Let’s Chat & Be Social – #SocialChat

“With great power, comes great responsibility …”

Ah, the wisdom of Peter Parker’s Uncle Ben, if only we all had a mentor like Spiderman’s, especially in the world of social media marketing.

As marketers who encourage and train businesses to engage in this powerful medium, we do possess a great power, the power to reach people in a very personal way. With that power comes the responsibility to respect the community of users and their communication space.

As discussed by Jason Daley for Entrepreneur Magazine, social media has the potential to tear down barriers to communication and remake the way businesses communicate within their own corporate structures as well as how they communicate with their customers.

A common concern among many social media experts is how will business communication and marketing affect the potential of social media to connect people. Do we really want to see our Twitter streams clogged and polluted with spam?

We have come to a fork in the road, and leadership is now required. As we harness the power of social media, we must take on the responsibility to respect what social media truly is and why people have taken to it in mass.

Social media has become so popular so quickly because, at its core, it fulfills the basic universal human need to reach out and connect with other people. It fulfills our overpowering need for relationship. That is where the impact of social media derives its power, the ability to facilitate the formation of relationships.

It is the relationship factor that we need to both encourage and respect.

But as leaders, how do we do that? What kinds of marketing practices will we put into place to maintain the integrity of social media?

Those were the questions that have gotten people talking and sharing and learning. It only took one short conversation to realize that this should be an ongoing process, and that lots of people should be involved.

Welcome #SocialChat, a moderated Twitter discussion group started to explore all the latest trending topics related to social media and social networking. The official discussions are scheduled each Monday at 9:00pm EST with topics and experts voted on by those interested in taking part. Anyone can nominate an expert they would like to learn more from. Or if there is a particular topic or question that is of interest, it can be posted to the SocialChat Moderator Board. Each Friday at noon, the topic/speaker with the most votes on the SocialChat Moderator Board will be announced for the following Monday’s chat.

Beginning Monday January 24th at 9:00pm EST Alan K’necht and I will be kicking off what is sure to be a very lively discussion session. Alan, @aknecht, is an expert in his own right and has much to say on the historic roots of social media and marketing communication. What a great way start the discussion than with a look at where we’ve come from.

Take responsibility. Be a part of the discussion. Join #SocialChat.

Social Media and SEO Discussion

The first #seochat of the new year turned into a community effort.  Enjoy the summary of crowdsourced wisdom on Social Media and SEO.

Guest: Laura Fitton – the CEO/Founder of http://www.oneforty.com and co-author of Twitter for Dummies.  Twitter for Business consultancy: http://pistachioconsulting.com.  Laura (@pistachio) is the girl who fell in love with Twitter. Details: http://speakertext.com/videos/604 .

Most active contributors: @kmullett, @SEOAware, @JadedTLC, @aknecht.

SEO benefits of Social Media

  • Quality traffic interested in subject, product, service
  • Quality link building: twitter scrapers, citation via bios, name, address, phone, link etc.
  • Content discovery faster than a site map.  Twitter has VERY strong google juice. Google has a direct tie into Twitter’s firehose = search signals. Google news now sorts by shares.
  • Realtime search benefits
  • Increased and affordable visibility. Google & Bing know about URLs and reference them as a link indicator.
  • Beginning or establishment of trust

In addition, it forces the technical types to focus on building relationships. With social media, it is easier to promote link bait.  Networking with webmaster bloggers helps to obtain inbound links.

There is no seperation of SEO & social media, different facets of the same coin.  SEO today means creating a plan that integrates many facets of online & offline marketing. Bing + Facebook deal puts things your social circle is saying right in the SERPs. Blurring the line further between SEO and Social Media.

How does a small business effectively use Twitter?

  1. to keep up to date on what’s happening within their industry in a extremely timely manner.
  2. great way to network, exchange idea and lurk for tweets etc. on problems & respond when you have the solution.
  3. small business can create an environment where their clients can stay up to date on the topics of interest and communicate on their own time.

