Creating Authority Through Content with Loren Baker (@lorenbaker) on #SEOchat

On Thursday, August 11, 2011 Search Marketing Weekly will be hosting an #seochat on Twitter. Loren Baker (@lorenbaker) will be our guest answering questions about Creating Authority Through Content.

Details:

Starts at 7:00 pm Mountain Time
About 1 hour long
Use hashtag #seochat
Host: Ash Buckles

About Loren Baker

Loren Baker is the Vice President of Services at Blue Glass Interactive, an internet marketing company with offices in Florida, Utah, New York, and California. In his role at Blue Glass, he oversees all of the company’s service offerings and teams.

Prior to assuming his position at BlueGlass, Loren co-founded Search & Social, an agency specializing in innovative search marketing and social media engagement tactics. Loren is a pioneer in the search marketing industry. He is the Managing Editor of Search Engine Journal, an AdAge Top 10 blog that he created in 2003 to cover search marketing news and tactics. Over the last decade, Loren has consulted with Fortune 500 companies, universities, financial institutions, and startups. He has successfully assisted them with the development of their strategic online marketing campaigns.

Loren has been featured on CNN, NPR, PCWorld, BusinessWeek, ZDNet, PRWeek, TechCrunch, Mashable, and AdAge and is a regular speaker at SMX, Pubcon, and other conference series. He was a member of advisory panels at Yahoo and Microsoft Search.

Getting the Most SEO Benefit Out of Social Media with Kevin Mullett (@kmullett) #seochat

On Thursday, April 28, 2011 Search Marketing Weekly will be hosting an #seochat on Twitter. Kevin Mullett (@kmullett) will be our guest answering questions about Getting the Most SEO Benefit Out of Social Media. Details: Starts at 7:00 pm Mountain Time About 1 hour long Use hashtag #seochat Host: Dan Patterson

About Kevin Mullett

Kevin Mullett, leads the Cirrus ABS vertical market product development efforts and social media programs. Kevin is a proven and experienced web developer, marketer, and user interface designer with over 12 years experience in website and internet marketing experience. Kevin has many professional accommodations for his work including an ADDY award for interactive design excellence and has been an integral part of over 300 custom websites and e-business solutions. Kevin leverages his 15 years experience in sales and marketing along with a passion for social media, search engine marketing, great design and usability to help Cirrus ABS create web marketing solutions that make our clients successful.

Let’s Chat & Be Social – #SocialChat

“With great power, comes great responsibility …”

Ah, the wisdom of Peter Parker’s Uncle Ben, if only we all had a mentor like Spiderman’s, especially in the world of social media marketing.

As marketers who encourage and train businesses to engage in this powerful medium, we do possess a great power, the power to reach people in a very personal way. With that power comes the responsibility to respect the community of users and their communication space.

As discussed by Jason Daley for Entrepreneur Magazine, social media has the potential to tear down barriers to communication and remake the way businesses communicate within their own corporate structures as well as how they communicate with their customers.

A common concern among many social media experts is how will business communication and marketing affect the potential of social media to connect people. Do we really want to see our Twitter streams clogged and polluted with spam?

We have come to a fork in the road, and leadership is now required. As we harness the power of social media, we must take on the responsibility to respect what social media truly is and why people have taken to it in mass.

Social media has become so popular so quickly because, at its core, it fulfills the basic universal human need to reach out and connect with other people. It fulfills our overpowering need for relationship. That is where the impact of social media derives its power, the ability to facilitate the formation of relationships.

It is the relationship factor that we need to both encourage and respect.

But as leaders, how do we do that? What kinds of marketing practices will we put into place to maintain the integrity of social media?

Those were the questions that have gotten people talking and sharing and learning. It only took one short conversation to realize that this should be an ongoing process, and that lots of people should be involved.

Welcome #SocialChat, a moderated Twitter discussion group started to explore all the latest trending topics related to social media and social networking. The official discussions are scheduled each Monday at 9:00pm EST with topics and experts voted on by those interested in taking part. Anyone can nominate an expert they would like to learn more from. Or if there is a particular topic or question that is of interest, it can be posted to the SocialChat Moderator Board. Each Friday at noon, the topic/speaker with the most votes on the SocialChat Moderator Board will be announced for the following Monday’s chat.

Beginning Monday January 24th at 9:00pm EST Alan K’necht and I will be kicking off what is sure to be a very lively discussion session. Alan, @aknecht, is an expert in his own right and has much to say on the historic roots of social media and marketing communication. What a great way start the discussion than with a look at where we’ve come from.

