Open Mic on #SEOchat 9/29/11

September 29, 2011 By Leave a Comment

Due to some unfortunate circumstances, our previously scheduled SeoChat guest will not be able to join us.

So, because I don’t want to let anybody down, we’re going to have an Open Chat night. Bring your own topics and I’ll bring mine.

First on my list of topics tonight is Analytics Google or otherwise. Is $150,000.00 per year realistic even for enterprise solutions? Is up-to-the-minute analytics necessary or will daily updates suffice? Have you ever thought about hosting your own analytics package? You can with www.openwebanalytics.com. Think about it.

I’ll see you all at 6:00 PM Pacific, 9:00 PM Eastern. #seochat

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Best Practices For Success In Local Marketing With Michael Dorausch

May 17, 2011 By Leave a Comment

On Thursday, May 19, 2011 Search Marketing Weekly will be hosting an #seochat on Twitter. The featured guest will be Michael Dorausch (@Chiropractic) and he is going to answer questions about how to leverage local search for your business and your clients.

Details:

Starts at 7:00 pm Mountain Time
About 1 hour long
Use hashtag #seochat
Host: Tim Biden

About Michael Dorausch

Michael DorauschMichael Dorausch is President and Founder of Planet Chiropractic, an online resource developed to serve both chiropractors and those interested in the chiropractic field. Michael’s reputation in the online search community is not for his chiropractic skills, but rather for his ability to drive traffic to websites by means of social media, organic SEO rankings, and consistent article creation. His unique approach to acquiring web traffic has been highlighted in full-page articles in both Investor’s Business Daily and USA Today.

Michael’s extensive knowledge in the area local search has developed from years of active engagement both online and off-line. Tools like lead generation call services, eye tracking, local business landing pages, organic local SEO, online review services, and many more have been utilized to provide the results he sees daily. He is looking forward to sharing the best of those discoveries with you.

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PPC and SEO Working Together with Joanna Lord (@joannalord) #seochat

March 29, 2011 By 1 Comment

On Thursday, March 31, 2011 Search Marketing Weekly will be hosting an #seochat on Twitter. Joanna Lord (@joannalord) will be our guest answering questions about PPC and SEO working together.

Details:

Starts at 7:00 pm Mountain Time
About 1 hour long
Use hashtag #seochat
Host: Dan Patterson
Transcript

Questions Answered:

  1. How do the overall strategies for SEO and PPC differ?
  2. In your experience, are SEO & PPC complimentary or cannibalistic? Why?
  3. Should you use the same landing pages for PPC & SEO?
  4. What insights can you gain for SEO from PPC, and vice versa?
  5. Tell us how tracking PPC campaigns aligns/differs from SEO.

About Joanna Lord

Joanna LordJoanna Lord is the Director of Customer Acquisition at SEOmoz.org, a leading SEO software company out of Seattle, WA. While she currently heads up SEOmoz’s paid search, affiliate, and acquisition marketing efforts, she is also a well-known social media enthusiast and frequent conference speaker. Her diverse experience in data analysis, paid search marketing, search engine optimization and content creation enables her to provide tactical acquisition strategies that work.

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Copywriting with Brian Clark (Copyblogger) #seochat

February 23, 2011 By 3 Comments

On Thursday, February 24, 2011 Search Marketing Weekly will be hosting an #seochat on Twitter. Brian Clark (@copyblogger) will be our guest answering questions about Copywriting.

Details:

Starts at 7:00 pm Mountain Time
About 1 hour long
Use hashtag #seochat
Host: Dan Patterson
Transcript
Questions Answered:

  1. How does content marketing differ from copywriting?
  2. How can SEOs better improve their copywriting?
  3. Do you have a recommended process for coming up with effective SEO and sales friendly copy?
  4. How does copywriting differ for B2B and B2C audiences?
  5. What steps did you take to grow your subscriber base?

About Brian Clark

Brian Clark - CopybloggerBrian Clark is a ten-year-veteran of Internet publishing with millions of dollars in sales thanks to a mix of online educational content and direct response copywriting. His blog Copyblogger is read by over 137,000 people and is one of the most popular in the world according to Technorati.

Read more about Brian here: Who the Heck is Brian Clark?

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Content Marketing with Lee Odden on #seochat

January 10, 2011 By 12 Comments

On Thursday, January 13, 2011 Search Marketing Weekly will be hosting an #seochat on Twitter. Lee Odden (@leeodden) will be our guest answering questions about Content Marketing.

Details:

Starts at 7:00 pm Mountain Time
About 1 hour long
Use hashtag #seochat
Host: Dan Patterson

Transcript

Questions Answered:

  1. What are the most effective forms of content marketing?
  2. After blogging, what’s the next best way to establish yourself as a thought leader in your industry?
  3. How has content marketing changed in the last few years? How do you think it’ll change in the next two?
  4. What are the best ways to market content across multiple channels?
  5. How do you keep your content from being ruined by SEO, but still be effective for SEO?