Any small business needs to be consistent in how it uses Twitter. Use search to identify target audience needs, and craft a response.  Make sure your business has authentic, personal interaction with followers. It’s useless to businesses who don’t.  Listen. Learn. Care. Serve.

People exposed to brands in SM are about 2.8x more likely to search for them http://scr.bi/dNZFrn.

Tactical guidance, tips & tools for small business: http://oneforty.com/search?query=small+business

Best ways to monitor your social media activity.

  • URL shorteners like bit.ly. Even better – your own URL shortener, like YOURLs.org.  If you host with GoDaddy, Yourls.org’s shortener is now an app they offer.
  • Get a username as soon as you know about a new SM platform. You want to be consistent so your followers know where to find you
  • Social Mention scans quite a few social media sites for keywords. Google Realtime or even Twitter search is superior because Social Mention misses a lot.
  • Watch followers who are not bots, and fans via facebook and who comments and engages with your brand.  You have to talk to them too.
  • Use your brain to make an overall decision.  Don’t depend on only Social Meida tools to monitor influence and/or success.
  • Do not limit analytics to traffic. Look also to conversions via that traffic, mentions, awareness, offline interactions.  Set a goal and monitor success.  Tag every link you use in social media to see if it generates traffic and conversions.

List of tools to monitor Social Media activity http://oneforty.com/category/group/Business-Marketing

Tools to monitor your social media activity http://bit.ly/gd90q

More Tools

  • trackur
  • PostRank
  • at the VERY least you want search columns in your twitter client or a business dashboard
  • brandseye
  • “SEO site tools” extension for Google Chrome.  It shows social data in Google Analytics.
  • Google Alerts
  • Twitter search

Mongoose Metrics was on the of Promoted Tweets pilot and posted their results http://14t.me/fd2xqz

2011 predictions about Twitter, Facebook, YouTube, etc.

  • I predict more people and businesses will sign up for Twitter, but few will take the time to learn to use it effectively.
  • I hope someone protects consumers from @Facebook’s dangerously aggressive privacy moves
  • The Social Media Bubble will get even bigger & then implode in 2012 when they realize many of the companies make no money.

Post on predictions > 7 Online Marketing Predictions for 2011

Lyena Solomon is an internet consultant who helps businesses make money through effective websites and profitable online marketing and advertising. Lyena is a website analyst and strategist with extensive development and website usability experience. When helping companies, her main focus is on return on investment, profitability, goals, targets and visitor engagement. She has been in internet business for 15 years.
Website:
http://www.netspritner.com

Are You Using Twitter for CRM?

Almost a decade ago who would have thought there could be so much power and usefulness behind 140 characters?  During the last five years with the explosion of Twitter there has been a lot of clout in short little messages and more businesses are using “tweets” to take care of their customers on a daily basis.

If you are not using Twitter to take care of your customers you may want to seriously think about getting started.  During the last few years customer relationship management has been gravitating toward the use of social media to improve customer relations.  This is because social media provides an immediate way for customers to communicate with you and receive quick answers to their questions.

Benefits of Using Twitter for CRM

So, it is obvious why social media would be the preferred choice by your customers but what are the benefits of using it for customer relationship management?