Take responsibility. Be a part of the discussion. Join #SocialChat.

Social Media and SEO Discussion

The first #seochat of the new year turned into a community effort.  Enjoy the summary of crowdsourced wisdom on Social Media and SEO.

Guest: Laura Fitton – the CEO/Founder of http://www.oneforty.com and co-author of Twitter for Dummies.  Twitter for Business consultancy: http://pistachioconsulting.com.  Laura (@pistachio) is the girl who fell in love with Twitter. Details: http://speakertext.com/videos/604 .

Most active contributors: @kmullett, @SEOAware, @JadedTLC, @aknecht.

SEO benefits of Social Media

  • Quality traffic interested in subject, product, service
  • Quality link building: twitter scrapers, citation via bios, name, address, phone, link etc.
  • Content discovery faster than a site map.  Twitter has VERY strong google juice. Google has a direct tie into Twitter’s firehose = search signals. Google news now sorts by shares.
  • Realtime search benefits
  • Increased and affordable visibility. Google & Bing know about URLs and reference them as a link indicator.
  • Beginning or establishment of trust

In addition, it forces the technical types to focus on building relationships. With social media, it is easier to promote link bait.  Networking with webmaster bloggers helps to obtain inbound links.

There is no seperation of SEO & social media, different facets of the same coin.  SEO today means creating a plan that integrates many facets of online & offline marketing. Bing + Facebook deal puts things your social circle is saying right in the SERPs. Blurring the line further between SEO and Social Media.

How does a small business effectively use Twitter?

  1. to keep up to date on what’s happening within their industry in a extremely timely manner.
  2. great way to network, exchange idea and lurk for tweets etc. on problems & respond when you have the solution.
  3. small business can create an environment where their clients can stay up to date on the topics of interest and communicate on their own time.

Any small business needs to be consistent in how it uses Twitter. Use search to identify target audience needs, and craft a response.  Make sure your business has authentic, personal interaction with followers. It’s useless to businesses who don’t.  Listen. Learn. Care. Serve.

People exposed to brands in SM are about 2.8x more likely to search for them http://scr.bi/dNZFrn.

Tactical guidance, tips & tools for small business: http://oneforty.com/search?query=small+business

Best ways to monitor your social media activity.

  • URL shorteners like bit.ly. Even better – your own URL shortener, like YOURLs.org.  If you host with GoDaddy, Yourls.org’s shortener is now an app they offer.
  • Get a username as soon as you know about a new SM platform. You want to be consistent so your followers know where to find you
  • Social Mention scans quite a few social media sites for keywords. Google Realtime or even Twitter search is superior because Social Mention misses a lot.
  • Watch followers who are not bots, and fans via facebook and who comments and engages with your brand.  You have to talk to them too.
  • Use your brain to make an overall decision.  Don’t depend on only Social Meida tools to monitor influence and/or success.
  • Do not limit analytics to traffic. Look also to conversions via that traffic, mentions, awareness, offline interactions.  Set a goal and monitor success.  Tag every link you use in social media to see if it generates traffic and conversions.

List of tools to monitor Social Media activity http://oneforty.com/category/group/Business-Marketing

Tools to monitor your social media activity http://bit.ly/gd90q

More Tools

  • trackur
  • PostRank
  • at the VERY least you want search columns in your twitter client or a business dashboard
  • brandseye
  • “SEO site tools” extension for Google Chrome.  It shows social data in Google Analytics.
  • Google Alerts
  • Twitter search

Mongoose Metrics was on the of Promoted Tweets pilot and posted their results http://14t.me/fd2xqz

2011 predictions about Twitter, Facebook, YouTube, etc.

  • I predict more people and businesses will sign up for Twitter, but few will take the time to learn to use it effectively.
  • I hope someone protects consumers from @Facebook’s dangerously aggressive privacy moves
  • The Social Media Bubble will get even bigger & then implode in 2012 when they realize many of the companies make no money.

Post on predictions > 7 Online Marketing Predictions for 2011

Lyena Solomon is an internet consultant who helps businesses make money through effective websites and profitable online marketing and advertising. Lyena is a website analyst and strategist with extensive development and website usability experience. When helping companies, her main focus is on return on investment, profitability, goals, targets and visitor engagement. She has been in internet business for 15 years.
Website:
http://www.netspritner.com

Social Media & SEO with Laura Fitton on #seochat

On Thursday, January 6, 2011 Search Marketing Weekly will be hosting an #seochat on Twitter. Laura Fitton (@pistachio) will be our guest answering questions about social search engines.

