Community Management & Monitoring with Amber Naslund (@ambercadabra) #seochat

On Thursday, July 14, 2011 Search Marketing Weekly will be hosting an #seochat on Twitter. Amber Naslund (@ambercadabra) will be our guest answering questions about community management and monitoring.

Details:

Starts at 7:00 pm Mountain Time
About 1 hour long
Use hashtag #seochat
Host: Ash Buckles

Questions:

  1. What are the best community platforms available?
  2. Where do you see mobile impacting communities?
  3. Does seeding/promoting a conversation help/hurt the community?
  4. Can you explain how Google+ will change monitoring?
  5. How does community help/hurt ones reputation management?

Read the Summary

About Amber Naslund

Amber Naslund is a communications and business strategist, and the VP of Social Strategy for Radian6. In her professional role, she cultivates the Radian6 brand through speaking, content creation, and client strategy and support.

For the past 15 years, Amber has worked with businesses of all sizes, from the Fortune 50 to startups and local nonprofits, to lead branding, communications, and client experience initiatives. She’s enjoyed a diverse career as a fundraiser, client services professional, marketing and communications executive, and entrepreneur. Today, she focuses her work and writing on creating effective change, and solving business problems through better communication, online and off.

Amber is also a frequent speaker at conferences and private events, talking about the intersection of the web, communication, and business culture. Amber is an avid writer and passionate content creator, and her blog has been been recognized among Forbes’ 20 Best Social Media and Marketing Blogs By Women, as PostRank’s top community management blog of 2009, as one of the Top 10 Social Media Blogs of 2010, and among the AdAge Power 150. Her first book – coauthored by digital strategist Jay Baer – will discuss the impact of the social web on internal business, and will be published by Wiley & Sons in February 2011.

Social Media & SEO with Laura Fitton on #seochat

On Thursday, January 6, 2011 Search Marketing Weekly will be hosting an #seochat on Twitter. Laura Fitton (@pistachio) will be our guest answering questions about social search engines.

Details:

Starts at 7:00 pm Mountain Time
About 1 hour long
Use hashtag #seochat
Host: Ash Buckles
Transcript
Questions Answered:

  1. What are the SEO benefits of social media?
  2. How does a small biz effectively use Twitter?
  3. What are best ways to monitor your social media activity?
  4. What are the benefits of Promoted Tweets, Trends and Accounts on Twitter?
  5. Do you have any 2011 predictions about Twitter, Facebook, YouTube, etc.?

About Laura Fitton

Laura Fitton, CEO of www.oneforty.comOnce upon a time known as “Queen” of Twitter, Twitter’s own mom-at-home to tech CEO Cinderella Story is CEO/Founder of www.oneforty.com and co-author of Twitter for Dummies.

You can read her story in the Boston Globe, on Xconomy.com or watch her Mixergy interview.

Credited with explaining Twitter’s business value to @GuyKawasaki, in a Google TechTalk, at top business schools and to thousands of others tech leaders, she’s been speaking professionally about the business use of Twitter since October 2007.

She launched the first Twitter for Business consultancy in 2008 and began work on oneforty while writing Twitter for Dummies. Consulting clients included IBM, Ford and Johnson & Johnson and she’s been quoted in more than 100 national publications including the Wall Street Journal, Forbes, Fortune, Newsweek, and BusinessWeek. She also raised $25,000 for Charity: Water in December 2008 in the first major “donate by tweeting” charity campaign,@Wellwishes.

Laura believes that everyone can benefit – dramatically – from Twitter because of its power to overcome isolation. Watch her “Twitter: A Love Story” talk from #140Conf NYC

Her most urgent message: “Twitter overcomes human isolation. The people you meet on Twitter remove the obstacles that hold us back in our everyday lives.”


Using Social Networking Sites To Improve Your Online Business

Social networking sites are now in vogue. Most of the people participate in the various social networking sites. Thus, if you participate and promote your website through the social networking sites, more visitors will come to your website. Promotion of your website through the social networking sites is one of the most important online business strategy involved in search engine optimization. This is one of the easiest online business strategies to better the ranking of your website in the search engines.

What are social networking sites?

A social networking site is the one that allows people to join a virtual community based on a particular subject. Such sites help in increasing your acquaintances. There are various kinds of networking sites based on friendship, dating, marriage, business, finance, books and many more. Some of the known social networking sites are Facebook, Twitter, MySpace, LinkedIn, Digg, Dweet, Idea Café, JIGSAW, Xing etc.

Using social networking sites

  1. Understanding the usage – It is important to understand the usage of the different social networking sites as different sites operate in their own way. Facebook is different than twitter, and twitter is different than MySpace. Again MySpace operates differently than Digg and so on.
  2. Use only those that you understand – Use only those networking sites that you have an understanding of.
  3. Know why you are using the site – It is important for you to know why and for what you are using this site. Consider the primary goal toward using the site.
  4. Use the sites to draw attention – Use the social networking sites to draw attention rather than operating through those sites. Promote your business through the networking sites.
  5. Control access to your networking accounts – You should determine if all the employees can have access to your social networking account and pages.
  6. Determine on the target audience – You also need to determine on the target audience for your website and your products. Then you can promote your website accordingly in the social networking sites.

However, there are some risks too of using social networking sites for your online business strategy. It is necessary to be aware of the risks and weigh them accordingly.

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