  • Quickly Resolve Customer Complaints – By using Twitter for CRM you can stay on top of when and why your customers are dissatisfied and then quickly resolve the issue with direct messages that address the issue.  This is a lot easier than some of the older methods where you discover well after the fact that there was an issue that needed your attention.  There are also free tools you can use such as TweetDeck and Hootsuite that help you stay on top of what your customers are saying right from your PC desktop.
  • Keep Your Customers Engaged – So you do not become a statistic of “out of sight out of mind” you can use social media to actively engage with your customers by offering special promotions and discounts as well as keep them on top of the latest developments in your business.
  • Personalization – You can address customers personally if you hear they have expressed something wrong with the product they received.  For example, if you sell athletic shoes and the customer received a pair that had defective seams, you can follow up with that customer personally to take care of the issue.  Through the older methods of CRM you may never know if a customer has an issue with your product.
  • Ask for Feedback – You can involve the customer in new product decisions by using Twitter to ask for feedback. By querying your customers you will be able to target their needs when you revise a current product or introduce a new product or service.  They will also appreciate your concern for their needs.
  • Help Customers Find Products – If your customers are having trouble using your product locator or they cannot find what they are looking for, you can use Twitter to help your customer find exactly what they are looking for.  Without social media your customers may otherwise click away from your site and move on to a location where they can find what they are seeking.

Twitter as Your Customer Service Representative

Like other aspects of customer relationship management you should have a process in place for dealing with customers on Twitter and engaging them in the process of doing business with you.  Whatever type of strategy you come up with remember that consistency is key, even if it is necessary to hire workers to manage your customers on Twitter for you.


Debra Leitl is the Mentor in Residence at eMentormarketing.com you can find her on twitter @MentorMarketing. Her specialty is interactive marketing with a focus on ecommerce and online marketing strategy. She has over 15 years of professional work experience in retail business management, strategic management consulting, and new business development.

Official Tweet Button Set for Release

As reported on Mashable yesterday, Twitter is going to be rolling out an official Tweet button to compete with Facebook’s “Like” button. Until now, sharing blog posts and other content via Twitter has been mostly done via Tweetmeme, so it will be interesting to see what happens when the official Tweet button appears.

Here is a snapshot of the button that was somehow obtained by Mashable.

As with the Facebook “Like” button, using the official Tweet button will not remove readers from the site they are on when it is used. This is great news for publishers who had this concern.

There is no official release date yet, so I will update this post as we learn more.

Facebook Questions Launches Today (Limited Release)

Today at 1pm PST Facebook’s long anticipated feature Facebook Questions went live to a small number of their users. This feature allows Facebook users to ask questions and get answers from anyone in the Facebook community, which is now 500 million strong.

When announced by Facebook in this blog post, they specifically highlighted the following features:

  • All questions are made public to the entire community, not just your friends
  • Questions can be tagged with keyword(s) to associate them with specific topics
  • Anyone can browse questions by topic

So the big question that most marketers have on their minds is how can you use Facebook Questions? Well, as noted above, this is only open to a small number of users right now. If you are selected by Facebook, you will see a notification that you can now us the service. Facebook has stated that they will expand the service to more and more users until they roll it out community wide.

Facebook isn’t first to launch such a service, in fact, there are many other websites already playing in the Q&A space right now including Answers.com, LinkedIn Answers, ChaCha, Aardvark, Quora, Yahoo Answers, and Replyz. Facebook, however, has quite the advantage since it has the largest community of people who can be involved than any of the mentioned services. Another advantage they have is the fact that the community is already used to asking questions amongst their friends in the social space.

Currently, Yahoo Answers is probably the biggest success story in the Q&A space. They are generally ranked well when stats of Q&A services surface from time to time.

Twitter, although not a Q&A service is also seeing a huge amount of questions coming through their service. This is one reason why sites like Replyz tap into Twitter users and provide a way for marketers to leverage those opportunities to promote their brands, products, and services.

I am super excited to see what becomes of this since it could potentially mean that I and other online marketers can leverage this feature on Facebook to continue to grow their brands and steal market share from larger players in the search marketing space. More to come as this new feature fully develops and is rolled out to the entire community.