About Lee Odden

Lee Odden is CEO of TopRank Online Marketing, an industry leading digital marketing agency focused on helping Fortune 1000 companies improve customer relationships, grow new business and brand visibility online.  He also writes about Social Media SEO & Content Marketing on TopRank’s Online Marketing Blog, rated one of the top marketing blogs on the internet by Advertising Age.

Odden has been cited by numerous publications such as The Economist, U.S. News and DM News and leading industry books including: Search Engine Marketing Inc., Marketing in the Age of Google and Content Rules. He’s been a speaker at digital marketing industry conferences and training workshops in New York, London, Hong Kong, Sydney, San Francisco and many others. Odden serves on the board of advisors for Search Engine Strategies and is a past advisor to the DMA and MIMA.

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Will Scott on Local SEO #seochat

December 3, 2010 By 1 Comment

On Thursday, December 9, 2010 Search Marketing Weekly will be hosting an #seochat on Twitter. Will Scott (@w2scott) will be our guest answering questions about Local SEO.

Details:

Starts at 7:00pm Mountain Time
About 1 hour long
Use hashtag #seochat
Host: Dan Patterson

About Will Scott

Will Scott has been helping small businesses get online since 1994 – that’s right, 1994 – before most people even knew there was an Internet. Since then, Will has been focused on making information more accessible online. In the classroom teaching technology to professionals or in the boardroom presenting the value of online business to fortune 1000 companies, Will is passionate about the impact of the Internet on business.

As technical and production lead for eWebBoss.com, Will oversaw the production of 10′s of thousands of small business web sites. With WebBoss will worked collaboratively with small business owners helping them realize their vision online.

At YPsolutions, now Local Matters Inc., Will was responsible for creating systems which enabled the production of thousands of online phone directories. While at YPsolutions Will also got to demonstrate the importance of small business success to yellow pages publishers as they sought to provide leads to local businesses.

At Search Influence, Will leads a team of 20+ dedicated professionals who put customer enthusiasm first. We believe that the Internet, Search Engine Marketing, Search Engine Optimization and Social Media need to become accessible to small business for their success.

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Kenny Hyder on Keyword Research #seochat

November 24, 2010 By 3 Comments

On Thursday, December 2, 2010 Search Marketing Weekly will be hosting an #seochat on Twitter. Kenny Hyder (@kennyhyder) will be our guest answering questions about keyword research.

Details:

Starts at 7:00pm Mountain Time
About 1 hour long
Use hashtag #seochat
Host: Dan Patterson

Transcript

Questions Answered

  1. What is your process for keyword research?
  2. What are your favorite tools for keyword research and why?
  3. Is keyword research more reactive or proactive? Is there a balance?
  4. What are some things to avoid when doing keyword research?
  5. What criteria do you use to determine if a keyword is worth going after?

About Kenny Hyder

Kenny HyderKenny has been helping businesses with their online and SEO strategies since 2004. Originally starting as an in-house SEO, Kenny eventually branched out to start his own internet marketing business. His first business was eventually bought out by a much larger internet marketing firm.

Today he runs Hyder Media, servicing clients in the areas of: SEO, social media & ORM. His experience has led him to work with some of the largest brands online, including several Fortune 500 companies – helping them with their search marketing strategies. Kenny is also a speaker at some of the largest internet marketing conferences including: Pubcon, SMX, Blogworld, Affiliate Summit, & DMA.

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David Leonhardt on Multinational SEO #seochat

October 19, 2010 By Leave a Comment

On Thursday, October 21, 2010 Search Marketing Weekly will be hosting an #seochat on Twitter. David Leonhardt will be our guest answering questions about Multinational SEO.

Details:

Starts at 7:00pm Mountain Time
About 1 hour long
Use hashtag #seochat
Host: Dan Patterson

Transcript

Questions answered:

  1. Is there a must have checklist for better international SEO?
  2. What are the most important things to do on-page for int’l SEO?
  3. How do you help a site rank for multiple languages?
  4. Do you link build differently for int’l SEO?
  5. How does geo-targeting play into SEO factors?

About David Leonhardt

David Leonhardt runs The Happy Guy Marketing, a Canadian-based SEO company and freelance writers agency.  He has successfully run SEO campaigns in French, Spanish and German (as well as English).  This self-admitted social bookmarking addict runs Canada’s social bookmarking website, Zoomit Canada, and can often be found on Twitter passing news, tips and links.  He lives in the country (not “the sticks”) with his wife and two kids.  In his past life, he was spokesperson for the Canadian Automobile Association (CAA) and CAA Ontario.

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