Details:

Starts at 7:00 pm Mountain Time
About 1 hour long
Use hashtag #seochat
Host: Ash Buckles
Transcript
Questions Answered:

  1. What are the SEO benefits of social media?
  2. How does a small biz effectively use Twitter?
  3. What are best ways to monitor your social media activity?
  4. What are the benefits of Promoted Tweets, Trends and Accounts on Twitter?
  5. Do you have any 2011 predictions about Twitter, Facebook, YouTube, etc.?

About Laura Fitton

Laura Fitton, CEO of www.oneforty.comOnce upon a time known as “Queen” of Twitter, Twitter’s own mom-at-home to tech CEO Cinderella Story is CEO/Founder of www.oneforty.com and co-author of Twitter for Dummies.

You can read her story in the Boston Globe, on Xconomy.com or watch her Mixergy interview.

Credited with explaining Twitter’s business value to @GuyKawasaki, in a Google TechTalk, at top business schools and to thousands of others tech leaders, she’s been speaking professionally about the business use of Twitter since October 2007.

She launched the first Twitter for Business consultancy in 2008 and began work on oneforty while writing Twitter for Dummies. Consulting clients included IBM, Ford and Johnson & Johnson and she’s been quoted in more than 100 national publications including the Wall Street Journal, Forbes, Fortune, Newsweek, and BusinessWeek. She also raised $25,000 for Charity: Water in December 2008 in the first major “donate by tweeting” charity campaign,@Wellwishes.

Laura believes that everyone can benefit – dramatically – from Twitter because of its power to overcome isolation. Watch her “Twitter: A Love Story” talk from #140Conf NYC

Her most urgent message: “Twitter overcomes human isolation. The people you meet on Twitter remove the obstacles that hold us back in our everyday lives.”


Social Media Strategy for Local Business

Are you a local business owner?  Are you on Social media?  If you are not, I bet you are thinking about it.  You probably already heard that75% of online business searches have local intent. You also noticed that news stories and Twitter posts are displayed at the top of the page of Google search results.  You would like to see your business in those real time results, right?  Right.  That is one of the reasons you want to be a part of social media.

Another reason is branding, of course.  You have heard many times, “people are talking about you on the internet” and “You have to join the conversation”.  Perhaps, you also wondered, what does it mean exactly – “join the conversation”?  In other words, what is it that you need to do?

Well, local business owner, let’s talk about strategy, shall we?  I assume, your website is already optimized for local search.  There are very few reasons why you should not invest in SEO.  I also assume, that you are serious about dominating social media in your niche and have allocated a sizable budget to this effort.

Lastly, keep in mind, that my main focus here is social media.  It should be incorporated into your overall online marketing strategy to help achieve main marketing objectives.

Local Business Strategy to Rule Social Media.

1. Know your audience.  Customers you meet in real life might have different personalities online.  You have to do some digging.

  • Where are they on Social media?   Use tools like RapLeaf or FlowTown to find out.  If you can reach your customers where they are – learn their habitat and start participating.
  • Who is an authority?  People who have established and trusted profiles on social media can be your biggest advocate on those channels.  Interact with them, ask for advice, listen and learn.
  • What do they want to share with others?  Track your posts that people share with others.  Figure out, why and give them more.  It is all about what is interesting to your customers, not to you.

2. Set goals. Social media goals should be supporting your overall marketing goals. Decide what to measure to track how successful you are. Finally, set some realistic targets. For example, your goal could be to improve customer service. Tool like Twitter will allow you to provide almost real time support. Or your goal could be to improve your product. In this case you might want to use Facebook and survey your fans, ask them questions, find beta testers, etc. Put some human face on that logo of yours and interact with your customer.

3. Figure out what to measure. For crying out loud, stop counting your followers and focus on something meaningful and actionable.  Measure how much money you are saving for your phone customer support by incorporating Twitter.  Or, how many messages on average it takes to solve a problem and try to reduce the number.