  • ebony milf porn
  • mature foot lesbians
  • brutal anal movie
  • foresed sex free vids
  • ebony porn riding skills
  • kelly madison pussy ff
  • sex vids forced
  • naked woman having sex on camera
  • stroke the pussy
  • beautiful porn star free gallery
  • sexy erotic surprises for men
  • hardcore crying porn
  • To hot girls
  • mandy wife black cock
  • black spider with a white butt
  • myspace interracial wife
  • sexy naked pics
  • suck her little pussy and tits
  • sexy blonde cant stop eating
  • free video big dicks small chicks
  • free sex weing group sex photos
  • asian girls bare feet
  • Girls with big boobs fucking
  • mature pussy in hose
  • pussy pay per view
  • im kardashian pussy fucked
  • girl drinks cum porn video
  • Lesbian smelling feet
  • Emma watson fake nude pictures
  • lesbian erotic photos
  • nasty black girls fucking girls
  • Teens tied up and fucked
  • pics of big latina ass
  • sexy littel white girl nude
  • Solo oral sex
  • teen girls screw s
  • girl fingering girl video
  • Zac efron nude video
  • fee amature hme porn movies
  • cute bikini teen
  • picture of girl putting on deodorant
  • amatur teen anal
  • female ball busting sex video free
  • girl with tight breasts
  • aqua teen hunger force movie tabs
  • mature latino galleries
  • carmella bing big tits movies
  • cumming in my girlfriends ass
  • armry girls showing ass
  • Sexy brazilian girls naked
  • pattaya pussy galore bar girl video
  • erotic erotic art movies
  • Kylie minogue sex video
  • wife in stocking threesome
  • girls one guy porn tube
  • shemale xxx tube
  • Diane lane naked pics
  • Meagan good nude video
  • lesbian girls shower nude
  • youngest girl bikini video
  • interracial sex party
  • black porno sex
  • young deutch girls nude
  • free very young sex vidoes
  • lesbian moms having sex video
  • pictures of a girls boobs
  • tiny pussy tina
  • deepthroat face fuck free video
  • naked rainbow party sex
  • chicks harley davidson
  • fuckable chines teen video
  • innocent teen girl porn
  • free pics of nz girls
  • Maryse ouellet nude pictures
  • movie auditions teens
  • pictures of young sunflower
  • free toon fuck pics
  • biggest butt porn
  • sexy nonude young models
  • Diya mirza nude photos
  • porn movies for for women
  • how to fuck your teenage daughter
  • free black buty sex videos
  • estelle bingham naked plympics
  • free asian fisting videos
  • mature twink amateur galleries
  • xxx ebony tube free
  • home video huge boobs
  • huge shemale tits and cock videos
  • girls naked young anal
  • male sex threesome
  • free asian school girl videos
  • hairy anal sex videos
  • teen lesbian naked solo
  • nimbus video vibrator porn
  • anal sex with cat
  • women with objects in pussy
  • Girls locker room porn
  • hi res erotic porn pics
  • cuckold white wife want jamaican video
  • anal movie thumb
  • big tits free pics bikini
  • amateur videos college
  • free naked college girls home videos
  • teen party washington pa
  • Unexpected cum in mouth
  • ass groping videos
  • anime sex movie thumbs
  • anal butt rectal
  • Manisha koirala nude videos
  • hairy asian pussys
  • school girl fuck videos
  • hardcore porn movies twilight
  • skinny black shemale tube videos
  • wife sharing pics gallerys
  • lesbian forced to orgasm
  • very young nude girls ice
  • Hot naked sex videos
  • blonde teenagers black dick
  • black women long nipples
  • teen black pussy upclose
  • Hot ass thongs
  • celebrity and movie star porn
  • wding lost camera honeymoon naked sex
  • Cum in ass video
  • xxx young girl and boy
  • free red teen bush videos
  • ebony adult nude black men
  • shemale only videos
  • Teen asian ass
  • hard anal sex gallery
  • Sex ed movies
  • mini girl model pics
  • Hot girl booty shake
