“With great power, comes great responsibility …”
Ah, the wisdom of Peter Parker’s Uncle Ben, if only we all had a mentor like Spiderman’s, especially in the world of social media marketing.
As marketers who encourage and train businesses to engage in this powerful medium, we do possess a great power, the power to reach people in a very personal way. With that power comes the responsibility to respect the community of users and their communication space.
As discussed by Jason Daley for Entrepreneur Magazine, social media has the potential to tear down barriers to communication and remake the way businesses communicate within their own corporate structures as well as how they communicate with their customers.
A common concern among many social media experts is how will business communication and marketing affect the potential of social media to connect people. Do we really want to see our Twitter streams clogged and polluted with spam?
We have come to a fork in the road, and leadership is now required. As we harness the power of social media, we must take on the responsibility to respect what social media truly is and why people have taken to it in mass.
Social media has become so popular so quickly because, at its core, it fulfills the basic universal human need to reach out and connect with other people. It fulfills our overpowering need for relationship. That is where the impact of social media derives its power, the ability to facilitate the formation of relationships.
It is the relationship factor that we need to both encourage and respect.
But as leaders, how do we do that? What kinds of marketing practices will we put into place to maintain the integrity of social media?
Those were the questions that have gotten people talking and sharing and learning. It only took one short conversation to realize that this should be an ongoing process, and that lots of people should be involved.
Welcome #SocialChat, a moderated Twitter discussion group started to explore all the latest trending topics related to social media and social networking. The official discussions are scheduled each Monday at 9:00pm EST with topics and experts voted on by those interested in taking part. Anyone can nominate an expert they would like to learn more from. Or if there is a particular topic or question that is of interest, it can be posted to the SocialChat Moderator Board. Each Friday at noon, the topic/speaker with the most votes on the SocialChat Moderator Board will be announced for the following Monday’s chat.
Beginning Monday January 24th at 9:00pm EST Alan K’necht and I will be kicking off what is sure to be a very lively discussion session. Alan, @aknecht, is an expert in his own right and has much to say on the historic roots of social media and marketing communication. What a great way start the discussion than with a look at where we’ve come from.
Take responsibility. Be a part of the discussion. Join #SocialChat.