you will see a notification that you can now us the service. Facebook has stated that they will expand the service to more and more users until they roll it out community wide.

Facebook isn’t first to launch such a service, in fact, there are many other websites already playing in the Q&A space right now including Answers.com, LinkedIn Answers, ChaCha, Aardvark, Quora, Yahoo Answers, and Replyz. Facebook, however, has quite the advantage since it has the largest community of people who can be involved than any of the mentioned services. Another advantage they have is the fact that the community is already used to asking questions amongst their friends in the social space.

Currently, Yahoo Answers is probably the biggest success story in the Q&A space. They are generally ranked well when stats of Q&A services surface from time to time.

Twitter, although not a Q&A service is also seeing a huge amount of questions coming through their service. This is one reason why sites like Replyz tap into Twitter users and provide a way for marketers to leverage those opportunities to promote their brands, products, and services.

I am super excited to see what becomes of this since it could potentially mean that I and other online marketers can leverage this feature on Facebook to continue to grow their brands and steal market share from larger players in the search marketing space. More to come as this new feature fully develops and is rolled out to the entire community.

Speaking Pitch Form For SMX East 2010 Now Open

I was just made aware that the speaking pitch form for SMX East 2010 is now open so head on over and submit your pitch.

Be ready to provide a 2 to 7 paragraph bio describing your experience and your expertise in the search marketing field. You should also be ready to provide a 2 to 7 paragraph pitch for one of the several sessions that will be covered at the event.

Speaking spots fill up very quick, so act fast and make your pitch today!

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