  • Lesbians eating girls out
  • black amateur booty bouning
  • hot girls giving a blowjob
  • Wet teen vagina
  • tits anal movie
  • teen ex girlfriend pictures
  • d cup sexy blonde lesbian
  • Tiffany teen nude pics
  • hardcore triple xxx porn in rome
  • free lactating big tits movie
  • free sex jizz tube video
  • sexy young boys art
  • teen home made x videos
  • fuck your friends sister videos
  • naked butch girl
  • stunning mature movie galleries
  • interracial young girl gangbangs
  • free teen blowjob movies
  • legal flat top teen pics
  • free hot girls vids
  • throat gager pics
  • deep throat amateaur videos
  • Elisha cuthbert nude photo
  • black nurse mom freak huge ass
  • swingers video sex
  • ir wife vids
  • tattoos of naked girls
  • girl ejaculates video
  • Hot tamil ass
  • Teen dildo pic
  • free overseas teen gallery
  • tight little black girls getting fucked
  • japanese bizzare sex
  • porn tube video download
  • s japanese modern girls
  • teen real amateur
  • young animai sex vids
  • amateur teen interracial videos
  • amateur sex video married couples
  • chicks on chick porn
  • muscular porn mpeg galleries
  • girl ass fingered
  • gang bang horny teen videos
  • sex videos divx
  • japanese erotic force stories
  • perfect young volelyball babes
  • pics of black pearl pirate ship
  • girls under galleries thumbs
  • Black ass and titties
  • teen romanian pussy
  • vintage movies porn
  • cute chubby girls galleries
  • single girl erotic massage kona island
  • homo thug big black dicks
  • cheating fucking friends wife stories blackmail
  • Big boob seducing
  • Teens bedroom wall decals
  • youngest naked girls ever
  • keri russell erotic pics
  • teen sluts pussy skirt
  • home video amateur free
  • furries sex videos
  • mature women who hunt young lesbians
  • hd young teen sex videos
  • wife pussy flashing
  • why does a girls pussy swell
  • mcdonalds girl flashing
  • free internet sex amateur
  • sexy drawing of girls
  • sex vid of milk into ass
  • kick his ass video
  • teenie fuck spy cam
  • naked womenwet pussy
  • free young young porn movies
  • free high quality teen pics
  • pictures of black leaders
  • Bulgarian sex movie
  • free hardcore sexy girls
  • free pics public sex outdoors beach
  • Daniela denby ashe nude pics
  • black teen tight
  • white men and asian women porn
  • bushy pussy three way fuck
  • sex dolls fuck video
  • dildo chicks sex
  • The best pussy pics
  • likes girls pussyu
  • emmy black tits
  • girl fuck camera
  • free missonary sex guide video
  • step s force girls porn
  • What makes a girl sexy
  • gtanny sex videos
  • orgasm with me movie
  • amateur lesbian ass play videos
  • tightess pussy by race
  • young little lesbian girls pussy
  • black school girls getting fuck
  • girls costume long black gloves
  • free videos mature lesbian bosses
  • sex porn mature tube asian movies
  • teenie home fuck
  • nakednews naked videos
  • Big ass little waist
  • free full sex sleeping movies
  • thick oily black ass
  • upskirt youngest japan street
  • free amateur videos hardcore
  • Naked strip porn
  • wool stockings pussy
  • gaping milf pussy pics
  • did ham have a black wife
  • video of britney fornshell naked
  • softcore couples sex
  • ask porn interracial
  • friendswood pussy ass
  • males strippers sex at bachelorette party
  • white slave mile east fuck movie
  • pictures of blonde haired movie stars
  • dirty talk handjob video
  • can a snake fuck a pussy
  • nina hartley teaches eat pussy
  • Anne archer nude pictures
  • Bikini hot ass
  • naked lesbian sistas
  • teen sluts group sex pics
  • free young girls teens porn movies
  • little teen suck big cock
  • teenie young porn
  • interracial double three black facial cumshots
  • wife party fucks
  • xxx group sex videos