4. Take Care of the Basics.

  • <Claim your business everywhere. Most importantly, on Google Places.  Make sure you fill out all your business information.  Then, you can ask your customers for reviews.  Post pictures to your Google Places profile.  But don’t stop there.
  • Get a Flickr account. Your community will comment on your pictures.  You will be able to include them in your Facebook profile.  Make sure you are doing it right – post good, professional looking pictures to represent your business.
  • Not on YouTube yet?  Get there.  Don’t just tell the customer – show them.  Focus on “how-to” videos, answer frequently asked questions.  You do not need to invest a lot of money in video equipment, but make sure that the quality is good and your customers can watch your videos without getting dizzy.
  • Mobile is the next big thing. But you already know that.  People are checking in on Gowalla and Foursquare.  Should you get on the band wagon?  The answer is, it depends.  If your business is in a hip and popular place (like New York), then yes.  People would want to check-in when they visit your business because they want to brag to their friends.  If you are located in the middle of nowhere or your business is boring, don’t waste your time.  Instead, post on your blog.
  • Blog. Write about something  your customers are interested in.  Share your opinion about latest developments in your industry that affect your clients, not you.

5. Know where to focus. Always refer to your goals. Is your blog post or Facebook poll or new picture on Flickr going to bring you closer to your goal? If yes, absolutely do it. If not, reconsider.

6. Expand your social media horizons. You are building a community online.  Internet is global.  Think big.

  • Do not just target your local market.  Global customers will help you get recognition and credibility.  Focus on the local community, but do not dismiss global opportunities.
  • Start a meetup.  If your potential customers are united by a passion relevant to your business (love for a muscle car, cooking, running, etc.), you have a golden opportunity to channel this passion into sales.  Sites like Meetup.com will help you organize meetings on the cheap.  Local people will be there – I guarantee it.
  • Seize the moment - utilize local events: marathons and walks, food drives, charity events, etc.  You can Tweet about an event, provide information that is missing (like, where to park), etc.  The information is already out there.  You can just put it all together for the customer’s benefit.

Takeaways

Know your customer, go to them on the internet and offer what they are looking for. Be a person, talk to people. Social Media is about relationships, interaction, and making friends. Social Media gives you an opportunity to become a celebrity to your customers – a trusted friend. Don’t waste it.

Lyena Solomon is an internet consultant who helps businesses make money through effective websites and profitable online marketing and advertising. Lyena is a website analyst and strategist with extensive development and website usability experience. When helping companies, her main focus is on return on investment, profitability, goals, targets and visitor engagement. She has been in internet business for 15 years.
Website:
http://www.netspritner.com

Workshop & Webinar: Cornucopia of Search

seo.com logo

Discover the secrets to maximizing Return on Investment at the Cornucopia of Search workshop. Our last workshops have been hits, but this one might even be better. This time, it’s all about ROI and making the most money for your marketing buck. If you can’t come in person, we’ll also be streaming it live online.

Topics include:

  • ROI of Search Marketing
  • Proving ROI Through Google Analytics
  • Getting an ROI Out of Social Media
  • Creating an Online ROI Secret Sauce

SEO Workshop: Cornucopia of Search
Date: Thursday, Nov. 18 2010
Time: 8:00 AM – 12:00 PM
Location: Noah’s in South Jordan
322 West 11000 South
South Jordan, UT 84095

The workshop will be a smorgasbord of how to leverage online strategies and tools to both deliver and prove a big ROI from search marketing. It will be especially useful for marketers trying to show their value to their boss or to their clients.

Plus, we’re providing breakfast at 8:00 AM.

Schedule:

8:00 – 8:30 AM

Breakfast and Networking

Come early. Get a good seat. Eat some food. Talk with folks.

8:30 – 9:15 AM

ROI of Search Marketing: Nelson James, President of SEO.com

Nelson is bringing the stats and showing what online campaigns bring in the most money, dollar for dollar. You’ll also see nationwide trends of how marketing is shifting from traditional strategies to digital marketing that is trackable, more targeted and more efficient.

9:15 – 10:00 AM

Proving ROI Through Google Analytics: Greg Shuey, Director of SEO

Nobody knows Google Analytics like Greg. He’ll show you how to track each click and each success and failure. . This is how you’ll be able to show your boss the fruits of your efforts. Analytics is like the compass that guides each campaign. Shuey will demystify Google analytics so you can use it immediately.

10:00 – 10:45 AM

Getting an ROI Out of Social Media: Vince Blackham, Director of Social Media

Social media is the buzz right now. Getting followers and engaging them is one thing. But, can it really make you money? Can it really bring more business? And if it can, can you see it? Can you get an ROI out of Social Media? The answer is yes. Vince will show you social media strategies that go beyond just creating a Facebook and Twitter account.