  • amateur nude gallery archives
  • pictures pregnancy breasts changes
  • sexy blonde tight white tee
  • petite strip ibp spec
  • young lil ass
  • girls and boys free fucking videos
  • Nude photos of vida guerra
  • watch fuck machine movies
  • Nude thin girls
  • free sex and violence videos
  • young pron pictures of girls
  • petite jean national forest
  • Pics of sex and the city
  • chinese girl black man
  • Super sexy lesbian
  • giant dick anal sex tape
  • Girls sexy nipples
  • ebony teen backdoor
  • coach fucks young teen
  • my fucked my wife videos
  • Anal sex nude
  • tiny naked teens
  • huge boobs that want huge dick
  • big black ass nurse
  • nuns pics free erotic
  • school nurse movie big nipples
  • anal licking movies
  • tween porn vids hoe made
  • college girls naughty videos
  • young woman doin anal
  • black anal moms
  • free sex tv porn movies
  • girl get sex in public place
  • white wife loves blackmans sperm
  • school girl sex free
  • shitty gapping anal hardcore
  • mature homemade sex free
  • naked mature haveing sex
  • Big tit dragon
  • cock panties porn video
  • young and anal allysin chaynes
  • pussy blonde fuck slutload
  • lela star video orgasm
  • girls showing breasts at golf tournaments
  • abhay deol sex scene
  • amateur sex hunters
  • wet young lesbian
  • ass butt sexy hot
  • young skinny schoolgirl free porn
  • nikara naked pics
  • hairy teen ebony pussy
  • hanover nh petite womens clothing
  • amateur pornography kim and daniel
  • Naked sexy penis
  • free fat hairy ebony pics
  • hairy vintage xxx porn galleries
  • wet pussy teen panty
  • asian lesbian foot fetish
  • free sex military men video
  • mature shemale pussy
  • orgasm during filming porn
  • gy style teen video sex
  • hot girls nipples
  • bed lounge petite
  • Plump big tits
  • Full exploited black teens
  • milf young girls
  • ebony cappuchino porn
  • young jello tits
  • r ygold pussy
  • hot bride to be fuck blackmen
  • girlfriend amateur blowjob
  • black boy white wife
  • amateur milf anal fuck videos
  • topless woman pics
  • voyeur sexe amateur
  • lacey turner sex video free
  • blonde slut big ass porn
  • free hairy wet pussy outside
  • Daughter caught masturbating
  • flat chested porn videos
  • pussy pierced movies free
  • two dicks in the ass galleries
  • u tube drunk college girls sex
  • hardcore black fucking galleries
  • Asian anal sex movies
  • free teen pantyhose videos
  • female free online stripping movies porn
  • homemade teen threesome porn
  • tranny lesbos pussy
  • girls sexy pools baby oil
  • big natural tits sex
  • hot nude babes video
  • young black girls images
  • giant juggs blowjob movies
  • mother son fuck movies
  • sharuk khan movie wife dies
  • fuck my sex
  • professional porn movies
  • fuck trixie teen video
  • naked office pics
  • young teen females nude
  • Jo garcia nude videos
  • sexy scene girls clothes
  • young nude russian nudist girls
  • and girl anal
  • girl gets pregnant video
  • hentai teen boyfriend fuck
  • Naked nude lesbians
  • black cum in asian
  • erotic brother and sister sex stories
  • hosewifes used as suck slaves
  • teen worker blowjob
  • fuck my italian pussy
  • illegal nude pics young girls
  • asian planet video store
  • black girls with sexy legs
  • free busty redhead hardcore videos
  • dans free fuck galleries
  • Hot girl big tits
  • older lesbian fucks young girl
  • m f teen st anal
  • petite cashmere sweater
  • amateur pregnant pics
  • evil girls having sex
  • angus young as devil pics
  • free ebony teen sex vids
  • pussy face fucking movies
  • white amature wives fuck black cock
  • sex flix of naked women
  • blacks inside blonde
  • wife upskirt and housewife pantyhose sex
  • youngest amateur nudity
  • free prostate orgasm videos