10:45 – 11:30 AM

Creating an Online ROI Secret Sauce: Scott Smoot, SEO Manager

Since Scott wants it secret, we can’t give this all away, yet. But, his secret sauce will help you know how to create your own unique combination of SEO, PPC, conversion, design and social media to increase overall ROI. Basically, search marketing is more than just one component, and Scott will show you how to create the right mixture for your business.

11:30 – 12:00 PM

Meet with a Search Expert

Meet with a Search Expert & Receive a Free Website Analysis.

To learn more, click here.

This Week in Search August 20-26

It’s been another great week of content online. Here are some great picks to read through:

SEO

WTF are rel=”dofollow” & rel=”noindex” – Andy Beard

How to Rescue Poorly Converting Web Sites – Search Engine Land

Showing more results from a domain – Google Webmaster Central Blog

Blekko: A Search Engine Which Is Also A Killer SEO Tool – Search Engine Land

E-Commerce SEO: Making Product Pages into Great Content – Whiteboard Friday – SEOmoz

28 New Link Building Resources: the “Dixon Jones Rocks” Edition (8/20 – 8/26) – Ontolo

PPC

When Is It OK to Have Low-Quality-Score Keywords? – PPC Hero

8 Crucial AdWords Reports For Measuring Success – Search Engine Land

What’s In Your PPC “Pre-Flight” Checklist? – SEM Geek

Social Media

How Gap’s ‘Groupon’ Went Crazy Viral – ClickZ

How To Calm Employees Into Social Media – Outspoken Media

This Week in Search July 31 – Aug 5

There were a lot of great posts across the web this week. Here are some of the best:

SEO

Bing Maps Launches New User Interface – Search Engine Land

Video is Now a Must-Have Feature for Competitive SEO – Search Engine Land

How to Not Fail at SEO – Search Engine Watch

Linking to Internal 404 Pages Can Cause Search Ranking Harm – Search Engine Roundtable

Google: The Robots Meta Tag Is Cumulative (First Come First Serve) – Search Engine Roundtable

3 Tips for Effective ‘Link Luv’ – Search Engine Group

What to do Once You Make Front Page – RhinoSEO

44 Local Link Building Queries for Citation Prospecting and Opportunity Analysis – Ontolo

Facebook SEO: Optimizing for an Audience of 500 Million – Online Marketing Blog

Using Excel for SEO – the Grand Collection of Tips – Search Engine Journal

Introducing Google Small Business Blog – Google Small Business Blog

Social Media

3 Less Known but Effective Ways to Share Your Facebook Page – Search Engine Journal

Is Spamming Twitter Good Google SEO? – Read Write Web

PPC

AdWords Myths – common misperceptions about keywords – Inside AdWords

Modified Broad Match — Broad Match  as it Should Be – Search Engine Watch

What’s Hot On Sphinn Today

There are some really good posts today that are HOT on Sphinn right now. Just so you don’t have to jump over there… here you go:

Phase Two Link Building Strategies – Yay for us!

What To Do Once You Make Front Page

Many people get tunnel vision when running an SEO campaign. The ears are pinned back and the focus on reaching the coveted front page of Google for a desired keyword is all that is often thought about. But what happens when you are lucky enough to land that prime real estate on the first page of Google?

44 Local Link Building Queries For Citation Prospecting & Opportunity Analysis

One of the best resources for local link building that I have seen.  Several amazing link building (and citation building) opportunities spelled out for ya.  Dig in and get your hands dirty ….

4 Steps To Social SEO Success

Really great post from Lee Odden on 1) Listening, 2) Content, 3) Socialize, and 4) Measure. He goes into how to make sure social media and SEO work together for real results.

What’s Hot On Digg – Infographic

A great infographic that takes a look at Digg trends from the last month (June 15, 2010 – July 15, 2010), showing you Digg’s most popular topics, most-Dugg sites and what the power users are sharing.

6 Ways To Increase Your Influence & Persuasion

The art of persuasion is a science, capable of being studied, quantified and qualified. This means that pretty much anyone can be persuasive if they study the formula and rules.

Blog On Trending Topics To Get Noticed & Get Ranked

Your blogging style is up to you. I for one usually shy away from newly hot and trending topics for various reasons: firstly, I am not based in the USA and thus I am slow in learning what everyone says, secondly, seeing great coverage, I usually have hard time finding what to add.

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